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Tag: Digit 9.0

  • Infectious Advertising appoints Abrar Nakhuda as head of digital

    Infectious Advertising appoints Abrar Nakhuda as head of digital

    MUMBAI: Infectious Advertising is gearing up for a digital shake-up, appointing Abrar Nakhuda as head of digital to spearhead innovation and strategy in an ever-evolving landscape. With a track record of crafting impactful brand narratives and data-driven campaigns, Nakhuda is set to lead the agency’s approach to AI-powered marketing, influencer engagement, and content storytelling.

    Speaking on his new role, Nakhuda shared, “My focus will be on elevating our clients’ digital presence, integrating the latest digital trends, and ensuring synergy between brands and platforms. From AI-driven workflows to influencer marketing and content innovation, we aim to push creative boundaries and set new industry benchmarks.”

    Infectious Advertising co-founders and directors Nisha Singhania and Ramanuj Shastry said, “Abrar’s expertise and energy bring a fresh perspective to our digital division. His vision will help us strengthen our approach and create groundbreaking digital campaigns.”

    Bringing years of experience from Digit 9.0, Every Media Technologies, Culture Machine, and Viral Fission, Nakhuda has led successful digital initiatives for NBA, Star India, Pepsi, and Amazon, helping brands build strong online communities and content IPs that resonate with audiences. His expertise lies in merging data insights with creative storytelling, a formula that has delivered measurable impact across industries.
     

  • Digit 9.0 adds Cadbury Perk’s social media mandate to its kitty

    Digit 9.0 adds Cadbury Perk’s social media mandate to its kitty

    MUMBAI: Cadbury has entrusted social media duties for its wafer chocolate brand Perk to online marketing company Digit 9.0. The agency already handles Cadbury‘s bubblegum brand Bubbaloo.

    Digit 9.0‘s earlier work with Cadbury helped them clinch the account.

    The online communication will be centered around the young generation and will involve trending youth topics. The agency also plans to cash in on the mega sporting event – the Olympics for its brand communication strategy online.

    Digit 9.0 is a part of Nine Winds Media and provides services of website design and development, social media optimization, online advertising and content creation. Some of the brands in its portfolio are confectionary brand Ravalgaon, Shemaroo, Godrej, Reliance Big Pictures, Moserbaer and Balaji Telefilms.