Tag: Dhoom 3

  • 10 TV shows that can taste success in video gaming

    10 TV shows that can taste success in video gaming

    MUMBAI: In India, many a movies have touched new heights at the box office year after year. Filmmakers leave no stone unturned to promote their movies and making a video game around it has been just one way to create that added buzz and get the publicity juggernaut rolling. Over the years, the digital media has unleashed newer avenues to create more buzz for movies. Movies like Ra.One, Ghajini, Dhoom 3 or the very recent super hit flick Baahubali to name a few have rolled out video games to capture the pulse of the audience before the movie’s theatrical release.

    Video games have been a growing phenomenon since the mid 1980s and are still sprouting at a fast pace in India. From kids to teenagers to collegians to seniors, everyone is glued to their smart phone screens engrossed in playing games. With vast improvements in technology, the video gaming industry has evolved from a simple two dimensional games to realist, fast paced, life like experiences. Be it online or offline, gaming remains as the favourite past time for everyone to kill time or for plain entertainment.

    Movies aside, television shows too have the potential to be turned into video games and we at Indiantelevision.com put our heads together to chalk out ten television shows that can make a graceful transition into video games.

    From detective series to mythos, there’s something in here to cater to the tastes of one and all. Read on for the list of programmes, which we think deserve to join the glamorous realm of gaming:

    1) Agent Raghav

    This crime fiction television series if turned into a game would definitely earn a fortune seeing the craze amongst the young players in the society over a famous game becoming viral each passing day. The game would involve the player face personal challenges with non-stop adventure, tremendous pressure and risk, all in the name of duty, to find and catch the criminal(s) led by the smallest of clues. The video gamers would be the Indian Sherlock Holmes to deduce significant information from small insignificant looking clues.

    2. Byomkesh Bakshi

    The fictional detective series Byomkesh Bakshi revolves around a detective who takes up spine-chilling cases where he lets the perpetuator die by manipulating the circumstances. This ‘truth seeking’ show, if made into a game would yet again gain high popularity as the players would have to trigger their mental capability by observe every minute details attached with a case, studying it to the core, taking into account all perspectives and then finally coming to a conclusion. This brainstorming game would also give the players a push by using their own methods as redemption and to deliver justice for the victims in absence of evidence.

    3. CID

    Daya, kuch toh gadbad hai!! We’ve grown up watching this iconic television show, which has been running successfully for 18 years now on Sony Entertainment Television. It is now the Sony’s longest running show. Yet another detective television anthology series, CID is all about the Criminal Investigation Department and how do they solve a ‘not-so-easy’ case. The show if converted into a video game will also enjoy the same amount of followers as the television show has garnered over the years. In the CID game, players will have to study and observe the entire criminal case from the root to the tip thereby catching the accused or the criminal mind(s) behind it.

    4. Everest

    Everest was a TV show about a group of people undergoing training before attempting to climb Mount Everest. Think of a game wherein the players can have the control over the training that is required for the people who aspire to reach the peak of the highest mountain in the world. Hang on, why not try going international with this idea as well? A game with all possible obstacles, ups and downs, twists and twirls, replete with avalanches and snow storms that will also enable players with an option on which mountain they would want to climb! Now that’s an idea!

    5. Fear Factor: Khatron Ke Khiladi

    What fun would a video game be, which give its players an adrenaline rush in the veins! Fear Factor: Khatron Ke Khiladi is a stunt reality game show, which is full of adventure and breathtaking stunts. This show makes it to this list without any doubt. A powerful online video game full of action and bundles of surprises wherein gamers can overcome their fears when they face extreme situations, confronted with danger and challenges. The fears can be either given by the other players playing in that round or through a small smart quiz taken up by the player themself.

    6. Mahabharat

    Gaming draws inspiration from a variety of sources. Current socio-political issues, the works of established authors and to the delight of many I know, ancient cultures. One of the most important and the costliest TV show to be produced is Mahabharat.

    Based on the Hindu epic of the same name, Mahabharat is the epic story of the family feud between the noble Pandava princes and their scheming cousins, the Kaurava kings. This gigantic mythological TV show full of revenge, anger and fights can be converted into an episodic game, with each episode focusing on one of the multiple named characters. A game to see how they get along as the play shifts perspective from one group to the other, telling the myriad story from many sides. If made into a game, this will be a sure shot retreat to the gamers with its plush visual effects.

