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  • Cancel flights of fancy, says DIAL in new campaign

    Cancel flights of fancy, says DIAL in new campaign

    Mumbai: Delhi International Airport Limited (DIAL) has won hearts online for its effort to discourage people from non-essential travel. DIAL launched a social media campaign with a series of #TravelTomorrow quotes to drive home the message with a twist. The campaign was conceptualized by 22feet Tribal Worldwide, part of the DDB Mudra Group.

    With the country grappling with the second wave of the pandemic, people have been advised to stay indoors to curb the spread of Covid-19. In a crisis of this nature, non-essential travel is best avoided. However, constant reminders of beautiful locations, serene beaches on social media can potentially trigger housebound travellers to put their pending travel plans in action. This insight was an enabler for DIAL to go against the very grain of its own interest and launch a campaign that puts national interest first, for the safety of the people and the country.

    Motivational travel quotes are regularly seen over social media, and they are often shared with a beautiful backdrop that immediately makes one want to be part of that exotic locale. The idea was to play around with people’s expectations around such inspiring travel quotes. The campaign was brought to life by putting a unique spin on often used terms such as ‘Carpe Diem’ and ‘Wanderlust’ with visuals of looking out from a window, showing beautiful locations but from within the safety of one’s home.

    22feet Tribal Worldwide national creative director Debashish Ghosh said, “Social media captures an individual’s imagination, especially when they are cooped up in their home with a limited set of activities. In the current scenario, staying home is the best way to protect ourselves and leisure travel must be avoided. While DIAL is at the forefront of receiving and facilitating aid flights as well as Vande Bharat flights from across the globe; the travel facilitator also took on the responsibility to dissuade people from non-essential travel. The team deployed a counter-intuitive take on popular travel verbiage to inject the message with a dose of levity. And that’s how this campaign came to fruition.”

    The campaign is live across social media platforms such as Instagram, Facebook, Twitter and LinkedIn.

    ·       https://www.instagram.com/p/CPk-3cNnPXu/

    ·       https://www.instagram.com/p/CPcn_x4nwLM/

    ·       https://www.instagram.com/p/CPV5qzxHidc/

  • FY-16: Radio Mirchi revenue up 16 percent, crosses Rs 500 crore

    FY-16: Radio Mirchi revenue up 16 percent, crosses Rs 500 crore

    BENGALURU: Indian private FM player Entertainment Network (India) Limited (ENIL), which runs the Radio Mirchi radio network in India,  reported 16 percent increase in Total Income from Operations (TIO) for the year ended 31 March 2015 (FY-16, current year). Annual revenue crossed Rs 500 crore for the first time in FY-16. The company reported consolidated revenue of Rs 508.61 crore for the current year as compared to Rs 434.48 crore in the previous fiscal.

    Note: (1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
    (2) The numbers in this report are consolidated unless stated otherwise. Consolidated quarterly numbers for the quarter ended 31 March 2016 (Q4-16) have been arrived at by deducting the company’s reported consolidated numbers for the nine month period ended 31 December 2015 (9M-16) from its reported consolidated numbers for FY-16.

    The company’s consolidated profit after tax (PAT) in FY-16 declined sightly by 5.7 percent to Rs 99.99 crore (19.7 percent PAT margin) as compared to Rs 105.98 crore (24.2 percent PAT margin). ENIL’s board of directors has recommended a dividend of Re.1 per equity share of face value of Rs 10 each.

    Commenting on the results, ENIL CEO Prashant Panday said, “Rs 500 crores is an important milestone in any media company’s life and I am happy we’ve crossed that! We’re now working on launching our 2nd channel in every major city in the country, as well as entering new markets like Chandigarh, Kochi and Guwahati for the first time with brand Mirchi. We look forward to a very exciting next 5-years.”

    Consolidated TIO for the quarter ended 31 March 2016 (Q4-16, current quarter) increased 18.3 percent year-over-year (y-o-y) to Rs 147.20 crore from Rs 124.43 crore and increased 2.5 percent quarter-over-quarter (q-o-q) from Rs 143.56 crore in Q3-16.

    Consolidated PAT in Q4-16 declined 21 percent y-o-y to Rs 20.15 crore (13.7 percent PAT margin) as compared to Rs 25.49 crore (20.5 percent PAT margin) and declined 25.3 percent q-o-q from Rs 26.99 crore (18.8 percent PAT margin).

