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Tag: Digi Yatra

  • Value 360 gears up for IPO with pre-listing boost

    Value 360 gears up for IPO with pre-listing boost

    MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.

    With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.

    The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.

    With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.  

    “As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”

    Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.

  • Digi Yatra flies high with 10 million downloads

    Digi Yatra flies high with 10 million downloads

    MUMBAI: Digi Yatra is flying high! The Self-Sovereign Identity (SSI)-based platform, powered by facial biometric technology, has hit a major milestone with 10 million app downloads, firmly establishing itself as the new frontier in seamless, contactless air travel. Launched in December 2022, Digi Yatra has already streamlined over 45 million journeys across 24 airports in India, bringing a world of convenience to travellers.

    This surge in popularity is a clear indicator of how well the platform has been received, offering not just privacy protection but a swift, hassle-free experience. With an impressive 30,000 daily app downloads, Digi Yatra is already setting benchmarks in the travel tech space.

    Digi Yatra Foundation CEO Suresh Khadakbhavi said, “The 10 million milestone reflects the trust users have placed in us. We’re excited for what’s next, including breaking down language barriers with support for 22 Indian languages and launching international pilots with e-passports.”

    2025 looks even brighter as Digi Yatra plans to extend its global footprint, with upcoming collaborations set to revolutionise international travel as well.

  • Value 360 secures Rs 10 crore in new contracts in Q1 2024-25

    Value 360 secures Rs 10 crore in new contracts in Q1 2024-25

    Mumbai: Value 360, part of V360 Group, a PR and communications consortium, has closed the first quarter of FY 2024-25 with a strong client acquisition streak. Riding a steady wave of growth, the firm has added Rs 10 crore worth of new business to its portfolio.

    Successfully navigating highly competitive multi-agency pitches, V360 Group has onboarded industry giants such as FedEx, Digi Yatra, ResMed, Pernod Ricard, Central Park, Omega Watches, 4700 BC, Novotel, and FNP (formerly known as Ferns and Petals) The stellar line-up of new clients underscores the agency’s rich expertise in creating comprehensive, end-to-end communication strategies for clients across industries.

    V360 Group, group CEO & co-founder Kunal Kishore said, “These new partnerships are not merely ‘wins’ for us, they represent the trust and confidence that leading global brands have placed in V360 Group. We are grateful to our new partners, and will collaboratively craft impactful narratives to accelerate their growth journey and elevate their brand value. The first quarter of the fiscal year has been replete with significant milestones for us, giving us the impetus for continued growth in the future.”

    Through its multiple wins, V360 Group has demonstrated exceptional adaptability and capability of managing a diverse clientele. The distinctive set of new clients – global logistics leader FedEx, healthcare innovator ResMed, alcoholic beverage giant Pernod Ricard, and lifestyle front-runner Omega Watches, among others – is a testament to the agency’s ability to tailor its approach and craft compelling, industry-specific narratives that spark meaningful engagement.

    V360 Group’s reputation as a partner of choice for industry-leading brands is further solidified through its integrated approach towards communication. The agency puts forth an end-to-end strategy, encompassing digital marketing, traditional PR, and influencer marketing, strengthening its ability to connect with target audiences across channels. In doing so, the agency is transforming the landscape of PR and digital marketing, while providing award-winning campaigns for its partners.