ITV

Tag: Diageo India

  • Isobar bags creative and digital mandate for four Diageo India brands

    Isobar bags creative and digital mandate for four Diageo India brands

    MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the creative and digital partner for Diageo India. Being India’s leading beverage alcohol company, Diageo houses an outstanding collection of premium brands that includes Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell's No 1, Smirnoff and Captain Morgan.

    Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge. 

    Diageo India  executive vice president & portfolio head Amarpreet Anand comments “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

    Isobar South Asia  group MD Shamsuddin Jasani states, "We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

  • McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    Bengaluru: While the whole world awaits the New Year 2020, McDowell’s No.1 Soda Yaari Jam Originals brings in the Punjabi sensation – Guru Randhawa and popular music producer Vee to wish their fans A Happy New Yaar by releasing the next originals – ‘Yaari’ – that has crossed over 20 million within 24 hours of release. The past year being an extremely successful one for all the originals launched by the brand with renowned artists like Sunidhi Chauhan, Anupam Roy, Tanishk Bagchi, Darshan Raval and Jonita Gandhi. This new track gets the yaars to come together to welcome the new year with a fresh start and a new self!

    The original has been written and composed by Guru Randhawa while Vee gave music to it. With this foot tapping track Guru brings alive the emotion of celebrating a new you and with that a new yaar who has overcome the failures, heartbreaks and unfulfilled dreams of the previous year. The music video directed by Gifty has been produced by McDowell’s No. 1 Soda in collaboration with Hungama Digital Media Entertainment.

    McDowell’s No.1 Soda, has always been an enabler of strong bonds of friendship with fascinating stories of yaari that are brought alive through music. Aiming to bring new outlook and a lot of hope this new year, the track encourages the yaars to get together and celebrate new beginnings and wish each other a “Happy New Yaar”!

    Talking about the launch of the original, Guru Randhawa said, “I have been fortunate enough to have had the chance to celebrate new beginnings every year with my yaars. They are the ones who ensured that we overcome our shortcomings from the previous year and filled each other’s lives with hope and faith. Such bonds have always helped me achieve greater heights in life. It was a lovely experience to create a new year song and I hope that inspires people to be a better yaar and enjoy the yaari to the fullest.”

    “Yaars in my life have played a very important role to make me who I am today. They have always supported me and encouraged me to explore for more improvement than ever before to achieve greater success. I was thrilled when McDowell’s No.1 Soda Yaari Jam presented me this opportunity to produce music dedicated to yaari. I hope this new year with the song that Guru and I have created people strengthen their bonds further”, added music producer Vee.

    Amarpreet Singh Anand, VP Marketing and Portfolio Head, Diageo India, said, “Change is the only constant in this world and at McDowell’s No.1 Soda we believe that it is within us to revive ourselves to be a better yaar and nurture yaari. The success of our previous tracks with renowned artists for No.1 Yaari Jam Originals only motivates us to create more such engaging originals. Guru Randhawa is an incredible talent, very popular among the millennials and a perfect choice to voice the message through this new song.”

    “Music plays an integral part in our culture and No celebration is complete without it. We are glad to work with McDowell's No.1 Soda and Hungama on this special song. We are certain that Guru Randhawa and Vee's music will connect with the audiences across the world”, said T-series President Neeraj Kalyan.

    Siddhartha Roy, COO, Hungama Digital Media said, “Our partnership with McDowell’s No. 1 Soda has allowed us to create original content that marries music with a meaningful and relatable messaging to drive consumer engagement. We are glad to have Guru Randhawa and Vee on board for a song that speaks about the importance of friendships and new beginnings. Over the years, we have created a vast repository of unique music-driven original content that has allowed us to offer a differentiated experience to our users. We are certain that this song and music video as well, will certainly strike a chord with everyone.”

  • Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

    Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

    MUMBAI: Diageo India, the country’s leading beverage alcohol group, through its legal entity United Spirits has made an equity investment in HipBar, a payment technology start-up that serves the needs of the beverage alcohol industry and its consumers, through a mobile wallet and delivery app.

    Diageo has acquired a 26 per cent equity stake in HipBar for Rs 270 million.

    Diageo India is committed to transforming the beverage alcohol industry and with this investment, the company will support HipBar’s digital ambition and help expand its footprint across more markets. HipBar unlocks the industry’s need to provide better experiences, promote responsible consumption and digitally connect brands, retail stores and consumers through a common digital platform.

    https://www.hipbardelivery.com

    With the HipBar app, age verified consumers can browse a range of alcoholic beverages, select a brand of their choice and pay through the mobile wallet to have the product delivered at their doorstep (where permitted) or pick it up from a retail store at their convenience.

    HipBar has developed a stringent age verification process as well as highly compliant standard operating procedures to ensure that the company’s delivery service fosters a safe drinking environment in India.

    On the B2B front, HipBar works closely with the beverage alcohol industry and the government to custom build software and deploy technology projects that will help the category to move forward in a compliant and sustainable manner. 

    Some of these digital initiatives include last mile alcohol delivery platform, SaaS based e-governance module for use by governments, HipBar point-of-sale for standalone licenced retail stores and HipBar Pay for government controlled retail stores. 

    Founded in 2015, HipBar operates in Bengaluru and Chennai.

    Diageo India CEO and managing director Anand Kripalu says, “E-commerce is making an impact on just about every industry imaginable, and the beverage alcohol industry is set to be the next sector to be disrupted by the continued shift to digital. This investment allows us to discover ideas that anticipate shifts in consumer behaviour and enables us to remain at the forefront of trends.”