    7. Roadies

    Oh yes! Who hasn’t heard about this show?! Many people wish to and even have tried to be a part of this reality television show. The craze among the youth for this show, which has been running for the last 12 years is never-ending. Think of an online video game on a show you have followed crazily. A game full of travel, adventures, action, manipulation and also a slight touch of voyeurism wherein a player will have to do every possible thing to survive and win the ultimate title.

    8. Shaktimaan

    Andhera Kayam Rahe!! Yes, our very own superhero Shaktimaan. Everyone is a superhero fan. Some accept it, some don’t. Love for superheroes in Indians range from Batman to Shaktimaan with Krrish hanging somewhere in the middle. Imagine an opportunity where you can replace the superhero you have adored in your childhood days. A game wherein you will have all the superpowers trying to finish or may be at least reduce corruption and injustice in society and fight the evil prevailing in the world.

    9. The Adventures of Hatim

    Don’t we remember our childhood hero Hatim, the Prince of Yamen, who went on a journey to solve the seven riddles in order to destroy the evil sorcerer Zargam. Imagine how will it be if this TV show is turned into a video game. A fantasy game full of fights, mysteries, puzzles, magic and blood. Like Hatim, the player will have hands on a magical sword and will set out on a journey, which requires both mental and physical strength. How interesting will it be to discover this ultimate mission by solving the seven riddles to attain the seven virtues to be able to defeat the evil sorcerer? A game wherein you can fight against all the darkness striving toward light with bravery?

    10. 24

    24 is a series, which has penetrated successfully pan India airing 24 episodes covering 24 hours in the life of Jai Singh Rathore aka Anil Kapoor in the Indian version of the international show. Think of a game where a player has to race against the clock as he attempts to thwart multiple terrorist plots, including presidential assassination attempts, weapons of mass destruction detonations, bioterrorism, cyber attacks, as well as conspiracies, which deal with government and corporate corruption. Wouldn’t that be better than the same old games that we have been playing over a decade now?

    *The shows are listed alphabetically in ascending order

  • Skype partners YRF & ErosNow to develop custom Bollywood Mojis

    Skype partners YRF & ErosNow to develop custom Bollywood Mojis

    MUMBAI: Skype has partnered with Indian filmed entertainment companies namely Yash Raj Films and Eros International’s over the top (OTT) platform ErosNow to develop custom Bollywood specific mojis for its users.

     

    Mojis are short clips from movies and TV shows that Skype users can put directly into a Skype chat.

     

    In addition to the existing worldwide Mojis content, now users can react to Skype messages with clips from Bollywood movies like Dilwale Dulhania Le Jayenge, Ra.One, Dhoom 2, Dhoom 3, Tanu Weds Manu Returns and Devdas; and actors such as Shah Rukh Khan, Amitabh Bachchan, Aishwarya RaiBachchan, Anushka Sharma and Ranveer Singh.

     

    Yash Raj Films vice president digital Anand Gurani said, “Sometimes when words aren’t enough, a popular film dialogue often fills in. YRF has a rich library of films and content that caters to a wide audience base. The introduction of Skype Mojis is an extremely innovative addition to instant messaging that should get instant traction!”

     

    Eros Digital CEO Rishika Lulla added, “We are delighted to join hands with Skype and tap their massive consumer base in this ever evolving digital landscape. With Eros’ vast film content library, we are equipped to provide the best in entertainment for Skype users on their smart phones, tablets, laptops or any internet-enabled devices.”

     

    Skype has also created new emoticons highlighting some of the food, gestures and daily expressions honouring the Indian culture Bollywood stems from.

     

    “We’re hugely excited about our partnership with Yash Raj Films and Eros International studios to bring more exciting content to our users. Our goal is to provide the best possible messaging experience on Skype, and tapping into India’s extremely active and vibrant film culture is a perfect way to do that,” added Skype corporate vice president Gurdeep Pall.

  • YRF partners FreeCultr’s digital platform to offer branded merchandise

    YRF partners FreeCultr’s digital platform to offer branded merchandise

    MUMBAI: With an aim to offer its branded clothes to a wider audience, Yash Raj Films has partnered with lifestyle digital platform FreeCultr Express.

