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Tag: Dhruv Shringi

  • Amazon MX Player takes viewers on a global ride with Yatra

    Amazon MX Player takes viewers on a global ride with Yatra

    MUMBAI: Buckle up, folks! Amazon MX Player, Amazon’s free video streaming service, has dropped a brand-new brand film featuring none other than Indian cinema’s original Bhidu, Jackie Shroff. And this time, he isn’t just making a style statement-he’s effortlessly navigating through travel hiccups with Yatra Online Ltd (Yatra.com), all while making sure that audiences never run out of world-class entertainment.

    The film puts MX Vdesi front and centre, shining a spotlight on its international content library, brimming with Korean, Turkish, and Mandarin shows-all dubbed in Hindi, Tamil, and Telugu. Because let’s face it, who doesn’t love a good K-drama meltdown with subtitles that don’t make you second-guess life choices?

    In true Shroff style, the film hilariously showcases how Yatra ensures a seamless travel experience at unbeatable prices. But here’s the real twist-while Shroff guarantees his fellow travellers a hassle-free trip, he also lets them in on an even bigger treat: Amazon MX Player. That’s right! Whether it’s binge-worthy K-dramas, Mandarin thrillers, or laugh-out-loud comedies, MX Player makes sure no flight delay or layover is ever boring again.

    The brand film takes another entertaining turn when Shroff teams up with Duolingo—because what’s a trip abroad without a language barrier disaster? In one scene, Shroff finds himself in a restaurant struggling with a menu that might as well be ancient Greek. Luckily, Duo, the iconic green owl, swoops in to save the day. But Shroff being Shroff, he doesn’t stop there. He cleverly points out that learning new languages not only helps with ordering exotic dishes but also enhances the experience of watching Turkish and Korean dramas. And for those who still mix up “hello” and “goodbye” in different languages, MX Player’s got it covered with Hindi, Tamil, and Telugu dubs.

    Amazon MX Player director Aruna Daryanani expressed excitement about the collaboration, “At Amazon MX Player, we are always looking for innovative ways to engage our audience, and collaborating with brands to communicate our message using quirky, fun brand films. Partnering with Yatra and Duolingo allows us to blend entertainment with utility, making streaming even more engaging. We look forward to more such creative collaborations that bring fresh, entertaining content to our users for absolutely free.”

    Yatra whole-time director & CEO Dhruv Shringi added, “We are thrilled to have joined forces with Amazon MX Player on this innovative and engaging campaign. We believe that travel should be seamless, enjoyable, and memorable, and this collaboration aligns perfectly with that vision. With Jackie Shroff bringing his inimitable charm to this campaign, it’s a testament to the power of creative collaborations in delivering a complete and enjoyable experience to our customers.”

    So whether you’re planning a trip, stuck at an airport, or just chilling at home, Amazon MX Player and Yatra have got you covered-with Shroff ensuring you travel in style and binge like a boss.

  • Yatra Online launches its #SummerKaScene campaign

    Yatra Online launches its #SummerKaScene campaign

    Mumbai: Dreaming of your next summer getaway, but stuck in your daily grind? Harnessing the strong desire for adventure and exploration during the summer months, Yatra Online Ltd {BSE: 543992 & NSE: YATRA}, an online travel company, has launched its latest campaign, #SummerKaScene. Through this campaign, Yatra.com inspires travellers to break free from their daily routines and embark on summer adventures with exciting offers on flights, hotels, and holiday packages.

    The #SummerKaScene campaign revolves around a simple yet compelling idea – during the summer, people yearn to escape the monotony of everyday life. Whether it’s the desire to explore new destinations, relax on pristine beaches, or embark on a thrilling adventure, Yatra Online is here to make those dreams a reality. With a wide range of irresistible offers across flights, hotels, and holidays, Yatra empowers travellers to create their own unique summer experiences.

    Building on the popular colloquial phrase “Scene Banao,” the campaign connects with the youth by leveraging the word ‘scene’ as a slang for various situations. In this context, it signifies the opportunity to travel and escape the mundane. Yatra Online aims to trigger the action of booking by tapping into the urge to travel that often surfaces amidst regular life situations. The message is clear – if you’ve been dreaming about traveling, it’s time to make those dreams come true.

