ITV

Tag: Diamond

  • Prashant Bhojani named chief marketing officer for Rapaport India

    Prashant Bhojani named chief marketing officer for Rapaport India

    Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business.

    Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s Indian clients while continuing to manage the Indian marketing of RapNet, the group’s diamond and jewellery trading network.

    Rapaport Group chairman Martin Rapaport said, “Rapaport India is expanding our activities in India as we introduce new services that will provide significant added value to Indian diamond and jewellery companies. We are excited about the important role Prashant Bhojani will play enabling Indian companies to increase their international sales and empowering them through utilisation of new Rapaport products and services. During these difficult times the Rapaport Group is taking action to support India by expanding our services and commitment to help Indian companies increase sales and profitability.”

    Bhojani has been with Rapaport India for 11 years. Prior to working with Rapaport, he helped brands such as Citibank, Nivea, DHL, Colgate, Mont Blanc, Chevron Lubricants during his tenure at GroupM and also worked with JPMorgan Chase.

  • Tanishq educates on diamond quality in new ad

    Tanishq educates on diamond quality in new ad

    MUMBAI: With the continued unease around diamond quality in the minds of consumers, Indian jewellery brand Tanishq has stepped up to create an educative campaign that talks about a set of pointers to be kept in mind when investing in diamonds.

    The film beautifully encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes absolute care in order to give their customers nothing less than a perfect Solitaire – a true #HeeronMeinHeera.

    The film #TanishqPromises shows a Tanishq jeweller at a Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to. Classically, diamonds have always been portrayed as expressions of love. Operating on that premise, the film talks about how Tanishq picks up the perfect diamonds amongst the millions to be part of their family. 

    For Tanishq, the process of finding that perfect diamond is akin to the journey of finding true love. In a room full of diamonds, the one that shines the best are ought to be the ones from Tanishq because in order to deliver this unmatched product excellence, Tanishq ardently follows a set of eight promises. This film is a depiction of the strict monitoring procedures that Tanishq follows to make their solitaire product shine the brightest.

    Tanishq AVP of marketing Deepika Tewari says, “Diamonds and solitaires are an expression of celebration and exclusivity. However, there has been a significant rise in jewellery made of low quality diamonds in the market today. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate.”

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • Times Network launches zoOm in SriLanka on Dialog TV

    Times Network launches zoOm in SriLanka on Dialog TV

    MUMBAI: Times Networks has launched its Bollywood entertainment channel ZoOm in Sri Lanka.

     

    The channel will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages.

     

    Bollywood star hailing from Sri Lanka Jacqueline Fernandes, who was at the zoOm studios in Mumbai to be a part of a brief ceremony to celebrate the launch of zoOm in Sri Lanka, said, “I am excited that zoOm is launching in Sri Lanka. My father is a big fan of zoOm and watches it for many hours each day. I’m sure people in Sri Lanka will love zoOm. I wish it all the best.”

     

    Dialog Television head of businessChirantha De Zoysa, said “Bollywood has a huge following in Sri Lanka, and zoOm will serve as an ideal outlet for the very latest in music, movies and information on the latest action. This is another example of Dialog Television adding significant value to its viewership across all segments via a pioneering partnership, and we look forward to growing this segment in time to come.”

     

    Times Network international business head Naveen Chandra said, “With this launch Times Network is now present in 78 countries and we are happy to see the initial positive feedback from the market. We have recently launched in Seychelles and Mauritius. Dialog Television is the largest pay direct-to-home satellite service provider in Sri Lanka and with their help; we look forward to growing our audience and market in the time to come.”

     

    At present, zoOm has a presence in international markets like the US, Canada, Malaysia and Mauritius. 

  • Gitanjali ropes in Salman Khan for gold and diamond saving schemes

    MUMBAI: The Gitanjal Group has added yet another Bollywood superstar to its list of brand ambassadors. Salman Khan, known for churning out mass hits, is endorsing the Group‘s latest consumer offering – two gold and jewellery saving-cum-purchase schemes, Swarn Mangal and Shagun.

    A new campaign featuring the superstar has also been released in the print and electronic media. The TVC shows Salman Khan as a solution provider to his friend who is unable to plan the gold jewellery needs for his daughter‘s wedding due to high gold prices. The print ad is a rendition of the same and details out on the plan.

    Khan said, “In India, jewellery is an integral part of all the special occasions like marriages and festivals. It represents prosperity and wealth and buying it is also considered as auspicious. While gold is a traditional favourite, diamonds have also become popular. By introducing savings schemes like Swarna Mangal and Shagun, Gitanjali Group is making it possible for consumers to pick up some dazzling gold and diamond jewellery at very attractive rates.”

    “Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them. He is the perfect choice for reaching out to consumers and letting them realise how easy it is to plan their jewellery purchase for special occasions like marriage, anniversary, birthday, etc. through regular small savings,” said Gitanjali Group CMD Mehul Choksi.

    While Swarna Mangal is a gold price protection plan, Shagun is a jewellery accumulation plan. These schemes have been designed to make it easier for consumers to go beyond their budget while purchasing their favourite jewellery, without having to actually spend anything more.