     

    FreeCultr Express is a crowd-sourced design platform that allows anyone to create and sell t-shirts through their very own personalized tee-store featuring original and authentic digital content. With this partnership, now YRF branded tees will be available on FreeCultr Express.

     

    The online tee store goes live on 5 June, 2015 and fans can buy merchandise from YRF movies across genres.

     

    Yash Raj Films vice president marketing and merchandising Manan Mehta said, “Our audience loves the movies we make and our attempt as YRF Merchandise is always to give them a complete experience of brand YRF. For the audience, T-shirts are an extension of their personalities and these designs mean different things to different people – to some it’s a work of satire, and to others it’s a tribute, and for some it is their way to hold on to a piece of movie that they can take home. And in FreeCultr, we have found that right partner and platform to reach out to our audience and serve them better.”

     

    FreeCultr CEO and co-founder Sandeep Singh added, “We at FreeCultr are thrilled to bring to our customers an opportunity to re-live the favourite moments. Bollywood in India has always been larger than life and now FreeCultr through its platform – FreeCultr Express, is offering the fans to wear this attitude. We are honoured to have a prestigious brand like Yash Raj Films coming on board with us!”

     

    The YRF Store will feature some of the most popular screenshots, characters and dialogues on tees across eras and genres. From Dilwale Dulhaniya Le Jayenge and Dil Toh Pagal Hai to recent films like Dhoom 3, these tees have everything that resonates with GenX.

     

    The T-shirts will be available at http://www.freecultr.com/store/yrfstore and have designs for both men and women. They come under two variants – the casual wear and the active wear. 

  • ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    MUMBAI: Aamir Khan, one of Bollywood’s stars known for blockbusters like Lagaan, 3 Idiots and Dhoom 3 has officially outdone himself.

     

    The recently released PK, directed by Rajkumar Hirani, has become the highest-grossing Bollywood movie ever making $65.2 million in India, $9.15 million in North America and $1.9 million in Australia at the end of the second week. Clearly, it has proved to be the international market’s top foreign-language title of 2014, accumulating a total of $86.2 million internationally. 

     

    The movie, which released on 19 December 2014 and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur has beaten records previously set by Aamir Khan’s 2013 megahit Dhoom 3. The story sees Khan as an alien who lands in India with a mission to study life on Earth. He ends up asking innocent questions that hold a deep and valuable meaning about the belief system that humans have created to reach God. The film has stirred up some controversy over its faith-based elements.

     

    Khan has no release in this year but having crossed the unprecedented Rs 300 crore mark at the box office, PK has become the biggest blockbuster of all time. His film Ghajini was the first to cross the Rs 100 crore mark while 3 Idiots followed as the first film to make over Rs 200 crore.

  • Dhoom Machade with Aamir Khan

    Dhoom Machade with Aamir Khan

    MUMBAI: In a special initiative by Sony Entertainment Television and Aamir Khan for the World Television Premier of the highest grosser in the history of Indian Cinema ‘Dhoom 3’ will see the actor watching the movie live with kids aged between 6 and 14 years. The icon who is an inspiration for many kids will be at Mumbai’s Reliance Studio in film city amidst many of his excited fans. For kids who would be watching the action packed movie at home, Mr. Perfectionist will be just a call away. During the commercial breaks the children between the age of 4-14 years will have an opportunity to ask questions and talk to their favorite hero by calling on the toll free # 18002661333 from 5 pm onwards.

     

    Social media will also be on an all-time high when viewers can tweet in their questions for the impeccable actor who would be answering few of those requests. So get tweeting and increase your chances to have a LIVE conversation with Aamir Khan.

     

    Also don’t forget to tune in to the Bollywood’s biggest movie of India in the World Television premiere of Dhoom 3 on Saturday 28th June 2014 at 6.30pm only on Sony Entertainment Television

  • ‘Himmatwala’ receives worst film title at Golden Kela Awards

    ‘Himmatwala’ receives worst film title at Golden Kela Awards

    NEW DELHI: Box Office returns notwithstanding, Hrithik Roshan’s Krishh 3 and Ajay Devgn’s Himmatwala topped the list of the worst Bollywood films of 2013 in the sixth annual Golden Kela Awards presented over the weekend.

