ITV

Tag: DIABETICS

  • R Ashwin teams up with Colgate to talk about oral care for diabetics

    R Ashwin teams up with Colgate to talk about oral care for diabetics

    Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised by VMLY&R, in partnership with Redfuse Media.

    In the campaign film, Ashwin speaks from his experience of witnessing his father’s experience after being diagnosed with type-2 diabetes. The film aims to create awareness of how gum infections can complicate diabetes management.

    Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil and Bengali languages, the campaign will be visible across digital platforms.

    The cricketer gives a glimpse of the changes his family had to incorporate into their daily life following the diagnosis. It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special oral care toothpaste for people with diabetes.

    “Few people realise that diabetes and oral health are very closely related. In fact, nine out of 10 diabetics suffer from oral health problems and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for diabetics and an information campaign to educate diabetics about this connection. We are committed to reach millions of people across the country with this educational campaign and make the Colgate for diabetics toothpaste available across the country,” said Colgate-Palmolive (India) vice president marketing Arvind Chintamani.

    Research done in India and around the world suggests that people with diabetes are three times more likely to get gum infections as compared to the non-diabetic population. Colgate has launched a special toothpaste for diabetics to address these specific problems, said the statement.

    Speaking about the idea behind the campaign, VMLY&R chief creative officer Mukund Olety said, “Colgate toothpaste for the oral health of diabetics is an ayurvedic solution designed with diabetes experts to help with better diabetes care. While the product is clinically proven, we wanted to keep the storytelling warm and emotional. For this campaign, we picked a celebrity not only for his popularity but also because he is a genuine care giver. Ashwin’s father has type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”

  • Colgate’s latest offering: A toothpaste for diabetics

    Colgate’s latest offering: A toothpaste for diabetics

    NEW DELHI: After experimenting with active salt and lemon, Colgate-Palmolive India has come up with a new toothpaste packing the power of Ayurvedic herbs – Colgate for Diabetics, specifically targeting people with diabetes in collaboration with dentists and diabetes experts.

    “Colgate for Diabetics aims to bring attention to the bidirectional link between diabetes management and oral health management and provide an effective solution for oral health problems faced by diabetics in an effort to help overall diabetes management,” the company said in a press statement.

    The Research Society for the Study of Diabetes in India (RSSDI) and the Indian Society of Periodontology (ISP) came together to study the link between diabetes and oral health. This study has been jointly published by these institutions with clear findings that the right oral care solutions, in addition to lifestyle changes, are crucial in overall diabetes management.

    The toothpaste is a clinically proven formula with a blend of ayurvedic ingredients such as madhunashini, neem, jamun seed extract, and amla – a special formula which the company claims kills anaerobic bacteria in the mouth, which is the root cause for many oral health problems for diabetics. This Ayurvedic blend is FDA approved and is available for sale at pharmacies both online and offline.

    Colgate-Palmolive India VP – marketing Arvind Chintamani noted that people with diabetes have special oral health needs and there is a two-way connection between oral care and diabetes care.

    “India has witnessed a worrying increase in diabetes and unfortunately there is low awareness of the connection between oral health management and diabetes management. Colgate has worked closely with diabetes experts and oral health experts to develop this special daily-use toothpaste simply called Colgate for Diabetics. We are very excited and are looking forward to bringing this terrific innovation to people with diabetes across India,” he added.

    The current number of diabetics in India is 77 million, with around 43.9 million estimated left undiagnosed, making the country rank second worldwide, with the largest number of adults and children with diabetes.

  • OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

    OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

    MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of The D Picture study, Kantar Health's new robust report that provides a unique and comprehensive understanding of T2D patients. The large syndicated study, which encompasses a sample size of 1,500 patients over 21 cities, provides in-depth insight into T2D patients' attitudes and behaviors, and captures the latest trends on demographics, symptoms, diagnosis, treatment, monitoring and the digital habits of T2D patients across the country.

    "The D Picture study is of critical importance because it brings patient centricity in the healthcare ecosystem to the forefront and will help the market evolve according to patient needs,” said Gauri Pathak, General Manager India, Kantar Health, a global leader in healthcare market research and consulting. "In today's digitally-enabled world, patients are becoming increasingly empowered to make choices related to managing their health. Healthcare companies need to understand the patient’s relationship with their illness and place patients at the heart of conversations with doctors, especially for chronic conditions such as T2D, where factors such as lifestyle decisions significantly impact outcomes beyond medicine efficacy."

    Key findings of the study include:

    96 percent of patients were not aware of their body mass index (BMI).
    More than half of patients were found to be overweight or obese.
    25 percent of male diabetics report being smokers.
    Patients say they frequently consume large meals, as opposed to T2D friendly smaller meals.
    There is an increasing trend towards consulting a diabetes specialist for diagnosis consultation

    Highlights of The D Picture Study

    ·         The study divides respondents into socioeconomic, gender and age brackets. It also breaks down the patients into segments, such as the number of years they have been dealing with the disease (from one to more than 10 years), their marital status, profession, hereditary issues, BMI and insurance coverage status.

    ·         The study provides deep insights into the awareness levels among patients to the type of diabetes they are diagnosed with, diagnostic tests available, diabetes-related complications and perceptions on the causes of diabetes – thus delivering a wealth of information to healthcare providers on patient attitudes and behaviors toward diabetes management.

    ·         The study reveals background details on the diagnosis, including how patients were diagnosed, category of doctors behind such diagnosis, place of diagnosis and the relevant tests that were conducted.

    ·         The study shows dedicated segments on initiation of treatment, brand preference in the use of insulin, blood glucometers and the use of artificial sweeteners.

    ·         The study indicates complications that arise and how patients are addressing them.

    ·         The study provides insight into doctor switching behavior and key expectations from patients on doctors.

    ·         The study offers valuable insight on patients’ digital life, which influences their thinking, lifestyle choices and treatment choices. It segments patients based on usage of digital media, as well as how they are using the internet to talk about T2D.