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Tag: digital agency

  • Performance marketing agency The Automobile group set up as 2025 dawns

    Performance marketing agency The Automobile group set up as 2025 dawns

    MUMBAI: When you are itching to leave your mark on the world, the best way to do so is to turn entrepreneur. Give to the winds your fears, and take the plunge. With resolution as your motto, go ahead and do it.

    And, what if you fail? Well, you get up and begin again! It’s not how many times you fall, but how many times you get up that makes you a success.

    At least, that’s what Shwetank Pandit and Yash Vardhan believe in and they have fulfilled that  belief by setting up a digital agency called The Automobile group.

    Its  focus: transform how automobile brands connect with their audiences. By partnering with leading auto aggregator platforms and leveraging targeted digital campaigns, the agency says it will  help auto companies to  drive visibility, engagement, and measurable results.

    “It’s a New Year. It’s a new era in automobile advertising,” said Yash on Linkedin.

    “Both Yash and I have been friends for 10 years or more. The agency is built on the foundation of that friendship that combines trust, passion, and innovation to create an AI-driven platform that delivers results,” added Shwetank.

    Both said that The Automobile group is “a first-of-its-kind performance network designed to revolutionise how automobile brands connect with buyers. In an industry where precision and impact are everything, we’re here to help brands accelerate their reach and drive measurable outcomes.”

    Their entrepreneurial initiative is based on such a solid idea and need that the duo found their initial investors within a month and they already have their first round money in their bank account. 

    The two have divided their co-founder responsibilities amongst  themselves: while Shwetank is charge of delivery, Yash has taken on the responsibility of the business.

    Shwentak has close to 18 year of learnings in the digital world having worked for Tangence Solutions, Tyroo, Cardekho, Kinesiz Media, and Convertup Media either in mobile advertising or on ad networks or in media sales and planning.

    Yash too has got his hands dirty in digital media with stints in Digifish3, SilverPush, Convival Cords, ConvertUp Media, Moca Technology and click2commission over his eight year career.

    Their well-rounded exposure to the RoI driven world of performance marketing is what gave them the confidence to cobble together their start up.

    Making a solid pitch to potential clients both Yash and Shwetank said: “As you (CMOs, digital marketing  heads and media agencies) gear up to make 2025 a breakthrough year for your brand, The Automobile group is your partner in driving growth. Whether you’re launching a new model, boosting brand awareness, or optimising digital campaigns, we’re here to turn your vision into reality.”

    Will the automobile marketers help turn Shwetank and Yash’s vision into reality?

  • L&K Saatchi & Saatchi wins creative mandate of Goodricke Group

    L&K Saatchi & Saatchi wins creative mandate of Goodricke Group

    Mumbai: L&K Saatchi & Saatchi has won the creative mandate of Goodricke Group Ltd., one of the largest tea producers in India.

    The agency won the business after a competitive multi-agency pitch and will manage the company’s full-service creative mandate for a variety of products across multiple categories.

    Goodricke Group Ltd. is a popular tea manufacturer with around 29 tea gardens and manufacturing factories across Darjeeling, Assam, and the Dooars. Some of the popular brands in its portfolio include Castleton, Roasted Darjeeling Tea, Khaass, Goodricke Chai, etc.

    Commenting on the partnership, Goodricke Group vice president and head of consumer division P.T. Krishnan said, “Goodricke is a brand steeped in legacy. We wanted to collaborate with a name that’s just as rich in legacy and found the right match in L&K Saatchi & Saatchi. With excellent category knowledge and the zeal to do work that knows no bounds, we believe this partnership will bear many fruits in the days to come.”

    Sharing his views on the win,  L&K Saatchi & Saatchi executive vice president North & East Atin Wahal said, “Tea as a category is one we are extremely familiar with, having worked extensively on this category. Goodricke is a name that resonates across India, and with such a vast product portfolio, I believe we have every scope to do some really enriching work and help the brand not just shine but carve a unique niche in the marketplace.”

  • Supradyn Immuno+ partners with Lowe Lintas for new campaign

    Supradyn Immuno+ partners with Lowe Lintas for new campaign

    Mumbai: Supradyn Immuno+ has rolled out a new campaign urging consumers to unlock their inner strength by taking a daily booster shot.