    Let us look at the other numbers reported by Radio Mirchi

    ENIL’s consolidated Earnings before Interest, Depreciation, Taxes and Amortisation (EBIDTA) for FY-16 increased 9.7 percent to Rs 159.35 crore (31.3 percent EBIDTA margin) from Rs 145.25 crore (33.1 percent EBIDTA margin). EBIDTA in Q4-16 at Rs 38.53 crore (26.2 percent EBIDTA margin) increased 11.6 percent y-o-y from Rs 34.53 crore (27.7 percent EBIDTA margin), but declined 22.5 percent q-o-q from Rs 49.74 crore (34.6 percent EBIDTA margin).

    ENIL total expense (TE) in FY-16 increased 18.2 percent to Rs 385.54 crore (75.8 percent of TIO) from Rs 326.10 crore (74.4 percent of TIO) in FY-15.  TE in Q4-2016 at Rs 117.57 crore (79.9 percent of TIO) increased 19.8 percent y-o-y as compared to Rs 102.74 crore (71.6 percent of TIO) and increased 14.4 percent q-o-q from Rs 102.74 crore (71.6 percent of TIO).

    ENIL paid 20.2 per cent higher license fee in FY-16 at Rs 26.19 crore (5.1 percent of TIO) as compared to Rs 21.79 crore (5 percent of TIO) in FY-15. License fee in Q4-2016 increased 5.7 percent y-o-y to Rs 6.37 crore (4.3 percent of TIO) as compared to Rs 6.03 crore (4.8 percent of TIO), but declined 7.2 percent q-o-q from Rs 6.87 crore (4.8 percent of TIO) in Q3-16. 

    The company’s marketing expense in FY-16 increased 31.7 percent to Rs 99.74 crore (19.6 percent of TIO) from Rs 75.76 crore (17.3 percent of TIO) in FY-15. Marketing expense in Q4-2016 at Rs 41.21 crore (28 percent of TIO) increased 30.5 percent y-o-y from Rs 31.57 crore (25.4 percent of TIO) and increased 29.7 percent q-o-q from Rs 31.78 crore (22.1 percent of TIO).

    The company’s programming and royalty expenses in the current year increased 16.8 percent to Rs 17.86 crore (3.5 percent of TIO) from Rs 15.28 crore (3.5 percent of TIO) in FY-15. Programming and royalty expenses in the current quarter increased 20.3 percent y-o-y to Rs 5.09 crore (3.5 percent of TIO)  from Rs 4.23 crore (3.4 percent of TIO) 6.8 percent q-o-q from Rs 4.77 crore (3.3 percent of TIO) in Q3-16.

    Employee Benefit Expense (EBE) in FY-16 increased 13 percent to Rs 93.53 crore (18.4 percent of TIO) from Rs 82.76 crore (18.9 percent of TIO) in the previous year. EBE in Q4-16 at Rs 25.06 crore (17 percent of TIO) increased 19.4 percent y-o-y from Rs 20.98 crore (16.9 percent of TIO) and increased 1.4 percent q-o-q from Rs 24.70 crore (17.2 percent of TIO).

    Other expenses in FY-16 increased 14.6 percent to Rs 111.95 crore (22 percent of TIO) from Rs 97.64 crore (22.3 percent of TIO) in FY-15. Other expenses in Q4-16 at Rs 30.94 crore (21 percent of TIO) increased 14.2 percent y-o-y from Rs 27.08 (21.8 percent of TIO) and increased 20.3 percent q-o-q from Rs 25.72 crore (17.9 percent of TIO).

    ENIL won 17 stations in Phase 3 auctions and has launched Bengaluru, Guwahati and Kochi stations. Bengaluru is Radio Mirchi’s first launch in the second frequencies network.

    Radio Mirchi with Delhi International Airport (P) Limited (DIAL) has launched ‘Mirchi T3’ radio at Terminal 3 of Delhi Airport. With Mirchi T3, Radio Mirchi looks to cater to the niche group of premium listeners who frequent India’s premier airport.

     

  • FY-16: Radio Mirchi revenue up 16 percent, crosses Rs 500 crore

    FY-16: Radio Mirchi revenue up 16 percent, crosses Rs 500 crore

    BENGALURU: Indian private FM player Entertainment Network (India) Limited (ENIL), which runs the Radio Mirchi radio network in India,  reported 16 percent increase in Total Income from Operations (TIO) for the year ended 31 March 2015 (FY-16, current year). Annual revenue crossed Rs 500 crore for the first time in FY-16. The company reported consolidated revenue of Rs 508.61 crore for the current year as compared to Rs 434.48 crore in the previous fiscal.

    Note: (1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
    (2) The numbers in this report are consolidated unless stated otherwise. Consolidated quarterly numbers for the quarter ended 31 March 2016 (Q4-16) have been arrived at by deducting the company’s reported consolidated numbers for the nine month period ended 31 December 2015 (9M-16) from its reported consolidated numbers for FY-16.

