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Tag: DigiDarts

  • How brands are tailoring digital advertising budgets to align with evolving festive season consumer behavior

    How brands are tailoring digital advertising budgets to align with evolving festive season consumer behavior

    Mumbai: ‘Tis the season of giving and merriment, a time when consumers open their hearts and wallets to celebrate and show their affection through thoughtful gifts. For brands, the festive season is not just a time of joy but also a golden opportunity to connect with their target audience and elevate sales to new heights. However, as we navigate the ever-evolving landscape of the festive season, it becomes imperative to adjust our sails to the changing winds of consumer behavior and preferences.

    In the enchanting world of festive commerce, understanding the metamorphosis is paramount. Let’s embark on a journey to decipher the tapestry of shifting trends:

    1. The Ascent of E-commerce: The digital realm is the stage where the festive drama unfolds. E-commerce is the star of this show, shining ever more brightly with each passing season. Consumers are increasingly opting for the convenience of online shopping when it comes to festive gifts. Therefore, brands must allot a considerable portion of their digital advertising budget to e-commerce channels, making their presence known in the virtual marketplace.

    2. Mobile’s Reign: In this age of rapid mobility, the preferred device for many consumers, especially for shopping, is the trusty mobile phone. Brands should ensure that their digital advertisements are not just mobile-friendly but optimized for a seamless experience on these devices, where customers frequently hunt for the perfect gift.

    3. The Allure of Social Commerce: A fascinating development in recent times is the fusion of social media and commerce – a phenomenon aptly termed “social commerce.” Here, you have the power to buy and sell directly on your favorite social media platforms. Brands can exploit this trend to reach consumers where they naturally congregate and spend their time. Collaborating with social media influencers can also breathe life into your product and service promotions.

    4. The Art of Personalization: As consumers become more discerning, they now anticipate a shopping experience tailored to their individual tastes and preferences. Brands must seize the opportunity to captivate their audience through the marvel of personalization. Harnessing data and analytics, digital ads can be crafted to target the right consumers, enhancing the likelihood of a conversion.

    With a comprehensive grasp of the shifting festive landscape, brands are now poised to sculpt their digital advertising budgets with finesse. Here’s a treasure chest of strategies to guide your way:

    1. Prioritize E-commerce: As the e-commerce tide continues to surge, it is paramount to allocate a substantial portion of your advertising budget to e-commerce channels. Ensure that your digital advertisements shimmer brightly in the vast sea of online shopping.

    2. Invest in Mobile Advertising: As the digital frontier becomes increasingly mobile-centric, a wise brand will invest in mobile advertising. Your ads should not just be mobile-friendly but optimized for these devices, ensuring a seamless and captivating shopping experience for consumers on the move.

    3. Ride the Wave of Social Commerce: You must harness the magic of social commerce, where your products and services can find their audience amidst the buzz of social media. Collaborating with social media influencers can be the key to unlocking the hearts of potential customers as you showcase your festive offerings.

    4. Weave the Tapestry of Personalization: In a world where every consumer is unique, personalization is the thread that binds them to your brand. Use the power of data and analytics to craft digital ads that resonate with individual preferences, ensuring that your message speaks directly to their hearts.

    In this fast-paced digital world, the key to success lies in your ability to adapt and cater to the ever-changing needs of your audience. The festive season is a grand stage where brands can dazzle and delight, but only if they are willing to embrace the evolving landscape. So, as the bells of festivity ring, take a moment to not just understand the transformation but to be the change, to be the brand that captures the spirit of the season and resonates with the hearts of consumers. Tailor your digital advertising budget with finesse, and let your message shine brightly amidst the festivities.

    The author of this article is Digidarts founder and CEO Siddhartha Vanvani.

  • Digidarts bags the digital mandate for Insurance Samadhan

    Digidarts bags the digital mandate for Insurance Samadhan

    Mumbai: Insurance Samadhan, a company that raised eyeballs in the first season of Shark Tank India, recognizes the problem of insurance-related grievances and has strived to ensure that people get a claim to their rightful money. As an organisation they are dedicated to empowering policyholders and ensuring them access to their rightful insurance claims and to make this dream a reality, they understood the importance of wide-spread reach & bulls-eye engagement.

    With the aim of increasing their awareness and desire to reach as many relevant people struggling with their claims as possible, they have joined forces with Digidarts, India’s leading 360° performance marketing agency.

