MUMBAI:India’s fashion scene is getting a glamorous makeover. Jiohotstar is set to premiere Pitch to Get Rich on October 20, a reality series that fuses Hindi cinema’s sparkle with entrepreneurial grit. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund, the show features a Rs 40 crore investment pool aimed at turning creative fashion ideas into thriving businesses.
Fourteen aspiring founders will compete in a first-of-its-kind format, pitching their fashion ventures while navigating real-world business challenges. Celebrities and industry leaders, including Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, join forces with top business tycoons to mentor, judge, and invest in India’s fashion talent.
Dharmatic Entertainment CEO Apoorva Mehta said, “Pitch to Get Rich is more than entertainment. It’s a stage for dreamers who want to build, innovate, and shine globally.” Founder of FEF Sanjay Nigam added, “The show champions ‘Make in India’ while inspiring the next generation of fashion entrepreneurs.”
With homegrown talent in the spotlight, Pitch to Get Rich promises a thrilling mix of style, strategy, and star power, streaming exclusively on Jiohotstar.
Mumbai: The success of Call Me Bae, starring Ananya Panday, has dominated social media, with fans praising the series and the track ‘Yaara Tere Bin’. After high demand for the music video, it has finally been released. The song’s deep emotion and unplugged style resonated with listeners, and the visuals bring the raw emotions to life.
Composed and sung by RUUH, JOH, and Lisa Mishra, with lyrics by RUUH and Smriti Bhoker, ‘Yaara Tere Bin’ is an acoustic ballad about the void left by lost love. Its visuals and melody capture the emptiness and longing that follows.
Lisa Mishra, who brings her signature soulful touch to the track, added, “When I first sang ‘Yaara Tere Bin,’ it felt like my voice was carrying the weight of every unspoken emotion I’ve ever felt. I think we all have those memories of people who leave an imprint on our hearts. The song taps into that universal experience of missing someone and those emotions while letting them flow through the music. I am glad the music video is finally out now on popular demand and I hope fans will love it.”
RUUH, who not only composed but also lent his voice to the song, reflected on his connection to the song’s emotional depth, “I feel overwhelmed with the response and love that we are receiving for this track. This track is close to my heart as we’ve all experienced this kind of love that stays with you even when it’s gone. ‘Yaara Tere Bin’ is like a conversation with those memories that you can’t quite shake and I wanted the music to mirror that feeling, simple, bare, but powerful. I hope it resonates with anyone who’s experienced that aching emptiness.”
“To see how Yaara Tere Bin has connected to the listeners is a dream come true. Creating the track was a deeply personal journey. This song was meant to capture those quiet, intense moments of love and loss, and I’m beyond thrilled that it’s resonated so deeply. YI hope the music video adds another dimension to the story we’re telling,” added composer JOH.
Lyricist Smriti Bhoker shared, “‘Yaara Tere Bin’ is a reflection of my own emotional journey. The overwhelming response to the song has been incredibly touching, and it’s truly amazing to see how the audience has connected to the emotions behind the words.”
Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self. This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series premiered exclusively on Prime Video on 6 Sept in India and 240 countries and territories worldwide.
Mumbai: Mumbai’s iconic David Sassoon Library’s clock tower was the centre of all attention on Friday evening as ZEE5 held a captivating 3D projection of its just released mystery thriller ‘Gyaarah Gyaarah’. Mumbaikars were in for a spectacular surprise as the multilingual storyteller enthralled commuters and by-standers with a sneak peak into the highly anticipated mystery drama. A collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment, ‘Gyaarah Gyaarah’ is directed by Umesh Bisht and stars the trio of Raghav Juyal, Kritika Kamra and Dhairya Karwa.
Known for its Victorian Gothic architecture, the David Sassoon Library is an integral part of Mumbai’s heritage. The showcase which took place on the day of the show’s launch, 9 August, offered a visually stunning preview of the series, bringing its time-bending narrative to life against the backdrop of one of Mumbai’s most historic landmarks. This takeover by ZEE5 is a testament to the brand’s vision to entertain and engage diverse audiences through concerted high impact initiatives. Prior to the 3D showcase, ZEE5 had held a high-octane trailer launch and a power-packed special screening for industry stalwarts and cinephiles.
Leveraging the creative brilliance and expertise of both Sikhya Entertainment and Dharmatic Entertainment, Gyaarah Gyaarah has opened to rave reviews. In a bid to meet the massive audience anticipation for the show, ZEE5 dropped all eight episodes of the mystery thriller on 8 August at 11:11 pm. The much-awaited show is a strong step forward in solidifying the homegrown streaming platform’s leadership in India’s OTT ecosystem.
