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Tag: diamond jubilee

  • AAAI to culminate diamond jubilee with Future of Advertising symposium

    MUMBAI: The celebrations started in March this year and since then it’s been one long party. The Advertising Agencies Association of India (AAAI) completed 60 years and to celebrate its diamond jubilee year, the association planned a number of events throughout the year with a view to enriching the advertising community and the marketing and business community as a whole.

    The diamond jubilee celebrations will culminate with ‘The Future of Advertising’ symposium, which will be held in Mumbai from 9 – 11 November.

    A host of eminent speakers like Group M Worldwide CEO Irwin Gottleib, Omnicom vice chairman Michael Birkin, Hindustan Lever managing director Arun Adhikari, Lowe Worldwide CEO Tony Wright, BBDO creative head Asia David Guerrero, Ogilvy & Mather chairman and national creative director Piyush Pandey, United Nations under secretary-general Shashi Tharoor and author of One and Detective Marketing Stefan Engeseth will deliberate on The Future of Advertising.

    The three-day symposium, with a nominal registration fee of Rs 6000, will focus on how advertising was traditionally known and the way it has changed dramatically within a very short period of time. It will look at how consumers have changed and the way audiences are reacting to advertising messages; and, above all, on how impressions and opinions about a brand are not influenced by advertising alone.

    The speakers will present their vision of the future of advertising, the outlook in this field and in the global economy, and the changing face of the media.

    It will also examine the future consumers, future communication challenges, convergence and new media, and newer research to read trends.

    JWT India CEO and Steering Committee chairman for the symposium Colvyn Harris said, “AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive line-up of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry. I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run.”

    AAAI president Srinivasan Swamy said, “The diamond jubilee is an important milestone for the association and various events have been planned across the year to commemorate this 60 this year milestone.”

    Diamond Jubilee Celebrations chairman Ramesh Narayan said, “It has been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAIs diamond jubilee year commenced with a change in the associations identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAIs role in modulating the industry’s cadence and resonating the positions and principles of its membership.”

    Said Harris, “This is an effort to give back something to the industry and it is a fantastic opportunity. It will help in improving the profile of the people in the industry and is open to every professional who is associated with brands in any way.”

    Also read:
    AAAI turns 60, chalks year long agenda for diamond jubilee celebrations

    AAAI organises ‘Beyond The Horizon’ seminar to mark its diamond jubilee

  • AAAI turns 60, chalks year long agenda for diamond jubilee celebrations

    MUMBAI: The baby has turned 60 this year. And it seems to grow only younger by the day. Incepted in 1945, the Advertising Agencies Association of India (AAAI), the apex body of the Indian advertising fraternity, has rolled out an impressive ten point agenda to mark the diamond jubilee celebrations.
     
     
    AAAI president Srinivasan K Swamy elaborates, “Our Association has served well the cause of advertising and its development in the last 60 years and it is time to review and strengthen the role played by the Association, given the current market dynamics. We are concerned with some of the developments and we are keen to take some corrective action.” He also mentioned that, later in the year, the Association is going to put together a battery of top Agency heads in an attempt to brainstorm critical issues related to the industry and find appropriate solutions to them.

    Change is in the air. This reflects in the Association’s overhauled spirits to cultivate a new corporate identity. The drive has kicked off with the Association now sporting a new logo. On the rationale of the new logo Saatchi & Saatchi managing director and CEO V Shantakumar briefs, “We decided to go for a simple yet modern logo that reflects abbreviation of the Association’s name. Drumming up for a common cause has over the years become an important catch phrase, and is relevant to the role which advertising plays. Hence the three ‘A’s are the support on which the ‘drum’ base depends. And the ‘I’ has been turned into the proverbial stick to signal professional empowerment. Together this change of identity and design is evocative of the AAAI’s role in modulating the industry’s cadence, creating resonant reverb across its membership.” The logo has been designed by Elsie Nanji, vice chairman and chief creative officer, Ambience Publicis.
     
     
    Significantly, there has been a considerable lack of empirical information on the history of advertising in India. Under its year long diamond jubilee programme the Association has planned to release a well researched book which traces the initial days of advertising in India and its progress over the decades.
     
     
    For a successful implementation of its 10 point programme for the diamond jubilee celebrations this year, the Association has entrusted Ramesh Narayan, past president of AAAI, as the chairman of the Diamond Jubilee Celebrations Committee. The prominent activities that the programme proposes are:

    – AAAI Publications on Business Practices
    – Diamond Jubilee Seminars
    – International Advertising Convention
    – Evolving a new code for Business Practices
    – Socially Relevant Campaigns
    – Setting up of a National Advertising Centre

  • From TV soap to music video – ‘Kahiin To Hoga’ star hits the high notes in Maldives

    From TV soap to music video – ‘Kahiin To Hoga’ star hits the high notes in Maldives

    MUMBAI: Star Plus’ latest rage show Kahiin to Hoga is reaping dividends for its stars from the oddest places.

    Aamna Sharriff, lead protagonist (she plays the heroine Kashish) in Balaji Telefilms’ youth-centric daily ‘Kahiin To Hoga’, has just performed in a music video in the Maldives opposite local music star Yoosuf Shafeeu.

    Aamna has done a star turn in the video “inspired” by Ae Lo Ji Sanam Ham Haar Gaye, a song from the Rajkumar Santoshi directed Andaaz Apna Apna which starred Aamir Khan, Salman Khan, Raveena Tandon and Karisma Kapoor. Aamna says she was very excited by this offer because it gave her a chance to dance to one of her favourite songs. The song was translated into Dhivehi – a Maldivan local language. If Indian music directors can lift tunes and ideas from Western music, Maldivans can jolly well do the same of our own Desi hits seems to be the logic at work here.
    Ahmed Tholhath (L) directs Aamna Shareef (R) in Kuda Bandos island (Pic courtesy: Eternal Pictures studio, Maldives)

    Speaking to indiantelevision.com, Aamna says, “It was fun, but it happened by accident. I had gone to Maldives to perform in a special appearance in the Diamond Jubilee Carnival. I was supposed to be there for just two days. As soon as the show was over, I was approached for a music video. Since I had time in hand, I decided to give it a shot.”

    Kahiin To Hoga has certainly done the trick for this girl. The girl would not in her wildest dreams have imagined that her serial create such a splash. She gushes, “The sheer numbers of Maldivians who bought expensive tickets and gathered to witness the performance had to be seen to be believed.”

    Would she be open to more music videos from here on? “Why not? If the concept and the presentation is good, I am game,” she quipped.