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Tag: Digital Audience Measurement

  • BARC India & Israeli company explore customised digital measurement tools

    BARC India & Israeli company explore customised digital measurement tools

    NEW DELHI: The Broadcast Audience Research Council of  India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC India an organisation measuring TV+digital eco-systems.

    After having issued Request for Information (RfI) for digital measurement in December 2015 and having received responses from 11 leading vendors from across the world, BARC India had come out last year Request for Proposals for the same.

    BARC India is presently working on digital proof of concept that will help it in testing different technologies, methodologies and potential capabilities of the shortlisted vendors.

    The companies that had responded to the RfI included agencies such as Kantar Media, IMRB, ComScore, Nielsen, MediaMetrie, Gracenote (in December 2016  it entered into an agreement to be acquired by Nielsen), Informate, GfK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    It was in October 2015 that BARC India CEO Partho Dasgupta had announced at a panel discussion on new TAM models at CASBAA Convention in Hong Kong that the audience measurement organisation was looking at launching digital measurement and will float a global tender for vendor(s).

    Industry sources indicated that the Israeli company could be Actus Digital, a global provider of broadcast media and video technologies, and that the exploratory talks between the company and BARC India could be revolving around customising measurement tools for India instead of simply re-deploying universal tools generally used by big companies for digital data collection.

    However, it must be admitted that Indiantelevision.com could not independently confirm the name of the Israeli company from either BARC India or the company concerned till the time of writing this report.

    The barely two-year-old BARC India, which initially focussed on measuring TV viewing habits via BAR-O-Meters through watermarking technology, is now expanding into the digital realm.

    BARC India is jointly promoted by the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) with the latter two organisations holding 20 per cent each, while the broadcasting body holds 60 per cent.

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    BARC India ropes in Nielsen’s Jamie Kenny as DAM head

     

  • BARC India & Israeli company explore customised digital measurement tools

    BARC India & Israeli company explore customised digital measurement tools

    NEW DELHI: The Broadcast Audience Research Council of  India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC India an organisation measuring TV+digital eco-systems.

    After having issued Request for Information (RfI) for digital measurement in December 2015 and having received responses from 11 leading vendors from across the world, BARC India had come out last year Request for Proposals for the same.

    BARC India is presently working on digital proof of concept that will help it in testing different technologies, methodologies and potential capabilities of the shortlisted vendors.

    The companies that had responded to the RfI included agencies such as Kantar Media, IMRB, ComScore, Nielsen, MediaMetrie, Gracenote (in December 2016  it entered into an agreement to be acquired by Nielsen), Informate, GfK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    It was in October 2015 that BARC India CEO Partho Dasgupta had announced at a panel discussion on new TAM models at CASBAA Convention in Hong Kong that the audience measurement organisation was looking at launching digital measurement and will float a global tender for vendor(s).

    Industry sources indicated that the Israeli company could be Actus Digital, a global provider of broadcast media and video technologies, and that the exploratory talks between the company and BARC India could be revolving around customising measurement tools for India instead of simply re-deploying universal tools generally used by big companies for digital data collection.

    However, it must be admitted that Indiantelevision.com could not independently confirm the name of the Israeli company from either BARC India or the company concerned till the time of writing this report.

    The barely two-year-old BARC India, which initially focussed on measuring TV viewing habits via BAR-O-Meters through watermarking technology, is now expanding into the digital realm.

    BARC India is jointly promoted by the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) with the latter two organisations holding 20 per cent each, while the broadcasting body holds 60 per cent.

    ALSO READ:

    BARC issues RFP for playout monitoring and DB system

    BARC India eyes digital measurement; calls for global RFIs

    BARC India ropes in Nielsen’s Jamie Kenny as DAM head

     

  • BARC India ropes in Nielsen’s Jamie Kenny as DAM head

    BARC India ropes in Nielsen’s Jamie Kenny as DAM head

    MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

    Jamie has a distinguished career in digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, EU, Latin and South America.

    Prior to join BARC India, Kenny was working with Nielsen in America where he was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts, training technical client facing teams to support the rollouts on the ground in 10 countries around the world. He is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets.

    On Kenny’s joining the BARC India family, BARC India CEO Partho Dasgupta said, “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in Cross Media measurement.”

    Partho further said, “This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward.”

    Jamie will be based out of BARC India’s Mumbai office. “While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it,” said Kenny.

    “BARC India is working towards measuring the rapidly expanding digital space with the ever-important TV component. Once we launch digital measurement, we will have delivered a cross-platform solution that every major market that I have been to, is craving for,” added Kenny.

    “I can’t wait to work closely with the team at BARC India and the stakeholders that make BARC India continue to drive the industry forward,” concluded Kenny.

  • BARC India ropes in Nielsen’s Jamie Kenny as DAM head

    BARC India ropes in Nielsen’s Jamie Kenny as DAM head

    MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

    Jamie has a distinguished career in digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, EU, Latin and South America.

    Prior to join BARC India, Kenny was working with Nielsen in America where he was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts, training technical client facing teams to support the rollouts on the ground in 10 countries around the world. He is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets.

    On Kenny’s joining the BARC India family, BARC India CEO Partho Dasgupta said, “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in Cross Media measurement.”

    Partho further said, “This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward.”

    Jamie will be based out of BARC India’s Mumbai office. “While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it,” said Kenny.

    “BARC India is working towards measuring the rapidly expanding digital space with the ever-important TV component. Once we launch digital measurement, we will have delivered a cross-platform solution that every major market that I have been to, is craving for,” added Kenny.

    “I can’t wait to work closely with the team at BARC India and the stakeholders that make BARC India continue to drive the industry forward,” concluded Kenny.