Tag: Digital AoR

Faces Canada hands over digital AOR duties to Grapes

Mumbai: Grapes has bagged the digital media mandate for the cosmetic brand Faces Canada. The mandate will be handled by the agency’s Mumbai office.

As a part of this, the agency will look after social media management & community building, digital campaign strategy, and product launches. The mandate has been won following a multi-agency pitch.

With the association, the brand aims to level up its game when it comes to social media presence and expand the target audience beyond metro cities.

Speaking on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry, and this brings to the forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns.”

Talking about the collaboration, Faces Canada creative director Devkey Advani said, “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become more imperative than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for us to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

November 1, 2022
Grapes Digital bags digital AOR & communications mandate for Suraasa

Mumbai: Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New Delhi office.

As part of the win, the agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand. Apart from that, it will also focus on providing creative solutions, digital branding and strategy, content planning for social media marketing along with public relations to enhance the brand’s proposition in the industry, said the statement.

“In the last few years, the demand for ed-tech has increased drastically, and the sector has witnessed tremendous growth and evolution,” said Grapes Digital founder and CEO Himanshu Arya. “Suraasa is a pioneer in teacher-growth-focused learning. It is quite encouraging for us to partner with a brand like Suraasa that aims to revolutionise the teaching landscape in India and beyond.”

The edtech platform offers development programmes to help teachers expedite their professional growth and create a high-impact learning environment in classrooms. Suraasa also partners with premium schools to let them hire Suraasa-qualified teachers at zero cost, said the brand.

“Our vision of helping teachers grow in their career is a unique idea for everyone out there and it takes very thought-through marketing and creative strategies to reach our niche as well as make them take the desired action,” stated Suraasa founder and cognitive scientist Rishabh Khanna. “We look forward to establishing this new partnership with the agency and are confident that the team at Grapes will play a key role in helping us achieve our vision.”

October 19, 2021
TO THE NEW Digital announces new client win with CARE India

MUMBAI TO THE NEW Digital has been chosen as a Digital AOR by CARE India. TO THE NEW Digital will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency.

TO THE NEW Digital will work towards strengthening brand awareness and engagement for CARE India and will be responsible for advertising, social media, content creation and website development for the client. The focus is to follow a clutter breaking, innovative content led approach to educate people and encourage them to actively participate in the upliftment of communities.

“We are really excited to partner with CARE India. We have been entrusted to manage all digital marketing efforts to support CARE India’s long-term strategy of strengthening its brand by enhancing donor’s interactions. Our team at TO THE NEW Digital has global exposure in digital media that makes us uniquely equipped to bring innovative and integrated solutions to serve CARE India,” said TO THE NEW Digital CEO Deepak Mittal.

CARE India has been working on alleviating poverty and social exclusion in India for over 65 years with a special focus on empowering women and girls from poor and marginalized communities.

The exceptional work done by TO THE NEW Digital for the social sector clients like You We Can and Breakthrough vouched for as testimonials.

January 15, 2016
MEC India is Radikal Rice’s Digital AoR

MUMBAI: MEC India, a media and planning agency and a founding partner of Group M, has bagged the digital mandate for Radikal Rice following a multi-agency pitch.

This win comes close on the heels of MEC winning the Britannia business in Bangalore.

Radikal Rice has recently appointed Madison Media as their Media AoR. The media budget of the brand is estimated to be around Rs 250 million.

MEC Interaction Head Ritesh Singh said, “We are delighted to be appointed the digital AoR for Radikal Rice and have some exciting things planned for the brand.”

The agency has already started working on the account. The brand has its presence on social media platforms like Facebook and Twitter. However, the agency is planning a big digital campaign roll out soon. MEC is also redesigning the official website of the brand.

The brand is expected to spend 7-10 per cent of its media budget on its digital campaigns.

Radikal MD Siddharth Chaudhary said, “Keeping in view with the way the digital wave is embracing all walks of life for our consumers, we needed to lay emphasis on engagement and activation. That is the reason we have a full-fledged Digital AOR arrangement with MEC Interaction. What appealed to us about them was the innovative and inventive approach to reaching out to digital audiences across different platforms.”

McCann Erickson is the creative AoR on the account.

Radikal is manufacturer and supplier of premium basmati rice with nutritive value.

Also read:

Madison Media is Radikal Rice’s media AoR

December 12, 2012