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Tag: DHFL Pramerica Life Insurance

  • DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

    DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

    MUMBAI: The search for school students who have made a positive difference to society through volunteer community service is now open. DHFL Pramerica Life Insurance Company Limited has announced the opening of the application process for the 2019 edition of Pramerica Spirit of Community Awards (SOCA) programme in India.

    SOCA is an extension of ‘The Prudential Spirit of Community Awards,’ the largest youth recognition programme in the United States, conducted by Prudential Financial, Inc. (PFI) for last 23 years. The programme identifies and recognizes school students for their remarkable volunteer community service. The gala award ceremony will be held at the Smithsonian’s National Museum of Natural History and the U.S. Chamber of Commerce in Washington, D.C.

    Introduced in India in 2010, Pramerica Spirit of Community Awards (SOCA) is an extension of ‘The Prudential Spirit of Community Awards, USA. Over the last 8 years more than 30,000 students have participated in this initiative by sending in their applications and of them, around 700 students have been recognized for their volunteer service efforts.

    Announcing the launch of the 2019 'Pramerica Spirit of Community Awards' programme in India, Mr. Anoop Pabby, Managing Director & CEO, DHFL Pramerica Insurance Co. Ltd. said, “The Pramerica Spirit of Community Awards is an annual nationwide search to identify and recognize school students whose volunteer community service have made a difference to the society. I am happy to inform that the application window for the individual and group category for students in classes VI-XII is now open. By nominating yourself you will get a chance to represent India in Washington DC during the grand finale. So if you have made a difference to the society, here is the chance to narrate your story to the world because your change can make a change in the society.”

    Olympic medalist and former World No.1 badminton player Saina Nehwal is the programme ambassador for SOCA. Saina has been associated with SOCA for last two years and her involvement has inspired students to become the change agents for a better tomorrow.

    “Saina Nehwal continues to be our programme Ambassador for this year. She is an inspiration for youngsters, who view her as a perfect role model for achieving laurels for the nation through her perseverance and athletic spirit. Her presence will help in motivating the students further to participate in SOCA. ” added Mr. Pabby

    Talking about her role as the 2019 SOCA Programme Ambassador, Ms. Saina Nehwal said, “It is a great honour for me to be associated with the Pramerica Spirit of Community Awards since 2016. I am overwhelmed to see such great projects by school children who in their capacities are trying their best to create positive change in society. I believe that every child has the potential to be a change agent. All they need is motivation and a push in the right direction. Despite their packed academic schedules, these young children have shown a high degree of intelligence, kindness, generosity, and above all the indomitable selfless spirit by contributing towards their respective communities.”

    The top two winners in the individual category will receive medallions, a cash prize of Rs 50,000/- each and a return trip to Washington DC in May 2019. In the group category too, the participants of the winning team will receive medallions and a cash prize of Rs. 50,000/- to be shared amongst them. All participating schools will receive Certificates of Participation and the school principals of the Individual and Group category runner ups will receive Certificates of Merit for their schools.

    In the year 2018, Banupriya S., a class VIII student of P.U.M. School (SSA), Kalachery West, Thiruvarur, Tamil Nadu and Ishita Mangla, a class XI student of Delhi Public School, R.K Puram, New Delhi were recognised as the winners in the Individual Category.

    The application forms for SOCA can be filled online or downloaded from www.spiritofcommunityindia.com. The last date of submission of the completed and certified applications is December 31, 2018.

  • DHFL Pramerica Life Insurance launches digital campaign #KalSePehle

    DHFL Pramerica Life Insurance launches digital campaign #KalSePehle

    MUMBAI: To promote the importance of life insurance in an individual’s life, DHFL Pramerica Life Insurance has launched a digital campaign today titled #KalSePehle. Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance.

    People do not realise the importance of life insurance till they actually need it. Till then, it just keeps on getting postponed to another day, another time; even at the risk of their own family’s financial future.

    DHFL Pramerica Life Insurance CEO and MD Anoop Pabby says, “The campaign intends to inspire people to come out of the slumber and take timely decision on insurance because delaying it could make insurance expensive, difficult and in some cases impossible. In school everyone has learnt Sant Kabir’s doha (couplet), ‘Kaal Kare So Aaj Kar, Aaj Kare So Ab’, however it is not practised in our daily lives where a lazy option finds precedence over something as important as insurance.”

    DHFL Pramerica Life Insurance chief marketing and digital officer Anshuman Verma adds, “This is a campaign for the typical procrastinator in every Indian, so we personified him as Mr. Kal Se, because he postpones everything to tomorrow. Secondly, we decided to target the cultural grammar of ‘Kal Karein’ or ‘Can we do this tomorrow’ and highlighted the relatable, everyday excuses which are used to rationalise procrastination.”

    This thought-provoking idea is encapsulated through a three-part digital video series. The first film revolves around Mr. Kal Se’s morning routine. He wakes up feeling groggy and is unable to convince himself to start his morning workout and postpones it to the next day. However, Mr. Kal Se rethinks and makes the life decision #KalSePehle. This film highlights the fact that whether it’s about your fitness or your family’s financial fitness, it’s best to act before tomorrow.

    The tendency to prioritise another hour’s sleep over-exercising or gorge on sumptuous meal over diet control or laze around on a weekend over actively playing with children is being targeted through the campaign.

    The three-part film series is part of a larger campaign with creative collaterals across online and offline media.

  • DHFL Pramerica feted as ‘Marketeer of the Year’ at Annual Insurance India Summit

    MUMBAI: DHFL Pramerica Life Insurance was felicitated as the Marketeer of the Year 2017 at the 2nd Annual Insurance India Summit and Awards 2017 for delivering a full mix Marketing program for Dengue Shield. The award recognizes DPLI’s performance on key parameters such as creativity, strategy and financial Gains. The awards were adjudicated by a panel of esteemed veterans from the Industry, regulator, institutes and industry bodies. Nomination and selection process was managed by KPMG and witnessed participation from organizations across life and non life players.

    Dengue Shield is DPLI’s first foray into a fully online,digitally enabled offering that covers Dengue Hospitalization expenses starting at a premium of as low as Re. 1/day. Dengue Shield can be bought online without any documents in under five minutes. Even at the time of claim, no detailed bills are sought.

    The sharply segmented Marketing approach covered Social, digital & traditional media platforms to create awareness & address differentiated consumer mindsets towards Dengue Shield. The product campaign had an eclectic a mix of print, outdoors & social media targeting tools to reach out to digitally savvy customers in the age band of 30-45 years in top 30 targeted cities.

    To amplify Dengue Shield in its launch year, DPLI had also conceptualized #HumvsDengue campaign – a joint initiative between The District Administration, The Health Department, The Education Department, MCG, HUDA, The Corporate Sector, The Indian Red Cross Society, Hospitals, Academic Institutions and Citizens to keep Gurgaon safe from the menace of dengue.

    DHFL Pramerica MD & CEO Anoop Pabby said, “The marketing campaign to create awareness for DHFL Pramerica Dengue Shield policy has been one of our biggest, well rounded, sharply segmented and well positioned efforts till date.”