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Tag: Dhiraj Malhotra

  • Delhi Capital partners with Acko General Insurance

    Delhi Capital partners with Acko General Insurance

    NEW DELHI: Acko General Insurance associates with Delhi Capitals for the thirteenth edition of the Indian Premier League. Acko is the official insurance partner of the team. The Delhi Capitals team will be sporting the Acko logo on their helmets and caps.

    Acko’s maiden innings with IPL sponsorship last season saw it registering a surge in awareness levels and transactions on its platform among a newer audience.  The goal with this year’s collaboration with the Delhi Capitals team is to strengthen brand value and recall by engaging with a vast consumer base at the biggest cricketing league in the world. The brand logo on the team’s helmet is aligned with the overall brand narrative of ‘protection’ being a  necessity. The association will be amplified with a 360-degree campaign across television, digital, and social media platforms in the coming weeks. 

    To further drive consumer engagement Acko will be running a series of entertaining contests over a period of 5-6 weeks throughout the IPL season.  Aimed at capturing the interest of the  Delhi Capitals’ fans and making it a memorable experience for them, the contests will be held on the Delhi team’s game days.  A fun lead film featuring popular members from the team will be used to announce the contests across television, digital and social media. 

    'Catch the Acko logo' is one such contest that will be held during the Delhi Capitals' first game of the season. Aimed at aiding brand discovery and engagement, the contest will be simple – all that one needs to do is count the number of Acko logos present in the stadium (on caps, helmets, perimeter boards, etc.) during the match and post it on Acko’s website. Prizes for the winners will include team merchandise and a mega prize of a 30 minutes virtual meet and greet with DC players. 

    Acko General Insurance executive VP- marketing Ashish Mishra said, “We are excited to partner with the highly talented Delhi Capitals team. Our goal is to drive brand awareness and brand discovery among new customers pan India. IPL being the biggest and most popular sporting event in the country, makes it an exceptional avenue for a branding exercise for a young brand”. 

    Delhi Capitals CEO Dhiraj Malhotra said, “We are thrilled that Acko has come onboard as a  partner for us in the forthcoming season of the Indian Premier League. Acko is a distinguished young and upcoming brand and there is a strong alignment as both partners are constantly striving to scale new heights. We look forward to having a very successful association this season”.

  • OkCredit and Delhi Capitals join hands to empower small businesses

    OkCredit and Delhi Capitals join hands to empower small businesses

    NEW DELHI:  OkCredit – ‘Digital India ka Digital Bahi Khata’, has partnered with Delhi Capitals (DC) as their principal sponsor for the upcoming season of Indian Premier League (IPL), starting on 19 September 2020 in UAE. During the tournament, OkCredit will be known as the ‘Official Digital Credit Ledger’ of Delhi Capitals.

    Through this association, it will endeavour to leverage its journey of digitising the micro and small business landscape in India amongst the huge fan base of the team and tournament.

    It is also supporting Delhi Capitals in getting ‘Vocal for Local’ by empowering various small and iconic retail businesses across the city with their simple to use digital solutions. As part of ‘Vocal for Local’ campaign, Delhi Capitals will tell stories of some of the most iconic shops and vendors who have become a part of the city’s unique identity over the years. OkCredit will further directly support these retailers who have now been impacted by the ongoing pandemic; to grow their business and expand their reach by helping them to go digital.

    OkCredit  co-founder & CEO Harsh Pokharna said, “We are pleased to associate with Delhi Capitals as their Principal Sponsor in the upcoming IPL Season. IPL enjoys a humungous response each year and through this partnership, we hope to reach the nook and corner of our country and take a step forward in the vision of creating a Digital India. We look forward to the tournament and wish the team all the best.”

    Meanwhile, Delhi Capitals CEO  Dhiraj Malhotra said, “We are delighted to have OkCredit onboard as the Official Digital Credit Ledger of Delhi Capitals. This pandemic has again highlighted the importance of going digital for both big and small businesses. OkCredit's innovative digital ledger will provide great utility to local businesses as they recover from the lockdown. I want to thank the entire team at OkCredit for extending their valuable support.”

    The Delhi Capitals’ ‘Vocal for Local’ campaign powered by OkCredit will go live building up to this year’s edition of the IPL celebrating and supporting local businesses that contributed to our city’s colourful culture. OkCredit’s digital solutions will help them adapt to the changing world while preserving their roots and heritage.