    HipBar will continue to run as an independent enterprise driven by its founding team.

    HipBar founder Prasanna Natarajan mentions that the company’s interest will always be subservient to how HipBar is performing in the social sphere and if it is indeed bringing the intended benefits of technology to help people drink more responsibly.

  • ASCI shall continue efforts towards fairness in ads, says new chairman Abanti Sankaranarayanan

    ASCI shall continue efforts towards fairness in ads, says new chairman Abanti Sankaranarayanan

    MUMBAI: At the board meeting of The Advertising Standards Council of India (ASCI) held after the AGM on Thursday, the former vice-chairman of Confederation of Indian Alcoholic Beverage Companies (CIABC) Abanti Sankaranarayanan was unanimously elected as the chairman of the board of ASCI.

    Sankaranarayanan, who is also the chief strategy and corporate affairs officer at Diageo India, and member of its executive committee, said, “It’s heartening to see ASCI’s relentless efforts being recognised by the judicial body, regulators and government bodies and we shall take all efforts to continue to keep it so.”

    She added: “Core to ASCI’s mission to ensure protection of the interests of consumers, through supporting fairness in advertising, ASCI shall carry on to keep true with its consumer focused tagline, “So you can trust advertising.”

  • Smirnoff gets Bold with Black

    Smirnoff gets Bold with Black

    MUMBAI: SMIRNOFF, the world’s leading vodka, is set to redefine the vodka category in India with the launch of Smirnoff Black. The all new vodka brings forth the proposition of ‘Tonight’s Bold, Tonight’s Black’, reflecting the product as well as the attitude of the consumers today. Smirnoff Black is the perfect choice for bold occasions and displays its attitude through a premium ‘BLACK’ packaging and bold character of liquid. This is Smirnoff’s most significant launch in the recent years.

     

    With its full-bodied, smooth and distinct taste, it’s a vodka for those bold occasions where you want to do something that is a cut above the ordinary and breaks away from the mundane. Smirnoff Black has been carefully crafted using the award winning Smirnoff No.21 recipe and finished with a slow-flow filtration for a bold cut. This renders a unique smoky & malty note to the liquid that is best enjoyed on-the-rocks. With an international, bold and edgy look, Smirnoff Black is the boldest alternative in the playful world of Smirnoff.

     

    At the launch of Smirnoff Black, Bhavesh Somaya, Marketing & Innovation Director, Diageo India, said, “As a brand, Smirnoff stands for revolutionizing the Vodka category and introducing new experiences to its consumers. Staying true to this philosophy, we are proud to launch Smirnoff Black. This is a bold and unconventional addition to our portfolio, which reaches out to consumers who want to break free from the ordinary on those bold nights. India is one of the first markets to launch this product and we are confident that the consumers will love the experience that Smirnoff Black offers.”

     

    Speaking on the launch, Chris Armes, Innovation Technical Director Asia Pacific, Diageo, said, “Smirnoff Black presents an opportunity to the consumers to experience something that is truly unusual. We have created this unique product for consumers to enjoy a bold, full bodied and sophisticated vodka with surprisingly smoky & malty notes. Since Smirnoff Black is carefully crafted using the award winning recipe of Smirnoff No. 21, the consumers of our classic vodka will love this new addition to our portfolio. The uniqueness of this liquid is best savored in its signature serve, which is straight on-the-rocks, which makes stand apart from any other vodka in the country.”

     

    Smirnoff Black is available in Maharashtra and will be available in Karnataka from September 22, 2014, across all major outlets. With an ABV of 42.8% v/v, it is priced at Rs. 1300 in Maharashtra and Rs. 1240 in Karnataka, for 750ml.

     

    Diageo encourages you to drink responsibly!

  • Johnnie Walker The Journey brings together the worlds most inspiring and progressive artists

    Johnnie Walker The Journey brings together the worlds most inspiring and progressive artists

    MUMBAI : Johnnie Walker is all set to celebrate its legacy and philosophy of personal progress through a one day festival called The Journey, scheduled to take place on 14th December at Mehboob Studios, Mumbai.

    The Journey will showcase inspiring performances by the legendary The Alan Parsons Live Project, the mesmerizing Ouroboros- TheHandspring Puppet Company, the maverick theatre producer – John N. Hart Jr., the earnest creative director Shane Carruth and the liberal ‘Q’ a.k.aQaushiq Mukherjee. Each of these artistes offer an inspirational, stimulating and exciting story of personal and social progress, a critical attribute that makes them an ideal choice for this unique platform.

    A confluence of global art and culture, The Journey will give audiences a wealth of cultural knowledge and inspiring content. It is expected to emerge as the cutting edge platform in India that will give audiences an opportunity to interact with experts, share progressive ideas and connect with like-minded people through moving performances, workshops and demonstrations.

    Announcing the launch of Johnnie Walker The Journey – BhaveshSomaya, Marketing Director, Diageo India said, “We are confident that Johnnie Walker The Journey will set a new benchmark in the industry and lead a progressive movement among the Indian audiences. The festival will present a wealth of cultural knowledge and content that will be narrated by artistes, who have an intriguing story of personal progress.”

    From world renowned performing artistes and musicians to movie makers, exponents of multiple disciplines will stir the imagination and take spectators on an awe inspiring sensory journey. The festival will surely leave them with inspirations that could significantly impact their lives.