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Tag: digital agency

  • Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South Asia chief strategy officer Dheeraj Sinha.

    In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.

    Welcoming the agency’s newest key hire, Sinha said, “Devang has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”

    Devang’s strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands’ content and social efforts.

    From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Devang has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.

    Kansal further added, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”

    Raiyani said about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”

    Apart from working with startups, Raiyani has also worked with Grey whereby he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.

  • Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    Leo Burnett’s digital agency Indigo Consulting appoints Devang Raiyani

    MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South Asia chief strategy officer Dheeraj Sinha.

    In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.

    Welcoming the agency’s newest key hire, Sinha said, “Devang has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”

    Devang’s strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands’ content and social efforts.

    From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Devang has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.

    Kansal further added, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”

    Raiyani said about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”

    Apart from working with startups, Raiyani has also worked with Grey whereby he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.

  • WPP’s Grey Group acquires majority stake in S Korean digital agency

    WPP’s Grey Group acquires majority stake in S Korean digital agency

    MUMBAI: WPP’s wholly owned company Grey Group has acquired a majority stake in Vinyl I-Co. Ltd., a creative digital agency based in Seoul, South Korea.

     

    Established in 2000, Vinyl-I has evolved from a web/UX design agency to an award-winning full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.

     

    Vinyl-I clients include GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom, and SM Entertainment.

     

    For the year ending 31 December, 2014, Vinyl-I reported gross revenue of KRW 12.8 billion, with gross assets of KRW 4.2 billion, as at the same date. The agency employs more than 70 people.

     

    This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast growing markets and sectors and strengthening its digital capabilities.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenues to be derived from digital in the next five years.

     

    In South Korea, WPP companies (including associates) generate revenues of over $300 million, while in the Asia Pacific region, the figure stands at $5 billion.

  • Dentsu Aegis appointed as digital agency for Hachette book

    Dentsu Aegis appointed as digital agency for Hachette book

    MUMBAI: Hachette book publishing India has appointed a digital agency, Isobar, from the Dentsu Aegis Network. 

     

    “As a part of our larger commitment to exploring newer ways of reaching our readers we’ve brought Isobar on-board to help us with our social media presence. Isobar’s pitch captured the heart of why books endure and how people connect with books. Their clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands,” asserted Hachette India managing director Thomas Abraham.

     

    Isobar India managing director Shamsuddin Jasani added, “We are very happy to be associated with Hachette India, as we are always looking at experiences across different sectors and different types of clients. This win adds a very important category of books and publications to our ever expanding repertoire.”

     

    “We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. Happy to be working with Hachette India, it’s an interesting category and the team is excited to create innovative and creative work for them,” added Isobar India Vice President Gopa Kumar

  • The Small Big Idea turns live tweets into online videos for &Pictures

    The Small Big Idea turns live tweets into online videos for &Pictures

    MUMBAI: With digital leading the way forward, &Pictures, an interactive movie channel from Zee Entertainment Enterprises (Zeel) stable is leaving no stone unturned to increase its engagement level with the digital audiences.

     

    It had recently launched an interactive application called Dil Se, which allows people to record and upload messages for their favourite celebrity. The recorded messages are then sent to celebs for them to reply with personalized messages for their fans.

     

    Now, the channel’s digital agency The Small Big Idea has roped in stand up comedians Ashwin Mushran and Amogh Ranadive to promote the interactive application Dil Se. In a one of a kind interactive campaign, the audience’s tweets were converted into videos within minutes of them being posted.

     

    The audience had to tweet to the channel, the extent to which they would go to catch the attention of their favourite star. The gags told the audience how their ideas of impressing their stars might not to be the best, by mocking the idea itself. The videos were hilarious and that attracted more than 6 lakh impressions on twitter alone.

     

    The Small Big Idea founder-director Harikrishnan Pillai said, “Our route was twisted and twisted works. People didn’t expect their version of celeb-love to come out in such funny manner, and that too within minutes of them tweeting. Good part is that people were OK to laugh at themselves. The giggles ended at 6 lakh impressions, validating the efficacy of the idea too.”

     

    Zeel Hindi movie channels deputy business head Ruchir Tiwari added, “The end objective was to make people aware of this application. The core message was beautifully weaved around the social activity, giving us dual advantage of creating great online content and marketing the digital property.”

  • LinTeractive announces national leadership team

    LinTeractive announces national leadership team

    MUMBAI: The wheels were set in motion a few months ago when LinTeractive – fresh from its re-launch exercise – had made its intent clear about mainlining itself as an agency for the digitised world.

     

    With a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.

     

    The three-member leadership team comprising a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Lowe Lintas + Partners CMO and LinTeractive country head Vikas Mehta.

     

    Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitised world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Dueman has been named as the head of strategic and engagement planning. His career spans over 18 years with 14 years in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly five years in two stints. Dueman said, “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergised working with teams across the board internally – from PR, to healthcare, activation and advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    Ganguly joins LinTeractive as senior vice president and will be taking on the role of business head. Ganguly’s responsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country. He said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning and content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions. Joshi added, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”

  • The Glitch expands; enters Delhi market

    The Glitch expands; enters Delhi market

    MUMBAI: Mumbai-based digital marketing agency, The Glitch, is geared up for its first geographical expansion with entry into the capital city. Founded in 2009 by Varun Duggirala and Rohit Raj, the agency announced the start of operations in New Delhi, where they have already begun servicing clients such as Horlicks and Carlsberg.

