ITV

Tag: DID Super Moms

  • Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely popular talent-based reality TV franchises but have become an integral part of India’s rich culture. In fact, launched earlier this year, season five of DID L’il Masters consistently topped viewership charts throughout its run, standing testament to the channel’s finger on the pulse of the audience when it comes to talent-based reality formats. And now, after receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional dancing mothers, Zee TV is all set to return with the third edition of its popular nonfiction property – DID Super Moms, which will air every Saturday and Sunday at 9 pm from 2nd July onwards. 

    In the run-up to the much-awaited launch of DID Super Moms season 3, the channel has set out on a promotional blitzkrieg across the country to ensure that the new season creates mass hysteria of an unforeseen magnitude. With an aim to salute mothers across India who have always put their family interests before their own but are now finally on their way to give wings to their own dreams, Zee TV conducted several ingenious activities across the country. A social experiment in prominent malls of Mumbai and Ahmedabad asked mothers and their children questions about each other. At the end of this experiment, a touching montage highlighting how our mothers literally live their lives around us and how little we, as their children, know about their personal dreams and aspirations was created. The core idea was to wake us up to the fact that our mothers have an identity beyond being just our moms and that we need to turn into their biggest cheerleaders and support them in their journeys of reaching out to their goals and aspirations. 

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ZEE TV (@zeetv)

     

    Another interesting coup pulled off by the marketing team at Zee TV is a reel put up by none other than popular television actor Rupali Ganguly, where she turns into a cheerleader for her mother who had auditioned for DID Super Moms in 2013 and every other super mom in the country. Re-living that memory, she danced to the title track of the show. Rupali extending an arm of support to the new batch of super moms who are setting out to pursue their own dance passions and carving an identity of their own with the support of their own family sits beautifully in sync with the journey of her popular on-screen character. This hook step challenge she participated in is called #SuperMomKaSuperStep and it has brought the entire dance influencer community together where children along with their super moms are recreating the hook-step that was kickstarted by the judges – Remo D’Souza, Urmila Matondkar, Bhagyashree Dassani & host Jay Bhanushali. While these dance reels have gone viral, social media is also buzzing with heartening messages from people across the country encouraging women to follow their dreams and passions. 

    Embed Link: https://www.instagram.com/reel/CfbijzZgrbU/?igshid=YmMyMTA2M2Y=  

    Celebrating the relentless spirit of some truly exceptional super achievers who have continued to scale even greater heights post motherhood, Zee TV sent DID Super Moms hampers to celebrity moms from different walks of life including Anushka Sharma, Anita Hassanandani, Juhi Parmar, wrestler Babita Phogat, chef Pankaj Bhaduria, singer Neeti Mohan and journalists from the media fraternity. Apart from saluting their spirit, Zee TV hopes to give wings to the dreams of moms across India, motivate them to pursue their passions and become super moms!  

    Another interesting layer to this innovative campaign had influencers Bhavin Bhanushali of Mumbai & Yuvraj Dua of Delhi drive people’s attention to volunteers lining the streets in both the metros with placards that read – ‘Khana Time Pe Kha Lena Beta’, ‘All The Best, Beta’, ‘Phone Kyun Nahi Uthate Beta?’ indicating the selfless and nurturing attitude of mothers who take care of their family. A pertinent question was raised where the people of Mumbai, Delhi & Ahmedabad were asked – How many of you ask these very questions to your mother? These posts populated under #JustSuperMomThings urged all of us to think more about our mothers, their goals and aspirations and join Zee TV in its journey of celebrating the dreams and passions of India’s mothers on DID Super Moms.

    With so many heart-warming ideas and initiatives driving multiple conversations around the journeys of moms to super moms, DID Super Moms seems poised for a truly buzzy launch. 

  • Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Mumbai: Zee TV has announced that the third edition of DID Super Moms will air from 2 July onwards, every Saturday to Sunday at 9 pm.

