ITV

Tag: DID Season 5

  • ‘DID L’il Masters Season 5’ is all set for buzzy launch

    ‘DID L’il Masters Season 5’ is all set for buzzy launch

    Mumbai: Zee has always been proactive in providing Indian youth with a global platform to showcase their talent. The channel is all set to welcome another season of its immensely popular franchise for the youngest dancing talent in the country, “Dance India Dance (DID).” The fifth season of “DID L’il Masters” is set to premiere on 12 March and will air on Saturdays and Sundays at 9 p.m, only on Zee TV.

    The channel has come up with an interesting marketing strategy to ensure that the new season creates mass hysteria of an unforeseen magnitude.  Catering to more than one lakh people per day, the channel also used floating OOH in key Mumbai sites like Bandra Worli Sea Link and Juhu Beach for high-impact visibility.

    The highlight initiative was the biggest and first-of-its-kind fan-sourced 360-degree dance video mosaic on the streets of Mumbai. The idea provided passionate dancers a once-in-a-lifetime opportunity to express their undying love for dance while being captured by a 360-degree rotating camera.

    Each such 360-degree dance video of a DID buff dancing their hearts out made its way into a 30 feet x 11 feet video mosaic. The three-day activity that commenced on 5 March at Bandra’s Carter Road Promenade, witnessed a total of 1500+ entries by 7 March, thus paving way for the channel to make a spectacular entry into the International Book of Records.  The gorgeous judge of the show, actor Sonali Bendre too participated in this activity by recording the final video to register a world record of the ‘World’s biggest 360-degree video mosaic’ using maximum, unique 360-degree videos sourced within 72 hours.

    Taking the joy of dancing into the by-lanes of India where dreams often do not find avenues, Zee TV collaborated with GiveIndia to host dance workshops for underprivileged kids supported by the giving platform in Varanasi, Ahmedabad, and Nagpur. While the three talented DID L’il Masters skippers- Vaibhav Ghuge, Vartika Jha and Paul Marshal demonstrated simple choreography for the kids to follow, it was the unbridled joy and innocent love for dancing on each of their faces that made the workshops such a huge success! As part of this noble initiative, DID L’il Masters is raising funds to educate and empower underprivileged children. 

  • Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    NEW DELHI: Zee TV has introduced a first-of-its-kind voting through Google search for its reality show Dance India Dance (DID).

    The new voting will be introduced for DID Season 5 wherein viewers will be able to vote for their favourite reality TV contestant through a ‘Google Search.’

     
    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will simplify the voting process of DID Season 5. Viewers will have to log on to www.google.co.in and search for DID5 to vote for their favourite contestant on the voting panel right below the search bar. 
     

    Each Google account is permitted 20 votes per week to either one or many contestants. 
     

    The mechanism was activated on 19 September will be on from 9 pm on Saturday till Tuesday 8 am every week.

     
    Zee TV marketing head Sorbojeet Chatterjee said, “With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve. With each successive season of DID, the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     
    Google Asia Pacific head of social marketing James Rothwell added, “We’ve partnered with Zee TV to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favourite contestants on Google from your phone, tablet, or desktop.”
     

    From the past two months, the top 15 contestants have been battling it out to prove their mettle and dance their way into the masters’ hearts. Now down to its Top 11 contestants, it is time for the audiences to support their favourite contestants in their journey to achieve the ‘Sunehri Taqdeer Ki Topi’ by voting for them. Viewers can also vote through SMS, ZEE TV app and the official website www.zeetv.com/DID5.

    In the past too, the channel has pushed the envelope in the digital space, initiating concepts such as ‘Missed Call’ voting, incentivising voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards and DID Super Moms respectively.