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Tag: Dick Wolf

  • NBC’s ‘Conviction’ debut episode on iTunes prior to TV broadcast

    NBC’s ‘Conviction’ debut episode on iTunes prior to TV broadcast

    MUMBAI: As part of its multi-pronged launch efforts for the new legal drama Conviction, NBC broke network ground by offering the pilot episode as a free download two weeks on the iTunes Music Store before its TV debut.

    The announcement was made by NBC Entertainment Group chief executive officer Jeff Zucker. The pilot will be available for a free download from 21 February through 3 March, along with a 3-minute behind-the-scenes featurette and a music video featuring footage from the series, by The Gabe Dixon Band.

    Said Zucker, “We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option. The multi-platform efforts are a buzz-generator for certain shows such as Conviction, and we want to pro-actively reach out to these viewers who have many options for entertainment.”

    The promotion will extend until the show’s network debut 3 March, after which each episode of Conviction will become available for purchase and download on iTunes for $1.99 per episode the day after airing. NBC will also promote the free preview on the show’s TV promos, across NBC Universal Web properties and on iTunes.

    Apple’s vice president of iTunes Eddy Cue said, “We’re thrilled to be making history with NBC premiering a new prime-time series on iTunes for the first time. Millions of viewers will have the chance to watch the pilot episode of Conviction on their computer or iPod a full ten days before the show airs on television.”

    Conviction follows a group of young assistant district attorneys in New York who are confronted with tough cases that challenge their limited experience.

    This new legal drama comes from the Emmy Award winner Dick Wolf (“Law & Order” brand series) and the pilot was written by Walon Green (Law & Order) and Rick Eid (The Guardian). “Conviction” is a Wolf Films production in association with NBC Universal Television Studio. Wolf, Green, Eid and Peter Jankowski are the executive producers.

    The cast of Conviction includes Stephanie March, Jordan Bridges, J. August Richards, Milena Govich, Eric Balfour, Anson Mount and Julianne Nicholson.

    This marks the first time an episode has been made available for free download by a network before airing. Other programs have been made available for free viewing, including Everybody Hates Chris on Google and Jack and Bobby on AOL, but in those instances the video was only streaming and not downloadable

  • Penn joins ‘Law & Order’ production team

    Penn joins ‘Law & Order’ production team

    CALIFORNIA: Veteran television producer Matthew Penn has joined the hit drama series Law & Order as the New York-based showrunner and executive producer.
     

    In India, the show airs on Star World on Tuesdays at 10 pm. Penn has directed over 20 episodes of the Wolf Films/Universal Network Television series and was nominated for an Emmy for the 200th episode in 1999 with guest-star Julia Roberts.

    As part of the multi-year deal, Penn will continue to direct as well as oversee the production for the series, which is shot on location in New York City.
     

    Law & Order’s creator and executive producer Dick Wolf said, “Matthew has been one of the core group of Law & Order directors for almost a decade and he has directed many of the series’ landmark episodes. I am thrilled that he has agreed to head the New York production team”.

    Last month the show celebrated its 300th episode and will enter its 14th season later this year on NBC. Penn has directed over 50 dramatic shows including Law & Order episodes, The Sopranos, NYPD Blue,.