    The company’s consolidated profit after tax (PAT) in FY-16 declined sightly by 5.7 percent to Rs 99.99 crore (19.7 percent PAT margin) as compared to Rs 105.98 crore (24.2 percent PAT margin). ENIL’s board of directors has recommended a dividend of Re.1 per equity share of face value of Rs 10 each.

    Commenting on the results, ENIL CEO Prashant Panday said, “Rs 500 crores is an important milestone in any media company’s life and I am happy we’ve crossed that! We’re now working on launching our 2nd channel in every major city in the country, as well as entering new markets like Chandigarh, Kochi and Guwahati for the first time with brand Mirchi. We look forward to a very exciting next 5-years.”

    Consolidated TIO for the quarter ended 31 March 2016 (Q4-16, current quarter) increased 18.3 percent year-over-year (y-o-y) to Rs 147.20 crore from Rs 124.43 crore and increased 2.5 percent quarter-over-quarter (q-o-q) from Rs 143.56 crore in Q3-16.

    Consolidated PAT in Q4-16 declined 21 percent y-o-y to Rs 20.15 crore (13.7 percent PAT margin) as compared to Rs 25.49 crore (20.5 percent PAT margin) and declined 25.3 percent q-o-q from Rs 26.99 crore (18.8 percent PAT margin).

    Let us look at the other numbers reported by Radio Mirchi

    ENIL’s consolidated Earnings before Interest, Depreciation, Taxes and Amortisation (EBIDTA) for FY-16 increased 9.7 percent to Rs 159.35 crore (31.3 percent EBIDTA margin) from Rs 145.25 crore (33.1 percent EBIDTA margin). EBIDTA in Q4-16 at Rs 38.53 crore (26.2 percent EBIDTA margin) increased 11.6 percent y-o-y from Rs 34.53 crore (27.7 percent EBIDTA margin), but declined 22.5 percent q-o-q from Rs 49.74 crore (34.6 percent EBIDTA margin).

    ENIL total expense (TE) in FY-16 increased 18.2 percent to Rs 385.54 crore (75.8 percent of TIO) from Rs 326.10 crore (74.4 percent of TIO) in FY-15.  TE in Q4-2016 at Rs 117.57 crore (79.9 percent of TIO) increased 19.8 percent y-o-y as compared to Rs 102.74 crore (71.6 percent of TIO) and increased 14.4 percent q-o-q from Rs 102.74 crore (71.6 percent of TIO).

    ENIL paid 20.2 per cent higher license fee in FY-16 at Rs 26.19 crore (5.1 percent of TIO) as compared to Rs 21.79 crore (5 percent of TIO) in FY-15. License fee in Q4-2016 increased 5.7 percent y-o-y to Rs 6.37 crore (4.3 percent of TIO) as compared to Rs 6.03 crore (4.8 percent of TIO), but declined 7.2 percent q-o-q from Rs 6.87 crore (4.8 percent of TIO) in Q3-16. 

    The company’s marketing expense in FY-16 increased 31.7 percent to Rs 99.74 crore (19.6 percent of TIO) from Rs 75.76 crore (17.3 percent of TIO) in FY-15. Marketing expense in Q4-2016 at Rs 41.21 crore (28 percent of TIO) increased 30.5 percent y-o-y from Rs 31.57 crore (25.4 percent of TIO) and increased 29.7 percent q-o-q from Rs 31.78 crore (22.1 percent of TIO).

    The company’s programming and royalty expenses in the current year increased 16.8 percent to Rs 17.86 crore (3.5 percent of TIO) from Rs 15.28 crore (3.5 percent of TIO) in FY-15. Programming and royalty expenses in the current quarter increased 20.3 percent y-o-y to Rs 5.09 crore (3.5 percent of TIO)  from Rs 4.23 crore (3.4 percent of TIO) 6.8 percent q-o-q from Rs 4.77 crore (3.3 percent of TIO) in Q3-16.

    Employee Benefit Expense (EBE) in FY-16 increased 13 percent to Rs 93.53 crore (18.4 percent of TIO) from Rs 82.76 crore (18.9 percent of TIO) in the previous year. EBE in Q4-16 at Rs 25.06 crore (17 percent of TIO) increased 19.4 percent y-o-y from Rs 20.98 crore (16.9 percent of TIO) and increased 1.4 percent q-o-q from Rs 24.70 crore (17.2 percent of TIO).

