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Tag: Dia Mirza

  • Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    MUMBAI: Haier Appliances India, has redefined luxury and innovation with the launch of Lumiere, India’s first 4-door convertible side-by-side refrigerator. The grand unveiling took place at the Hindustan Times (HT) India’s Most Stylish 2025, a celebration of fashion, glamour, and cutting-edge trends.

    Haier, the only brand manufacturing 4-door side-by-side refrigerators in India, continues to push boundaries in premium home appliances. Lumiere, designed for modern Indian homes, seamlessly blends advanced technology with refined aesthetics, setting new benchmarks in both style and functionality.

    The reveal was a showstopping moment, presented by actress and UN ambassador Dia Mirza, co-host Cyrus Sahukar, and , Haier Appliances India president NS Satish. Adding to the excitement, cinema icons Akshay Kumar, Abhishek Bachchan, Shikhar Dhawan, Kanika Kapoor, and Farhan Akhtar explored Lumiere’s sleek design and intelligent features at Haier’s exclusive brand zone during the red carpet segment.

    Haier Appliances India president Satish said,
    “At Haier India, we take immense pride in being the only brand in India manufacturing 4-door convertible side-by-side refrigerators. This achievement reflects our commitment to innovation and delivering solutions that cater to the evolving needs of modern Indian homes. The launch of the Haier Lumiere Series is a proud addition to our ‘Made in India, Made for India’ vision, combining advanced technology with elegant design. Our association with HT India’s Most Stylish 2025 provided the perfect platform to showcase a product that redefines style and functionality. As we continue to innovate, Haier remains dedicated to introducing appliances that elevate everyday living while complementing contemporary lifestyles with elegance and performance.”

    HT Media Group Ltd VP & head branded IPs Vijay Nair added, “We are delighted to have Haier India as a valued partner at the 13 edition of HT India’s Most Stylish. As the voice of the nation since 1924, HT has been at the forefront of culture, style, and innovation. This year, we crafted an immersive experience, celebrating 100 years of style through the cinematic lens where fashion met storytelling in its most iconic form. Haier’s spirit of innovation perfectly complemented our vision, making this collaboration truly special. We are proud to have provided a platform that showcased Haier’s commitment to redefining home experiences with style and functionality through the launch of the Lumiere series refrigerator.”

     

  • &pictures to premiere “Bheed” on 12 July

    &pictures to premiere “Bheed” on 12 July

    Mumbai: “Bheed” promises to redefine storytelling, breaking norms and exploring new narrative horizons. Set against the backdrop of the COVID-19 pandemic, the movie follows a dedicated police officer facing the daunting task of preventing migrant workers from crossing the border. As he navigates this crisis, he discovers pervasive prejudice and deep human suffering, transforming his duty into a passionate fight for humanity. Directed by the acclaimed Anubhav Sinha, the film features a stellar cast including Pankaj Kapur, Rajkummar Rao, Bhumi Pednekar, Dia Mirza, and Kritika Kamra.

    Rajkummar Rao shared his excitement for the premiere on &pictures, saying, “This film isn’t just a project; it’s like opening a door to uncharted storytelling. &pictures is the perfect home for our unique journey, and I’m genuinely thrilled to share this experience with everyone. ‘Bheed’ is not your typical movie; it’s an exploration, a challenge to norms, and I can’t wait for the audience to dive into this distinctive narrative.”

    Dia Mirza added, “I truly believe that if we protect Mother Earth, she will protect us right back. Bheed resonates deeply with the challenges humanity faced during the COVID-19 pandemic, and being part of a story that addresses such profound themes has always been, both, rewarding and invigorating. The pandemic made it abundantly clear that we have to change the way we live, produce, manufacture, and consume. Shooting this film has been an emotional journey, a transformative one more than anything and I’m eager for audiences of &pictures to embark on this exploration of humanity and resilience.”

    Director Anubhav Sinha expresses his enthusiasm for the premiere on &pictures, saying, “For us, ‘Bheed’ is more than a film; it’s an exploration of the human experience. I truly believe that with its premiere on &pictures, we will be able to reach a wider audience who will be able to understand the crux of the film. Shooting with the cast of Bheed was truly a delight making it a memorable experience for the whole team.”

    Join &pictures on 12 July at 10:15 pm for an unforgettable experience with “Bheed”.

  • Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Mumbai: Seagram’s 100 Pipers Glassware Play for a Cause is an initiative that aims to spread awareness about eye donation and the impact it can have to eradicate corneal blindness in the country. Championing the initiative are renowned celebrities including Bhumi Pednekar, Harmanpreet Kaur, Randeep Hooda, Dia Mirza and others, who will inspire people to learn more about the cause and support the initiative.

    As per official sources, there are approximately 1.5 million people suffering from corneal blindness in India, with 40 thousand new cases added every year. Sight for these individuals can be restored by corneal transplantation. However, only about 25 to 30 thousand eyes become available through donations every year – which is negligible compared to the need. This is a disappointing statistic, especially in a country like India where with our population, we need only a minor fraction of people to be donors to eradicate corneal blindness completely from the country. The Play for a Cause campaign seeks to make people aware about the problem and inspire them to be part of the solution.

    This initiative focuses on making an impact by driving awareness and intent towards this critical cause. Seagram’s 100 Pipers Glassware has also partnered with Mohan Foundation, an NGO that has been a pioneer in the realm of organ donation in India for the last 25 years. Inspired by the campaign, people can also go to the Mohan Foundation page to know more about the process of actually becoming eye donors.

    Another key advocate for this initiative is India’s Iconic Rock Band, Parikrama. All members of this legendary rock band have pledged to be organ donors. In fact, last year they also released ‘Translucent Night’, an original song in support for organ donation. As part of this initiative, Parikrama will also perform magical live events in Hyderabad, Bangalore, Chandigarh, Jaipur, Gurgaon, Kolkata, and other cities where they will play Translucent Night among other iconic rock hits.

    100 Pipers Glassware has scaled up The Play for a Cause initiative over many years to support agendas that create a positive impact on society such as fundraising for the Kerala flood victims, aiding Nepal Earthquake relief efforts, and initiatives like providing food for the underprivileged, tree plantation drives among many other.

    “Seagram’s 100 Pipers has always inspired people to go beyond material markers of success to make a positive impact on the world. With Play for a Cause we have, over many years, created a platform where consumers can actively participate in creating that impact – be it raising funds for natural disaster relief, helping feed the underprivileged, or through many other relevant causes. This year, 100 Pipers Glassware Play for a Cause aims to spark a movement that not only spreads awareness about the critical need of corneal donation in our country, but also inspires people to help bring India closer to becoming free from corneal blindness.” commented Pernod Ricard India CMO Kartik Mohindra.

    Brand ambassador, Bhumi Pednekar said, “As the brand ambassador of 100 Pipers Glassware, I am truly grateful for the opportunity to represent a brand that aligns with my values and convictions. I’m dedicated to fostering positive transformation in every way possible. I firmly believe in the importance of contributing to the greater good of our world through my actions. Leading the 100 Pipers Glassware Play for a Cause initiative signifies my endeavour to embrace a future where we strive towards ensuring that we give the gift of sight to every individual suffering from corneal blindness.”

    “I am part of the 100 Pipers Glassware ‘’Play for a Cause’ initiative to highlight my commitment to a vision where every pledge brings us closer to eliminating corneal blindness in India.” Randeep Hooda quotes.

    “Being part of the 100 Pipers Glassware Play for a Cause initiative underscores my dedication to spreading awareness and fostering a future where sight knows no boundaries.” commented Harmanpreet Kaur.

    Dia Mirza also expressed “Proud to stand in support of the 100 Pipers Glassware Play for a Cause initiative, advocating for a society where the gift of sight is a universal right.”

    “Music has the power to touch the deepest parts of our souls and serves as a universal language that unites people from all walks of life. Through our collaboration with 100 Pipers Glassware Play for a Cause initiative, we would like to harness the emotive power of music to inspire individuals, motivating them to pledge as donors and become part of a movement dedicated to eradicating corneal blindness.” commented MOHAN Foundation executive director Pallavi Kumar.

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  • Three Indian women, including Dia Mirza and Harmanpreet Kaur, named in BBC’s 100 Women 2023 list

    Three Indian women, including Dia Mirza and Harmanpreet Kaur, named in BBC’s 100 Women 2023 list

    Mumbai: Three Indian women have been included in this year’s BBC 100 Women list of inspiring and influential women.

    For the first time, to recognise the disproportionate impact of climate change on the lives of women and girls, this year’s BBC 100 Women list specifically highlights a group of women leading the battle against the climate crisis.

    By naming 28 climate pioneers from all corners of the globe, the BBC 100 Women list 2023 celebrates those inspiring and leading their communities to tackle and adapt to the devastating impact of climate change in their regions.  

    The announcement of this year’s list kicks off the BBC’s 100 Women 2023 season – focusing on women’s right and diverse life experiences around the globe, with special content including interviews, documentaries, features, digital and social journalism, across the BBC’s UK and global TV and radio services, BBC iPlayer and BBC.com.

    The Indian women included in this year’s list are:

    1   Dia Mirza, award winning actress from Indian cinema, who is involved in numerous environmental and humanitarian projects.

    2   Harmanpreet Kaur, captain of the India women’s national cricket and the first Indian woman to be named as one of Wisden’s five Cricketers of the Year.

    3   Arati Kumar-Rao, an independent photographer, writer, and National Geographic Explorer, who documents the changing landscape across South Asia, caused by climate change. One of BBC 100 Women’s 28 Climate Pioneers.

    Jetsunma Tenzin Palmo, who was born in England in the 1940s, but became one the first Westerners to be ordained as a Tibetan Buddhist monastic after travelling to India at the age of 20, is also included on the list.

    Other notable names from the BBC 100 Women 2023 list include former First Lady of the United States, attorney and campaigner Michelle Obama, footballer Aitana Bonmatí, human rights lawyer Amal Clooney, actresses America Ferrera, beauty mogul Huda Kattan, AI expert Timnit Gebru, campaigner Ulanda Mtamba, writer Oksana Zabuzhko and feminist leader Gloria Steinem.

    Yet it is the new names that make the BBC 100 women list so unique. Among them are the 28 Climate Pioneers, announced to coincide with the 2023 United Nations Climate Change Conference, COP28, starting later this month in Dubai.

    They include Paraguayan sprinter Camila Pirelli, South African freediving instructor Zandile Ndhlovu, Pakistani midwife Neha Mankani, Nigerian mental health advocate Jennifer Uchendu and Thai campaigner for indigenous and LGBTQ+ rights Matcha Phorn-in.  

    Other women celebrated for their work tackling the climate crisis in different fields, include Brazil’s state minister Sonia Guajajara, firefighter Sofia Kosacheva, and climate advisers Iryna Stavchuk and Christiana Figueres.

    The season will look at the practice of child marriage, as 12 million underaged girls are forced into marriage every year. It will explore the spike in climate anxiety concerns with a data-led project, and hear from women whose reproductive choices have been impacted by environmental concerns. It’ll go on the road with Mexican truck drivers in a heavily male-dominated and dangerous business, and also travel up the mountains with a group of shepherdesses who brought wealth and transformed their community in less than a generation.

    The full BBC 100 Women List 2023 can be found here: BBC 100 Women

    BBC News International Services senior controller Liliane Landor: “It is fantastic to see the truly remarkable women named on this year’s BBC 100 Women list. This diverse list of influential and ground-breaking grassroots women, who have been making a difference in their field – from community level to international politics – are an inspiration to us all.

    “In a year where extreme heat, wildfires, floods and other natural disasters have been dominating headlines, and where wars have weighed heavily, it is more important than ever that the BBC World Service continues to shine a spotlight on women globally and their fight back against climate change.”

    Alongside the list, BBC 100 Women will present a season of specially commissioned content and documentaries, featuring the untold stories of some of this year’s BBC 100 Women, including:

    In Conversation

    BBC News will broadcast exclusive conversations with some of the most globally recognised women on this year’s list:

    BBC 100 Women In Conversation: Amal Clooney, Michelle Obama and Melinda French Gates

    Each year, 12 million underaged girls are forced into marriage – a crisis that at the current rate will take over 300 years to fix, says the UN. Now, three of the world’s most high-profile humanitarians have vowed to tackle the issue together. In a BBC 100 Women exclusive, Michelle Obama, Amal Clooney and Melinda French Gates talk about the work they do to combat child marriage and amplify the efforts of grassroots organisations.

    Airs on BBC News on Saturday 25 November at 7 am and 2 pm IST, Sunday 26 November at 1 pm, 8 pm and Monday 27 November at 3 am IST.

    BBC 100 Women In Conversation: Gloria Steinem

    The face of the women’s rights movements in the US during the 1970s and an icon of feminism, Gloria Steinem has spent the last 50 years focusing her efforts on advancing women’s political participation and reproductive rights. Her activism followed her career in journalism, where she was the co-founder of Miss Magazine, one of the first US publications to focus on women’s issues beyond the perils of housekeeping. Now at 89 years old, Steinem has sat down with BBC 100 Women to discuss how feminism has changed over the decades, the impact of cancel culture, and what the future might look like for women’s rights around the world.

    Airs on BBC News on Saturday 2 December at 6 pm, Sunday 3 December at 6 am, 1 pm and Monday 4 December at 1 am.

    BBC 100 Women Documentaries

    Rising tides, shifting futures

    With sea levels rising fast, women are leading grassroots efforts in coastal areas to help mitigate the effects of climate change. From Miami’s increasingly gentrified Little Haiti neighbourhood to the fishing villages of eastern Ghana and the outskirts of Cape Town in South Africa, BBC 100 Women meets the women at the forefront of the climate battle – working against the odds to secure a future for themselves and their communities.

    Airs on BBC News on Saturday 25 November at 8 am and 9 pm, Sunday 26 November at 6 am, 3 pm and Monday 27 November 12 am IST.

    Ride Above It

    Balance, stamina and sequins: BBC 100 Women enters the show-stopping world of disabled equestrian vaulting. A small-town troop of disabled children and women in Italy train hard all year and compete to find glory in the ring, doing gymnastics and coordinated dances on a horseback. But the rewards of the sport go well beyond the medals – as they work to deal with stigma and overcome their own fears, one pirouette at a time.

    Airs on BBC News on Saturday 2 December at 8am and 9pm IST, on Sunday 3 December at 3pm and Monday 4 December at 12am IST.

    On The Road with Mexico’s Traileras

    Clara, Liszy and Paty are breaking gender barriers in the male-dominated cargo transport industry – they are some of Mexico’s traileras, women truck drivers travelling distances on the country’s dangerous routes. Robberies and abuse are part of the hazards they face in the job – but the traileras are determined to overcome adversity. BBC 100 Women rides with them as they work to make a better life for their families and change the face of the next generation of drivers in Latin America.

    Airs on BBC News on Saturday 16 December

    The Last Wakhi Shepherdesses

    Deep into Pakistan’s Karakoram mountains lies the scenic Shimshal Valley, home to the Wakhi shepherdesses. Every year, over many generations, these women have taken their flocks to high pastures, where they prepare dairy products to barter while their animals graze during the warmer season. Their income has brought prosperity to the village and allowed them to build roads and provide an education for their children – but their tradition is about to end. BBC 100 Women follows the last shepherdesses on their journey up the mountains, on a dangerous trek 4,800m above sea level.

    Airs on BBC News on Saturday 23 December

    BBC 100 Women at COP28

    BBC 100 Women will be present at the 2023 United Nations Climate Change Conference COP28, from 30 November to highlight the strand’s commitment to telling the climate story. We will be holding a TV broadcast from Expo City, Dubai and from Nairobi, bringing some of our grassroot pioneers together to provide a space to share their thoughts and deeply personal experiences of living life right on the forefront of the climate crisis, amidst a growing sense of climate anxiety.

    This programme will air on BBC News on 3 December and will also be available on The Climate Question podcast from 10 December.

    BBC World Service Radio

    The Conversation – BBC 100 Women special: Climate pioneers

    Kim Chakanetsa meets two women on this year’s BBC 100 Women list: Basima Abdulrahman, founder and CEO of KESK, the first company in Iraq to offer green building services and products, and Jennifer Uchendu, founder of SustyVibes in Nigeria, a youth-led sustainability organisation, and The Eco Anxiety Project, an initiative promoting awareness and research into climate change and its impact on young Africans’ mental health.

    They’ll discuss their commitment to the environment, the challenges of getting their messages across, the impact that climate change is having on their mental health and their hopes for the future.

    Airs on BBC World Service Radio Monday 27 November at 11:30 GMT

  • HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza

    HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza

    Mumbai: D2C vitamin brand HK Vitals has launched its first brand campaign with an ad film with a simple message: “Happy Skin, Happy You.” Actor Dia Mirza and Shweta Tripathi Sharma are featured in the campaign.

    The brand film is a heart-warming and subtle exploration of the interplay of stress, skin, confidence, and happiness. The film veers away from the harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption.

    Conceptualised by Freckledface Culture Lab, the advertisement focuses on the relationship between internal happiness and self-confidence in terms of healthy skin and how they essentially mirror one another.

    This campaign’s main product is HK Vitals’ ‘skin radiance collagen,’ which helps create healthier and happier skin from the inside out.

    HK Vitals has also launched India’s first ‘real collagen strips’ in an oral dissolvable strip format. The dissolvable collagen from HK Vitals nourishes skin from within, reducing the appearance of fine lines and wrinkles.

    HK Vitals head of brand Neha Gupta said,  “’Health is Wealth,’ but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines.”

    Neha further added, “HK Vitals’ ‘skin radiance collagen’ lets you do just that so that you can live worry-free, knowing that our product will take good care of you.’

    HealthKart chief operating officer Chella Pandyan, said, ‘As a brand, our primary focus is to provide health supplementation of outstanding quality & making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care’.

    Actor Shweta Tripathi Sharma said, ‘I am delighted to be associated with HK Vitals, the products are authentic in quality and very effective. I have included ‘skin radiance collagen’ in my daily lifestyle and can feel the benefits already. I have always believed that a healthy person is a happy person, and I appreciate that HK vitals shares this same motto as a company.’

  • Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Mumbai: Homegrown handloom company Obeetee has launched the ‘Add Life To Your Home’ campaign to further the idea that Obeetee carpets belong in every home in the and are for everyone.

    The brand has joined hands with celebrated artists from different fields such as actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, and musicians Amaan Ali Bangash and Ayaan Ali Bangash. 

    The brand campaign showcases these celebs in their own elements and how they elevate their surroundings with Obeetee carpets.

    “We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that,” said Obeetee retail CEO Angelique Dhama. “Obeetee rugs are made as a result of a wide array of inspirations and visions, each of our collections aims to embody something different. With Obeetee, there is something for everyone to love and that is what we aim to showcase with this campaign. We are honoured to join hands with such esteemed artists to help us spread this message in the most natural and awe-inspiring way.”

  • Beco launches new campaign with Dia Mirza for its eco-friendly product range

    Beco launches new campaign with Dia Mirza for its eco-friendly product range

    Mumbai: Homegrown eco-friendly D2C home, kitchen & personal care brand Beco has launched its new ad campaign featuring its latest range of home care and cleaning products. The campaign, designed and created by ^ a t o m Network, features Beco’s new brand ambassador, Bollywood actor and environmental conservationist Dia Mirza. 

    The campaign takes a direct dig at some of the leading and widely available & advertised range of home cleaning products which today’s consumers are unaware of, as being not only harmful to the environment but also for the family’s health. It pitches the brand as the safe and natural alternative with its ‘new range of antimicrobial dishwashing liquid, floor cleaner, laundry liquid, and tissues made from 100 per cent plant-based ingredients and extracts of essential oils.’

    “Truth is the most powerful sword a brand can possess. We just took it out of the sheath and presented it in a hard-hitting yet entertaining way,” said ^ a t o m CCO Yash Kulshrestha, speaking about the campaign and the ad film. “The integrated campaign starts with a set of teasers, followed by multiple films starring Dia Mirza, which talks about chemicals left on your dishes after cleaning them with regular dishwashing liquid and how they may contain carcinogenic substances. The category is brimming with loud and look-alike ads with superficial claims. It helped us mount our narrative and highlight the grim part in a more palatable way.”

    The 50-second film directed by Jeet Lotia and produced by Another Idea productions features an ad within an ad to give the entire campaign a realistic feel. It emphasises that although most over-the-counter cleaners do the trick of cleaning our homes, the high levels of toxic and carcinogenic chemicals that can be present in them pose a health risk for the users.

    “The homecare category hasn’t seen much innovation for the past 20 years, let alone the sustainable space. Customers don’t even know that their basic essentials like tissues and cleaners can be harmful,” stated Beco lead of marketing Akanksha Gupta. “Positioning Beco in a captivating, easy to understand and impactful fashion, we are bringing in the much-needed disruption. This campaign is just the beginning of a more consumer-focused, data-led, and creative-technology interspersed brand that we are in the process of building.”

    “Everyone talks about the idea of sustainable living, but when it comes to real adoption, we are still sticking to harmful products which are not only bad for the earth but also dangerous for every member of the family,” said Beco co-founder Aditya Ruia. “Using technology, every product of Beco is naturally sourced and uses no harmful chemicals – making them safe for daily use, and are available at affordable pricing.”

  • Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

    Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

    NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’

    Zoo Media worked on the campaign, with FoxyMoron overseeing its digital strategy across social media. The conceptualization and direction of the ad film featuring Dia Mirza’s was executed by video solutions agency The Rabbit Hole. An exclusive landing page was also developed so consumers could find out more about the product online. 

    Currently, the campaign is live on Facebook, Instagram, Google Search, Quora Search, Bing Search, and Youtube.

    Prachi Bali, national head – client partnerships & business head, north said: “We’re glad the agencies of Zoo could support our client’s newest venture seamlessly, in every aspect of the campaign, from signing talent to developing the product’s website so that consumers get easy access to the product’s information. In today’s way of life ‘immunity’ building products are essential and it is important brands get their messaging right around the same. I believe we’ve achieved  that with this campaign.” 

    Emami Group director said, “The response to the campaign so far has been largely positive. Ranveer Brar and Dia Mirza are extremely relatable and authentic and we’re glad to have them on board as our ambassadors.”

  • The Better Home onboards Dia Mirza as brand ambassador

    The Better Home onboards Dia Mirza as brand ambassador

    NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs advocate, and Wildlife Trust of India ambassador Dia Mirza as brand ambassador for their range of eco-friendly home care products that are better for our loved ones, homes and our planet.

    Known for her strong stance on protecting our environment and wildlife and, of course, her million-dollar smile, Dia has announced her brand partnership with The Better Home’s range of subscription home care products (naturally derived floor cleaner, toilet cleaner, laundry liquid and dishwash). These cleaners are built on the belief built on the belief that you should not have to choose between what's effective, what's good for you, and what's good for the planet. Urban Indian households release 21.6 billion litres of water contaminated with harsh chemical cleaners down the drain every single day! These cleaners emit toxic fumes that are harmful to the health of all those who come into contact with them. The brand & Dia’s vision is to enable and empower the community to make that switch to eco-friendly products that are better for their homes and their health.

    “I am delighted to partner with a brand that resonates with my value system. As cleanliness and hygiene have come to occupy a significant part of our lives in the new post COVID world, it becomes crucial to make conscious choices, to ensure that we take care of the health of our families, communities as well as the planet. I absolutely love their cleaners, sustainable quirky packaging and the exclusive online community you get to be a part of once you subscribe – In fact, I used their products for months before they approached me for a partnership. What’s even better is that you just have to subscribe to it once and forget about it and it will show up at your doorstep every month on the same day!” said Mirza, who has been brought on board as the brand ambassador, “It’s amazing to see that they’ve truly gone out of their way to make our planet better – Their subscription kits come with reusable bottles followed by refill pouches with minimal packaging for which they run a take back program. They take back all waste they generate to recycle it responsibly for us- which effectively means no plastic from The Better Home ends up in our landfills or natural ecosystem – how thoughtful is that!”

    The Better India and The Better Home CEO Dhimant Parekh said, “Dia personifies our philosophy of wanting to leave our planet and its people better than we found it and we are glad to have someone so passionate about health and the environment to be our voice. As a brand, the core of what we do is large scale impact, and we wanted to help our customers get access to natural, sustainable products without compromising on convenience and efficacy. We are thrilled to have Dia with us on this journey – she is someone we truly admire for her contribution in bringing awareness to our cause.”

  • Dia Mirza on women’s safety at the &Privé Soirée

    Dia Mirza on women’s safety at the &Privé Soirée

    MUMBAI: At the recently held &Privé Soirée, an IP of &PrivéHD, Bollywood Actresses Dia Mirza and Swara Bhaskar along with National Film Award Winner Documentarian Anand Patwardhan introduced the film Weinstein: The Inside Story.  A riveting discussion about a story which led to the #MeToo revolution in entertainment industry and how women are possibly worst to their own gender who experience sexual harassment.

    A gripping conversation between Swara Bhaskar, Dia Mirza and Anand Patwardhan about how important it is for women to come together to take a stand during such revolution

    Dia Mirza says “I have been accused of all kinds of things, from being asexual to being unattractive, to being difficult, to everything. Every possible word has been used to describe my behaviour, but it never altered my idea of how I needed to conduct myself. The reason why #MeToo and #TimesUp has gathered momentum is because women recognized the power of supporting each other. I think more and more women who identify and support their own gender will help in changing the narrative.

    On being asked, about the right balance between the safety and freedom, Dia shared, “I think it is important to be responsible about your own safety and allow yourself to pursue what you want.” Swara Bhaskar added, “Sometimes the whole onus of being safe falls on women in a way we become restrictive. And for me a way to do that is to claim and not back down. I will claim the spaces which are deemed unsafe in an intelligent way. I love this slogan, “women unite, take the night” Reminiscing the shoot days, Swara shared one of her experience about overcoming her fears, “When we were shooting, I saw this alley in Delhi on our last day of the shoot. I asked the director if we can take a shot of me walking down the road alone, and he could put wherever he want in the film and we were able to do it. The director placed it at the very end of the film, that is the aim we should have. Don’t restrict yourself, go out wherever, just be intelligent. We have to claim and fight for our safety”