Tag: Dharmesh Yelande

  • Remo stirs the floor as Dharmesh drops the mic on Hip Hop India

    Remo stirs the floor as Dharmesh drops the mic on Hip Hop India

    MUMBAI: If you thought the beats were wild, wait till you see the twist. Realme Hip Hop India Season 2 is serving up more shockers than a plot-heavy soap. Streaming exclusively on Amazon MX Player, the show’s latest promo has left fans reeling after judge Remo D’Souza dropped a bombshell, the grand finale will now be a Top 4 face-off, not the Top 2 as expected.

    With emotions running high and rivalries reaching breaking point, the fight for a finalist’s spot has never looked fiercer. And just when the heat couldn’t turn up any higher, in comes Dharmesh Yelande, not just to judge but to slay the stage himself. His surprise performance shook the room, electrifying both contestants and co-judges alike.

    The tension was thick enough to slice with a moonwalk. As dancers put everything on the line for that coveted finalist slot, the pressure pushed some to tears and others to thrilling new heights. This week promises not just jaw-dropping choreography, but a full-blown emotional rollercoaster.

    Between high-octane face-offs, musical curveballs, and one dramatic reveal after another, Hip Hop India Season 2 continues to raise the stakes and the swag. Stream it now on Amazon MX Player via the Amazon app, Prime Video, Fire TV, and Connected TVs.

    Because in this battle, the beat never drops, only the mic does.

  • Parle Krackjack launches TV campaign with new sweet and salty avatars

    Parle Krackjack launches TV campaign with new sweet and salty avatars

    Mumbai: Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration of the Parle Krackjack campaign adds to the legacy of a brand that has been loved by the nation for over half a century. It carries forward the same set of delightfully whacky ideas to a new generation of Krackjack connoisseurs.

    The three-film campaign created by Thought Blurb Communications tells stories of conundrums that are solved in hilarious ways by the two protagonists, Krack (played by Dharmesh Yelande) and Jack (played by Raghav Juyal). They have different sweet and salty perspectives, that brings alive the idea- “Sweet and Salty saath jab aaye, baat ban jaaye”.

    The over-the-top style of humour follows a legacy that was started in the 90s with Boman Irani and Vijay Patkar playing the titular roles. The torch then passed on to Swapnil Joshi and Gaurav Gera in the noughties, and after a decade, Krackjack has now found renewed vigour with Raghav Juyal and Dharmesh Yelande.

    Parle Products senior category head Mayank Shah has spoken about Krackjack and the direction it has taken over the years, “Krackjack is the first biscuit in India to find that magical spot in the consumer’s palate with a flavour that tickles sweet and salty taste buds. When the flavour is so out-of-the ordinary, how can its communication not be unusual? Over the years, the characters Krack & Jack, have endeared themselves to audiences across the country. Every new generation resonates with these sweet and salty characters. Dharmesh and Raghav are new age celebrities with a wide fan following among the youth. More importantly, we chose them because we felt they have a spontaneity in their repartee, which is key to the brand’s communication.”

    Thought Blurb Communications CCO & founder Vinod Kunj has echoed the sentiment and explained the challenges, “It’s a big challenge to work on a legacy brand like Krackjack with a high decibel legacy communication. When we got the brief we were clear that we have to carry forward the torch to the next generation of audiences across India. Not only do we have to appeal to a wide section of audiences across socio economic segments, we also had to touch their funny bone. Evidenced by the viewer responses we have received, the execution seems to have hit the bull’s eye. The dash of rollicking humour coating the films make them entirely enjoyable.”

    Joining in with her perspective on the creative execution, Thought Blurb national creative director Renu Somani added, “We started off with a product that is sweet but also has salty overtones. That kind of dictated the tone and tenor of the campaign. In one of the brain storming sessions when the strategy team came up with the idea of ‘contrarian views working towards a common goal’ we knew we had our campaign. This in turn finds resonance in the claim – ‘sweet aur salty saath jab aaye, baat ban jaaye’. The fun part was working with the film crew to get Dharmesh and Raghav to work in tandem to translate this strange combination of diametrically opposite views. We wanted the viewers to have fun, and I think that has come out quite well.”

    The campaign is released in 12 languages across mediums.

  • Star Plus targets common man with ‘Dance +’

    Star Plus targets common man with ‘Dance +’

    MUMBAI: From dance battles to face-offs, Star Plus is all set to find new dancing stars across the country. An open stage forum for solo, couple and group performers, Dance + (Dance Plus) aims to be a hard core dance reality show.

     

    The new talent hunt is produced by Frames Productions.

     

    According to Frames Productions founder Ranjeet Thakur, dance is a much loved genre in India for everybody. After the star studded dance show Nach Baliye (currently on-air), the channel wanted to target the common man. It can be recalled that in the year 2013, the channel had tried its hands with a common man’s dance programme in India’s Dancing Superstar (IDS).

     

    “After IDS, Star wanted to re-format a little, jazz it up in a different style and this is how Dance + was born. We came up with the idea of doing the show wherein solos, duo’s and groups will be performing with mentorship,” explains Thakur.

