ITV

Tag: digital agency

  • Ignitee Digital launches Social IQ

    Ignitee Digital launches Social IQ

    MUMBAI: Ignitee Digital, a To The New group company, has announced the launch of Social IQ, an integrated social CRM offering.

     

    The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

     

    Ignitee Digital CEO Atul Hegde said, “The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organisations to use social media for business. To The New developed Social IQ after much research and feedback and Ignitee Digital is well positioned to deliver this using our innovative SMACK services and proprietary technology platform.”

     

    Social IQ’s business framework offers an industry-leading bouquet of 25 end-to-end social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

     

    To The New is bringing this solution across APAC markets through its group companies, Techsailor in Singapore and Ignitee Digital in India.

  • V-Guard’s appoints RAPP India as its digital agency

    V-Guard’s appoints RAPP India as its digital agency

    Mumbai: Consumer electrical and electronics company, V-Guard, has appointed RAPP India as its digital agency.

     

    RAPP India’s mandate will be to plan strategic initiatives for V-Guard on digital while managing its end-to-end digital and social media presence. The account will be handled by RAPP India’s Gurgaon office.

     

    On winning the account, RAPP India president Venkat Mallik said, “What excites us about V-Guard is the team’s vision and leadership in the Consumer Electronics Category. We’re absolutely thrilled to partner with them in their journey towards becoming a company with a highly diversified portfolio & national presence. Digital will play a huge role in this journey. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard’s leadership position.”

     

    V-Guard’s corporate communications head Nandagopal Nair said,” V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an Agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the Digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment.”

  • Lowe Lintas & Partners re-launches digital division as ‘LinTeractive’

    Lowe Lintas & Partners re-launches digital division as ‘LinTeractive’

    MUMBAI: After partnering with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners is taking the association to the next level and re-launching its digital division, ‘LinTeractive’.

     

    While ‘LinTeractive’ will offer services and solutions to clients across digital platforms, what will set it apart will be its focus on brand strategy and creative throughput that will form the core of its digital strategy. The end offerings will be delivered seamlessly across multiple platforms by teams of domain specialists comprising strategists, technologists and creators.

     

    The full-service digital entity will be helmed by Lowe Lintas & Partners CMO Vikas Mehta, who has been entrusted with an additional responsibility of heading ‘LinTeractive’.

     

    Announcing the launch and sharing his vision for ‘LinTeractive’, Lowe Lintas & Partners CEO Joseph George said: “The relaunch marks Lowe Lintas & Partners’ broader vision of strengthening its group offerings and our proven ability to deliver in-market success for our clients. ‘LinTeractive’ will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want to belong to and get involved with.”

     

     ‘LinTeractive’ will be managed as a part of the group Lowe Lintas & Partners India, working closely with their advertising counterparts at Lowe Lintas. According to the agency, there is a clear attempt to mainline the digital offering and approach it as an integrated offering.

     

    Outlining the agenda for ‘LinTeractive’ in India, Mehta said: “With ‘LinTeractive’, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function.”

     

     ‘LinTeractive’ will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies including search, social, web|mobile, technical development, analytics, campaign activation and digital media.

     

    The new division will work with existing clients of Lowe Lintas & Partners on digital integration as well as with independent clients as a full-service digital agency. Interactive Avenues would continue to partner ‘LinTeractive’ for execution in areas like SEO, SEM, technical development, and online media planning and buying.

     

    ‘LinTeractive’ would function with offices in Mumbai and Delhi with plans to open the Bangalore arm soon.

  • JWT acquires majority stake in Social Wavelength

    JWT acquires majority stake in Social Wavelength

    MUMBAI: WPP Group’s JWT has acquired a majority stake in Social Wavelength.

     

    JWT’s acquisition of Social Wavelength is a logical confluence of social media and mainline expertise, coming together to create integrated communication for brands. The rich experience of five years that we have, in this young industry of Social and Digital Media, will find the next leap of growth, through this partnership. A socially connected world is going to create new challenges and opportunities for brands, and we will create solutions to help brands navigate those challenges,” said Social Wavelength joint CEOs Haresh Tibrewala and Sanjay Mehta.  

     

    The social media agency was founded in 2009, and headquartered in Mumbai, with offices in Delhi and Chennai. The agency now has over 170 professionals who offer social media communication services, social media listening services using Radian6,  influencer outreach program, application development, video and rich media content creation and media buying to over 50 leading brands.

     

    The acquisition marks a further step in WPP’s strategy of developing its networks in fast-growth markets and sectors. In India, WPP companies (including associates) generate revenues of nearly $500 million and employ almost 13,000 people.

     

    “We want to be a critical resource partner across the many solutions we provide to our clients. As we continue to relentlessly transform our offerings, Social Wavelength adds a huge dimension to our existing clients and the brands we steward. Across the marcom value chain and across various digital touch points the skills and capabilities of Social Wavelength will be that edge,” said JWT South Asia CEO Colvyn Harris.

     

    Social Wavelength’s revenues for the year ended 31 March 2013 were Rs 9.15 crore, with gross assets at the same date of Rs 5.92 crore. Social Wavelength marks WPP’s fifth acquisition in India in the last four years.

     

    JWT Asia Pacific has invested heavily in expanding its digital footprint over the last two years.  In addition to the acquisition of Hungama, in India, JWT acquired Post Visual in South Korea in 2013, and took a stake in Converge, in Pakistan, in 2012.  XM Asia, a digital agency owned by JWT, also acquired Designercity, in Hong Kong, and Thomas Idea, in Thailand, in 2013, and XM Gravity in 2012.