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Tag: Dheeraj Sinha

  • Leo Burnett’s Dheeraj Sinha invited to speak at the Next 4 Billion Seminar, by the Innovation Centre Denmark

    Leo Burnett’s Dheeraj Sinha invited to speak at the Next 4 Billion Seminar, by the Innovation Centre Denmark

    MUMBAI: The seminar is scheduled on the 9th and 10th June in two cities of Denmark Copenhagen and Aarhus, respectively. Orgainsed by the Innovation Centre Denmark, the seminar aims to bring insights about the changing consumer dynamics of India, China and Brazil.

    Three international speakers, namely, Dheeraj Sinha from Leo Burnett Group (India), Carolina Nacle from Data Popular (Brazil) and Mark Tanner from China Skinny (China) will throw light on these mega markets that comprise the next 4 billion consumers.

    Designed for the Danish small, medium and large sized businesses, the seminar will address how innovative business models and product adaptation can help companies develop the right strategy and mindset to be successful in these markets.

    H.E. Peter Taksøe-Jensen, Ambassador of Denmark to India, says, “We are excited about the growth and the positive change that India is going through. India along with the other emerging markets like Brazil and China present a big opportunity for businesses in Denmark. Dheeraj is an expert in understanding the cusp of cultural and consumption change in India. Through this seminar, I believe we will be able to answer some of the key concerns of Danish audience about India and other geographies.”

    Dheeraj Sinha, Chief Strategy Officer, South Asia, Leo Burnett, says, “The Indian middle-class market has proved to be an opportunity for many while it has turned out to be an opportunity-lost for many others. My recent work has been to decipher the patterns behind what makes for success and failure in India. I am looking forward to discussing the changing dynamics of the middle class consumers with experts from other markets and the business community of Denmark.”

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • RBNL appoints Grey India as creative AoR

    MUMBAI: Reliance Broadcast Network Limited (RBNL) has entrusted the creative duties of its entire portfolio across radio and television to Grey India. The agency‘s Mumbai and Delhi offices will be in charge of the account.

    Grey Delhi will handle creative duties of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi (part of Big CBS), while Grey Mumbai will handle Big CBS Prime, Big CBS Love and Big RTL Thrill.

    The development comes after the network conducted a multi agency pitch in the capital.

    Grey India had entered the fray only for the radio business but was eventually awarded the mandate for the entire RBNL portfolio.

    Grey India EVP and national creative director Amit Akali said, “As usual we didn‘t approach the creative through traditional above the line advertising. We tried to find solutions for BIG FM, whether they came through programming, slugs, on-ground activation, events or digital ideas. Most importantly we had great fun working on the pitch and that obviously showed in the work we presented.”

    Grey South and South East Asia chief strategy officer Dheeraj Sinha said, “This was a pitch which didn‘t feel like one. It felt like we were partners discussing strategy and responding to creative ideas. The vibe between the teams on both sides has been great and that to my mind is the biggest starting point to a successful partnership. I am fascinated by the role of media in today‘s changing cultural landscape and see a big opportunity for us in this space, especially with the width of offering Reliance Broadcast Network has across radio and television. We look forward to redefining some codes in this space.”

  • Dheeraj Sinha moves to Grey India

    Dheeraj Sinha moves to Grey India

    MUMBAI: Former Bates regional planning director Dheeraj Sinha, who quit the agency in May this year, has joined WPP‘s Grey India as consultant and will head planning for South and South East Asia.

    In a statement to the press, Grey India president and CEO Jishnu Sen said, “I have been looking for a planning partner, someone to lead the strategic thinking of our team for a few months now. I have been a huge fan of Dheeraj‘s for a while. His reputation precedes him. His work, his awards, his publishings are all testimony to his prowess. So when Dheeraj started his consultancy, we became his client. And the chemistry is fabulous. So I can confirm that Grey has taken him on as a consultant and we look forward to this exciting partnership”.

    Sinha said, “I feel a great sense of energy and determination about the people at Grey. In all my interactions with Jishnu, Amit and Malvika, it looked that we can play as a team to create some magical work. The focus on creating sparkling work comes from the regional and global leadership which is critical for success. So when they proposed a longer term role, it felt like the right thing to do”.

    In a career spanning nearly 12 years, Sinha has worked with agencies like McCann Erickson and EURO RSCG in India and has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.

    He started his career in 2000 with McCann Erickson as associate planning director and then moved to Bates in 2005 where he served as regional planning director till May 2012.

    He also launched his first book, ‘Consumer India: Inside the Indian Mind and Wallet‘ last year and authored a chapter ‘Bridging Gaps – Retail in the Emerging Indian Market‘ in a book titled Shopper Marketing.

  • Dheeraj Sinha quits Bates

    Dheeraj Sinha quits Bates

    MUMBAI: Bates India regional planning director Dheeraj Sinha has quit.