    In the past, Zee TV has introduced audiences to non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz. These properties are immensely popular talent-based reality TV franchises.

    Launched earlier this year, the fifth season of DID L’il Masters has been consistently topping viewership charts, according to the channel.  Now, the channel is bringing back the DID Super Moms format once again after 7 years.

    The show will be judged by choreographer Remo D’Souza, actor Urmila Matondkar and Bhagyashree Dassani. Jay Bhanushali returns as the host for this season.

    “DID Super Moms is one of the most differentiated shows in the non-fiction ecosystem,” said Zee TV business head Aparna Bhosle. “It provides a great platform for women across India to reconnect with their dancing talent after marriage and kids. We are here to reignite that spark and help them resume their journeys towards their dreams and aspirations. It is heartening to see more and more families encouraging their women to follow their passions. This is the India we wish to celebrate on DID Super Moms and we’re excited to have an all-new panel of judges with Urmila Matondkar and Bhagyashree Dassani joining Remo D’Souza this season.”

  • Zee TV begins pan-India auditions for ‘DID Super Moms: S3’

    Zee TV begins pan-India auditions for ‘DID Super Moms: S3’

    Mumbai: After receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional talent and gave a chance to all the ladies for becoming a ‘Super Mom,’ Zee TV is all set to launch the third edition of its popular non-fiction property – “DID Super Moms.” Well-known Bollywood choreographer Remo D’Souza will be seen as one of the three judges on the show.

    Before the show starts, “DID Super Moms” has kickstarted a country-wide talent hunt through online and on-ground auditions. “The online auditions of ‘DID Super Moms’ have already begun and to register yourself for this audition all you need to do is WhatsApp us two dancing videos of one-and-a-half-minute duration on 9137857810 or 9137857830 with your details like name, city, and age. Alternatively, you can also give a missed call on 8291829164 to receive the registration link,” said the channel in a statement.

    In the coming few weeks, Zee TV will also conduct on-ground auditions in Bhopal, Ahmedabad, Guwahati, Lucknow, and Chandigarh, said the statement.

    Meanwhile, after returning to the channel for “DID L’il Masters” this year, Remo D’Souza has also joined as a judge for “DID Super Moms.” “All the Super Moms, get ready as we are coming to your city for your auditions in order to give you a chance to showcase your talent and achieve your dreams through ‘DID Super Moms,’” said D’Souza.

    “DID Super Moms” new season is all set to premiere soon on Zee TV.

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    NEW DELHI: Zee TV has introduced a first-of-its-kind voting through Google search for its reality show Dance India Dance (DID).

    The new voting will be introduced for DID Season 5 wherein viewers will be able to vote for their favourite reality TV contestant through a ‘Google Search.’

     
    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will simplify the voting process of DID Season 5. Viewers will have to log on to www.google.co.in and search for DID5 to vote for their favourite contestant on the voting panel right below the search bar. 
     

    Each Google account is permitted 20 votes per week to either one or many contestants. 
     

    The mechanism was activated on 19 September will be on from 9 pm on Saturday till Tuesday 8 am every week.

     
    Zee TV marketing head Sorbojeet Chatterjee said, “With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve. With each successive season of DID, the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     
    Google Asia Pacific head of social marketing James Rothwell added, “We’ve partnered with Zee TV to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favourite contestants on Google from your phone, tablet, or desktop.”
     

    From the past two months, the top 15 contestants have been battling it out to prove their mettle and dance their way into the masters’ hearts. Now down to its Top 11 contestants, it is time for the audiences to support their favourite contestants in their journey to achieve the ‘Sunehri Taqdeer Ki Topi’ by voting for them. Viewers can also vote through SMS, ZEE TV app and the official website www.zeetv.com/DID5.

    In the past too, the channel has pushed the envelope in the digital space, initiating concepts such as ‘Missed Call’ voting, incentivising voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards and DID Super Moms respectively.