    The campaign further creates awareness on how the combined power of nature and science can help achieve upto 100 per cent immunity confidence

    Conceptualized by Lowe Lintas Mumbai, the campaign is rooted in the growing importance of immunity boosting in an age of new infections. Its campaign perpetuates awareness on how adding a multivitamin to our diet can help unlock daily and long-term immunity needs, thus further drawing curtains on the benefits of Supradyn Immuno+.

    The campaign is already live across the brand’s online platforms and is being promoted via TV spots, digital ads and other online and offline mediums.

    The pan-India campaign aims at targeting young Indian consumers aspiring to live in their prime, across all its key markets. The launch is further supported by the new and unique formulation of Immuno+, a perfect blend of science with natural ingredients like haldi and tulsi to cater daily immunity requirements.

    Bayer Consumer Health Division India country head Sandeep Verma said, “The covid pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”

    Talking about the campaign, Bayer Consumer Health India marketing and digital head Ritu Mittal commented, “Timeless natural immunity boosters like tulsi (holy basil) and turmeric have been long known to us Indians as our go-to home remedy. With its rich anti-viral, anti-inflammatory and antibacterial properties, the power of these natural ingredients when combined with science can help boost one’s immunity. Rooted in this insight, Supradyn’s new campaign for Immnuo+ lays emphasis on the brand’s role in enhancing one’s daily and long-term immunity needs, thus encouraging consumers to add Supradyn Immuno+ to their daily diet for 100 per cent immunity confidence.”

    Speaking of the creative side, Lowe Lintas executive director Tasneem Ali said, “We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from the get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100 per cent immunity confidence.”

    The campaign film showcases how people have grown more conscious towards boosting immunity in a post pandemic era. The mere idea of taking booster shots daily might sound bizarre, but when combined with the power of nature and science, one Supradyn Immuno+ with your daily diet can help enhance one’s immunity.

  • Zoo Media joins Dawn; announces the launch of global office in New York

    Zoo Media joins Dawn; announces the launch of global office in New York

    Mumbai: Independent agency network Zoo Media Network has announced the launch of its first global office in New York, in partnership with independent agency collective Dawn.

    The Zoo Media network is a multi-specialty, integrated media network. It consists of 11 agency brands, including the flagship full-funnel creative and performance digital agency, FoxyMoron, and web3 rights and services company, Metaform, amongst other prominent agencies.

    Founded by Pratik Gupta and Suveer Bajaj, the network comprises homegrown, acquired, and  joint venture agencies across content, media, data, and technology. Zoo Media houses a team of over 600+ specialists servicing both domestic and international clients, including Netflix, YouTube, Tinder, Kellogg’s, P&G, and Unilever.

    Dawn is the portfolio of 15+ independent, specialist marketing services agencies with a focus on centralised data science, advanced analytics, and econometric measurement. The collective includes renowned agencies like Barkley, Crossmedia, Definition 6, Co: Collective, and Rethink, amongst other illustrious agencies.

    Speaking on the partnership and the foray into global expansion, Zoo Media co-founder Suveer Bajaj said, “After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step. Our prowess in the North American market lies in the range of integrated services that include our best-in-class web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US.”

    Zoo Media co-founder Pratik Gupta said, “We’re well on our way to globalising our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent.”

    Dawn CEO Bob Kantor said, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognise that modern marketing includes the complementary combination of brilliant strategy and creativity with marketing technology.”

    Crossmedia CEO Kamran Asghar said, “We have been collaborating with the Zoo Media team to integrate proprietary technology to accelerate our global expansion. We’re excited to have Zoo Media join Dawn and continue to integrate advanced technology to deliver superior business results for our clients.”

  • Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Mumbai: As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum Banayenge” that cements its commitment to the country and builds awareness for its range of products and services.

    Kinnect has conceptualised and executed the ‘Hum Banayenge’ film as a part of a long-term digital campaign.

    The campaign aims to show how, since its inception, Google Cloud has consistently enabled aspirations and helped Indian companies transform themselves digitally.

    True to Google Cloud’s philosophy of staying user-first, the film showcases three problems faced by Indians across different segments. Representing Google Cloud’s clients and partners in this film are Mahindra Finance, Josh Talks, and nurture.farm, who continue to solve these critical problems in the lives of the end consumers.

    The film is both a declaration of the “Hum Banayenge” (We will build the solution) philosophy and a trailer for the stories to follow. Each of these stories features founders and owners who partnered with the brand at different points in their journey to innovate and strengthen their solutions. “#HumBanayenge” is Google Cloud’s first campaign in this market and targets its audience through this shared spirit of questioning, “Why not?” when faced with a problem.