    The campaign is brought to life through two engaging digital films. The first film highlights a father’s wanderlust ignited by his daughter’s geometry homework, encouraging families to embrace memorable travels with up to 60 per cent off* on various services. The second film inspires solo travel dreams, depicting a woman whose daily routine sparks a desire for a solo trip to Ladakh. With these films, Yatra aims to connect emotionally with viewers and motivate them to take action on their travel aspirations.

    As part of the #SummerKaScene campaign, Yatra Online is offering a plethora of exciting deals and discounts on flights, hotels, and holiday packages; with offers across leading banks and cards. Travelers can look forward to:

    1    Up to Rs. 2400 off on domestic flights

    2    Up to Rs. 10,000 off on international flights

    3    Up to 60 per cent off on domestic and international hotels

    4    Curated holiday packages tailored to your interests and preferences

    Commenting on the campaign, Yatra Online Ltd CEO & whole-time director Dhruv Shringi said, “At Yatra Online, we are driven by a vision to inspire and facilitate extraordinary travel experiences. With the #SummerKaScene campaign our aim is to make summer getaways more accessible and exciting for everyone. With unparalleled offers and meticulously curated packages, we are dedicated to turning our customers travel dreams into reality. This campaign underscores our commitment to helping travellers break free from the everyday and embrace the adventures that summer has to offer.”

    On the campaign articulation, Social Panga co-founder said, “Being the creative partner on the #SummerKaScene campaign has been an exhilarating experience. Our goal was to tap into the universal desire to escape the ordinary and inspire people to create their own summer adventures. By leveraging the concept of ‘Scene Banao,’ we aimed to connect with travelers on a personal level, encouraging them to turn their travel aspirations into reality. We’re proud to partner with Yatra Online in bringing this vibrant and exciting campaign to life, and we can’t wait to see the amazing journeys that people embark on this summer.”

  • Yatra Online Ltd appoints Dr Anup Wadhawan as the new independent director

    Yatra Online Ltd appoints Dr Anup Wadhawan as the new independent director

    Mumbai: Yatra Online, Inc (NASDAQ: YTRA), through its Indian subsidiary, Yatra Online Ltd (“Yatra”), India’s largest corporate travel services provider (source: CRISIL report) and a leading online travel company in India among OTA players in terms of gross booking revenue and operating revenue, for fiscal year 2023, has announced the appointment of Dr Anup Wadhawan as an independent director of the company. The appointment of Dr Anup Wadhawan is effective 1 April 2024, for a tenure of three consecutive years.

    Dr Wadhawan holds over 40 years of extensive experience in international trade, finance, development administration, public administration, academics, international development organizations, the private sector, arbitration and conciliation, and policymaking experience at the national level in commerce and finance and at the provincial  level in urban development, forest and environment, rural development, law and order, land revenue administration, education, and annual expenditure planning.

    “We are delighted to welcome Dr Wadhawan to our Board of Directors,” said Yatra Online Ltd whole-time director and CEO Dhruv Shringi. “His extensive experience and proven leadership will be instrumental as we navigate the evolving landscape of the travel industry and pursue our strategic objectives. I truly believe, given his experience and passion, that he will be an invaluable addition to our board of directors.”

    Commenting on his appointment, Wadhawan said “I am honoured to join the very distinguished Yatra Online team as an Independent Director. It is an exciting opportunity to contribute to a company that is at the forefront of revolutionizing the travel industry. Together, I am confident we will achieve remarkable growth and success, delivering exceptional value to customers and stakeholders alike.”

    Dr Wadhawan is currently serving as an independent director on the board of various companies, such as Cred Avenue Securities Pvt Ltd, Bajaj Allianz General Insurance Company Ltd, and Bajaj Allianz Life Insurance Company Ltd. He is also acting as an Advisory Board Member of Association of Small & Medium Knowledge Industries (ASMKI), GoodGovern, a corporate governance entity.

  • Yatra Online Ltd appoints Gaurav Luthra as chief business officer – new business development

    Yatra Online Ltd appoints Gaurav Luthra as chief business officer – new business development

    Mumbai: Yatra Online (NASDAQ: YTRA), through its Indian subsidiary, Yatra Online Ltd (“Yatra”), India’s largest corporate travel services provider (Source: CRISIL Report) and a leading online travel company in India among OTA players in terms of gross booking revenue and operating revenue, for fiscal year 2023, has announced the appointment of Gaurav Luthra as chief business officer – new business development.

