Mumbai: DiGiSPICE Technologies’ subsidiary Spice Money has launched its Bharat Connect campaign, formerly known as BBPS, titled ‘Customer Ek, Bill Anek’. This initiative aims to empower Adhikaris (merchants) by providing accessible bill payment services for rural India. As a leading Bharat Connect network, Spice Money focuses on expanding financial inclusion.
The campaign seeks to onboard all active counters to use the Bharat Connect platform, streamlining bill payment processes and increasing adoption of multi-biller services. It encourages Adhikaris to facilitate multiple bill payments in one visit, enhancing customer convenience.
Bharat Connect serves as a one-stop solution for various payments, including mobile recharges, DTH services, loan EMIs, utility bills, and FASTag recharges. The campaign targets over 400,000 Adhikari counters to increase their transaction volumes. Recently, around 100,000 Adhikaris processed approximately 21.7 lakh transactions worth 450 crores on the Bharat Connect platform, with electricity bill payments being the most common.
A brand video highlighting the convenience of managing multiple bill payments will support the campaign, promoting digital services in rural areas where access to payment facilities is limited.
Spice Money founder & CEO Dilip Modi said, “Our initiative is focused on empowering Adhikaris and bringing ease to rural India. Through the Bharat Connect platform, we are building a secure, accessible space for customers to handle multiple bills with ease while enabling Adhikaris to boost their income and support a brighter future for themselves and their communities. With Diwali around the corner, we aim to harness the season’s spirit to drive a five to seven per cent increase in transaction volume across bill payments and expand our network by five to seven per cent by highlighting the advantages of offering one-stop solutions.
Our vision aligns with the ambitious goals of NPCI Bharat BillPay to transform India’s payment ecosystem. By making platforms like Bharat Connect integral to every household, we can support financial inclusion at scale and deepen digital adoption across India.”
Spice Money CMO Kuldeep Pawar commented, “With ‘Customer Ek, Bill Anek,’ we are tapping into the unique dynamics of the Diwali season to empower our Adhikaris and amplify our reach as India’s leading assisted BBPS network. This campaign aims to highlight the convenience and earning potential that comes with each customer visit, providing Adhikaris with tools and insights to make a positive impact in their communities. Through innovative marketing and on-ground support, we aim to deepen Adhikari engagement, drive higher customer satisfaction, and strengthen our brand as the trusted rural fintech partner for millions of families this festive season.”
NPCI Bharat BillPay CEO Noopur Chaturvedi said, “We are pleased to see Spice Money share our vision to democratise India’s bill payment landscape and campaigns like ‘Customer Ek, Bill Anek’ will further enhance the visibility of these services, making them more accessible to the masses. This initiative not only strengthens our national goal of a less-cash economy but also supports local entrepreneurs by providing them with tools to enhance customer service and drive their own growth. At NBBL, we are committed to empowering citizens and accelerating the adoption of digital payments through assisted channels across India.”
