ITV

Tag: Dheeraj Arora

  • Super Vasmol Kesh Kala 33 unveils new TVC

    Super Vasmol Kesh Kala 33 unveils new TVC

    Mumbai: Hygienic Research Institute Pvt Ltd (HRIPL) has unveiled a new TVC for Super Vasmol Kesh Kala 33, oil based hair colour under Brand Vasmol. The TVC addresses the needs of young women who are looking for safe coloring options with natural ingredients.

    The film begins with a young woman applying Super Vasmol Kesh Kala 33 to her greying hair as her younger sister enters, recording the process. The younger sister praises her sibling’s bravery for coloring her hair and addressing the belief that hair color leads to bleaching and premature greying. The elder sister clarifies that it’s not about bravery but about choosing a safe option. She explains the benefits of Super Vasmol Kesh Kala 33, an oil-based hair color with a unique blend of oils and natural ingredients that delivers a natural black color and is completely safe. The TVC shows how the product is easily applied like regular hair oil, washed out after an hour, and should be reapplied every 15 days. At the end, the younger sister admires her elder sister’s beautiful black hair and calls her brave. The TVC concludes with the elder sister saying the brand’s famous tagline with a twist: ‘Safed nahi rahenge mere baal, Vasmol ne kiya kamaal.’

    Speaking about the new TVC, HRIPL MD & CEO Dheeraj Arora said, “Vasmol has been a trusted ally for generations, providing safe hair coloring options across India. With this new TVC, we aim to broaden our consumers and to reach women aged 28-35 years who have started seeing early greys but may hesitate to color their hair due bleach-induced damage to hair. For decades, Super Vasmol Kesh Kala 33 has been the most trusted brand which offers credible hair coloring solutions. Super Vasmol Kesh Kala 33 is a unique blend of oils with natural ingredients like Amla, Hibiscus and Bhringa Raj.”

    “The brand aims to evolve and resonate with modern women by offering natural and safe hair coloring options that align with today’s needs. The latest TVC emphasizes the rational relevance of Vasmol & why it is still the safest hair colour as it was decades back l, highlighting its relevance to the current generation. It underlines that the essence of Super Vasmol Kesh Kala 33’s age-old traditions is as sacrosanct to modern women as it was to previous generations. This campaign serves as a bridge between cherished traditions and the dynamic, ever-changing aspirations of today’s women, demonstrating that Vasmol’s values are enduring and adaptable. The modern-day woman is both brave and beautiful and that’s the ‘Kamaal’ the brand brings into their lives,” said Lowe Lintas president Madhu Noorani.

    The brand film has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages.

  • Streax Professional unveils new digital ad for Argan Secrets hair colour

    Streax Professional unveils new digital ad for Argan Secrets hair colour

    Mumbai: Hygienic Research Institute Pvt Ltd’s Streax Professional has launched a new digital ad for their core hair colour line – Argan Secrets Hair Colour. Starring the brand’s ambassador- Vaani Kapoor and technical ambassador, well-known salon expert – Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour.

    Streax Professional’s Argan Secrets Hair Colour’s new digital ad helps consumers experience the difference in every hair strand with its Mirror Shine that transforms the hair into a radiant masterpiece.

    The storyline is set in a salon setup where Vaani is seen sitting on a salon chair says that she places her trust only in professionals for bringing shine to her hair; cut to salon expert Vipul Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. Further, he advocates that Argan Secrets Hair Colour enriched with Argan and Walnut Oils gives long lasting hair colour along with Mirror Shine. Vaani then urges viewers to achieve this Mirror Shine and long-lasting colour at the nearest hair salon. With this digital ad, the brand aims to target urban women seeking professional –grade hair colour solutions.

    Sharing his insights on this digital ad, HRIPL MD & CEO Dheeraj Arora stated, “At Streax Professional, we aim to enhance both salonists’ skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”

    Rochelle Chhabra

    Speaking about the digital ad and Argan Secrets Hair Colour, Streax Professional spokesperson Rochelle Chhabra said, “We are thrilled to introduce the new ad campaign for Streax Professional’s Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we’re confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”

    Sharing her experience of being a part of the digital ad, Bollywood star and Streax Professional brand ambassador Vaani Kapoor said, “I’m happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients’ hair.”

    Speaking about Streax Professional Argan Secrets Hair Colour, Streax Professional technical ambassador Vipul Chudasama said, “Streax Professional’s Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.”

    The digital ad has been released in Hindi. With its colourful and vibrant storyline, the digital ad promises to resonate deeply with its intended audience.

    Streax Professional Argan Secrets Hair Colour is available at Rs 205.

  • Streax elevates hair highlighting experience with innovative packaging

    Streax elevates hair highlighting experience with innovative packaging

    Mumbai: Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, proudly unveils an enhanced hair coloring experience along with redesigned packaging for Streax Highlights. The newly introduced Do-it at-home highlighting kit caters to our trendsetting consumers and aligns perfectly with their evolving tastes. The fresh packaging showcases distinctive design elements, enhanced functionality, and revitalized brand storytelling.

    Streax Highlights stands as a beacon of innovation, quality, and style, setting the trend in the market by introducing the first-ever end-to-end solution for at-home hair highlighting. In line with the consumer’s desire for a fashion-forward experience, Streax has meticulously crafted this comprehensive kit, designed to cater to the needs of modern consumers who seek both convenience and high-quality hair highlighting solutions.

    The kit boasts catchy and innovative packaging. The new pack represents a strategic departure from conventional packaging norms. Streax ingeniously brings the focus directly onto the captivating hues and transformative effects of hair color, setting a new standard for visual storytelling in the industry.

    HRIPL MD & CEO Dheeraj Arora conveyed his excitement regarding the newest addition to the brand. He expressed, “Catering to the fashion-forward preferences of today’s consumers, Streax Highlights, the dominant player in highlights and fashion shades, is committed to strengthening its market position and delving into this dynamic segment. With a noticeable increase in the demand for bold colors, fashion shades, and vibrant hues, Streax is eager to leverage this trend by introducing Streax Highlights. This launch aims to broaden the avenues for individuals to showcase their creativity through hair styling, ensuring they stand out and get noticed.”

    In addition to the striking new packaging, Streax is also rolling out an engaging communication narrative to highlight the unique features and benefits of its Hair Highlights range.

    HRIPL chief marketing officer Mridul Munet said ‘Underlining this offering is Streax’s new narrative, #SetTheTrend, emphasizing that Streax Highlights not only helps elevate your look but also positions you as the trendsetter among your peers. This distinctive packaging design serves as a visual testament to Streax’s commitment to empowering individuals to express themselves boldly through their hair, setting the brand apart as a trailblazer in the realm of hair color innovation. He added that this new Hair Highlighting Kit will revolutionize the way individuals perceive and experience hair color, further solidifying Streax’s position in the industry’’.

    As part of its marketing plans to promote the new packaging and communication narrative, Streax will be launching a captivating digital film, inviting consumers to embark on a journey of self-expression and confidence.

    Streax Highlights will now be available for purchase PAN India including across major e-commerce websites.

    With 15 vibrant shades to choose from, Streax invites you to embrace your individuality and express yourself boldly, ensuring that your hair reflects your vibe with unparalleled brilliance.