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Tag: digital agency

  • White Rivers Media appoints Darrell Fernandes & Shruti Deora to lead client partnerships

    White Rivers Media appoints Darrell Fernandes & Shruti Deora to lead client partnerships

    Mumbai: White Rivers Media (WRM), an independent integrated digital agency, on Wednesday announced the appointment of two industry leaders- Darrell Fernandes and Shruti Deora as head of client partnerships, along with elevating internal leadership roles to bolster the vision of its future growth.

    Darrell Fernandes is an advertising & communications expert with over 16 years of work experience across leading agencies. His last stint was with Red Fuse Communications, where he led the account management team, driving integrated marketing efforts for various brands. In his extensive career, he has worked across various categories like BFSI, FMCG, automobile, realty, decor, among others.

    In his new role as WRM, head of client partnerships, Fernandes said, “WRM is a thriving digital ecosystem with a young and energetic team of over 250, which lives & breathes data, creativity, and technology. I am excited to be a part of this passionate tribe of digital natives and steer the agency’s next chapter.”

    Shruti Deora as head of client partnerships, WRM is moving forward from her last stint at the 59th Parallel, where she led the digital team for eminent global and national personalities from the entertainment industry. With over 13 years of experience across digital media and public relations, Shruti has worked with several noted marketing and communications agencies, managing brands across entertainment, luxury & lifestyle, retail, corporate, etc.

    On joining WRM, Deora said, “Over the years, I have seen the agency grow into one of the largest independent agencies in the country. I am delighted to be part of the WRM family and champion work that is not only creatively led but also drives business goals for brands across sectors.”

    The agency which celebrated its ninth anniversary this week, further acknowledged the various stakeholders – clients, partners, and team members – who have been the core pillars on its journey so far.

    As the agency moves towards the next phase of its growth, the elevation of internal leadership comprising of Bhushan Kadam, Lizandra Pinto, Megha Marwah, Adarsh Loyal, Adrine D’mello, Tanish Shah, and Prakhar Srivastava will help augment the strategic and innovative solutions that the agency offers to its clientele.

    Speaking about the new appointments, WRM co-founder and CEO, Shrenik Gandhi said, “Over the nine years, we at White Rivers Media, have always blended passion and innovation together. I am excited to have Darrell and Shruti on board as well as congratulate the elevated leadership team. Their extensive experiences and expertise will help in aligning our vision of being one of the most disruptive digital marketing agencies.”

    WRM co-founder and CCO Mitesh Kothari added, “We have evolved from being a selective solutions partner, to being a truly integrated digital agency in the last nine years. At this landmark milestone, I am happy Darell and Shruti join our ranks alongside the elevated leadership team. I am certain that their new roles and responsibilities will strengthen our efforts in keeping our clients ahead of the game.”

  • Kaizzen wins Viacom18’s PR mandate following multi-agency pitch

    Kaizzen wins Viacom18’s PR mandate following multi-agency pitch

    Mumbai: PR and digital agency Kaizzen has won the PR mandate for Viacom18’s corporate brand communication, film business and regional entertainment, following a multi-agency pitch. 

    The mandate encompasses providing strategic communications support to Viacom18 covering corporate reputation management, strengthening brand and leadership visibility, as well as network initiatives led by the media giant.

    Commenting on winning the account, Kaizzen CEO, Vineet Handa, said, “Viacom18 has cemented itself as a pioneer in the media and entertainment segment by offering groundbreaking content and innovative concepts. We are thankful to the management team at Viacom18 for believing in our vision, ideas and entrusting us with the responsibility to drive their communication strategy for the corporate brand, regional entertainment, and filmed entertainment. Our team is excited at the opportunity of working collaboratively with the team at Viacom18 to execute innovative, disruptive high-impact PR campaigns that positively impact the business.”

    With over 25 years of experience in PR, brand communication and outreach, Handa’s venture at Kaizzen aims at bringing a new dimension to the communications realm, thereby providing value to companies through this function. “Over the last decade, Kaizzen has seamlessly driven impactful campaigns, generating maximum ROI for our clients. I am hopeful our expertise in the corporate domain and understanding of the business will be helpful in driving the brand’s narrative to achieve our desired output,” he added.