    As a seasoned professional with over 28 years of experience, Gaurav brings extensive industry expertise to the table. He will lend his strategic leadership to drive the company’s corporate travel proposition focused on Mid-market customers and will play an instrumental role..

    As a chief business officer at Yatra, Gaurav will leverage his extensive experience and proven track record, for building and further enhancing Yatra’s mid-market and SME corporate travel proposition, and developing new products such as visa facilitation and car rentals for business travelers, thereby delivering financial growth for the company. Gaurav’s appointment further strengthens Yatra’s commitment to excellence and its vision of providing exceptional travel experiences to customers.

    In his previous role as managing director of FCM Travel, Gaurav showcased his prowess in overseeing Indian interests for Australia’s Flight Centre Travel Group (FCTG). During his 25-year tenure at FCTG India, Gaurav emerged as a revered industry veteran, renowned for pioneering product innovations, leading technological advancements, and fostering fruitful supplier relationships to drive revenue growth.

    Commenting on his appointment, Gaurav Luthra said, “I’m excited to embark on this new chapter with Yatra, and contribute to its continued success in the travel industry. Yatra’s current trajectory is incredibly promising, and I look forward to collaborating with the team to further fortify this growth. As the newly appointed Chief Business Officer at Yatra, my immediate focus will be on meticulous strategic planning to unlock the full potential of the brand, surpassing the expectations of both our customers and stakeholders alike. With innovative strategies, I’m confident we’ll lead Yatra to even greater success, delighting customers every step of the way.”

    Yatra Online Ltd CEO & whole-time director Dhruv Shringi said, “Gaurav brings with him a wealth of knowledge, the right expertise, and capabilities that will be fundamental to help accelerate Yatra’s presence in the online travel aggregator space. I’m thrilled to have him come onboard as he will play a pivotal role in executing the many exciting opportunities we have on the horizon as we enter our next growth phase.”

  • Amazon’s Amit Agarwal appointed as IAMAI chairman

    Amazon’s Amit Agarwal appointed as IAMAI chairman

    MUMBAI: Amit Agarwal, senior vice-president, Amazon and country manager, India, has been appointed as the new chairman of Internet and Mobile Association of India [IAMAI]. He assumes office at a time when the industry is going through a growth trajectory with more than 500 million internet users in India.

    Commenting on his appointment, Agarwal said, “This is an exciting phase in the growth story of internet in India. As the internet revolution continues to be a socio-economic leveler, offering barrier-free access to Indian customers and small businesses in the remotest areas, I am excited that we are coming together as an industry to help truly harness the potential of the internet and emerging technologies such as AI in addressing India-specific problems at scale. I look forward to IAMAI continuing to offer a thoughtful platform for the industry to collaborate with the government, academia & think-tanks and other relevant stakeholders to leverage the digital ecosystem and contribute to India's growth."

    He added, "We will continue to offer evidence-based insights to not only be trusted as thought leaders in the emerging areas of tomorrow but also in the debates today. The association remains committed therefore to bring forward non-partisan leading reports that include multiple perspectives to help lay the road map for achieving the 1 trillion dollar digital economy along with job creation, improving livelihood and contribution to the overall GDP of the country."

    Apart from Agarwal, there have been certain other key appointments at IAMAI. Yatra co-founder and CEO Dhruv Shringi has taken up the charge as vice chairman. He succeeds MakeMyTrip founder and group CEO Deep Kalra.

    Times Internet vice chairman Satyan Gajwani has been elected as the new Treasurer of the association. Dr. Subho Ray continues to be the president of the association. The tenure of the new council is for two years.

  • Yatra.com is Rajasthan Royals’ official travel partner for IPL

    Yatra.com is Rajasthan Royals’ official travel partner for IPL

    MUMBAI: Yatra.com has announced its partnership with the Pepsi Indian Premier League (IPL) team Rajasthan Royals as official travel partner.

