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Tag: Dhiraj Sharma

  • Panasonic’s latest campaign ‘Unlock the Future’ emphasizes on the importance of undisturbed sleep

    Panasonic’s latest campaign ‘Unlock the Future’ emphasizes on the importance of undisturbed sleep

    Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company with over 65 years of expertise in manufacturing Air Conditioners (ACs) today introduced a new 360-degree marketing campaign – Unlock the Future. The campaign aims to promote Panasonic ACs designed for smart homes featuring India’s first Matter-enabled Room Air Conditioners (RACs) powered by Miraie. Panasonic’s latest Air Conditioner series, featuring Matter, an open-source connectivity standard for seamless integration among smart devices, is powered by Miraie, nanoe-X, and nanoe-G technologies.

    It leverages Panasonic’s AI-enabled connected living platform – Miraie, to highlight the importance of undisturbed sleep that Indian Millennials and GenZs are talking about.

    Panasonic’s Sleep Profile powered by Miraie, over a period recognizes the sleep pattern, and dynamically adjusts temperature settings, accordingly, creates an ideal sleep environment tailored to individual needs, so users can now enjoy uninterrupted sleep. These ACs also contribute to healthier indoor air quality by inhibiting bacteria and viruses using nanoe-technology. The campaign takes a light-hearted route, shunning scare tactics. Through relatable, slice-of-life situations the latest campaign depicts how professionals with poor sleep habits struggle to accomplish tasks effectively amidst our stressed, fast-paced lives.

    Commenting on the launch, Dhiraj Sharma, Head, Marcom & Brand, Panasonic Marketing India, PLSIND said, “According to consumer reports, India is the second most sleep-deprived country in the world. With over 67% of women and 56% of men feeling sleepy at work. Sleep deprivation makes us less productive, creative, and affects how well our brain works. Sleep plays a crucial role in maintaining a healthy lifestyle and ensuring optimal productivity in all aspects of life.  While quantity of sleep remains crucial, so does its quality, and Panasonic is committed towards the overall well-being of its consumers, and in this case providing a superior sleep experience. Leveraging technology for greater good, we’ve designed the core theme for Panasonic air conditioners – ‘Unlock the future’. It highlights how Panasonic’s Miraie enabled air conditioners dynamically adjust to your sleep pattern to ensure an undisturbed sleep. The idea is to make anybody who thinks of buying an AC, thinks of Panasonic as the brand that cares for their wellbeing.”

    Abhishek Verma, Business Head, Air Conditioners Group, PMIN, PLSIND said, “At Panasonic, we are committed towards the over-all well-being of our consumers. We use technology to continuously innovate to meet the evolving needs of our end users and this is in-line with our strategy to democratise technology. Miraie was a result of this and now, India’s first Matter enabled RACs powered by Miraie exemplifies this commitment. Our new range of ACs are tech-enabled and designed to deliver Cooling, Quality (reliability) and a Connected experience to redefine smart living. ‘Unlock the Future’ is an extension of our promise to provide ACs for true smart homes. With Young India fast adopting the digitisation route, we are anticipating a robust demand for our Miraie-enabled, smart ACs We are expecting a robust demand for ACs this season and are hoping to grow by 40% compared to last AC season.”

  • Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Mumbai: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company today announced its new GREEN IMPACT campaign – Push for Change – encouraging youth to pledge for a better tomorrow. Through a series of hard-hitting films painting a dystopian future for younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aligned with Panasonic’s GREEN IMPACT initiative – aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.

    PLSIND head, Marcom & Brand, Panasonic marketing India Dhiraj Sharma said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today’s Gen Z and millennials and showcase Panasonic’s commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change.”

    The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of compelling videos depicting children’s lives in the 2090s. The first video portrays Niran’s life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara’s simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian’s future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.

    In addition to these videos, Panasonic unveiled its global campaign video, emphasizing the brand’s commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life. The Panasonic GREEN IMPACT initiative not only encourages individuals to pledge their support for a brighter tomorrow but also inspires them to contribute significantly towards a more sustainable future. Panasonic has continually strived to drive eco-consciousness awareness through innovative and engaging initiatives such as #DiwaliWaliSafai and #WelcomeToAdulthood to promote not only sustainable practices but also foster eco-friendly practices through active engagement with our customers and communities.