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Tag: DHL

  • Star India rakes in over Rs 100 crore from ISL Season 2 sponsorships

    Star India rakes in over Rs 100 crore from ISL Season 2 sponsorships

    MUMBAI: When the Indian Super League (ISL) launched last year with the ‘Let’s Football’ tag line, it created a significant buzz across the country. With many a ‘firsts’ like having Nicolas Anelka dribbling on Indian ground and Indian spectators getting an opportunity to witness living legends like Luis Garcia, Del Piero and Robert Pires playing in front of their eyes, 410 million people in India echoed ‘Let’s Football’ with Neeta Ambani and Star India CEO Uday Shankar.

     

    That said, the big looming question was: Was football a revenue generating asset for broadcasters? There is virtually no time for a single advertisement in either of the two 45 minutes halves, and in an era where constant partial attention is at its peak, for viewers to stick to same channel during half time break seemed to be an unrealistic proposition.

     

    Nonetheless, as the saying goes, “Where there is a will there is a way!” The second season of ISL, which kicked-off on 3 October on Star Sports, has already brought the broadcaster in excess of Rs 100 crore in revenue from multiple brand sponsorships.

     

    While before the season began, it was speculated that Star Sports head Nitin Kukreja and his team raked in close to Rs 97 crore excluding revenues from digital broadcast from ISL season 2, the figure has now crossed the Rs 100 crore mark.

     

    A source close to the development tells Indiantelevision.com, “The last minute inclusion of Servo as a sponsor has made the Rs 100 crore landmark look possible. The way Star has sold the inventory is an example for the industry. There were so many new avenues that opened up. If we include digital revenues, Star has easily crossed the Rs 100 crore mark.”

     

    Hero Motocorp, as the title sponsor, pays close to Rs 20 crore per year to Star. Apart from that, the channel has Maruti Suzuki, DHL, Pond’s Men, Gatorade, Flipkart, Servo, U Quit I Quit, Hewlett Packard, Puma, Volini, The Muthoot Group, Amul, Manyavar and Imperial Blue as advertisers in its kitty.

     

    DHL, the official partners of Manchester United and Bayern Munchen, has also joined hands with Star India to be the logistics and time partner. As a part of the partnership, DHL gets presence on the screen that shows time on ground.

     

    Speaking to Indiantelevision.com, DHL India country manager and senior vice president R S Subramaniam says, “Last year’s performance and prominence of the league was the main reason behind us joining the league. It is a one year deal that we have signed and we may renew it in the future too.”

        

    Mumbai City FC CEO and CAA Kwan COO Indranil Das Blah adds, “The league has kicked off to a flyer. Once the TV numbers are out, we will have a better understanding of the scenario. Overall, the on-ground interaction has gone up and so has the sponsor’s interest.”

     

    Mumbai City FC also witnessed a 20 per cent growth in terms of revenue generation as per sources.

     

    “Sports no longer is a sport on screen now. It’s all about packaging and Star, first with Pro Kabaddi League and now with ISL, has proved that smart packaging can make every sport lucrative. Revenue generation was never a concern this season. The concern was with expectations. Last year, ISL was a surprise. Now there is a burden of expectation and if the tourney fails to meet expectations, it would be considered as a flying bubble,” a senior media planner says on condition of anonymity.

     

    While it remains to be seen if the tournament will help India in becoming a footballing nation but the revenue created from the sport certainly creates new benchmarks. No doubt proper packaging and smart monetisation can make every sport lucrative.

  • DHL increases global visibility with multi-platform campaign on CNN

    DHL increases global visibility with multi-platform campaign on CNN

    MUMBAI: Following its successful sponsorship of CNN’s The Circuit, DHL is extending its brand campaign with the network spanning multiple platforms and new CNN feature strand Traders.

     

    CNN is DHL’s exclusive international media partner as the leading logistics company positions its solutions to a wide range of global businesses – from large enterprises to SMEs. The campaign includes sponsorship of The Circuit andTraders linear TV content and all online components on CNN.com and CNN Money, as well as spot advertising across the network.

     

    DHL is expanding its relationship with CNN due to the results delivered through its existing campaign focused around The Circuit. This relationship is built on CNN’s commitment to delivering a wide range of brand, advertising and content solutions that meet DHL’s marketing objectives, and CNN’s reach amongst the global business community.

     

    DHL’s new sponsorship is of Traders, a feature strand that tells the extraordinary stories of trading goods and services worldwide. Covering the human stories behind the global import and export markets, Traders is a segment airing fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money, combining video content with a wide range of additional interactive and informative elements.

