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Tag: Dhruv Ghanekar

  • Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

    Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

    MUMBAI: The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

    The launch video has been directed by noted filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar and the lyrics have been penned by Ishita Arun. It shows a young nation awakening to the need to come together.

    Elaborating on the intent of the campaign, Praveen Kenneth said, “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers, and sisters. I believe this is the underlying strength of our nation. The important thing, however, is that we need to keep bringing this back into the center stage of conversation and consciousness.”

    He added, “In a daily life which zigzags through understandable difference, disagreements, arguments, and loud and angry debates—which is the beauty of a democracy and always encouraged—the interest of India and Indians, should and will always be the in the centre. The campaign is an effort to bring back these conversations”.

    “Togetherness is strength; this is the singular message that we want to convey,” Kenneth concluded.

    The video is accompanied by a Twitter push that will be hosted on #Ekdeshekhum and will be supported by an extensive TV and Radio support.

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

    Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

    NEW DELHI: Qyuki Digital Media and Coca-Cola India have produced a special digital short film paying tribute to the real heroes of India – the jawans on the borders.

     

    The film follows the journey of a soldier from his military base in the north down to his home in the beautiful backwaters of Kerala. With the intention of fulfilling the final wish of a fellow soldier who died in the line of duty, he makes an emotional stop en route, to his colleague’s family home where he hands over the martyr’s belongings to them.

     

    The story traverses several situations and people that cross the soldier’s path closing with a touching moment of a family reunion. Here the film cuts to a national issue that requires the protagonist to return to his base camp.

     

    The film highlights India’s incredible landscape and its multicultural beauty, juxtaposed beautifully with the personal sacrifices a soldier makes for his country, family and friends.

     

    Razy Ghai from Asylum Films directed the film and the music was scored by Dhruv Ghanekar of Wah Wah Studios

     

    Coca-Cola India and South West Asia VP – marketing & commercial Debabrata Mukherjee said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.”

     

    Mukherjee added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Qyuki co-founder and MD Samir Bangara added, “Qyuki is proud to present this film along with an iconic brand like Thums Up to salute the country’s true heroes. Having grown up as an armed forces kid, the film is that much more personal and special to me.”

     

    Ghai said, “As the son of a retired army officer, I have always wanted to give back to my roots. Soldiers are the unsung heroes of our country. I think we have managed to touch an emotional chord with this short film. The idea was to do a road film in which a responsible soldier goes on this soulful journey. The film is supported by, “Saare Jahan Se Acha” tune playing in the background to remind the viewers of what the soldiers of our country do for us.”