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Tag: digital agencies

  • Dentsu Aegis Network India strengthens creative structure

    Dentsu Aegis Network India strengthens creative structure

    MUMBAI: Dentsu Aegis Network (DAN) India has announced an enhancement in its creative structure. Taproot Dentsu chief creative officer and co-founder Agnello Dias (Aggi) will now take on the additional responsibility of Dentsu Aegis Network India creative chairman. In his new role, Dias will now also guide and mentor the creative output of all DAN India companies even as he continues his services with Taproot Dentsu.

    Taproot Dentsu CCO, co-founder and DAN India creative chairman Agnello Dias said, “Taproot Dentsu is now a robust, full-fledged agency, based in two cities and run by a team of capable and talented professionals. In fact, this is the team that has been at the forefront of everything the agency has done for some time now. With the structure now in place and Paddy (Santosh Padhi) leading the way with the rest of the team, it was felt that I could stretch myself to also work with the other hungry and talented teams across the DAN network in India. It is an exciting part of my life’s journey and I hope it’s fruitful for all.”

    Speaking on Agnello’s enhanced role Dentsu Aegis Network CEO greater south and chairman, CEO India Ashish Bhasin said, “It is really delightful to add on an additional responsibility of Creative Chairman DAN India to Aggi. The entire creative community in India looks up to Aggi for his tremendous achievements. His mentoring of creative talent across all DAN India agencies will make DAN India an unbeatable creative powerhouse. I am really glad that Aggie has agreed to stretch himself and share his unparalleled talent across the group. I look forward to him chairing the DAN India Creative Council.”

    Dias, previously the national chief creative officer for JWT India, has been with Taproot Dentsu, the agency he co-founded, for 10 years now. Today, the agency has a robust structure with Santosh Padhi (CCO & co-founder), Umesh Shrikhande (CEO), Pallavi Chakravarti (ECD), Ayesha Ghosh (general manager) and Shashank Lanjekar (head of strategy) in Mumbai and Harjot Narang (general manager), Titus Upputuru (ECD) and Anand Murty (head of strategy) in Delhi, leading their teams across a diverse portfolio of national and local brands.

  • Capital Numbers targets Rs 50 crore turnover by CY 2019

    Capital Numbers targets Rs 50 crore turnover by CY 2019

    KOLKATA:  Capital Numbers Infotech Pvt Ltd (CNPL), a Kolkata headquartered consulting,  application development and testing services company, which is likely to end the current fiscal with revenue of around  Rs 12 crore ($2 million), is targeting a turnover of Rs 50 crore by the end of calendar year 2019.

     

    CNPL is a consulting-led, integrated, web design, web development, mobile app development and search engine marketing services for startups, SMEs, digital agencies and IT consulting. The company which is used as the production backend for digital agencies is looking to up its bench strength to 1,000 professionals from the current 200 employees.

     

    “We are expanding our services and hope to achieve the targets of achieving Rs 50 crore turnover by CY 2019,” said CNPL director Mukul Gupta. “We work with lots of start-ups, small businesses and large organisations such as Edelman, Ordina, Doosan, Harvard University and Duke University among others,” Gupta added.

     

    Among CNPL clients include Harvard University, which was looking to create an online presence for two of its internal publications: The Harvard Health Policy Review and The Harvard Science Review. “We helped create their entire online presence from ground up where information about current and past issues for these magazines can be accessed,” Gupta said.

     

    Another project that CNPL undertook was for Condé Nast, a media company that has 9.5 crore (95 million) consumers across its industry-leading print, digital and video brands like: Vogue, Vanity Fair, The New Yorker, Wired etc., CNPL helped Conde Nast  make its content to be available to mobile users across 27 countries

     

    “Established by a team of professionals with over ten years of practical experience in outsourcing, our difference is its clear focus on the delivery of long term measurable business improvement,” concluded Gupta.

  • “Our effort has been to get everyone involved”: Srinivasan Swamy

    “Our effort has been to get everyone involved”: Srinivasan Swamy

    MUMBAI: With big names dropped out, entry numbers has changed the shape of the event, which is now set to go indoors. The much talked about ninth edition of Goafest is expected to have a low turnout. While much is talked about this, here is a look at what the managing committee has to say.

     

    In conversation with indiantelevision.com Goafest Organising Committee chairman Srinivasan Swamy, speaks at length about entry numbers, what to expect from the event this year and much more…

     

    What are efforts being taking from the Goafest committee for those who are not participating in the fest this year?

     

    Goafest is an industry initiative. It is not a private enterprise. So we want all members of the industry to be a part of it. While some of them have not sent their entries for the awards this year, they are all expected to be part of the event. Our effort has been on to get everyone involved.

     

    Considering that Cannes Lions will follow Goafest, do you think agencies are therefore giving Goafest a miss to focus more on much prestigious global event?

     

    Cannes is two weeks away. While a few people go to Cannes, many come to Goa.

     

    How are you planning to promote the fest this year?

     

    Our promotion has started by emailers. All web media is supporting us by sending these mailers out.

     

    How has the response from SAARC region been this year?