Gyaarah Gyaarah, starring Raghav Juyal, Kritika Kamra and Dhairya Karwa follows the story of Yug Arya (Raghav Juyal), a young police officer in the present day (2016), who discovers a mysterious communication link with Shaurya Anthwal (Dhairya Karwa), a senior detective from the 1990s through a mysterious walkie talkie. The main hook of this temporal mystery is Vamika Rawat (Kritika Kamra), once mentored by Shaurya before his mysterious disappearance, and now guiding Yug in the present. As Shaurya and Yug collaborate to solve cold cases across time, they unknowingly set off a chain of events that alters the course of history. With each tick of the clock, ‘Gyaarah Gyaarah’ peels the layers of mysteries where past and present collide, leaving viewers questioning the very fabric of time itself.
ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we are dedicated to providing quality storytelling and entertainment to our viewers. ‘Gyaarah Gyaarah’ embodies this vision with its innovative mix of crime-thriller, mystery, and drama. As part of our broader strategy to create immersive and unique marketing initiatives, the 3D projection mapping at the iconic David Sassoon Library in Mumbai serves as the perfect launch for this mystery series. We’re following a 360-degree high-impact marketing campaign to do justice to a show of this stature. ZEE5 remains committed to delivering best in class viewing experiences and engagement to our viewers so we can continue to delight them”.
Raghav Juyal shared his excitement, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”
Kritika Kamra mentioned, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”
Dhairya Karwa added, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”
Mumbai: “Time is a flat circle,” Nietzsche once said. But what if that circle could be bent, twisted, and manipulated? ZEE5 is all set to shatter the boundaries of time and space with the mind-bending trailer of ‘Gyaarah Gyaarah.’ Set to premiere on 9 August, this Karan Johar and Guneet Monga Kapoor co-production questions the viewers on the possibility of altering present and future by changing the past.
Launched today, the trailer plunges viewers into a world where the impossible becomes possible, leaving them to wonder about the existence and power of time. Helmed by the visionary director Umesh Bist, ‘Gyaarah Gyaarah’ boasts a powerhouse cast including Kritika Kamra, Dhairya Karwa, and Raghav Juyal in the lead and Gautami Kapoor, Harsh Chhaya, Purnendu Bhattacharya, Mukti Mohan, Gaurav Sharma, among others.
Co-produced by Karan Johar and Apoorva Mehta of Dharmatic Entertainment, and Oscar-winning filmmaker duo Guneet Monga Kapoor and Achin Jain of Sikhya Entertainment, Gyaarah Gyaarah tells the riveting tale of two police officers from different eras connected by a mysterious walkie-talkie and the butterfly effect it causes on the past and present.
The past year has seen ZEE5 accomplish multiple highlights and milestones. The platform has witnessed a whopping 85Bn minutes of watch-time in the past year, with strong viewership coming in from metros and non-metros alike. Tier II and III cities account for 40 per cent of ZEE5’s viewership, while Hyderabad, Mumbai, Bengaluru, and Delhi lead in metro consumption. Popular genres on the platform include thrillers, romance, dramas, action-adventure, and comedies, with pan-Indian audiences strongly gravitating to the multilingual storyteller’s diverse content library.
Talking about the overall success of ZEE5 and the launch of Gyaarah Gyaarah, ZEE5 India chief business officer Manish Kalra said, “At ZEE5, we remain dedicated to bringing exceptional content to our viewers. The trailer launch of ‘Gyaarah Gyaarah’ is a testament to this commitment. Our collaboration with Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment, both renowned for their storytelling excellence, is an exciting step towards enriching ZEE5’s diverse content library. ‘Gyaarah Gyaarah’ offers a unique blend of mystery, and drama in a way that we believe will captivate audiences in India and beyond. We’re confident that this series will set a new benchmark for original content in the digital streaming space.”
A senior detective Shaurya Anthwal, played by Dhairya Karwa, from the 1990s and a young police officer Yug Arya, portrayed by Raghav Juyal, find themselves linked by a perplexing communication tool that springs to life at 11:11 pm for a fleeting 60 seconds. At the center of this temporal whirlwind is a determined woman Vamika Rawat, played by Kritika Kamra, once mentored by the senior detective Shaurya Anthwal before he mysteriously disappeared and now guiding the present-day young police officer Yug Arya.