     

    The renewed sponsorship of The Circuit sees DHL enter its third year of connecting with fans of one of CNN International’s most popular sports shows following a successful 2014. This programme spans every facet of F1 that appeals to an upscale, informed and passionate audience – from precision technology and performance, to business and strategy, to human endeavour and achievement.

     

    “We are delighted that DHL is expanding its exclusive relationship with CNN International to reach and engage with an audience of business decision-makers and influencers. Being strategically associated with relevant, high-quality content is an ideal way for DHL to connect with the CNN audience through multiple touchpoints and reiterate its excellence in logistics and enabling global business. We are confident that CNN will continue to deliver significant results for DHL as part of this long-standing commercial relationship,” said CNN International Asia Pacific vice president, news advertising sales Sunita Rajan.

     

    “DHL sees examples every day of the positive influence that global trade can have on the world, so we are thrilled that Traders will be shining a light for a worldwide audience on the people who work so hard to make it a reality. CNN, with its global reach and commitment to high-grade storytelling, is the perfect media partner to help us to highlight the vital role that logistics plays as an enabler of the world’s trade flows,” said Deutsche Post DHL Group SVP global brand marketing Arjan Sissing.

  • Interbrand: Apple and Google continue to be the best global brands

    Interbrand: Apple and Google continue to be the best global brands

    MUMBAI: Continuing the trend, Apple and Google have claimed the top positions on Interbrand’s Best Global Brands ranking for the second year in a row followed by the well-known beverage brand Coca Cola, the business services company IBM and Microsoft, which recently acquired Nokia.

     

    Valued at $118.9 billion, Apple (#1) increased its brand value by 21 per cent while Google (#2), which is valued at $107.43 billion, increased its brand value by 15 per cent.

     

    “Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building,” said Interbrand global CEO Jez Frampton. “These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

     

    Also for the first time, Huawei (#94), the Chinese telecommunications and network equipment provider, makes Best Global Brands history as the first Chinese company to appear on Interbrand’s ranking with a brand value that exceeds $100 billion.

     

    “The company is currently the third largest smartphone manufacturer in the world—just behind Samsung and Apple. The Chinese brand is one of five new entrants to enter the Best Global Brands ranking this year—the others being DHL (#81), Land Rover (#91), FedEx (#92), and Hugo Boss (#97),” the press release said.
    According to the report, the top risers in 2014 include Facebook (#29, +86%), Audi (#45, +27%), Amazon (#15, +25%), Volkswagen (#31, +23%), and Nissan (#56, +23%).

     

    The world’s largest social network, Facebook continues to exceed expectations. Reported on its Q2 earnings call, income from its operations was a staggering $1.4 billion.

     

    “Facebook’s acquisitions of messaging service WhatsApp for $19 billion and Oculus VR for $2 billion signal a new strategy unfolding. The company is building a vast product portfolio, brimming with competing services and apps,” the report stated.

     

    Audi is another top-rising automotive brand in this year’s Best Global Brands report. It was a record-breaking year for the brand, having sold the greatest amount of cars in its history, and having achieved an operating profit of more than $6 billion.

     

    The company also plans to invest more than $30 billion through 2018 in new products, technology, and production sites. Earlier this year, it also announced a partnership with Google, which will allow Audi drivers and passengers to use an Android-powered entertainment and information system that will run on the car’s hardware.

     

    Another top riser, Amazon, ‘Earth’s most customer-centric company,’ with its commitment to responsiveness has become part of the brand’s mythos. It continues to grow its core business through services such as Amazon Prime, which, at one point, garnered more than a million subscribers in a single week, the report added.

     

    While Volkswagen, one of this year’s top-rising Best Global Brands, is striving to become the world’s leading automaker by 2018, Nissan continues to drive up the Best Global Brands ranking with improved financial and brand performance.

     

    On the other hand among the new entrants this year; DHL (#81) has opened a sea of opportunity for delivery and logistics companies whereas FedEx is also realigning its business to make the most of the booming e-commerce sector.

     

    “As international online shopping continues to grow—and is poised to grow 200 percent in the next five years—brands like DHL and FedEx have made strides in bolstering their e-commerce capabilities,” the report reveals.

     

    Among other findings, the research states, “This year, the collective brand value of the automotive brands appearing on the Best Global Brands ranking increased 14.6 percent. All 14 automotive brands collectively make up a combined brand value of $211.9 billion.”

     

    This year’s top 14 automotive brands include: Toyota (#8, +20%), Mercedes-Benz (#10, +8%), BMW (#11, +7%), Honda (#20, +17%), Volkswagen (#31, +23%), Ford (#39, +18%), Hyundai (#40, +16%), Audi (#45, +27%), Nissan (#56, +23%), Porsche (#60, +11%), Kia (#74, +15%), Chevrolet (#82, +10%), Harley-Davidson (#87, +13%), and Land Rover (#91, new).