     

    The Glitch-Delhi will be spearheaded by Kabir Kochhar, who comes with significant international expertise in digital media from his stint at Carat in New York as well as vast entrepreneurial exposure having recently run and exited food startup Megamenu.in. The Delhi setup will begin with a team of 10 strategists and digital junkies, who will work in sync with the Mumbai team on national clients, while simultaneously fronting their independent work. The management is looking to expand the team gradually, aiming to ramp up to 50 by the end of the financial year as a part of their Delhi growth plan.

     

    Duggirala said, “Plans to open a Delhi unit have been in the offing for a while, as we saw a genuine need for our services in the region and have had many brands express interest in bringing us aboard if we did decide to set up in Delhi. But the idea was to build a solid independent unit and not a branch unit, which definitely demanded the need for it to have a clear driving force in its operations, and Kabir has truly filled that spot for us.”

     

    Kochhar said, “The Glitch is incredibly strong as a content creation and dissemination company that uses video, tech and creativity to deliver spot on strategic solutions for clients. I am very excited to join such a talented bunch. We have a novel approach to employee engagement, retention and motivation that allows us to bring in passionate and top quality digital talent in the market and we are hiring aggressively across all divisions.”

     

    “Our clients are our partners and we consider ourselves to be able advisors. We have been quick to spot emerging trends and deliver creative clutter-breaking solutions for our partners in Mumbai and we plan on taking that to the next level in Delhi-NCR. These are indeed, ‘achhe din’ for us all.” he added.

  • Quasar hires Rasika Bamba as head of digital media, north and east

    Quasar hires Rasika Bamba as head of digital media, north and east

    MUMBAI: Part of WPP Group, Quasar, a full service digital agency, has appointed Rasika Bamba as the new regional head, north and east.

     

    She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region. She will additionally be responsible for the media practice at Quasar. Bamba will report into the agency’s business head Gaurav Nabh and will be based out of New Delhi.

     

    With over 10 years of digital experience, Bamba joins the Quasar team from Hungama Digital Services (HDS) where she was heading business development and servicing – defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in-charge of the media practice. Prior to Hungama, she has been associated with brands like Yahoo India and Affle.

     

    Nabh said, “Rasika is a thorough digital professional, with experience across various industries. Over the years she has handled some tough clients and mastered her skills in managing tough situations. With her deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika’s invaluable inputs as she leads our client relationships and grows our specialised media practice.”

     

    Bamba said, “I am excited to come on board lead the business and build the media practice at Quasar. Given the growth path the company has chalked out for the next 18 to 24 months, this is a great opportunity for us to deliver true value to our existing clients and bring on new ones to our roster.”

     

    Bamba brings to the table vast domain knowledge, a keen understanding of integrated media requirements and enjoys working with various facets of digital media to ensure thorough execution of the core business strategy to deliver results.

  • LinTeractive wins digital mandate for Saint-Gobain Gyproc

    LinTeractive wins digital mandate for Saint-Gobain Gyproc

    MUMBAI: Saint-Gobain Gyproc India (formerly India Gypsum) has announced the appointment of LinTeractive as its digital AoR.

     

    Gyproc has been working with Lowe Lintas as its creative agency for a while now and found it fitting to pass on the digital mandate to the agency’s digital arm, LinTeractive. LinTeractive would be offering the following suite of services to Saint-Gobain Gyproc India including creation of a new website, SEO, SEM, digital media planning & buying, social media marketing and digital campaign creation.

     

    Saint-Gobain Gyproc India marketing head NE Subramanian said, “The choice of LinTeractive was influenced by the fact that it is a partnership with Gyproc’s ATL agency (Lowe Lintas). This was seen as an important factor in ensuring the work across mediums was integrated and spoke the same language to the consumer.”

     

    Subramanian added that the teams handling Gyproc across both agencies, LinTeractive and Lowe Lintas, are working closely to ensure that the brand message is being delivered seamlessly. “This includes creating a 360 degree campaign for Gyproc where the mass media work creates awareness and leads consumers to the Gyproc website where they are given more specific information that helps them in their decision-making journey. The campaign has been developed with this on and offline interaction as the focal point, making the partnership with LinTeractive integral to its success,” noted Subramanian.

     

    Lowe Lintas Partners CMO & Head of LinTeractive head Vikas Mehta said, “Gyproc is another great opportunity for us to build a seamless brand story on and offline. It’s tempting to assume that a category like gypsum boards should be largely B2B and hence boring. We believe Gyproc has the potential to move the conversation from Gypsum boards to great-looking-ceilings. We are delighted to partner Gyproc in the journey and look forward to playing a role in creating business success for the brand.”

     

     Gyproc India is part of the €43 billion Saint-Gobain Group, the world’s leading manufacturer of ceilings, drywalls and gypsum plasters.

  • Cheil Worldwide SW Asia reinforces digital offering

    Cheil Worldwide SW Asia reinforces digital offering

    MUMBAI: In a move to strengthen its digital presence, Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as senior vice president new business digital.

     

    Nanda, moves from Web Chutney where he was partner & president, until it was acquired by Denstu India. He comes with more than 19 years of experience and expertise across various sectors including digital marketing, application development, mobile communications, DTH including an ISP.

     

    Reporting to Cheil Worldwide SW Asia SVP & head digital Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Cheil Worldwide SW Asia COO Hari Krishnan said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.” 

     

     “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. I am delighted with his coming on board,” added Bhatia.

     

    Nanda who started his career with the National Informatics Centre as a management analyst said, “I find this new role to be about future-proofing the agency and creating a truly ‘digitally-integrated’ agency.”

     

    A techie at heart, Nanda is an Economics Graduate from Delhi University, and holds a Masters in Business Administration with a specialisation in IT from FORE School of Management.