  • Isobar India appoints Pragati Rana as senior VP- strategy

    Isobar India appoints Pragati Rana as senior VP- strategy

    MUMBAI: Isobar, the digital agency from the house of dentsu India, has named Pragati Rana as its senior vice president – strategy. As per the fresh mandate, Rana will head strategy for Isobar India and build an integrated planning team under her. 

    Prior to this, Rana was general manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India. Armed with more than 10 years of experience, Rana has won over 50  industry accolades for her work, which includes Vice Media’s 8-bit Journo, Sony Pictures’ Angry Islands, MIB Agent Incognito, Thappad’s The Most Reported Trailer, Early Salary’s Month End Collection, Big FM’s Pride from Home campaigns, to name a few.

    In her previous stints, Rana has worked across categories such as food, haircare, entertainment, technology, start-ups, automobile, and finance. Additionally, she has worked on brands like P&G, Complan, Heinz Ketchup, Tata Salt, Vespa, Honor mobiles, MTV, Big FM, Sony Pictures, and Early Salary. Her integrated experience comes from amalgamating learnings of brand building from mainline agencies like Leo Burnett and coupling them with learnings on new-age brand fluidity from digital agencies like Dentsu Webchutney and dentsuMB India. She has also spent some time on the client-side as part of the marketing team in GlaxoSmithKline.

    Isobar chief operating officer Gopa Kumar said, “Isobar India is poised to become an innovation-first, fully integrated digital agency. We want people who not only understand the world of digital but also the world of brands and the world of the future, which is innovation, Pragati fits right in.”

    Isobar chief business officer Rahul Vengalil added, “The future of advertising is bringing together brand thinking & digital thinking to create an experience economy.  Pragati, with her experience and vision of creating a new age planning team, would help us to be the pioneers in this journey of creating an experience economy.”

    Elaborating on her new role, Pragati Rana said, “An agency is future-ready when digital people can think of brands, and when brand people can think of digital and when both can think of the future – culture and innovations. My task is to help in creating a new species of mutant planners who can think of culture, brand as well as digital, social, and innovations. I’m super excited about this task. Isobar India has a very ‘actively progressive’ culture built by the leadership team where people aren’t just open to learning but actually look forward to it. I, too, am looking forward to partnering with Isobar India in its upwards and onwards journey.”

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  • Isobar India appoints Aalap Desai as national creative director

    MUMBAI: Isobar, the digital agency from the house of dentsu India, has roped in Aalap Desai as National creative director (NCD). In his new role, Aalap will lead the agency’s creative team and report to COO Gopa Kumar.

    Aalap was previously associated with dentsumcgarrybowen (dentsuMB) India where he held the position of NCD. In addition to this, he also co-headed the creative team at Mumbai-based Dentsu Webchutney and was behind some of the agency’s most notable works. Aalap’s professional stints also include Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience.  

    Speaking on the appointment, Isobar South Asia managing director Shamsuddin Jasani said, “At Isobar, our motto is to ‘Invent, Make, Change’. We are striving to deliver innovative creative experience-led solutions for our brands in India. Aalap looks at tech as not something dry and lifeless but as something that can change lives and makes it work harder for brands. That’s a perfect fit with our philosophy and is the apt approach we need to make Isobar future-proof as a leader in innovations in India.”

    Gopa Kumar said, “We live in an age of clutter coupled with shrunken attention spans. For brands to rip through the noise and stand out is of paramount importance. Creativity is the only thing that can make that possible. It is not garnishing anymore. It is the meat. It is the substance, and it is the only way brands can take a leap. Aalap’s brand of creativity is just what Isobar India needs. Enjoyable and meaningful. I couldn’t think of anyone else better than Aalap to partner us in our next phase of growth.”

    Desai has won over 150 International & National awards and has also written feature film scripts, web series, and TV shows.