     

    “The technology sector leads as the most valuable category overall. Legacy and one-time leading brands struggle to evolve at the pace of change,” the study adds.
    Out of this year’s top 100 brands, 13 hail from the tech sector. The category as a whole grew 11.3 percent year-over-year, and collectively is worth $493.2 billion in brand value.

     

     While Facebook (#29, +86%), Apple (#1, +21%), and Google (#2, +15%) represent this year’s fastest growing brands, a number of one-time leading brands experienced the steepest decline in brand value.

     

    “Finnish communications and information technology provider Nokia (#98, -44%) experienced the largest decline in value among the top 100 brands, dropping from its #57 position in 2013 to #98 this year,” the survey discloses.

     

    Against the backdrop of global economic recovery, financial services brands are also experiencing growth in brand value.

     

    All 11 financial services brands appearing on this year’s Best Global Brands ranking increased in brand value: American Express (#23, +11%), HSBC (#33, +8%), J.P. Morgan (#35, +9%), Goldman Sachs (#47, +3%), Citi (#48, +10%), AXA (#53, +14%), Allianz (#55, +15%), Morgan Stanley (#63, +11%), Visa (#69, +10%), Santander (#75, +16%), and MasterCard (#88, +13%).

     

    Started in 1974, Interbrand is a brand consultancy, with a network of 33 offices in 27 countries. It identifies the top 100 most valuable brands every year.

     

  • Razorfish hires MediaCom’s Vik Kathuria as global chief media officer

    Razorfish hires MediaCom’s Vik Kathuria as global chief media officer

    MUMBAI: Razorfish, a digital and technology agency, has appointed Vik Kathuria as global chief media officer.

     

    Kathuria will report directly to Razorfish’s Global CEO Pete Stein.

     

    In his new role, Kathuria will be responsible for leading the agency’s 300 media employees worldwide, driving Razorfish’s exclusively digital media strategy—from its executive level partner relationships to its proprietary data solution infrastructure—and overseeing a global client roster that includes DHL, Starwood, HSN and Best Buy. He will also be involved in further strengthening and aligning Razorfish’s global media practice and commanding significant new business efforts.

     

     “As we continue to evolve our global media offering and educate clients on the need to employ a digital-centric approach, it is essential we have a leader poised to take us to the next level,” said Stein. “Vik’s experience lies in negotiating digital media strategies that maximize brand investment. He has what it takes to further progress our team, support our shift to programmatic buying and foster our culture of innovation and optimization.”

     

     “Razorfish’s media practice is excelling at a time when many agencies in its position are stagnant,” said Kathuria. “My entire career has been comprised of helping brands and agencies identify progressive integrated media strategies that accelerate ROI. As Global Chief Media Officer I am excited to support Razorfish as it further amplifies an already superior offering.”   

     

    A 20-year industry veteran, Kathuria most recently served as global head of digital investment for MediaCom, one of WPP’s leading media agencies under the GroupM umbrella. In this position, he was tasked with establishing network-wide best practices, leading relationships with global publishers and driving multi-market client negotiations. Prior to joining MediaCom in 2008, Kathuria was senior vice president of digital media for OMD and served in senior global marketing positions at Citigroup (New York) and PepsiCo (Singapore). He is the recipient of numerous awards including being named an “Agency Innovator” by Internationalist Magazine and one of Cynopsis’ “Most Intriguing People” in 2013.

     

    Kathuria will begin working out of the agency’s New York City headquarters immediately.

  • DHL to present designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013

    DHL to present designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013

    Mumbai, 31st July 2013: DHL, the world’s leading logistics company, will present the very savvy fashion designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013. DHL’s partnership with Lakmé Fashion Week dates back to 14 seasons and is part of a global relationship as the Official Logistics Partners for IMG Fashion Weeks across the world spanning 15 countries across four continents.

    Mr. RS Subramanian, Country Manager, DHL Express India, said, “Over the years DHL has proved to be a strong partner for garment manufacturers, wholesaler, retailers and designers, offering speedy, on-time, customized logistics solutions and access to international markets. Supporting Lakmé Fashion Week for the 14th season is a perfect way to demonstrate our capabilities in the complex and demanding nature of the fashion industry. Expert logistics support ensures that the latest fashion creations are brought to the runway – right on time.”