     

    Through this association, Yatra.com aims at reaching out to millions of IPL fans by leveraging the cricket fever in the country.

     

    Commenting on the association, Yatra.com CEO Dhruv Shringi said, “We are delighted to partner with Rajasthan Royals and ride the IPL wave this season. Yatra is about creating ‘happy travelers’ and offering complete commitment and dedication to customers and partners. This partnership is a great fit as the Rajasthan Royals brand ethos resonates closely with our own.”

     

    The name ‘Rajasthan Royals’ is inspired by the former princely states of Rajasthan and Gujarat. It was born from the commitment to entertain cricket fans and unearth new talent across the globe, with a sharp focus on India. As a brand it stands for resilience, commitment, intensity and never say die attitude. With roots in the culturally rich state of Rajasthan, the Rajasthan Royals are impassioned by indomitable qualities of strength, courage and fighting prowess, which personifies the brand.

     

    Commenting on the partnership, Rajasthan Royals CEO Raghu Iyer said, “Rajasthan Royals is pleased to partner with a leading online travel company like Yatra.com, as the team’s official travel partner. We trust that this will mark the beginning of a long and fruitful journey for both organisations in the time to come.”

     

  • Rajan Anandan takes over as new IAMAI chairman

    Rajan Anandan takes over as new IAMAI chairman

    MUMBAI: Google India MD Rajan Anandan has to take over as the new chairman of the Internet and Mobile Association of India (IAMAI). He replaces InfoEdge MD and CEO Hitesh Oberoi, who was at the helm of IAMAI‘s affairs since April 2011.

    Facebook director online operations and head of office India Kirthiga Reddy has replaced Yatra co-founder and CEO Dhruv Shringi as the vice-chairman replacing of the mobile and internet body.
     
    On his new role, Anandan said, “I am excited to take over this responsibility at a time, when the industry is going through an exciting transition. The digital industry has reached an inflection point and is growing steadily. IAMAI, which has been working persistently towards the growth of the medium, is also growing. We plan to engage and interact more closely with the government to ensure that the online industry registers a balanced growth in the years to come and the internet user base widens.”

  • New Yatra.com app launched on Windows 8

    New Yatra.com app launched on Windows 8

    MUMBAI: In an attempt to innovate and exemplify the best user experience online, travel portal Yatra.com launched an app on Windows 8 exclusively. The application is a built in feature for all the laptop/computer and tablet users using Windows 8.

    This is another effort by the portal to enhance customer satisfaction to justify the company’s message of ‘Creating Happy Travelers’. With this app it aims to further strengthen its relations with the existing customers and attract the new ones by offering them technology at ease of their convenience.

    The new app lets the user book a domestic flight instantly removing the tedious process of sifting through a plethora of steps and thus leading to a much simpler and intuitive interface. Once the user logs in, the app will offer to not only book their flight tickets but also check multiple statuses such as viewing the list, modifying a search and finally making the choice.
    Yatra.com CEO and co- founder Dhruv Shringi said, “We are pleased to announce the launch of this app on Windows in association with Microsoft and to be the pioneers of next generation technology. We at Yatra believe in creating an edge over competition and build lasting relationships with our customers. With this app we aim to reach out to a wider target group who is technologically updated and prefers a complete autonomy in terms of end-to-end multiple scenarios”.

  • Salman Khan gets 5% stake in Yatra.com

    Salman Khan gets 5% stake in Yatra.com

    MUMBAI: Bollywood actor Salman Khan will hold around five per cent stake in travel portal Yatra.com.

    He has been signed in by the portal to play the role of Mr. Yatra as it brand ambassador. Khan will be the face of Yatra.com’s new marketing campaign in India and the US.

    Additionally Yatra.com will make it possible to contribute a token amount to Khan‘s NGO Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website who’s sale will be contributed to the NGO.

    This association is part of the portal’s strategy to strengthen its connect with the masses and increase the brand’s recall value in tier II and tier III towns.

    Yatra.com CEO and co- founder Dhruv Shringi said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”

    Khan commented, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”

    Yatra.com will be launching its new marketing campaign in April.

    Yatra.com is positioned as a brand ‘Creating Happy Travellers’ in the market and provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.

    Other investors in Yatra.com include Promod Haque‘s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group‘s Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.