    Other expenses in FY-16 increased 14.6 percent to Rs 111.95 crore (22 percent of TIO) from Rs 97.64 crore (22.3 percent of TIO) in FY-15. Other expenses in Q4-16 at Rs 30.94 crore (21 percent of TIO) increased 14.2 percent y-o-y from Rs 27.08 (21.8 percent of TIO) and increased 20.3 percent q-o-q from Rs 25.72 crore (17.9 percent of TIO).

    ENIL won 17 stations in Phase 3 auctions and has launched Bengaluru, Guwahati and Kochi stations. Bengaluru is Radio Mirchi’s first launch in the second frequencies network.

    Radio Mirchi with Delhi International Airport (P) Limited (DIAL) has launched ‘Mirchi T3’ radio at Terminal 3 of Delhi Airport. With Mirchi T3, Radio Mirchi looks to cater to the niche group of premium listeners who frequent India’s premier airport.

     

  • Q3-2016: ENIL reports 23% YoY revenue

    Q3-2016: ENIL reports 23% YoY revenue

    BENGALURU: Indian private FM player Entertainment Network (India) Limited (ENIL) reported 22.9 per cent YoY increase in Total Income from Operations (TIO) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 143.57 crore as compared to the Rs 117.69 crore and 23.5 per cent higher QoQ as compared to Rs 116.27 crore in the immediate trailing quarter.

    The company’s profit after tax (PAT) in Q3-2016 declined 18.8 per cent to Rs 26.99 crore (18.8 per cent margin) as compared to Rs 32.84 crore (28.1 per cent margin) and was flat QoQ as compared to Rs 26.97 crore (23.2 per cent margin) in Q2-2016. The company had entered the Rs 100 crore PAT club in FY-2015 with a PAT of Rs 105.98 crore (24.2 per cent margin) on a TIO of Rs 483.48 crore.

    Notes: (1) 100,00,000 = 100 Lakhs = 10 million = 1 crore

    (2) The numbers in this report are consolidated unless stated otherwise.

    Let us look at some of the other numbers reported by ENIL:

    The company’s EBIDTA in Q3-2016 at Rs 49.74 crore (34.6 per cent margin) was 11.6 per cent higher YoY as compared to Rs 44.58 crore (38.2 per cent margin) and was 39.3 per cent higher QoQ as compared to Rs 35.71 crore (30.7 per cent margin) in the previous quarter.

    ENIL total expense (TE) in Q3-2016 at Rs 102.74 crore (71.6 per cent of TIO) was 27.6 per cent higher YoY as compared to Rs 80.53 crore (69 per cent of TIO) and was 13.1 per cent higher QoQ as compared to Rs 90.86 crore (78.1 per cent of TIO) in Q2-2016.

    ENIL paid 17.5 per cent higher license fee in Q3-2016 at Rs 6.87 crore (4.8 per cent of TIO) as compared to Rs 5.84 crore (five per cent of TIO), but 12.3 per cent lower than the Rs 7.83 crore (6.7 per cent of TIO) in Q2-2016.

    The company’s marketing expense in Q3-2016 at Rs 31.78 crore (22.1 per cent of TIO) was 53.3 per cent more YoY as compared to Rs 20.73 crore (17.8 per cent of TIO) and was more than double (2.06 times) QoQ as compared to Rs 15.47 crore (13.3 per cent of TIO) in Q2-2016.

    The company’s programming and royalty expenses in the current quarter increased 20.6 per cent to Rs 4.77 crore (3.3 per cent of TIO) as compared to Rs 3.96 crore (3.4 per cent of TIO) in the corresponding year ago quarter and was 13.1 per cent higher than the Rs 4.22 crore (3.6 per cent of TIO) in Q2-2016.

    Other expenses in Q3-2016 at Rs 25.72 crore (17.9 per cent of TIO) was 24 per cent higher YoY as compared to Rs 20.73 crore (17.8 per cent of TIO) but was 18 per cent lower as compared to Rs 31.37 crore (21 per cent of TIO) in the immediate trailing quarter.

    Employee Benefit Expense (EBE) in Q3-2016 at Rs 24.70 crore (17.2 per cent of TIO) was 16.5 per cent more YoY as compared to Rs 21.21 crore (18.2 per cent of TIO) and was 14 per cent more QoQ as compared to Rs 21.67 crore (18.6 per cent of TIO).

    ENIL managing director and CEO Prashant Panday said, “The festive quarter has been a terrific one for us! We have grown by 23 per cent in Q3 this year after having grown at 19 per cent in the same quarter last year. With the roll-outs of Phase-3 stations well underway, we hope to see rapid growth in the years to come. The next five years belong to radio!”

