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MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: Let’s face it, relationships rarely last longer than your last smartphone battery—but Taboola and Microsoft are proving to be the power couple of digital advertising,...
MUMBAI: Ever watched a seasoned marketer switch gigs like she’s flipping pancakes—swiftly, smoothly, and landing perfectly each time? Meet Preetha Athrey, who just flipped herself a...
MUMBAI: The digital world moves fast, blink and you might miss the next big thing. But Minikin DGWorks isn’t here to play catch-up. It’s here to...
MUMBAI: Big moves, bigger responsibilities—Harshit Sahni has taken on a new leadership role as senior director – cluster revenue head for factual & lifestyle, eurosport, international...
MUMBAI: Truecaller has delivered another year of solid revenue growth and increased user engagement, but the financial results for Q4 and FY2024 also highlight key challenges,...
MUMBAI: In the breakneck world of Q-commerce, where every click counts, one leading FMCG brand in India found itself on the fast track to success with...
MUMBAI: Quora just gave B2B advertisers a serious upgrade. With 400 million monthly unique visitors globally (and 100 million in India alone), the knowledge-sharing platform is...
MUMBAI: What’s next for digital publishers navigating the turbulent AdTech seas? VDO.AI, a global AdTech powerhouse, has released its much-anticipated “2025: The Year of Publisher Profitability”...
MUMBAI: AI-powered digital advertising solutions provider LeapX AI has unveiled DAC, a platform designed to simplify and transform the management of digital advertising campaigns through conversational...
MUMBAI: After a quiet pause since its 2020 retirement, the Interactive Advertising Bureau (IAB) Tech Lab is back with a roar, reimagining the digital advertising playbook....
MUMBAI: Winters are synonymous with cozy sweaters, warm beverages, and, yes, dry skin woes. But this year, Boroplus is ditching the mundane for the magical. The...
MUMBAI: Sports isn’t just a pastime anymore – it’s a roaring phenomenon that fuels India’s collective heartbeat, more electrifying than a stadium under floodlights during a...
Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media...
Minor changes in the quickly changing advertising scene of today are as significant and upending as those resulting from automation and artificial intelligence (AI). Digital advertising...
Mumbai: According to the latest TAM AdEx India report for the period Jan-Jun’24, digital ad impressions witnessed a significant eight per cent rise compared to the...
Mumbai: VDO.AI, an advertising technology platform, partnered with Taneira, the ethnic wear brand from TATA, to launch a summer campaign focused on comfort, style, and Indian...
Mumbai: Minikin DGWorks won the “Best Campaign Award” in the Travel, Tourism, and Hospitality category at the IndIAA Awards 2024 for their redBus India “Yeh Time...
Mumbai: Artificial intelligence is one of the transforming phenomena from a trend in modern times when it comes to digital advertising. As Gandharv Sachdeva, an experienced...
Mumbai: In the fast-paced world of digital advertising, where innovation is the currency of success, one agency shines brightly as a beacon of creativity and forward-thinking...
In the dynamic landscape of the Indian television industry, the evolution of influencer marketing stands as a testament to its transformative power. From its nascent stages...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement with the release of Podcast Technical Measurement...
Mumbai: TrafficGuard, headquartered in Perth, Australia, is a global leader in advertising verification, offering a comprehensive suite of solutions to help advertisers optimise their campaigns. By...
Mumbai: On 27 October, Elon Musk agreed to buy micro-blogging platform Twitter. In a message to advertisers he wrote, “Twitter aspires to be the most respected...
Mumbai: RISE, the edtech platform, has announced the appointment of Devendra Nagle as the company’s vice president of marketing, in a major boost to its leadership...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: Digital advertising is expected to equal if not surpass TV advertising by 2023, according to findings in dentsu digital advertising report 2022 unveiled on Tuesday....
Mumbai: Sports media company Nazara Technologies has entered an agreement to acquire 55 per cent stake in programmatic advertising and monetisation company Datawrkz valuing the company...
Mumbai: When you look at the evolution of digital advertising, it makes sense that viewability has continued to be a top concern for marketers. The entire...
KOLKATA: YouTube’s advertising revenue rose dramatically in the first quarter of 2021 , up 49 per cent from the same quarter in the last year. As...
KOLKATA: Overall advertising spend took a hit in 2020 due to the unprecedented Covid2019 crisis. With hints of recovery, experts are upbeat about adex growth this...
NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their daily lives whether it's ordering...
MUMBAI: Started a little more than four years ago as a Facebook page, The Minimalist today is one of the most sought-after digital agencies within the...
MUMBAI: Many online-first and disruptor brands will be investing in offline modes of advertising, as they seek to “redress the balance between short-term performance marketing and...
MUMBAI: Digital media has taken the world by storm. The last elections of the two biggest democracies of the world – India and the US –...
Digital advertising has brought with it an array of unique benefits like precise targeting, measurable and trackable performance indicators, and the ability to provide extremely personalised...
MUMBAI: Tech giant Facebook, with over 2.2 billion monthly active users, is quickly reshaping the world’s digital ecosystem. Despite Wall Street’s disappointment with its Q2 results,...
MUMBAI: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that...
MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website...
MUMBAI: Digital media may take over traditional by 2021-22, when broadband and smartphone penetration increases in India, according to EY India. The second factor is when...
MUMBAI: The Indian digital sector is anticipated to cross Rs 20,000 crore by 2020 which includes OTT and digital advertising. The industry at present is worth...
MUMBAI: The Indian digital sector is anticipated to cross Rs 20,000 crore by 2020 which includes OTT and digital advertising. The industry at present is worth...
MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in...
MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in...
MUMBAI: Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement — digital is rapidly evolving...
MUMBAI: Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement — digital is rapidly evolving...
NEW DELHl: Advertising-financed piracy was an extremely profitable business as an economic study of the US market alone showed estimated pirate website ad revenue at $227...
NEW DELHl: Advertising-financed piracy was an extremely profitable business as an economic study of the US market alone showed estimated pirate website ad revenue at $227...
NEW DELHI: Anand Mahindra was adjudged as the Social Media Person of the Year at the 6th India Digital Awards The award was presented at...