     

    The makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Sumeet Nagdev who will be guiding and teaching the contestants and choreographing the act. “The idea was to have a dance show which would blend the dancing talent of a common man with the expertise of the mentor,” asserts Thakur.

     

    Just Dance

     

    The makers have been working on the show for the past one year. “Considering all factors like understanding the market, developing it, understanding the kind of dancers and talent that we can get etc, it has taken us over a year,” informs Thakur.

     

    Thakur believes that it is very important to get talent from across India on a show like this. The talent hunt has traveled to 18 odd cities and reached out to maximum people. This apart, the show also travelled to smaller towns, conducting silent auditions for six months to get the best of talent.

     

    Auditions started from 3 June in Guwahati followed by Bhubaneshwar, Ranchi, Kolkata, Lucknow, Indore, Vadodara, Jaipur, Chandigarh, Delhi, Pune, Bengaluru and Mumbai being the last destination on 28 June.

     

    To top it all, digital auditions were conducted by Frames in-house. “Because we have our own network also for finding talent, we knew our own talent, co-coordinators and people across India. Many people are sending us their dance videos even now,” he says.

     

    The 12-week series will have the channel first airing audition episodes followed by the mega audition episodes. The grand premier will have top 12 contestants divided into three teams (four in each) who will then battle it out for the title.

     

    The show will go on floors in July and will be shot at Yash Raj Studios, Mumbai. It plans to go on-air by end of July or first week of August. 

  • ‘Anybody Can Dance 2’: Can they?

    ‘Anybody Can Dance 2’: Can they?

    MUMBAI: Anybody Can Dance 2 (ABCD2) is a sequel to ABCD (2013) and is also about hip hop dancers who aspire to make it big. Wanting to cash in on the fair success and appreciation of the earlier version, the sequel seeks to be more ambitious. It features rising young stats, Varun Dhawan and Shraddha Kapoor, as against the unknown, non-glamorous faces of the original.

     

    Varun is a pizza delivery boy whose mother was a Padmashri awardee classical dancer. Dancing is in his genes but being today’s youth, his choice is hip hop. He has formed his own group along with other such boys. This group has just one girl among them, Shraddha, who works at a ladies salon nearby. This lot is from a distant Mumbai suburb working their way to break into the middleclass bracket.

     

    The group is full of enthusiasm but is rudderless. They have nobody to guide them and whatever they learn about dancing is through videos. They decide to make it big and participate in a dance competition. They dance well but are soon exposed for having copied the whole performance step by step from a foreign group. They are disqualified and jeered.

     

    This may be a small group from almost nowhere but, taking an indirect dig at the contemporary media, their ‘shame’ makes headlines all over with captions “same to shame”! So much so, even dance competition organisers all over the world know about them. The makers could have used this kind of imagination on the script.

     

    The boys are devastated and most of them opt out. Only Shraddha and a couple of others still have faith in Varun who wants to regroup or form another group and earn fame through the backdoor, which is to participate in the international hip hop competition at Las Vegas, US.

     

    The boys need guidance and soon they find a guru in Prabhu Deva, a renowned dancer whom every dancer and aspiring dancer worth his salt knows. However, the route to the Vegas hip hop competition is through all India qualifier at Bangalore. Prabhu prepares them for the qualifier. But, when they arrive at Bangalore, they are welcomed with a chant of “Cheaters, Cheaters”! One of the judges decides to disqualify the group.

     

    One thought a judge at such events was as much an outsider as the participants; they are not the organizers. The judge even wants to know who Prabhu is, so much for being a celebrity dancer who even a dance competition judge does not know!

     

    Expectedly, the boys qualify to participate at the Vegas event. Like all Indian sports and competition films, they are the underdogs. The usual routine follows, qualifier, quarter finals, semi-finals and, eventually, after much ill-conceived dramatic moments, the finals.

     

    ABCD 2 has nothing in the name of a script. Even documentaries have better ones. The director has no clue where the film is going and, in the absence of anything cogent to go on, spends over 38 minutes on songs and dance (most of it cacophonous) and rest of the time on the group rehearsing in this marathon 153-minute trial of patience.

     

    This is a musical and yet it has poor musical score and almost nil romance. All relations are cosmetic. Dialogue writing shows incompetence. Lyrics, when audible, fail to make sense or blend with the situation. Also, considering this is a film about dance, choreography leaves much to be desired except for the last two songs. The positive in the film is its visual appeal, which makes it tolerable to an extent.

     

    As for performances, considering it is a dance film, though they may be on the same side, pitting Varun against Prabhu was a bad idea. Shraddha Kapoor is just passable in dances. As for acting, nobody bothers. Bringing Lauren Gottlieb as a third angle in a romance that is not, proves a dud. Prabhu’s dancing is not much help either.

     

    ABCD 2, as expected, has taken a good opening thanks to the expectations of youth but the word of mouth is not good and sustaining at the box office will be a task.

     

    Producer: Siddharth Roy Kapoor (Disney)

    Director: Remo D’Souza

    Cast: Varun Dhawan, Shraddha Kapoor, Lauren Gottlieb, Prabhu Dheva, Dharmesh Yelande