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MUMBAI: Ads are now sneakier than ever—slipping into your favourite reality show, casually making an appearance in blockbuster films, and popping up in places you least...
Mumbai: When you look at the evolution of digital advertising, it makes sense that viewability has continued to be a top concern for marketers. The entire...
NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help...
MUMBAI: Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The...
MUMBAI: Zapr, partly owned by Star India’s Hotstar, has now been verified by Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space....