    Commenting on his joining, Desai said, “Digital is a creative mine that is still hugely under-explored. Solving brand challenges with a proper insight that is supplemented by digital intuition is an explosive combination that very few people are aware of and something that even fewer choose to tap into. This combination has always been part of the Isobar DNA, and I will work towards hyper-charging it. Also, the past year has been tiring. Work pressure has eclipsed the joy we derived from work. One of my top agendas will be to reverse that because I genuinely believe that a tiny, seemingly insignificant thing as joy is actually the only key that opens up many locks. It unlocks creativity, leading to unlocking fame, awards, and a thriving creative culture because all of these follow. Isobar has phenomenal energy and a brilliant set of people. I’m looking forward to having tons of fun.”

  • Langoor Havas bags digital mandate for Adrianse Global

    Langoor Havas bags digital mandate for Adrianse Global

    NEW DELHI: Langoor Havas, part of the Havas CX network, has won the digital transformation mandate for leading workspace design firm Adrianse. 

     Langoor Havas CEO Venugopal Ganganna said, “This is a fantastic win for us. Adrianse is an organisation with a rich legacy, that is also innovating in workspace design. With our deep enterprise and consumer digital journey understanding and our capabilities to marry data, creative, and technology, we are looking forward to transforming the brand digitally and making their digital presence stronger.”

    Adrianse associate, client solutions Aneeta Nandakumar said, “Though we understand the increasing trends in video content and influencer marketing, we would like to focus on what aligns with our clients and what resonates with us as a group. That’s exactly where the highly customized approach and strategy from the Langoor Havas team would become invaluable to us. We are delighted to take this journey to new heights by leveraging the integrated data, design, and the robust combination of creative and lateral thinking capabilities that Langoor Havas has.”

    Over the last two decades, Adrianse has delivered 50+ plus million square feet space across a variety of industry verticals. It offers fully integrated services with a design approach that combines research, strategy and technology. Focused on transforming workplaces through meaningful and impactful design Adrianse enlivens workspaces, builds communities, energizes people, all with a planet-friendly approach.

  • FoxyMoron wins digital mandate for Revv

    FoxyMoron wins digital mandate for Revv

    NEW DELHI: Revv, one of India’s fastest growing self-drive car rental services with a presence in 22 cities in India, has awarded its digital marketing mandate to the award-winning digital agency, FoxyMoron. The mandate will be handled by the agency's Gurgaon office, set up in 2012. 

    The mandate entails building consumer awareness of a new subscription-based model in the automobile industry through strategic content and design across all social media platforms and via email marketing as well. 

    Read more news on FoxyMoron

    Speaking about the win, FoxyMoron business head North & national head of partnerships Prachi Bali said, “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to owning a car to the ease of just subscribing to one.  We are keen on learning and delivering impactful campaigns that align with Revv’s business ambitions.”

    Revv Co-founder Karan Jain said, “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support us in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”

  • Langoor Havas bags digital transformation mandate for Organic Tattva

    Langoor Havas bags digital transformation mandate for Organic Tattva

    NEW DELHI:  Langoor Havas a digital agency made of creative technologists has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering organic food.  

    Organic Tattva is India's largest organic brand and has grown on the principles of health, ecology, and care. The group works with a large number of accredited farmers who do not use or promote the use of pesticides and genetically modified seeds to grow their produce. They aim to give customers a healthy chemical-free meal for perfect nutrition.  

    Read more news on Havas

    Langoor Havas CEO Venugopal Ganganna said, “This is a terrific win for us. Organic Tattva is a category leader, with over 200+ products. With our deep platform thinking capabilities and experience in marrying data, creative, and technology, we are looking forward to transforming the brand. We have a unique strategy in place, and we are very excited to get started on it.”

    Organic Tattva founders Rohit Mehrotra and Kriti Mehrotra said, “Our brand promise and connection to consumers is now going to extend to the digital world and we found a perfect partner in Langoor Havas to ideate and co-create this journey with us. We look forward to taking this journey to new heights by leveraging the integrated data, design, and digital marketing capabilities of Langoor Havas.”