    Digidarts understood their vision and aimed to accelerate this noble service to as many Indians as possible. They have taken over the responsibility of spearheading Insurance Samadhan’s 360° digital marketing initiatives which includes their flagship bullseye performance marketing, problem-led content SEO etc.

    To help Insurance Samadhan fulfill their vision, Digidarts will incorporate innovative marketing funnels and leverage their strategic approach through creativity & data-driven targeting systems to elevate awareness amongst the needful for a more transparent insurance system.

    Insurance Samadhan co-founder & CEO Deepak Bhuvneshwari Uniyal said “Teaming up with Digidarts is a strategic move towards enhancing our outreach. Together, we’re poised to revolutionize the way insurance solutions are approached and delivered, ensuring that our advocacy for fair and transparent insurance solutions reaches a wider audience.”

    Expressing his enthusiasm about the partnership, Digidarts founder Siddhartha Vanvani said, “We are delighted to collaborate with Insurance Samadhan. Their vision for India is unique and much needed in the modern climate. Our goal is to harness our industry expertise and deploy efficient user acquisition & market penetration strategies so as to propel Insurance Samadhan as the leader in this unique & empathetic category.”

  • “Social media is a cornerstone of elevating brand visibility within digital advertising”: Digidarts’s Siddhartha Vanvani

    “Social media is a cornerstone of elevating brand visibility within digital advertising”: Digidarts’s Siddhartha Vanvani

    Mumbai: DigiDarts is one of India’s leading digital marketing agencies. Founded by Siddhartha Vanvani in 2014, with eight years of experience that connects with customers through innovation-led insightful growth strategies. As a Google Premier Partner & Meta Partner, they excel in boosting performance and enabling growth by offering holistic performance marketing solutions including Branding, Creative Storytelling, Organic & Content Marketing, Marketing Automation, Media Planning & Buying, etc.

    They have a client list including Meesho, DealShare, Boddess, Industry Buying, GlobalBees, Gromo, Birkenstock, ASICS, Bombay Shirt Company, Swiss Beauty, Toms, and many more.

    Indiantelevision.com caught up with Vanvani, to know more about the ever evolving digital marketing landscape.

    Edited excerpts

    On strategies Digidarts employ to stay up-to-date

    We actively engage in meaningful dialogues with esteemed partners like Google, LinkedIn, Apple, Taboola, Snapchat, Hotstar, CRED, and Meta ads. Our approach involves active participation in webinars, seminars, workshops, and conferences that are exclusively tailored to the dynamic landscape of digital marketing. We stay informed and inspired by following distinguished digital marketing authorities, influencers, and thought leaders across various platforms including social media, blogs, and podcasts.

    Our commitment to growth is highlighted through our attendance at industry-centric networking events, both in the virtual realm and offline, creating valuable connections with peers, potential mentors, and collaborative allies. Furthermore, we uphold an ongoing practice of benchmarking against competitors across diverse verticals, ensuring we maintain a pulse on industry trends and remain proactive in our strategies.

    On Digidarts measuring the effectiveness and ROI of its digital marketing campaigns?

    Our approach is assessing effectiveness and ROI involves key strategies. Firstly, we prioritise SMART goal-setting as the foundation of our measurement efforts, encompassing objectives from website traffic to sales growth. Secondly, we employ robust tracking tools like Google Analytics, Google Tag Manager, CAPI (Conversion API) by Meta, and Facebook Pixel for meticulous user interaction analysis. In e-commerce, we utilise specialised tracking monitors for sales, order values, and conversions. A/B tests are done to refine strategies by comparing ad creatives and landing pages. We perform comparative analysis to benchmark campaign performance against industry standards, thus revealing the market position. To summarise, our comprehensive methodology includes SMART goals, advanced tracking, e-commerce metrics, A/B testing, and comparative analysis, capturing campaign effectiveness and ROI holistically.

    On the role social media plays in enhancing brand visibility in digital advertising

    Social media is a cornerstone of elevating brand visibility within digital advertising, which enables transforming the process into an authentic and relatable experience. It’s like a bustling marketplace where brands don’t just showcase products but also share their stories, values, and aspirations. This dynamic platform fosters a sense of connection and community, bridging the gap between brands and their audience. Through engaging content, real-time interactions, and even behind-the-scenes glimpses, social media paints a vivid picture of the brand’s personality.

    Moreover, the power of sharing can’t be underestimated. When users resonate with content, they willingly share it, creating a ripple effect that extends the brand’s reach beyond initial expectations. This peer-to-peer endorsement enhances credibility and trust, nurturing a loyal following.

