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Tag: Dick van Motman

  • Disney Studios consolidates SE Asia media business with Dentsu

    Disney Studios consolidates SE Asia media business with Dentsu

    MUMBAI: Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Möbius leading the account.

     

    The media entertainment company decided to move away from partnerships with traditional media agencies in Southeast Asia and instead chose to work with the team put together by Dentsu Media.

     

    The appointment follows an extensive pitch that played out over the summer after a formal media RFP. The partnership that further solidifies Disney’s global partnership with Dentsu Aegis Network, is off to an exciting start with Disney Studios end of the year cinematic line up: the new Pixar movie Good Dinosaur, immediately followed by Star Wars: Episode VII – The Force Awakens.

     

    The Walt Disney Company SEA head of studio marketing Alex Baillie said, “We are pleased to extend our working relationship with Dentsu into Southeast Asia. Dentsu Möbius have a deep understanding of these markets and their media landscapes. Their creative and innovative approach will help us bring magical moments and memories that last a lifetime to Disney, Pixar, Marvel and Star Wars fans across the region.”

     

    Dentsu Möbius CEO and Dentsu’s digital capabilities president for South and Southeast Asia James Hawkins added, “The opportunity to work on the Disney Studios business is an incredibly exciting prospect. Their continued creative genius and drive to innovate is a lip-smacking proposition for any agency to partner with. Landing this business must be accredited to the collaborative approach demonstrated across the entire region and our unwavering belief that a creatively led media proposition will take their business to the next level. I am massively proud of the team and now the hard work begins.”

     

    Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motman said, “As the network that innovates the way brands are built, we find the most exciting challenges in iconic, legendary brands. It goes without saying that Disney falls into that category. It’s testament to our unique operating model that we are able to offer a cross-brand proposition that resonates with blue chip clients like these and we are proud to extend the larger regional relationship with Disney Studios in Southeast Asia.”

     

    The appointment, which is the first media consolidation by Disney Studios, builds on a long-running relationship between the entertainment giant and Dentsu Aegis Network around the world. Disney works with DAN agency Carat in Australia and Dentsu in Japan.

  • Dentsu Aegis Network acquires majority share in Flexmedia

    Dentsu Aegis Network acquires majority share in Flexmedia

    MUMBAI: Dentsu Aegis Network has acquired Thailand based digital advertising agency Flexmedia.

     

    Joining one of Dentsu Aegis’ eight global network brands – global performance marketing agency iProspect – the agency will be known as Flexmedia iProspect. The acquisition will significantly scale iProspect’s digital credentials to become the largest performance marketing agency in Thailand and strengthen the already significant Dentsu Aegis Network business locally.

     

    Founded in 2005, the digital agency led by Nathamon Kongthananon as CEO, Komjak Kamthornpasinee as chief marketing officer and Pichit Chearjaraswongs as chief technology officer, has grown to a team of 33 marketing professionals currently servicing international and local brands such as Sumsung, Sansiri, and Siam Commercial Bank.

     

    Nathamon will continue as CEO of Flexmedia iProspect, reporting to Dentsu Aegis Network Thailand CEO Amornsak Sakpuaram.

     

    Dentsu Aegis Network Southeast Asia CEO Dick van Motman said, “Over the last five years, admittedly starting from a very low base, the estimated number of Internet users in Thailand has increased sixfold. The country continues to rank among the top 30 economies worldwide and second among emerging economies of East Asia on the ease of doing business. The combination of iProspect and Flexmedia in Thailand will allow us to bring best-in-class performance marketing, data and analytics to our clients, thus adding to a strong, dynamic network in a robust market like Thailand.”

     

    iProspect Asia Pacific CEO Ruth Stubbs added, “With the improved scale and diversity of product and skillset, a combined Flexmedia/iProspect offering will allow iProspect to not only better manage global and local clients, but also to provide true leadership in performance marketing.Flexmedia offers us a seasoned team that can represent the iProspect brand to create relevance in the emerging Thai digital landscape.”

     

    “We are thrilled to join the iProspect and Dentsu Aegis Network family. This new partnership will strengthen and grow the company and I look forward to harnessing the global skills and resources to deliver great work for our clients,” said Kongthananon.