  • Aishwarya Rai Bachchan to show her ‘Jazbaa’ at Zee’s Ganesh celebrations in America

    Aishwarya Rai Bachchan to show her ‘Jazbaa’ at Zee’s Ganesh celebrations in America

    MUMBAI: Zee TV, along with 1947 media is bringing the biggest Ganesh celebration in America, spanning for 5 days, with over 150,000 people in attendance from all over North America.

     

    The celebration this year will begin on 17 September, which is the day of Ganesh Chaturthi (Sthapana), and will take place until September 21st, which will be the visarjan. This is North America’s very first and biggest Sarvajanik (Community) Ganesh Utsav.

     

    The idea is for people to experience the same celebrations, as they would in India. A few highlights in store for Ganesh Utsav will include; all day performances by contestants from DID North America, DID Super Moms, SRGMP winners, and appearances by some of the biggest TV stars.

     

    To top it all, we are proud to welcome the lead star cast of one of the most anticipated Bollywood films, Jazbaa, with the one and only Aishwarya Rai Bachchan in attendance! Not only will she be present at the event to interact with fans, but to also seek blessings!

     

    Sameer Targe, GM of Asia TV USA says, “When we decided to enter the events space, we saw an obvious need to fill gaps towards events that are fun, and have something in store for everyone. Ganesh Utsav is a celebration that connects our community. Most importantly, we want for all Indians, especially 2nd and 3rd generation Indian Americans to experience what a Lal Bagh ka Raja feels like. We want them to experience how the Ganpati festival is celebrated in India, which is what we are bringing here, right in America!”

     

    Piraan Erachshaw, President of 1947 Production and Entertainment says, “In partnership with ZEE TV, we are proud to successfully bring one of India’s favorite festivals to life for the very first time in the USA. The entire South Asian community will be able to experience the event in person instead of just viewing it digitally or on TV.”

     

    This will be the second year for the spectacular festival. In its first year, the event was a huge success, attracting nearly 97,000 people. Held on 10 acres of open ground in Edison, New Jersey, also known as Little India, last year’s event attracted one of the most diverse crowds, with 25% Gujarati, 25% Telugu, 25% Punjabi, 10% Marathi, 5% Tamil, 5% Bengali, and 5% of various other backgrounds. Apart from New York, New Jersey, Pennsylvania, and Connecticut, attendees travelled all the way from Canada, Washington D.C., Virginia, Illinois, and even New England States.

  • Zee TV introduces Facebook voting for ‘DID Super Moms’

    Zee TV introduces Facebook voting for ‘DID Super Moms’

    MUMBAI: Zee TV has carved a distinct niche for itself in the digital space through a slew of path-breaking initiatives across its different shows over the last decade.

     

    Whether it is through Facebook and smartphone apps, e-books and games, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to innovate in the digital space to ensure optimum consumer engagement with every big-ticket launch. 

     

    Marking yet another first on Indian television, the channel has activated ‘Facebook Voting’ for DID Super Moms.

     

    Starting 3 May, viewers can vote for their favourite Super Moms by updating their Facebook status with the hashtag #supermoms followed by the contestant code. People can also vote via SMS and on the official Zee TV website www.zeetv.com/vote.

     

    Zee pioneered the concept of missed call voting and made it free for viewers in 2012. The channel went one step further in 2013 and gratified viewers for voting through a Freecharge for every vote.

     

    Speaking of the digital initiative, Zee TV marketing head Sorbojeet Chatterjee said, “The beauty of this initiative lies in its simplicity. We’ve taken the biggest social media platform – Facebook, that helps us make our voting mechanism easily accessible to viewers across various demographics, age groups, geographies and across multiple devices.”