    “Yes, Sinha has quit,” WPP country head Ranjan Kapur said.

    Bates recently appointed Sanjay Thapar as its CEO.

    Sinha has over a decade of experience in the industry. He was appointed as regional planning director at Bates in March 2011. Prior to this, he has served Bates 141 as chief strategy officer and vice president-strategic planning. He has also worked with Euro RSCG and McCann Erickson.

    In January, Bates had lost its regional executive director and chairman Sonal Dabral and CEO Sandeep Pathak.

  • Dheeraj Sinha provides insights into Indian consumers mind and wallet

    Dheeraj Sinha provides insights into Indian consumers mind and wallet

    MUMABI: Today’s India is seeing things it has never seen before – medals in Olympics, cheerleaders in cricket, kissing scenes on national television, fairness creams for men, agricultural tips on SMS and marriages arranged on the Internet. There is a cultural shift that is happening with time, said Bates Asia chief strategy officer Dheeraj Sinha who spoke at Shopper and Consumer Insights Forum here.

    Sinha is author of the book ‘Consumer India-Inside the Mind and Wallet’. At the forum, he talked about changing India. He pointed out some cultural shifts happening in the society. According to him, there is a change in morality which is happening through the Bollywood eye. What is shown in Bollywood or advertisements is what is happening in and shaping real life. Earlier when people were bothered about society more, the movies showed those values; today when people are more concerned about what they want in life without bothering about society, films and advertisements are showing that.

    He felt that the mindset of the consumer is changing. He is living more of Kshatriya kind of life. Indians are living out with a warrior kind of feeling, of getting what they want.

    “The fact that Big Bazzar and other retailers are successful is because in India shopping is like an event. In a context where everything is changing, all brands in India should remember that staying attached to the foundation would help them. Dabur has a huge market and has products like Chyawanprash. This shows that brands should stand for tradition and package themselves in that way because there is a space in the market. Reiterate the value that India has given us,” he said.

    According to him, the country is young but there are no youth brands. Being young is an easy way for brands to succeed. Virgin Mobile ads during IPL last year were learnings for the industry. “TV legitimates many things. Earlier when there was a kissing scene shown in movies, it used to be a big issue. But now even television shows that and people have accepted it. Also, abuses in beep form are used on Indian television today. They are considered to be cool,” he added.

    Sinha noted that Indian consumers buy into a ‘proven success’ rather than ‘niche experiments’. People have the tendency to follow what others do. Whenever anything big happens, it goes viral because people want to have the same experience and don’t want to be left out.

    When Docomo launched in India, it came out with a tariff that wasn’t being provided by any other network. They played with the leadership values and changed the paradigm. So, it’s essential for brands to scale up and do something that the competitors are not doing.

    Youth is not the only market. There are other people in India too. But people like Ratan Tata, Vijay Mallya, Shobha De, Javed Akhtar have found their way of change.

    Also, today the ‘bottom of the Pyramid’ wants to be ‘top in statuses’. People hesitate in buying Nano because that will show others that they can’t afford it and will question their status.

    Sinha concluded by saying that Indians have progressed more than India has. China’s growth is policy-led but India’s growth is people-led.

  • bates unveils new corporate identity

    bates unveils new corporate identity

    MUMBAI: WPP‘s marketing communications network, bates, has unveiled a new corporate identity with changengage as the philosophy for the new agency model.


    The new logo features the bates typeface in contemporary Helvetica and three speech balloons (in original bates pumpkin, red and blue), replacing the former eye mnemonic.


    bates regional executive creative director and India chairman Sonal Dabral explained that the cluster of speech blurbs above the name is symbolic of vibrant conversations and debates that agency aims to provoke through their work. The overlapping blurbs are also a subliminal reminder of tag clouds, the language of now and the future.Lastly the vibrant colours represent the new bates – the younger, more nimble, exciting and sparkling bates, ready to create path breaking and engaging work for clients. 
     
    The new agency model is based on the troika of anagement, creative and planning leaders, supported by young and hungry digital natives. The agency said that its embracing technology across all disciplines to drive the strategies that will deliver new engagement ideas and provoke new conversations.


    “By understanding the larger shifts in people‘s lives, our new
    positioning and thinking readies us to engage this world in new ways, to provoke new conversations with people,” said bates regional planning director Dheeraj Sinha.


    In terms of solutions, a large part of the agency‘s revenue currently comes from engagement (e.g., OOH, online, interactive, shopper marketing, activation, etc). bates says that it will continue to strengthen these pockets of expertise by enriching its talent mix with technologists, shopper marketing planners and designers to deliver more sparkling engagement solutions.


    It will also continue to bolster its Cluster operating model (Greater China, India and Southeast Asia) which provide the means to leverage pockets of category and discipline expertise across markets and offices.