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Tag: diabetes

  • Mankind Pharma urges Indians to consume less whites through campaign

    Mankind Pharma urges Indians to consume less whites through campaign

    Mumbai:  Mankind Pharma, the No 1 pharmaceutical company in the antihypertensive segment in India, as per MAT April 24 volume sale (Source: Iqvia has launched a nationwide campaign on the occasion of World Hypertension Day called Limit White India. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like a sedentary lifestyle and obesity can be a major risk factor for hypertension.

    Studies have shown that 1 in 4 adults in India suffers from hypertension which is about 11.4 per cent of the country’s population, are living with diabetes. Diabetes and hypertension are often referred together as partners in crime due to their closely linked impact on global health. It is common knowledge that these conditions not only coexist but exacerbate each other, creating a compounded risk of severe health issues such as cardiovascular diseases, stroke, and kidney failure.  The Limit White India campaign focuses on educating Indians to limit their intake of whites like salt and sugar. The campaign emphasises the need for gradual lifestyle changes to improve cardiovascular health. To drive a three-year awareness program, Mankind Pharma aims to partner with healthcare professionals (HCPs) in the management of hypertension and diabetics across the country.  

    “Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the ‘Limit White India’ campaign.” says Mankind Pharma Ltd chief marketing officer Dr Sanjay Koul “Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being.”

    As part of the campaign, Mankind Pharma will engage cardiologists, endocrinologists, diabetologists, general practitioners, and the public through educational initiatives. These include conducting journal clubs, distributing Cardiac Cognizance newsletters, radio awareness programs with doctors, and blood pressure screening camps nationwide. 

  • Britannia NutriChoice launches personalised diet consultation on World Diabetes Day

    Britannia NutriChoice launches personalised diet consultation on World Diabetes Day

    Mumbai: To mark the occasion of World Diabetes Day, Britannia NutriChoice launched a first-of-its-kind service that democratises access to nutrition for people with diabetes. The initiative uses the expertise of nutrition and health coach Ryan Fernando to deliver diet plans customised to age and dietary preferences.

    The campaign will reach over 15 million people in India and promote awareness about healthy meal planning to help prevent and manage diabetes.

    Ryan Fernando, India’s leading nutritionist with over two decades of experience, has partnered with Britannia Nutrichoice to provide customised diet counseling. The diets keep in mind the need for diversity in taste, focus on portion control, and work with simple, everyday sources of nutrition. According to the IDF, India ranks second after China, with 77 million people with diabetes. It is one of the largest global health emergencies of this century, ranking among the 10 leading causes of mortality. Over one in two adults with diabetes is undiagnosed. In India, one of the primary reasons for the steady rise in cases of diabetes is the increasingly unhealthy lifestyle and dietary choices. For a problem that affects so many, there isn’t one solution that fits all.

    This World Diabetes Day, the service launched by Britannia Nutrichoice is to provide a customised diet plan to individuals managing diabetes based on age and dietary preferences while minding the diversity of food choices across the country. The initiative recommends the most suitable diet plan for each person based on their demographics and delivers it via an easy-to-access, interactive WhatsApp ChatBot.

    Knowing that the journey to good health requires consistency and commitment, the initiative uses AI-powered technology to deliver a personalised video (addressing every individual by name) to check in on them a week after the diet plan has been delivered, to keep them motivated and on track.

    DENMARC director and Jaslok Hospital and Research Center endocrinology, diabetes, and metabolism director prof. (Dr.) Hemraj B. Chandalia said, “On the occasion of World Diabetes Day, let us intensify our efforts to stop the onslaught of diabetes by choosing a healthier lifestyle. Healthful foods and increased physical activity will go a long way in preventing diabetes and mitigating its complications.”

    Speaking on the launch, Britannia Industries chief marketing officer Amit Doshi said, “India is home to the world’s second-highest population of people managing diabetes. On World Diabetes Day, we are happy to launch this national initiative to provide expert counsel towards balanced nutrition for diabetes. We aim to democratise access to nutrition and deliver a highly personalised experience using the power of AI technology. We are happy to have partnered with award-winning nutritionist Ryan Fernando, who worked extensively on the diet plans and helped bring the large-scale and much-needed initiative to life.”

    Nutritionist and Qua Nutrition founder Ryan Fernando said, “As a nutrition coach, it is my responsibility to educate and guide people towards healthier options and choosing foods that heal the body. Diabetes is a disorder that can be regulated and managed through the foods one consumes and the lifestyle one leads. I am excited about my collaboration with Britannia NutriChoice and hope what we have worked on benefits a lot of diabetics and pre-diabetics across the country.”

  • Horlicks taps into the segment of diabetes with Horlicks Diabetes Plus

    Horlicks taps into the segment of diabetes with Horlicks Diabetes Plus

    Mumbai: India has always been prone to the various risks associated with diabetes with the country ranking at the second number after China, and the prevalence rate of the disease set to double in the next 25 years. The major life changes that come with diabetes have also led to dissonance with consumers constantly looking for solutions to help manage diabetes better.