     

    We don’t expect entries or delegates in hundreds. We will have the same number as we had in the past, which is on expected lines.

     

    Do you think shifting the dates of the event has affected the participation?

     

    It does appear so. Some of the people will be out on family holidays. And some speakers find this too close to Cannes and therefore can’t travel to India and later to France. But overall, the plusses and minuses always even out. The inconvenience of having this clash with the general elections was the major concern.

     

    While a few big creative agencies have opted out of the fest, we have understood that digital agencies are really looking forward to it this year. Could you give us an idea about the entry numbers?

     

    We have decent level of participation from digital agencies, about 400. This also tells you about the raise of the importance of this medium.

     

    How has the response been for the new categories that were introduced this year?

     

    I would say these are very good. We should close these with about 200 in number.

     

    What are five things that agencies and delegates can expect from Goafest 2014?

     

    To my mind the five things are:

     

    • Goafest is a nice platform for delegates to network and have a great time.

     

    • There will be something for everyone at Goafest. While some can enjoy the knowledge seminars, advertising conclave or the leadership summit, a few can enjoy the fun activities like aqua zorbing, foam and rain dance etc or take part in beach sports competitions. Participants can also come to just party and dance till late into the night. While seniors can meet at comfort in the CEO lounge and see what should be done for the industry or in which direction it should go.

     

    • The display zones where the shortlisted work can be reviewed, will be quite engaging for those interested in awards and what could win.

     

    • The opening and closing ceremonies and the award nights will be entertaining as well as celebratory in nature.

     

    • Opportunities to learn many new things through various eclectic lectures and at kiosks ­ things that will surprise the regulars to Goafest.
  • Who wants to be an entrepreneur?

    Who wants to be an entrepreneur?

    MUMBAI: If you think you’ve got an idea worth a million bucks, here’s something that might just help you make it a reality.

    ‘Built from Scratch’, founder and CEO Magnon/TBWA Vineet Bajpai’s second book, serves as a guide for aspiring entrepreneurs – handholding them through various steps and tactics of building a business ground-up.

    There’s a message in the title itself for budding businessmen/women: Pick up basic tools and start building a company with whatever little you have. At the end of the day, every organisation is created out of one dominant ingredient – the human will.

    Asked what made him pen the tome, Bajpai says: “The thought of writing the book came to my mind many years ago when I used to teach at MBA institutions as guest faculty. During my interactions with management students, I discovered that almost every one of them secretly nurtured the dream of becoming an entrepreneur and building his/her company. However, most were clueless on how to actually start their entrepreneurial journey.”

    “More importantly, there existed a deeply entrenched belief that a business can be started only with large financial investment. Being a first-generation entrepreneur myself, who started with a few thousand rupees in my pocket, I felt compelled to offer a helping hand to perhaps millions of such people who dream of building businesses and companies, but have no practical guidance for the same. I also noticed that there were no books written by Indian authors that offered detailed and street-smart advice on enterprise building. It was then that I decided to write my second book.”

    With a million self-help books on the market already, why would readers pick up one more such book? “The most important differentiator is that I am preaching only what I have practiced,” says Bajpai, recalling how he started Magnon/TBWA and Magnon E-Graphics with the rupee equivalent of just $300.

    The most important differentiator is that I am preaching only what I have practiced says Vineet Bajpai

    “Today, these are multi-million dollar global companies. So very few authors would have the real and ‘battle-field’ experience that I carry; secondly, the book is as much a motivational read as it is a management work. It speaks to the reader about his/her fears and dreams, his/her mental-barriers and his/her ambitions. The combination of a self-help approach with hard-core management content makes the book quite an intellectual asset for any aspiring entrepreneur,” he shoots.

    The book busts quite a few myths associated with career management as seen through the eyes of the Indian middle class.

    “It tells the reader that he can do it too! And then it educates the reader about various aspects of starting up businesses – the idea generation, market research, environment scanning, revenue model, finance raising options, go-to-market strategies, the common pitfalls, first year of survival and a lot more. It is quite a hard-hitting and real handbook for aspiring entrepreneurs,” defends Bajpai.

    The book is inclusive of everyone who nurtures business ambitions, even say the aunty next door who cooks great south Indian food and could open a catering venture. “Entrepreneurship is not a restricted zone, and anyone and everyone can dream of being a successful entrepreneur. So the book aims to reach out to the student community, to working professionals, corporate executives and almost anyone who is planning to start his or her own venture,” says Bajpai.

    What lies at the heart of the book is Bajpai’s own experience of founding and building his companies. “Readers will see that while I lead global companies today, I started in a tiny shed with rented computers, a tin roof and at times, even swept the floor of my first office! They will discover how a company where buying even a water cooler was a major financial decision at one time, transformed into one of Asia’s largest digital agencies. It is a fantastic yet true story that the readers will love,” says he.

    Moral of the story is if you don’t hail from a business family, aren’t a Harvard dropout and don’t have a globe-changing innovation, you can still dream of making it large, with a little help from Bajpai’s book, published by Jaico and available for just Rs 299.