     

    Ajay Devgn(for Himmatwala) and Sonakshi Sinha (for R…Rajkumar) received the Golden Kelas for the second consecutive year in the worst actor category. Ajay had won the award in 2012 for ‘Son of Sardaar’ and ‘Bol Bachchan’ and Sonakshi for the five films she had acted in during that year. Her co-star in R…..Rajkumar won the ‘Why are You Still Trying’ award for the same film.

    Himmatwala, remake of the Jeetendra starrer of 1983 which itself was remake of a Telugu film of 1981 also got the ‘RGV Ki Aag’ Award for the ‘Most Pointless re-make/sequel’, and the ‘Worst Film’ award. 

     

    Krishh 3 shared the ‘Ra One’ award for the ‘Worst Premise’ along with Dhoom 3, while it also received an award for the ‘Most Atrocious Lyrics’ for Sameer’s ‘Raghupati Raghav’.

     

    Interestingly, Aamir Khan won the ‘Baawra Ho Gaya Hai Ke’ award for Dhoom 3. He got it for the ‘high level of stupidity in stunts and action, playing a ridiculously unnecessary double role and finally for succumbing to the dark side of Bollywood.’

     

    Golden Kela Awards creative head Anant Singh, who also presented the programme, said “Aamir Khan once said that he loves the Kela Awards, because all other awards are rigged. Wonder what he has to say about us now.”

     

    The awards are inspired by the Golden Raspberry awards given in Hollywood – commonly known as the Razzies.

     

    The Kela for the ‘Worst Director’ went to Sanjay Leela Bhansali for Goliyon Ki Raas Leela…Ram Leela.

     

    Actor Vivek Oberoi won the ‘This is too Much Award’ for the four films in which he appeared in 2013 – Krishh 3, Jayantabhai ki Luv Story. Grand Mastie, and Zila Ghaziabad.

     

    ‘Aap Yahaan Aaye Kisliye Award’ was given to Uday Chopra and was preceded by a tribute to ‘the late career’ of the actor, ending with the words ‘In memoriam 2000-2013.’

     

    The honour for the ‘Worst Actor (male) in supporting role’ went to Aditya Roy Kapoor for Yeh Jawaani Hai Deewani – a wake-up call that acting needs a lot more than getting high! ‘The Worst Supporting Actor (Female)’ went jointly to Deepika Padukone, Jacqueline Fernandes and Amisha Patel for Race 2. Deepika also won the ‘Dara Singh Award for the Worst Accent’ for Chennai Express.

     

    The most ‘Irritating Song’ award went to ‘Party All Night’ from Boss while the ‘Rajshri Award for Most Regressive Film of the Year’ was bagged by Ranjhanaa.

     

    Tennis star Leander Paes got the ‘Worst Debut’ for Rajdhani Express.

    The ‘Aakhir Kyun Award’ went to Priyanka Chopra for the music video Exotic and the ‘Bas Kijiye Bahut Ho Gaya Award’ was given to Sunny Deol.

     

    Anant said, “Himmatwala was named for obvious reasons including over-the-top acting, irritating melodrama, lame jokes, mindless entertainment, and just about everything else!” 

    Shahid Kapoor was given the award to make him understand that doing lame comedies and using senseless dialogues like “Silent ho ja, nahi to main violent ho jaaonga”, will not make him a superstar.

     

    However amid this morass, some films received the Anti-Kela awards for being the saving graces of 2013. These include Saheb Biwi aur Gangster Returns – for being the only real sequel made last year; Go Goa Gone – for being India’s first ever Zombie Comedy and Stoner Film in one cool package; The Lunchbox – for showing the world that Indian films are not all song and dance, and Shahid – for being the best biopic made by Bollywood in a long time.

    Golden Kela founder Jatin Varma and filmmaker Abhishek Sharma also gave away some of the awards, and stand-up comedian Zakir Khan teamed up with Anant to provide the humorous touch to the awards.

  • Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    MUMBAI: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

     

    The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

     

    Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

     

    Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”

     

    Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

  • Golden Kela nominates the most popular for the worst performance

    Golden Kela nominates the most popular for the worst performance

    MUMBAI: They are the heartthrobs of Bollywood and their movies were the highest grosser of 2013. But still, they couldn’t impress their critics much. We are talking about Shah Rukh Khan and Aamir Khan, whose movies Chennai Express and Dhoom 3 earned in crores at the Box Office but have been nominated in the sixth edition of the Golden Kela Awards – the Indian version of the Raspberry Awards – that celebrates the worst of Bollywood.

     

    Interestingly, these two are not the only ones facing flak; many top notch actors of the industry are in the list. So while there’s Deepika Padukone for Chennai Express, Sonam Kapoor has been nominated for Raanjhana, and Sonakshi Sinha for R…Rajkumar.

     

    Golden Kela Awards founder Jatin Varma thinks that the movies that released this year gave the jury ample choice for the nominations. “It might be tough for the voters to decide which one was the absolute worst! This time the nominations were especially difficult, because Bollywood spewed out an incredible amount of crappy films and the Indian audience spent a large amount of money on them,” he remarked.

     

    To add spice to the show, a few new categories have been introduced that include special awards like Aakhir Kyun Award, Dara Singh Award for Worst Accent, Bas Kijiye Bahut Ho Gaya, Aap Yahaan Aaye Kisliye Award and Ra.One Award for Worst Premise. These awards will only be announced at the official awards ceremony that will take place on 29 March, 2014 at India Habitat Centre, New Delhi.

     

    The  voting lines are opening on 1 February and one just needs to log on to www.goldenkela.com to check out the categories, nominees, updates and cast a vote.

     

    Here’s a full list of the nominations…

     

    Worst Actor (Male)

    Ajay Devgn for Himmatwala
    Ram Charan Teja for Zanjeer
    Imran Khan for Once Upon Ay Time In Mumbaai Dobara
    Aditya Roy Kapoor for Aashiqui 2
    Ranveer Singh for Goliyon Ki Raasleela Ram-leela
    Arjun Kapoor for Aurangzeb

     

    Worst Actor (Female)

    Shraddha Kapoor for Aashiqui 2
    Priyanka Chopra for Zanjeer
    Pallavi Sharda for Besharam
    Sonam Kapoor for Raanjhanaa
    Sonakshi Sinha for R…Rajkumar
    Deepika Padukone for Chennai Express

     

    Worst Supporting Actor (Male)

    Aditya Roy Kapoor for Yeh Jawaani Hai Deewani
    Imran Khan for Matru Ki Bijli Ka Mandola
    The Whole Male Cast of ABCD
    Sachin Joshi for whatever he did
    Sanjay Dutt for Zanjeer

     

    Worst Supporting Actor (Female)

    Deepika, Jacqueline, Ameesha for Race 2
    Anushka Sharma for Matru Ki Bijli Ka Mandola
    The Whole Female Cast of ABCD
    Kangna Ranaut for Krrish 3
    Vaani Kapoor for Shuddh Desi Romance

     

    Worst Director

    Sajid Khan for Himmatwala
    Rohit Shetty for Chennai Express
    Rakesh Roshan for Krrish 3
    Anand L Rai for Raanjhanaa
    Sanjay Leela Bhansali for Ram-leela
    Prabhudeva for R…Rajkumar
    Apoorva Lakhia for Zanjeer

     

    Worst Film

    Himmatwaala
    Raanjhanaa
    Besharam
    Krrish 3
    Aashiqui 2
    Chennai Express
    Ramleela
    Dhoom 3

     

    Baawra Ho Gaya Hai Ke
     

    Vishal Bhardwaj for Matru Ki Bijli Ka Mandola
    Tigmanshu Dhulia for Bullet Raja
    Ali Zafar for Chashme Baddoor
    Aamir Khan for Dhoom 3
    Ranbir Kapoor & Abhinav Kashyap for Besharam
    Aditi Rao Hydari for Murder 3 & Boss
    Sudhir Mishra for Inkaar

     

    Irritating Song

     

    Lungi Dance
    Tum Hi Ho
    Lat Lag Gayi
    Party All Night
    Raghupati Raghav
    Gandi Baat

     

    Atrocious Lyrics

     

    Raghupati Raghav
    Saree Ke Fall Sa
    Tamanche Pe Disco
    Grand Masti
    Boss
    One Two Three Four
    Ishqyaun Dhishqyaun
    Babli Badmaash
    Chingum Chabaake