    ENIL’s participation in the first batch of Phase-3 auctions resulted in an expansion of its footprint into seven new towns namely Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong.

    Radio Mirchi with Delhi International Airport (P) Limited (DIAL) has recently launched ‘Mirchi T3’ radio at Terminal 3 of Delhi Airport. With Mirchi T3, Radio Mirchi looks to cater to the niche group of premium listeners who frequent the airport.

  • Q3-2016: ENIL reports 23% YoY revenue

    Q3-2016: ENIL reports 23% YoY revenue

    BENGALURU: Indian private FM player Entertainment Network (India) Limited (ENIL) reported 22.9 per cent YoY increase in Total Income from Operations (TIO) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 143.57 crore as compared to the Rs 117.69 crore and 23.5 per cent higher QoQ as compared to Rs 116.27 crore in the immediate trailing quarter.

    The company’s profit after tax (PAT) in Q3-2016 declined 18.8 per cent to Rs 26.99 crore (18.8 per cent margin) as compared to Rs 32.84 crore (28.1 per cent margin) and was flat QoQ as compared to Rs 26.97 crore (23.2 per cent margin) in Q2-2016. The company had entered the Rs 100 crore PAT club in FY-2015 with a PAT of Rs 105.98 crore (24.2 per cent margin) on a TIO of Rs 483.48 crore.

    Notes: (1) 100,00,000 = 100 Lakhs = 10 million = 1 crore

    (2) The numbers in this report are consolidated unless stated otherwise.

    Let us look at some of the other numbers reported by ENIL:

    The company’s EBIDTA in Q3-2016 at Rs 49.74 crore (34.6 per cent margin) was 11.6 per cent higher YoY as compared to Rs 44.58 crore (38.2 per cent margin) and was 39.3 per cent higher QoQ as compared to Rs 35.71 crore (30.7 per cent margin) in the previous quarter.

    ENIL total expense (TE) in Q3-2016 at Rs 102.74 crore (71.6 per cent of TIO) was 27.6 per cent higher YoY as compared to Rs 80.53 crore (69 per cent of TIO) and was 13.1 per cent higher QoQ as compared to Rs 90.86 crore (78.1 per cent of TIO) in Q2-2016.

    ENIL paid 17.5 per cent higher license fee in Q3-2016 at Rs 6.87 crore (4.8 per cent of TIO) as compared to Rs 5.84 crore (five per cent of TIO), but 12.3 per cent lower than the Rs 7.83 crore (6.7 per cent of TIO) in Q2-2016.

    The company’s marketing expense in Q3-2016 at Rs 31.78 crore (22.1 per cent of TIO) was 53.3 per cent more YoY as compared to Rs 20.73 crore (17.8 per cent of TIO) and was more than double (2.06 times) QoQ as compared to Rs 15.47 crore (13.3 per cent of TIO) in Q2-2016.

    The company’s programming and royalty expenses in the current quarter increased 20.6 per cent to Rs 4.77 crore (3.3 per cent of TIO) as compared to Rs 3.96 crore (3.4 per cent of TIO) in the corresponding year ago quarter and was 13.1 per cent higher than the Rs 4.22 crore (3.6 per cent of TIO) in Q2-2016.

    Other expenses in Q3-2016 at Rs 25.72 crore (17.9 per cent of TIO) was 24 per cent higher YoY as compared to Rs 20.73 crore (17.8 per cent of TIO) but was 18 per cent lower as compared to Rs 31.37 crore (21 per cent of TIO) in the immediate trailing quarter.

    Employee Benefit Expense (EBE) in Q3-2016 at Rs 24.70 crore (17.2 per cent of TIO) was 16.5 per cent more YoY as compared to Rs 21.21 crore (18.2 per cent of TIO) and was 14 per cent more QoQ as compared to Rs 21.67 crore (18.6 per cent of TIO).

    ENIL managing director and CEO Prashant Panday said, “The festive quarter has been a terrific one for us! We have grown by 23 per cent in Q3 this year after having grown at 19 per cent in the same quarter last year. With the roll-outs of Phase-3 stations well underway, we hope to see rapid growth in the years to come. The next five years belong to radio!”

    ENIL’s participation in the first batch of Phase-3 auctions resulted in an expansion of its footprint into seven new towns namely Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong.

    Radio Mirchi with Delhi International Airport (P) Limited (DIAL) has recently launched ‘Mirchi T3’ radio at Terminal 3 of Delhi Airport. With Mirchi T3, Radio Mirchi looks to cater to the niche group of premium listeners who frequent the airport.