    Speaking on the occasion, Mr. Chandrashekhar Pitre, Senior Director, Marketing, South Asia, DHL Express says, “Fashion Week is the biggest event in the fashion calendar and DHL’s services cover the entire logistics value chain of the fashion industry – from material purchasing to the sampling business, to quality control of production and direct delivery to the boutiques of international fashion companies. This season we are very excited to partner Pria whose vibrant and creative collection will be designed to represent DHL’s theme ‘Speed.”

    DHL’s customers include both large retail groups with complex distribution requirements as well as small, independent fashion boutiques requiring a one-off service. In India, DHL has been working with fashion, textile and apparel manufacturers for over three decades, providing the logistics support they need to ensure they remain cutting edge in a vibrant marketplace. Within this partnership, DHL positions itself as the leading logistics company for the fashion industry -one of the world’s most creative, innovative and possibly fastest industries.

  • Super Jury brings the hammer down on the Abbys controversy

    MUMBAI: As the winds of controversy blow through the Indian ad land post the 2013 Abbys Awards, the Super Jury constituted by the Awards Governing Council (AGC) has decided that all the awards given will stand.

    The decision has been made with the intent of maintaining the sanctity of the Abby awards. The Super Jury ruled that enough time had been provided between shortlisting of entries and the announcement of the winners for any party to raise objections/concerns. As a result, any speculation after the Abby Awards/Goafest will not be entertained.

    It also declared that the awards that had been rescinded due to similar complaints for DHL (agency BBDO Proximity) and Electrolux (agency DDB Mudra Group) will be reinstated.

    The AGC has also noted that for the future rules pertaining to reviews will be further clarified and strictly adhered to.

    The Super Jury comprised of Agnello Dias, Carlton D‘silva, Josy Paul, K S Chakravarthy, Nitish Tiwari, Piyush Panjwani, Prasoon Joshi, Prashant Kalyankar, Rakshin Patel and Sonal Dabral. The decision was taken following a meeting on 23 April.

    This year, the creative Abbys became a hotspot for controversies with agencies dropping out, scam ads being exposed and last minute requests to withdraw entries, even after the awards were announced. Many believe that Abbys 2013 opened up Pandora‘s Box for the ad industry with issues of scam ads, client-agency communication, creative liberty, and plagiarism coming to the fore.

    One would only hope that this is the end of the matter on awards this year, but only time will tell.

  • India gets 75 entries shortlisted at Spikes Asia 2012

    MUMBAI: Spikes Asia 2012 announced the shortlists for 10 categories on day one of the festival. India got 75 of its entries shortlisted across the 10 categories announced so far.

    The categories in which shortlists have been announced are- Design, Digital, Direct, Outdoor, Media, Mobile, PR, Print, Print & Poster Craft and Promo & Activation.

    The most number of shortlisted entries from India are 15 from BBDO India. This is followed by DDB Mudra with 11 and Leo Burnett with 10. Ogilvy & Mather has nine entries shortlisted and McCann and Cheil have six each.

    BBDO India has been shortlisted for work on PepsiCo, DHL, P&G Gillette and J&J. Gillette‘s ‘Shave for the soldier‘ campaign has four in the shortlist while Gillette‘s ‘You Shave I Shave‘ has three. DHL has six shortlists. PepsiCo‘s 7 Up ‘Tweetathon‘ and Johnson‘s Baby ‘DIY calendar‘ has also featured in the shortlist.

    DDB Mudra has got its entries shortlisted for its work done for Stedfast – Paper Shredders, Cancer Patients Aid Association, Shree Shakti Ayurvedic Niketan, Golden Beverages- Coffee Gold, Sanctuary Asia, Prism Papyrus, Water Design Studio, PE Electronics – Electrolux Air-Conditioners, Volkswagen – Volkswagen Attention Assist System, Volkswagen – VW Passat, and Blossom Book House.

    Leo Burnett has been shortlisted for P&G – Tide Detergent, Door Step School, Bajaj Electricals- Bajaj Exhaust Fans, Leo Burnett- Gandhiji Font and Coca-Cola India – Coke Studio while Ogilvy & Mather Mumbai has been shortlisted for Perfetti Van Melle India- Mentos Sour Marbels, Cancer Patients Aid Association – Anti-Smoking Initiative.

    McCann WorldGroup India got shortlisted for Mumbai Western Union -Money Transfer, Perfetti Van Melle – Big Babol, Videocon- Videocon Refrigerator, Mankind Pharma – Gas-O-Fast, Zee Network – Dish TV, ATSS – Security Solutions.

    Nominations for Film and Print Craft, Branded Content, Creative-Effectiveness and Integrated are still to be announced.

