ITV

Tag: Dheeraj Kapuria

  • Zee inks deal with Media Overseas for launch in Indian Ocean Islands and Africa

    Zee inks deal with Media Overseas for launch in Indian Ocean Islands and Africa

    MUMBAI: Zee Network has tied up with Media Overseas, subsidiary of Canal+ Group, for the launch on their multi channel satellite pay-television platform, for three of its channels Zee TV, Zee Cinema and Zee Muzic.

    The service will be available on three Media Overseas platforms including, Canal Sat Reunion in Reunion Island, Canal Sat Maurice in Mauritius and Canal Sat Horizons in more than 20 countries in Africa such as Senegal, Cameroon, Togo, Mauritiana, Congo, Democratic Republic of Congo, informs an official release.

    The service was launched commercially on 14 December for Indian Ocean Islands including Mauritius, Reunion, Madagascar, Seychelles, Mayotte and Camoros and shall be available from 15 January 2007 onwards for French speaking countries in rest of Africa. The cinema and TV channels shall be available with sub titles in French.

    The Zee channels will be uplinked on NSS7 and Eutelsat W2 from the playout centre of Canal in France.

    International Business CEO Dheeraj Kapuria said, “We take great pleasure in announcing the tie up with Media Overseas for the launch of three Zee channels with French sub titles for Zee TV and Zee Cinema. French is the main language in many countries in this region and by bringing Zee channels with French sub title, not only our proximity with the viewer is closer than ever, but also opens a new market for us.”

    “Based on extensive research and feedback, we decided to launch this service for the segment which has great fondness for the content from Indian sub continent but a gap exists due to language barrier.”

    “After Multichoice, with whom we already have a tie up, Canal Sat is the next major pay television platform in the region and through this tie up Zee has widened its reach, its products in Africa and enforces its position as market leader.”

    In continuation of offering services bringing closer to viewer through specific feeds for each region and sub title or dubbing in local language, this is yet another expansion of Zee’s reach in International market. Zee has in the past one year launched its sub titled or dubbed services in Indonesia, Malaysia, Russia, Middle East and announced plans for entry into China, adds the release.

  • Zee Network launches ‘Zee’ in Indonesia

    Zee Network launches ‘Zee’ in Indonesia

    MUMBAI: Zee Network has launched its channel Zee in Indonesia. The channel will be dubbed in the local language Bahasa.

    The commercial launch of the channel was held on 1 March 2006 on the multi-channel satellite pay-television platform Astro Nusantara as a package.

    Astro Nusantara hopes to reach 3.5 million subscribers in Indonesia in the next three years with the channel in their basic line up. The dubbed channel will be telecast from 13 March.

    Simultaneously, another one hour band will be telecast in Malaysia to 1.7 million households with sub-titles in Bahasa. This will be available on Astro Prima (the local Astro channel) as a band until Measat 3 is launched. On the launch of Measat 3 (tentatively August 2006), the entire channel Zee will be available with sub titles to the Malay audience.

    Indiantelevision.com had first reported Zee Network’s plans to work out an arrangement with Malaysia’s multi-channel pay TV operator Astro to launch a new dedicated channel with Hindi content, for its Indonesian, Malaysian and Brunei audiences, in September 2005.

    Speaking on the launch, Zee International Operations CEO Dheeraj Kapuria said, “We take great pleasure in announcing Zee in Bahasa. We are optimistic about the popularity of this channel, as our viewers in Malaysia and Indonesia will now be able to enjoy the content on Zee in a language they can easily comprehend.”

    The channel’s content will be sourced from the flagship channel Zee TV library, which will be localised with Bahasa Indonesia dubbing and Bahasa Melayu subtitling, to reflect the different language, lifestyle and viewing habits of the audiences in the three countries, Zee Network said in an official release.

    Content from the Indian sub-continent, such as top Bollywood movies, have enjoyed high ratings in this region. The Zee channel promises programmes of various genres which include top Hindi soap operas, drama serials, blockbuster movies, lifestyle, entertainment and musical programmes, the release adds.