ITV

Tag: Digi Osmosis

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Digi Osmosis unique campaign for ‘Ki & Ka’

    Digi Osmosis unique campaign for ‘Ki & Ka’

    MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

    After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

    Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

    Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

  • Digi Osmosis unique campaign for ‘Ki & Ka’

    Digi Osmosis unique campaign for ‘Ki & Ka’

    MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

    After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

    Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

    Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.