    Keeping these alarming figures and consumer needs in mind, the Horlicks Plus range has forayed into the segment of diabetes. Diabetes Plus, introduced by Horlicks, is a nutritional beverage that contains high fibre, which has been designed for Indian adults. Research has shown that a diet rich in fibre helps reduce glucose and lipids in the blood, said the company in a statement.

    Horlicks Diabetes Plus has introduced its first TVC to highlight the importance of fibre for diabetic patients.

    “Diabetes is equivalent to a pandemic and India is facing an increasing burden of it with 24 Cr diabetics and pre-diabetics. We know that nutrition and lifestyle can play a key role in its management,” said HUL vice president of nutrition Krishnan Sundaram. “We are launching Horlicks Diabetes Plus, a supplement specifically formulated for at-risk and diabetic individuals. With our communication, we want to educate consumers about the importance of high fibre for diabetics, and how Diabetes Plus which has dual blend high fibre fulfills 26 per cent of your daily fibre requirement. “

    “When anyone is pre-diabetic or a newly diagnosed diabetic, the immediate reaction is to cut down sugar. Our film opens with a middle-aged man worriedly asking about the sugar content of every food placed before him,” said FCB India executive creative director Sumitra Sengupta, sharing the creative insights that went into the making of the film. “What starts out as being the correct thing to do, suddenly appears inadequate in the light of the Doctor’s announcement that high fiber helps manage Diabetes. This creates a perfect opportunity to introduce Horlicks Diabetes Plus which fulfills 26% of daily fibre needs. We hope it results in a change in nutritional behaviour too – of not just reducing sugar, but adding fibre too.”

    Research Society for the Study of Diabetes in India president Dr Banshi Saboo shared the importance of diet and lifestyle for diabetes management as he said, “An unhealthy modern diet and low activity patterns are regarded as major drivers of diabetes increase in India and this needs to change. Studies have shown that fiber-rich diabetes nutrition (FDN) has multiple benefits, including, improvement in glycemic control, reduction in glucose spikes, lowering of plasma lipid concentrations and weight management in T2DM patients.”

  • Abbott helps to simplify diabetes in new campaign

    Abbott helps to simplify diabetes in new campaign

    MUMBAI: Global healthcare company, Abbott, has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

    This year’s campaign titled ‘Be Brave. Be Bold.’ is in continuation to the last year’s ‘Real Film. Real Heroes’ theme and focuses on how with the help of Abbott’s breakthroughs, modern healthcare has helped people push past possible and have a life full of rich experiences and fulfilling moments.

    Abbott divisional VP of corporate global marketing Vivek Mohan says, “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”

    With India currently representing 49 percent of the world’s diabetes burden, an estimated 72 million cases in 2017 (Indian Council for Medical Research report), Abbott’s film and campaign intends to help people better manage diabetes through inspirational stories and educational content.

    The film created for social media, uses real profile pictures of 100+ people with diabetes, leading, happy, healthy lives. 

    The film was released on major digital platforms and has already received an overwhelming response from across the country, with over 4 million views.

    Along with this, Abbott will also be reaching out to its consumers through a web series that will inspire and educate people through the journey of others who are living with diabetes. The company will be releasing digital snack-able content in association with three food bloggers, who explain how they were able to manage their respective conditions despite the fact that their profession is all about food, which is challenging because they are surrounded by edible things at all times.

  • Kartavya Healtheon seeking expansion in Disease Management at Dubai and South Africa

    Kartavya Healtheon seeking expansion in Disease Management at Dubai and South Africa

    MUMBAI : Kartavya Healtheon, a leading pioneer in ‘patient care management’ across the country will soon roll out their chronic disease management services in evolving countries like Dubai and South Africa. The company is also seeking expansion to streamline the benefits of DM services in these countries by enhancing their presence in assisting patients of chronic diseases. They will also provide patient care support programs like counseling, diet and nutrition, disease awareness and medication adherence into disease management hubs.

    In addition to this Kartavya Healtheon is eyeing to enlarge their Disease Management portfolio by providing preventive and self-managed care to patients. This will grow the company’s margin and the needs of primary health care in these countries. Kartavya Healtheon’s CEO Mr. Vikram Srivastava said, “We felt a need as we received many queries that made us to think about it. We see a great potential in these countries as Disease management is gradually picking up pace. We have aimed to make this sector more organized by targeting Africa and middle east. In order to control the viral spread of the chronic illnesses, we at Kartavya Healtheon will soon introduce the concept of self-controlled patient management through subscription based model. In India, by next 1 year we will come out with various programmes for chronic disease which would significantly reduce the healthcare burden cost on patients and provide better outcome of the treatment / therapy”

    Chronic diseases like Cancer, hepatitis B, HIV and diabetes are increasing rapidly across the country. Also, there is a continuous gap in chronic care and lifestyle condition awareness, screening and behavioural modification. We are doing this because access to information and disease awareness is very low and healthcare cost is rising day by day.