    Commenting on the new campaign, Google Cloud India head of regional marketing Virginia Sharma said, “In this campaign we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I believe that the collective effort of our cloud customers, be it bootstrapped startups or leading conglomerates, is what will enable India’s digital transformation in the next 25 years. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”

    Talking about the creative side, Kinnect senior creative director Madhura Haldipur added, “It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. We wanted to do justice to this unique spirit that takes guts before glory, finds a single-minded focus to find a solution, and has the heart and belief to see it through. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference in the lives of other humans.”

  • Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Mumbai: Havas Group India’s health, wellness, marcom and digital agency Havas Life Sorento on Friday elevated its executive creative director, Sachin Talwalkar, to chief creative officer.

    As a part of his new role, Sachin will be responsible for further bolstering the agency’s creative and communications excellence through Havas Life Sorento’s offering in healthcomm. He will also be responsible for expanding the agency’s scope through digital health, health CX, and consumer health within India, Southeast Asia, and the Middle East, effectively making India the hub of excellence for Havas Health & You. The aim is to become the ‘go-to’ and cutting-edge healthcomm agency in the region.

    Speaking about the elevation, Havas Group India chairman & CCO Bobby Pawar said, “Sachin’s elevation is in recognition of the role he’s played in transforming Havas Life Sorento over the last few years. He has brought in better talent and has fostered a climate where they can do their best work while having fun in the process. He has evolved the creative department based on my belief that creatives with traditional and digital skills must work together so that they infect each other and, in the process, become more rounded creatives. Lastly, he’s been a great partner to me, always ready to help out with anything.”

    Havas Life Sorento managing director Sangeeta Barde added, “I am confident that with this elevation, Sachin will continue to make a difference to health and wellness communications and will create a team of passionate people under him who will set the creative benchmark within the industry and the region.”

    Talwalkar commented, “The new role is testament to Havas Life Sorento’s journey in the last years. We have not only expanded in size and stature but also challenged ourselves to explore new avenues, which has set the course for us to grow and become “the partner agency” in the healthcomm space in the coming years. I am excited about my new role and what’s to come.”

    Since joining Havas Life Sorento in 2020, Sachin has been responsible for driving the agency’s creative vision and strategy through industry-recognised work for clients including Viatris, Dr Reddy’s Laboratories, Zydus Healthcare, Abbott, Bayer, Glenmark, and many more.

    His creative endeavours have aided the agency in strengthening client relationships, organic business opportunities, and attracting bright young talent, paving the way for it to become the region’s leading health-communications agency and a valued partner within the global Havas Health & You (HH&Y) network.

    Sachin believes in creating brand narratives that are culturally relevant and inspired by real-life human insights. In his 20 plus years of industry experience, Sachin has worked across geographies in Europe, the Middle East, Southeast Asia, and Asia Pacific with network agencies. His work has been recognised by major awards, including Spikes Asia, Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards, and LIAA.

  • Team Pumpkin bags marketing and social media mandate for Maple

    Team Pumpkin bags marketing and social media mandate for Maple

    Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

    The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin’s Mumbai office.

    Speaking of this partnership, Maple founder & managing director Manil Shetty said, “Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

    Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, “Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers.”

  • VMLY&R India bags agency of the year at Dragons of Asia

    VMLY&R India bags agency of the year at Dragons of Asia

    Mumbai: chas grabbed the Red Dragon Award for the Agency of the Year and Best Campaign in Asia. The award show took place on Friday, 14 October 2022 in Kuala Lumpur.

    For the first time in Dragon’s history, an Indian agency has been awarded Red Dragons for the Best Campaign in Asia, Agency of the Year and won the Network of the Year.

    VMLY&R commerce India NCD Arpan Jain said, “We are thrilled that we’re being celebrated as the Agency of the Year at Dragons of Asia. This feat feels even more special as it has come on the back of multiple campaigns that have won across different categories. All the winning works are great examples of purpose-powered creativity that actually has the power to change the world. I’m happy to see SmartFill, work which has genuine impact, being recognised as one such amazing piece of work.”

    The award will be shared with VMLY&R Commerce India and Vietnam. A Red Dragon for eeach, a Blue Dragon for the Best Campaign in India, two Gold Dragons and two Black Dragon certificates.

    The Dragons of Asia director Mike Da Silva said, “This is the first time in Dragons history that an Indian agency has been awarded Red Dragons for the Best Campaign in Asia, Agency of the Year and a member of the Network of the Year. The Blue Dragon for the Best Campaign in India was simply icing on the cake!”