As Shaurya and Yug join forces to crack the many cold cases, they unknowingly set off a chain reaction, altering the course of history with each breakthrough. Vamika, who is oblivious to the extraordinary connection between Shaurya and Yug is increasingly puzzled by her subordinate’s uncanny insights. With every solved mystery, this unlikely trio edges closer to uncovering a staggering truth about the officer’s vanishing act and the nature of their impossible alliance. Racing against the clock and battling the repercussions of their time-altering actions, will they unearth the secrets behind their mystifying bond, or will the weight of changing destiny prove too perilous to bear? Tune-in to ZEE5 to know more as Gyaarah Gyaarah is set to premiere on 9 August.
Kritika Kamra said, “Stepping into the world of ‘Gyaarah Gyaarah’ has been an exhilarating journey for me. This role is unlike anything I’ve ever done before – it’s pushed me out of my comfort zone. Playing a cop in this mind-bending mystery thriller has been both thrilling and demanding. Moreover, working alongside visionaries like Karan Johar and Guneet Monga Kapoor is a dream come true – their guidance and creative energy on set was truly inspiring. I can’t wait for ZEE5’s audience to experience this unique story that blends time, suspense, and human emotions in such an unlikely way, that makes the storytelling graph of the show truly unique and exciting”.
Raghav Juyal said, “Being part of ‘Gyaarah Gyaarah’ has been a transformative experience for me. I started my journey on a TV reality show, seamlessly transitioned into hosting and comedic roles. Now, as I make a mark in the Bollywood industry, I am deeply grateful to Guneet for recognizing my potential and encouraging me to embrace serious and challenging roles. Portraying a police officer for the first time feels like a significant responsibility, it’s a big leap from my usual performances, and I’m grateful for this opportunity. It allows me to showcase a different side of my acting abilities and I can’t wait for the ZEE5 audiences to see what we’ve created with ‘Gyaarah Gyaarah’ – it’s going to be a whole new experience for me and hopefully for the audience too!”.
Dhairya Karwa said, “Immersing myself in the world of ‘Gyaarah Gyaarah’ has been an incredible journey. The idea of manipulating time and its impact on our decisions is fascinating, and it’s been thrilling to portray that on screen. Collaborating with such a talented cast and being guided by Karan Johar, Guneet Monga Kapoor and Umesh Sir has been a special experience. This project is unlike anything I’ve worked on before – it’s intense, makes you think, and keeps you engaged. I can’t wait for ZEE5 audiences to delve into this distinctive mix of thriller and suspense that challenges our perception of reality. ‘Gyaarah Gyaarah’ is a series that will make you reevaluate everything you thought you knew about time and fate”.
MUMBAI: Dharmatic Entertainment and Big Boy Toyz, Delhi’s most trusted pre-owned luxury cars hub, partnered for former’s action film on Netflix. The film, Drive, showcased some of the best keeps of Bog Boy Toyz that were used in many high-speed chases and over-the-top stunts.
Karan Johar has had a track record of making top-notch films and telling stories that resonate with people from all around the world. As for Netflix and Dharma Productions, their relationship is even stronger. Both Netflix and Johar have been working together since 2018, starting with the film Lust Stories and going on to create other much-loved films such as Ghost Stories and Guilty.
Big Boy Toyz Founder and MD Jatin Ahuja said, “For us, this was a breakthrough since partnering with Karan who has an innate sense of what people want to see on screen helped us offer our best performances. I was and I am super excited about this opportunity and the kind of possibilities it holds for our franchise in the Bollywood industry.”
Written and directed by Tarun Mansukhani and led by Sushant Singh Rajput and Jacqueline Fernandez, the film is spin chilling rough thriller that can drive even the most undemanding Bollywood fan up the divider with its blend of speed, lust for money and crazy pursuits. It is the kind of film where a variety of luxury cars have no issue in placing the actors and actresses on-screen in the shade. A sizeable level of the film's chief characters is either renowned racers in their big toys or are individuals who hold the aspiration become one.
In all, it is a wild combination of India’s greatest storytelling franchise and a popular retail brand for pre-owned luxury cars and the same could be see in the movie sequences as well.
MUMBAI: Netflix in association Dharmatic Entertainment will produce a documentary on Ma Anand Sheela. The documentary is named as Wild Wild Country will focus on Bhagwan Shree Rajneesh, Ma Anand Sheela, and their community of followers in Oregon.
Ma Anand Sheela is the Indian-born American–Swiss spokeswoman of Bhagwan Shree Rajneesh from 1981 through 1985. