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Tag: Dhunji S Wadia

  • Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

    Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank.”

    Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

    Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

    Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.

  • Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

    Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank.”

    Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

    Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

    Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.

  • Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    MUMBAI: Rediffusion-Y&R has conceptualised LIC’s latest campaign film, the objective of which is based on two of LIC’s single premium plans.

    The ads for the ‘Bima Bachat’ and ‘Jeevan Shikhar’ plans, which are targeted at the modern upper middle class families, extends the brand proposition of ‘Be rest assured once and for all.’

    LIC’s objective was to build their campaign communication in order to familiarise people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.

    Rediffusion Y&R ECD – West & North Pranav Harihar Sharma said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.”
     
    Rediffusion Y&R president Dhunji S. Wadia added, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”

    The campaign aims at making people realise the importance of saving early in life and investing in the future of their loved ones.

  • Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    MUMBAI: Rediffusion-Y&R has conceptualised LIC’s latest campaign film, the objective of which is based on two of LIC’s single premium plans.

    The ads for the ‘Bima Bachat’ and ‘Jeevan Shikhar’ plans, which are targeted at the modern upper middle class families, extends the brand proposition of ‘Be rest assured once and for all.’

    LIC’s objective was to build their campaign communication in order to familiarise people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.

    Rediffusion Y&R ECD – West & North Pranav Harihar Sharma said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.”
     
    Rediffusion Y&R president Dhunji S. Wadia added, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”

    The campaign aims at making people realise the importance of saving early in life and investing in the future of their loved ones.

  • Rediffusion-Y&R Group partners with The Social Street

    Rediffusion-Y&R Group partners with The Social Street

    MUMBAI: Rediffusion – Y&R Group and The Social Street have entered into a strategic alliance to provide value added marketing services to clients of Rediffusion – Y&R, Everest Brand Solutions and Rediffusion Wunderman effective from 1 March, 2016.

     

    The alliance will enable Rediffusion-Y&R Group’s clients to benefit from The Social Street’s network, capabilities, and expertise in bringing together more effective and optimised solutions to clients. This integrated offering will include digital, media, experiential, out of home, retail, entertainment, cause marketing and also extends to semi-urban and rural activations and outreach.

     

    Rediffusion-Y&R Group president Dhunji S Wadia said, “This is one of the deepest integrations to date, marking yet another milestone in the Group’s plan for a consolidated media investment management operation. Our services are designed to offer an integrated yet seamless solution across the communications continuum. The focus is to bring competitive advantage to our clients and our companies.”

     

    The Social Street founding partner and chairman Pratap Bose added, “This is going to be a very exciting journey for both Rediffusion and us. It will be a great growth story to tell the world. Our shared vision and collective capabilities should help us serve nothing but the best to all the clients as part of this alliance. We are all focused on one single client centric objective through this alliance and that is unlocking value for clients. With the wealth of expertise in both Rediffusion and TSS, I have no doubt in saying that we will make it the strongest and successful alliance ever.”

     

    The Social Street founding partner and CEO Mandeep Malhotra said, “I am personally very excited about this alliance and looking forward to creating many stories together in this journey with Rediffusion. My career in the agency world started with Rediffusion and it feels now that the circle is getting closer. There is nothing more exciting for me then working with energetic, talented, committed and a fun team. Organisations that partner or compliment each other in this manner are going to be more nimble footed in the future, in creating customer-oriented value.”

  • Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

    Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

    MUMBAI: Rediffusion Y&R has roped in Navonil Chatterjee as its chief strategy officer. 

     

    Chatterjee joins the group from JWT where he worked for 15 years. He will be reporting to Rediffusion Y&R president Dhunji S. Wadia. 

     

    With over 17 years of experience in advertising, Chatterjee has headed the planning function across clients like Hindustan Unilever, Levi’s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few. 

     

    But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005. 

     

    Wadia said, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”

     

    Chatterjee added, “There seems to be a renewed vigour and buzz around the place with the new leadership team coming on board and new hirings. From the outside I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And as far as I am concerned, I strongly believe that passion makes the world go round, and that’s what I intend to bring to the table. The rest should follow.”

  • Rediffusion Y&R appoints Pramod Sharma as executive creative director

    Rediffusion Y&R appoints Pramod Sharma as executive creative director

    MUMBAI: Rediffusion Y&R has appointed Pramod Sharma as executive creative director, which is also his second stint with the company. He joins the agency from Soho Square (Ogilvy).

     

    Sharma said, “I had a great stint working with Jauhari and Wadia in Everest. And given the change that is underway in Rediffusion Y&R, the opportunity was one I didn’t want to miss. Jauhari has been like a mentor to me and this feels like coming home for a second innings.”

     

    Rediffusion Y&R president Dhunji S.Wadia added, “We welcome Sharma’s return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”

     

    Rediffusion Y & R CCO Rahul Jauhari said, “It’s great to have him back in the team. His passion for creativity is very well balanced with his understanding of business issues. Sharma comes as a shot in the arm for the creative team in Rediffusion Y&R Mumbai.”

     

    Sharma comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra.

  • Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

    Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

    MUMBAI: Jaideep Mahajan is back at Rediffusion Y&R and has been named as the agency’s national creative head.

     

    Mahajan will work closely with Rediffusion Y&R chief creative officer Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, Mahajan will also oversee the creative product of Everest Delhi.

     

    “Given the change that is underway in the group, this seemed like a perfect time to return home,” said Mahajan. “Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly,” he added.

     

    With over 17 years of industry experience, Mahajan comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson (Kuala Lumpur), Leo Burnett/Arc Worldwide (Kuala Lumpur) and Rediffusion Y&R.

     

    Rediffusion Y&R president Dhunji S.Wadia said, “In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is many happy returns for JD. JD has a proven reputation as a creative leader and is held with great regard both internally and his clients.”

     

    Jauhari added, “JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

     

  • Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops

    Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops

    MUMBAI: Earlier today, Rediffusion Y&R named Rahul Jauhari as the group’s chief creative officer. Now, in a ramp up at its top management, the company has appointed Suparna Mucadum as vice president to head its Kolkata operations.

     

    In her new role, she will be reporting to Rediffusion Y&R president Dhunji S. Wadia.

     

    On her apppointment Wadia said, “Suparna has a proven reputation as a leader and is enormously regarded by her clients and the industry. I am very excited that Suparna will now lead Rediffusion Kolkata and its presence in the East. I am certain that with her brand of entrepreneurial leadership, our operation will scale new heights.”

     Mucadum added, “I am thrilled to step into this role.  I love the energy at Rediffusion and I look forward to working with Dhunji and team. It is an incredibly exciting time to lead the agency.”

     

    Mucadum has over two decades of industry experience. Over the years, she has worked at JWT, Trikaya, Rediffusion Y&R, AMSI Radio, Polar Fans and lead operations at Genesis Advertising and Grey Group.

  • Leadership changes at Rediffusion Y&R and Everest

    Leadership changes at Rediffusion Y&R and Everest

    MUMBAI: In a move to strengthen its leadership, Rediffusion Y&R has elevated Kavita Kailas as the new chief strategy officer as well as promoted Prithviraj Banerjee as the strategy planning head at Everest Brand Solutions. This is in addition to his current role.

     

    Speaking on the development Rediffusion Y&R president Dhunji S Wadia said, “For quite some time Gautam Talwar has been nurturing the idea of pursuing interests beyond advertising.  And I think the time has come to allow him to follow his passions.  So after a hard working stint Gautam is taking a well-deserved break before deciding what his next chapter should be.  I thank him for all his help and support and wish him the very best in whatever he chooses to do.”

     

    On Kailas’ elevation, who has been heading the strategic planning function across Delhi, Kolkata and Southern operations, Dhunji said, “She is meant for this role.  Kavita has a great love of our business, our clients and our people that infuses all that she does. Unleashing her enthusiasm and her expertise will make a real difference in how we serve our clients.”

     

    On Banerjee, he added, “Prithvi’s passion for our agency, his intellectual curiosity and integrity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”