  • Art-E MediaTech bags social media mandate for IndiaMART

    Art-E MediaTech bags social media mandate for IndiaMART

    Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

    This social media mandate was accorded to Art-E MediaTech in a competitive multi-agency pitch. As a leading independent digital marketing and technology consulting firm, Art-E MediaTech will now be in charge of IndiaMart’s social media strategy, influencer marketing, strategy formulation, and media buying.

    Speaking about this partnership, IndiaMART, InterMESH chief operating officer Dinesh Gulati said, “We are pleased to partner with Art-E MediaTech for our social media handles with the aim of establishing a strong digital presence. This collaboration will significantly add value to IndiaMART’s brand awareness & loyalty and help us connect & engage with more potential customers.”

    “Art-E MediaTech has an excellent team that can assist IndiaMart in fulfilling its mission and vision by bridging the gap between the target audience and the brand. The team’s ideals brilliantly overlap with those of IndiaMart, and thus, the collaboration is destined to produce notable results. ArtE understands how to make a brand’s voice heard and I am sure that will aid us to further strengthen our positioning,” he added.

    Sharing his thoughts on the win, Art-E MediaTech co-founder Rohit Sakunia said, “IndiaMart pursues excellence in strengthening businesses in the MSME sector as the company’s major objective. The brand not only shapes the future of small businesses but also drives their business values. Hence, for ArtE, the partnership with IndiaMART is a testament to our expertise in providing result-oriented communication to the leading B2B companies of India while leveraging our detailed market insights.”

    “We help brands create meaningful, long-lasting, and impactful communication that drives growth for their businesses through our creative and strategic prowess. With this collaboration, we are looking forward to creating innumerable insight-led campaigns for IndiaMART, driving remarkable results and achieving new levels of success in the digital space,” he concluded.

  • WebEngage raises $20 mn in Series B round led by Singularity Growth & SWC Global

    WebEngage raises $20 mn in Series B round led by Singularity Growth & SWC Global

    Mumbai: WebEngage announced a $20 million Series B round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund recently.

    The round also saw participation from a few family offices, including the likes of Unmaj Corporation, NB Ventures, Shashwat Nakrani (cofounder of BharatPe), and Gopal Srinivasan (chairman, TVS Capital), amongst others.

    WebEngage has showcased unusual frugality and resilience in its 11-year journey filled with ups and downs, burning only six million dollars in capital to reach a $20 million annual revenue run rate, an enviable position to be in.

    Peers in SaaS spend about 3x to 5x more to get to the same scale. The company is working with over six hundred clients, including new-economy and internet-first businesses, as well as propelling the digital transformation journey for enterprise clients.

    The funds will be used to maintain WebEngage’s rapid growth—it is up 100 per cent year-on-year and has expanded operations to India, the Middle East, and Southeast Asia. The company’s team strength has increased 2.5x since 2020 with strategic high-profile hires across the marketing, sales, product, engineering, and support functions. Recent customer wins like Adani Group in India and IKEA in Saudi Arabia have validated enterprise acceptance of the WebEngage offering.

    Speaking about this new milestone, WebEngage co-founder and CEO Avlesh Singh said, “We are absolutely delighted to have Singularity Growth Opportunities Fund and SWC Global as our new partners and are blessed to have existing partners double down on their confidence in us. The ride has just begun and we have the tickets to the front row seats for anyone who wants to join our journey of simplifying retention for the world.”

    Commenting on the engagement with WebEngage, Singularity Growth Opportunities Fund managing partner Apurva Patel said, “WebEngage’s comprehensive customer engagement platform truly empowers companies to listen to their customers better, to understand their behaviour deeply by smartly segmenting customers, and to act on that knowledge in a way that is personal. What fascinated us about Avlesh and his team is their ability to gain traction with not only digital businesses, but also with large traditional enterprises. We were also very impressed with customer feedback on the company’s superior customer service and support, and believe this to be their key competitive advantage. Singularity Growth is thrilled to be part of WebEngage’s growth journey in both India and overseas.”

    “We have always believed that the best teams build the best products, and in the long run, it’s the best product that wins. This is our 4th investment in WebEngage and we will continue to back them as far as we can. WebEngage also demonstrates our belief that companies that win SaaS in India can go global and repeat their performance,” concluded India Quotient founding partner Anand Lunia.