     

    Worst Sequel/Remake

     

    Zanjeer
    Chashme Baddoor
    Aashiqui 2
    Murder 3
    Dhoom 3
    Shootout At Wadala
    Himmatwala
    Race 2
    Yamla Pagla Deewana 2
    Krrish 3
    Once Upon Ay Time in Mumbai Dobaara
    Grand Masti

     

    Why Are You Still Trying
     

    Preity Zinta for Ishqk In Paris
    Sunny Deol for Singh Saab The Great
    Prateik Babbar for Issaq
    Jkackky Bhagnani for Rangrezz
    Vivek Oberoi for Jayantabhai Ki Love Story
    Neil Nitin Mukesh for 3G & Shortcut Romeo
    Shahid Kapoor for R…Rajkumar

     

    Worst Debut
     

    Girish Kumar
    Poonam Pandey
    Ram Charan Teja
    Sasha Agha
    Veena Malik
    Leander Paes

  • HDFC ERGO’s launches unique on-ground activation

    HDFC ERGO’s launches unique on-ground activation

    MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online & on-ground activation at PVR Cinemas. The campaign was focused on HDFC ERGO’s Motor Insurance policy which can be bought or renewed through the company’s mobile website anytime, anywhere.

     

    This unique activation was executed during the opening weekend of Amir Khan starer blockbuster – Dhoom 3 screening at PVR Cinemas. The concept saw a person from the audience surprisingly walking into the big screen and coming back  to his seat enjoying the movie with other audience.

     

    Storyboard:

     

    On the onset of the ad, a host on big screen reads out a car number to find out the owner, and invite him on-screen to discuss something important. One of the guy in the audience identifies the said car number as his car and he walks towards the big screen. Suddenly audience sees him on the big screen with the host.  He is than reminded about his motor insurance policy which will lapse in a matter of hours and how he instantly renewed it with the help of HDFC ERGO’s mobile website.
     

    HDFC ERGO managed to perfectly synchronize the entire activation with the live crowd present at the cinema hall, capturing all natural audience reactions which holds the thrill.

     

    The campaign immediately caught the audience attention while simultaneously delivering its core message of renewing motor insurance policy instantly on HDFC ERGO mobile website. The campaign, once uploaded, immediately went viral and managed to garner an incredible 7.14 Lacs hits in 7 days on youtube.

    Bindi Thakkar, Vice President, Marketing & Corporate Communication says, “The campaign was innovatively conceived to connect with the customer and create buzz with curiosity. This is one of our first viral campaigns to receive such overwhelming response on our YouTube channel within few hours of its upload. We are confident that the campaign would be a great success across geographies thus creating better brand awareness.”

     

  • Dhoom 3 still going strong at BO

    Dhoom 3 still going strong at BO

    MUMBAI: Karle Pyar Karle, a launch pad for Shiv Darshan, which afforded an ambitious release with about 1000 screens, has not been able to make any impact. A youth oriented action romance; it has failed to draw its target audience. The film opened to less than 10 per cent occupancy and has only tapered down thereafter.

     

    The other two releases – Miss Lovely and Parathe Wali Galli, failed to draw enough audience to conduct shows.

     

    Yaariyan scored on the strength of its music the mixed reactions of the viewers notwithstanding. The film has sailed to safe grounds with the first week collection figures of 26.25 crore.

     

    Dedh Ishqiya, as one gathers from the viewers’ response, fell short of expectations; most preferred the earlier version. Having opened to a lukewarm response, the film maintained on the lower side to end its first week with figures of 18.3 crore.

     

    Sholay 3-D has added 2 crore in its second week thus taking its two week total to 10.3 crore.

     

    Dhoom 3 squeezes the  box office to its last potential collecting 4.75 crore in its fourth week taking its four week tally for the Hindi version to 272.49 crore; 285.24 crore including TnT versions.

     

    The exhibition trade is again looking forward to the Republic Day weekend release, Jai Ho, the latest Salman Khan offering for at least two weeks of throbbing box office. This time, the Khans seem to have chosen a subject with a social message. The film is based on the Chiranjeevi starrer Telugu film, Stalin (2006).