    On data privacy regulation impacting personalised digital marketing practices

    Data privacy regulations in India have ushered in a new era of consideration and respect for individuals in personalised digital marketing endeavours. These regulations, such as the Personal Data Protection Bill, 2022, recognize the importance of safeguarding personal information and empowering users with control over their data. This shift has prompted marketers to adopt more transparent and ethical practices.

    While these regulations impose stricter requirements on data collection and usage, they encourage a more meaningful approach. Marketers now need to forge genuine connections with consumers, seeking explicit consent and providing clear explanations about data utilisation. This human-centric shift necessitates a departure from invasive tactics towards value-driven engagement.

  • DigiDarts bags the digital mandate for BornGood

    DigiDarts bags the digital mandate for BornGood

    NEW DELHI: Home care solutions company, BornGood partnered with performance-based digital marketing agency DigiDarts, to give leverage on digital platforms and to expand, promote its brand presence. Digidarts will solely be managing BornGood’s media buying, strategic and creative execution of organic and paid digital marketing requirements. With this mandate, BornGood hopes to utilize digital marketing tools to push its USPs and core business goals, which is to make the surrounding and planet better. 

    BornGood provides plant and science-backed home care solutions, helping people to contribute to making the planet better in a small yet significant way. Their products have been formulated with the utmost care and precision for the laundry needs of today, backed by 50 years of expertise in the field of global textile processing from their parent companies- Ramsons garment finishing equipment & European textile chemical corporation(ETCC). BornGood’s mission is to focus on bringing cutting edge technology for the Indian consumers, to better take care of the clothes, skin, and environment.

    At BornGood, all the products are USDA certified. BornGood is India’s first eco-friendly startup which has introduced refill packing that contains upto 70 per cent less plastic than bottles, is more economical, and results in less carbon emission. In addition, are working on a program to collect the plastic packaging back from the customer.  Innovation (performance range of laundry detergents) they have launched India's first Antimicrobial detergent, proven to kill bacteria and deactivate viruses. Designed for activewear and can be used in all clothes, towels, and linen. They are also planning to launch India’s only Shade Revive detergent which is proven to restore the color in dark and faded garments and also prevents new garments from fading.

    Speaking about the collaboration with the agency, Be Better Personal Care Private Limited(BornGood) founder and director Mohit Belani said, “Born Good was created to help people positively contribute to the planet in a small yet significant way and we are pleased to work closely with Digidarts whose vast expertise will help us bring our products to a wider audience"

    Adding to the conversation, DigiDarts founder & director Siddhartha Vanvani said, "Excited to take on a new journey with Born Good, whose mission statement to positively contribute towards the betterment of the planet resonates very well with our values. We shall be looking after the digital aspects of introducing and marketing a unique line of products to the Indian buyer space. Our aim is to help initiate small steps in home-care which yield a more sustainable lifestyle for consumers."

  • DigiDarts bags digital mandate for DealShare

    DigiDarts bags digital mandate for DealShare

    MUMBAI: DigiDarts has won a complete digital marketing mandate for DealShare India. The agency’s Gurgaon office will be involved with the planning and execution of its digital marketing management, strategy, and creative requirements.

    DealShare is an incredibly disruptive social e-commerce model objectified towards re-inventing e-retail for the next billion users.  Headquartered in Bangalore with offices in Jaipur, Ahmedabad, and Mumbai, DealShare, a hyperlocal e-retail business.  DealShare is currently operational in major and minor cities of Rajasthan, Gujarat, Karnataka, and Maharashtra. DealShare is a discovery led model of business, which lets its customers discover super deals on household and grocery products. Deals on this platform are somewhat different than what is offered on other e-commerce platforms. With an average of 6,000 stock keeping units (SKU) across all categories.

    DealShare CEO Vineet Rao said, “We’re excited to have DigiDarts onboard and look forward to doing some great work together as in a business environment that is changing rapidly and is more reliant than ever on communication and collaboration, it is critical for all the companies to work closely with their channel partners in designing holistic solutions to meet customer needs. Our main aim is to develop growth around trust, goodwill, and product creativity values that we often identify with. We believe that DigiDarts’ profound experience in building some of India's most beloved brands will be a key benefit for us as we set out to build India's best and most reliable social commerce platform.” 

    DigiDarts founder-director Siddhartha Vanvani said, "As DigiDarts & DealShare hold values that blend perfectly, and are in complete sync in terms of strategic goals, we are enthusiastic to be able to help further the brand's growth & amplify its market penetration via Digital channels"

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