    The winners of the metals will be announced at the awards night on Tuesday 19th September 2012.

    The Spike Asia Awards are awards for creative communications. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

    The entries are judged by leading international and regional creatives in Singapore during the week of the Festival.

  • What The Hell? to conceptualise Slotco’s revamped identity

    MUMBAI: Slotco, the storage systems manufacturing and hardware company, is going in for a brand revamp and has appointed Delhi based creative agency What The Hell? for the same.

    The agency has been appointed on a project basis.

    The mandate includes establishing a fresh positioning, a logo change and website re-designing. The company aims to position itself as a reliable and trustworthy brand for its consumers, it said in a statement.

    As of now Slotco operates in the B2B segment, supplying to brands like Sahara, Panasonic, Reebok, Adidas, DHL and Hero, amongst others.

  • DHL is Manchester United’s first official training kit sponsor

    DHL is Manchester United’s first official training kit sponsor

    MUMBAI: DHL has become Manchester United‘s first official training kit sponsor.

    The new four-year-agreement sees the DHL logo included on the clubs‘ training kit worn by all first, reserve and youth team players during domestic competitions and builds on DHL‘s relationship behind the scenes at the club.
     
    DHL has been the club‘s Official Logistics Partner for a year and played a key role supporting United‘s pre-season tour of the US and will continue to work hard to help deliver success on and off the pitch.
     
    To mark the extended partnership, and as part of United‘s celebrations of its record-breaking 19th top-flight championship win last season, the logistics company will be delivering the Club‘s gift to its fans attending this evening‘s match against Tottenham Hotspur – 73,000 specially-commissioned commemorative scarves.

    DHL Express (Europe) CEO John Pearson said, “We‘re delighted to be extending this strategic partnership which will see DHL getting more involved in the behind the scenes operations of Manchester United and supporting the club in its continued success Building on our current relationship with the world‘s biggest football club reflects our ability to provide unparalleled logistics services for customers across the globe”

    Manchester United CEO David Gill said, “This deal breaks new ground in the English game. We are delighted that DHL has extended its partnership with the Club to include the training kit. DHL‘s global presence and international standing are a perfect fit for the world‘s most popular football club.”

    Commercial Director Richard Arnold said, “This is a deal that continues to demonstrate the Club‘s position as the most innovative and successful in the game. DHL have been a great partner to work with and have integrated with the Club‘s operations seamlessly. The work they did around this summer‘s US tour was striking and we are looking forward to developing a broader relationship in the future.”
     

  • DHL rides on Fifa fever with its own World Cup

    DHL rides on Fifa fever with its own World Cup

    MUMBAI: In keeping with the soccer fever with the Fifa World Cup just days away, DHL is all set to launch an international soccer tournament in Germany from 16 to 19 June.

    This tournament, organized by Deutsche Post World Net (DPWN), DHL’s parent company, will be held in Bispinger Heide, near Hamburg, Germany. It will consist of 2,500 DPWN staff and 24 teams from around the world – all competing to be crowned as DPWN World Champions.

    DPWN has operations in more than 220 countries and territories and the tournament will feature teams from regions from around the globe. The 24 final-round teams are from Europe, Americas, Asia Pacific, emerging market countries, as well as host country Germany.

    Employees ranging from board members to couriers were selected from all DHL business units – Express, Global Forwarding, Exel Supply Chain and Global Mail.

    The primary goal of this event is to make an emotional contribution to strengthening the feeling of unity within the group. “We strongly believe that the most prized asset in our organisation is our employees. This event is an excellent opportunity to bring our people together in the spirit of camaraderie and teamwork – a key element of DHL’s success stories worldwide,” said DHL Express – Asia Pacific CEO Scott Price.

    “This is also an excellent opportunity for our representatives in different countries to get to know each other better, fostering goodwill through an exciting tournament,” he added.

    Besides the five football squads who will be participating from Asia Pacific, there will also be five cheerleading teams from this region who will conduct their own competition parallel to the soccer tournament.

    FIFA Organising Committee president Franz Beckenbauer will have a special message for participants at the opening ceremony of the competition. The kick-off event will be moderated by René Hiepen, a sports reporter with Germany’s public ZDF television network and member of the ZDF team of moderators for the 2006 FIFA World Cup.

    Highlights of the program include the live appearance of Elli, winner of the TV show Germany Seeks a Superstar and the voice of the current DPWN group song, as well as “Band on the Run,” a brass band made up of DHL Norway employees, and soccer artist “Jacek,” a DHL staff with mesmerizing ball skills. Long-time FIFA referee Walter Eschweiler will officiate at the group championship game on 18 June.