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Tag: Digimaze

  • Reel to real returns as Moving Bramha plots box-office breakthroughs

    Reel to real returns as Moving Bramha plots box-office breakthroughs

    MUMBAI: In a world where trailers trend but tickets don’t always sell, a new player is aiming to flip the script, one click at a time. Vatsal Rajgor, the founder of Digimaze and AI-powered SaaS platform Strique, has launched Moving Bramha, a full-stack, performance-driven marketing engine for the film and entertainment industry. But this isn’t just another agency jumping on the film bandwagon, this one is all about turning impressions into income.

    “There’s no industry more culturally influential than films but the way movies are marketed hasn’t kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that.” says Rajgor.

    “For us, marketing means sales. Every penny spent should drive measurable outcomes whether it’s ticket sales, OTT streams or pre-bookings. The tools and data exist. What’s missing is the mindset.”  Rajgor adds.

    “Every reel, every poster, every launch has a job to do and Moving Bramha is built to ensure that job is done with precision and performance.”  Rajgor adds.

    From geo-targeted campaigns and influencer-led buzz to AI-powered media spends that adjust in real time, the platform is designed for accountability, agility and automation. Its USP? A system that ties creative collateral be it teaser, trailer or poster directly to performance metrics like ticket sales, footfalls and OTT streams.

    “Every reel has a role,” Rajgor adds. “And our job is to make sure it does its job.”

    The launch marks Rajgor’s third major venture, following the success of DigiMaze, which scaled brand growth through performance-led strategies, and Strique, which streamlined media operations with AI. But Moving Bramha feels more personal, a nod to Rajgor’s passion for storytelling and his belief that cinema deserves more than vanity metrics.

    Among the marquee offerings:

    1    AI-led media buying that reallocates budget on the fly, based on viewer traction

    2    Audience building based on genre history, regional data and behavioural insights

    3    Creative evolution frameworks that pivot from buzz to bookings

    4    Integrated ROI mapping from release weekend to OTT shelf life

    At a time when the film industry is seeking smarter, sharper ways to reach audiences beyond billboards and breaking news, Moving Bramha arrives with a bold promise not just to market movies, but to move them.

  • Digimaze wins the performance marketing mandates for Just Watches & CottonWorld

    Digimaze wins the performance marketing mandates for Just Watches & CottonWorld

    Mumbai: Digimaze has bagged  the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement.

    Just Watches is the largest and most trusted authorized retailer brand for watches in India. It is an established home for 40 world-class brands, and their portfolio continues to grow continuously as they keep adding more brands each year. Cottonworld is an Indian clothing brand that specializes in producing modern classic garments for men and women using top quality and natural fabrics like cotton & linen.

    According to the Just Watches mandate, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will increase the ability of Just Watches to offer prestigious and luxurious watches, not just on their website, but also on other well-known marketing platforms.  

    Cottonworld, a brand committed to producing comfortable garments, using natural fabrics has completed 35 glorious years. Digimaze will concentrate on constructing performance marketing strategies that will support and create the brand’s digital presence by making its clientele.

    Digimaze CEO & co-founder Vatsal Rajgor said, “It is a pleasure for Digimaze to win mandates for brands like Just Watches and Cottonworld. With this, we plan to continue to make Just Watches synonymous with prestige and luxury as a watch wear brand in India. This is achievable by focusing on result-driven marketing strategies which will assist the brand to reach and interact with high-quality audiences. With Cottonworld, we aim to establish a community-based clientele that will encourage wearing naturally made apparel.”

    Just Watches co-founder & CEO Aditi Motla said, “Digimaze has opened up a previously undiscovered path of scaling and growth for us by using their robust performance marketing strategies. Their on-point and thorough understanding of our market and offering expertise cater to our needs. We look forward to a mutually-rewarding partnership that will enable us to reach new markets.”

    Cottonworld director Lavin Lekhraj said, “We are glad to partner with Digimaze for performance marketing. They are mandated to help us grow on our e-commerce website with their astute thinking and a broad yet sharp understanding of the clothing market and strategies.”

     

  • GUEST COLUMN: How performance marketing helps brands maintain their digital presence

    GUEST COLUMN: How performance marketing helps brands maintain their digital presence

    Mumbai: Performance marketing today holds tremendous control over brand expansion and growth in terms of revenue and brand recognition. Before we dive into the benefits of performance marketing, let’s take a second to understand the term performance marketing better. Performance marketing is a marketing strategy that is centered around data-driven results. This means that the performance marketing agency is paid based on how users interact with the content presented by the brand. This is a measurable feature that makes the marketing technique ideal for companies or brands which are looking to reach their audience directly.

    Today, digital marketing is a field that has long surpassed all traditional methods of advertising. It is quite safe therefore to suggest that without a strong digital footprint, it is near impossible for brands to grow and expand without a strong digital plan in place. According to Statista, the world digital advertising spending, which was approximately $455.3 billion in 2021, will steadily increase to about $646 billion by 2024.

    As per McKinsey, investments in performance marketing tripled considering the figure from $900 million in 2018 to $2.6 billion in 2022. These figures are suitable for summarising the methods of digital marketing for the audience and the brands which are looking forward to growing.

    Directly affects ROI

    Through performance marketing, it is easy for brands around the world to connect and attain new clients and generate a loyal customer base. This is possible because agencies working on performance marketing already have their own established audiences, helping brands increase traffic for their site. Since the model of performance marketing allows for results to be measured in real-time, it directly impacts the ROI. Brands are able to increase their ROI as their content often generates more results under performance marketing.

    Brands can have a wide audience and grow exponentially abroad as well as locally by opting for performance marketing. As per the study conducted by YourStory, brands have seen their marketing profits increase by nearly 30 per cent without having to increase their marketing budget, making this marketing technique a win-win for the brands.

    Helps maintain a strong customer base

    Performance marketing is goal-oriented strategies that aim to increase conversions and sales. For instance, positioning your e-commerce business with a credible influencer allows the customer’s brand to leverage some of that credibility towards your brand or product.  mHere, the payments made are dependent on the content generated through performance marketing that is interactive and conversational with customers. This is how performance marketing helps brands reach their customer base better, through retailers and merchants, and builds a closer connection with the customer. This makes the customer consider the brand more whenever they are making any purchase of goods or services resembling the ones the brand produces.

    As per the research, when brands use performance marketing, they are able to increase their brand retention by 20 per cent. Along with this, they were able to generate their marketing-driven gross by 15 per cent. Performance marketing also has a direct impact on the advertising for the brand. The same search is seen via the optimising channels, resulting in a 14 per cent increase in advertising impact on the sales they make.

    Performance marketing is a need of the hour for businesses around the world and around the corner. Many brands are moving towards performance marketing looking for its promising returns as the revenue generated helps the brands. According to the study conducted by Spiralytics, out of the 2,300 marketers examined, around 62 per cent of the brand and enterprise’s marketing budget was directed towards performance marketing. This is mainly because of the promising results and the numerous benefits that performance marketing offers.

    The most advantageous marketing techniques have already taken off around the world. The figures mentioned above are only set to rise as the world moves forward toward a shift that is dominated by digital marketing. It is safe to say that without investing in performance marketing, brands cannot compete with their counterparts who have a strong digital presence.

    (About Author: Vatsal Rajgor is the co-founder and CEO of Digimaze)