  • ‘DID Super Moms 2’ clocks highest ever opening in week 13

    ‘DID Super Moms 2’ clocks highest ever opening in week 13

    MUMBAI: In week 13 of TAM TV ratings, it was Zee TV’s turn to ‘dance’ as one of its hot dancing property – DID Super Moms rated the highest ever opening episode since its inception. The show clocked around 9,441 TVTs and helped the channel boost its viewership from 394,303 GVTs to 411,915 GVTs. With this, Zee continued to hold its position on the third spot. 

     

    Sony was also the talking point this week, as it was the highest gainer with 221,802 GVTs, up from 200,620 GVTs. Though it continued to be at the bottom of the chart. On the other hand, Sab at number five grew from 275,000 GVTs to 282,000 GVTs in week 13.

     

    Talking about the losers of the week, Star Plus recorded 597,835 GVTs, down from 624,246 GVTs. Colors enjoyed its place at number two with 451,682 GVTs, down from 457,100 GVTs. Life OK at number four registered 289,000 GVTs, down from 302,000 GVTs. 

     

    Let’s take a look at the top 10 shows of the week – Zee TV’s Kumkum Bhagya turned out to be the highest rated show with 9,534 TVTs followed by DID Super Moms with 9,441 TVTs. 

     

    Moreover, Star Plus’ five shows made it to the top list chart. The channel’s Saathiya Saath at number third position clocked 9,140 TVTs followed by Diya Aut Baati Hum occupying the fourth position with 8,450 TVTs. At number five stood Star Plus’ Ye Hai Mohababtein with 8,128 TVTs followed by Yeh Rishta Kya Kehlata Hai at number six with 7,894 TVTs. 

     

    Colors’ Sasural Simar Ka garnered the seventh position with 7,513 TVTs followed by Sab’s Taarek Mehta with 6,289 TVTs at number eight. Zee TV’s Jamai Raja at number nine reported 6,229 TVTs followed by Star Plus’ Tu Mera Hero with 6,120 TVTs.

  • ‘DID Super Moms’ back with season 2

    ‘DID Super Moms’ back with season 2

    MUMBAI: Not all shows can make superstars out of commoners, but a property that is considered to be the biggest home-grown reality show in India, Dance India Dance, has  been doing it for over five years now.

     

    The show along with its various sub-franchises like Dance Ke Superstars, DID Dance Ka Tashan, Dance India Dance Li’l Masters, Dance Ke SuperKids and Dance India Dance Doubles, have had a successful run in the country.

     

    One of its hit property, Dance India Dance Super Moms, launched last year along with other two big non-fiction properties, Jhalak Dikhhla Jaa on Colors and Indian Idol Junior on Sony. And if numbers are to be believed, out of the three, DID Super Moms emerged out as the clear winner and opened with the highest ratings.

     

    Following the success of the first season, the makers (Essel Vision Productions Limited) and Zee TV are back with the season two of Super Moms, to give a chance to mothers to spread their wings and bring out the talent hidden within.

     

    The show will hit the television screens immediately after the on-going show – Dil Se Naachein Indiawaale goes off-air by November end.

     

    The format remains the same. After a rigorous selection process, the 15-week series will have 16 finalists that will be shortlisted from across the country. The contestants will be divided in a group of four, and they will be coached by four best choreographers.

     

    The auditions for the show has already begun from 7 October 2014 in Patna followed by other cities like Lucknow, Ranchi, Dehradun, Guwahati, Amritsar, Jaipur, Bengaluru, Nagpur, Kolkata, Hyderabad, Indore, Vadodara, Delhi and Mumbai.

     

    Zee TV business head Pradeep Hejmadi believes that DID is a platform to identify and give to the industry a fresh pool of choreographers. “These are the guys who have raw talent in them but they are not actors. Choreographers are the people behind them who are making it possible. DID creates and identifies them. How we demonstrate their journey and how do we get audiences to start looking at these faceless people and start liking them for their talent and how they shape up is our format,” he says.

     

    On the digital front, the channel has already started to create the buzz on the same. The official Facebook page was created on 4 October. Moreover, the promo of the show has already hit the television screens.