MUMBAI: Beverage conglomerate Coca Cola in the US is all set to create a stir at a poolside and on a neighbourhood street by using bubbles and movie stars. The effort is being done for its diet drink.
The tagline for the ad campaign that covers, television, print, radio and the Internet is ‘It’s a Diet Coke thing’.
Two television commercials featuring animated bubbles have been made with Oscar winner Adrien Brody and actress Kate Beckinsale. The bubbles are designed to signal the refreshment and lift that Diet Coke provides. The first TVC is called Tingle.
In the ad Beckinsale leisurely strolls across a pool deck clearly catching the attention of the people lounging poolside. Bubbles flow out of the Diet Coke she is drinking, wrapping her in effervescence, then sweeping across people as she passes by. It reaches the point where they can no longer stand the “tingle” that Beckinsale and the bubbles are creating and dive into the pool to cool off.
The other TVC is called Bounce. The story features cool dude Brody walking through a Queens neighbourhood with a definite and pronounced bounce in his step. Effervescent bubbles flow from the Diet Coke he is enjoying. As he interacts with the people he passes he is able to add a little bounce to their day. The bubbles form the word Bounce and the tagline appears.
The ads were directed by Michel Gondry who recently directed the critically-acclaimed Jim Carrey starrer Eternal Sunshine of the Spotless Mind.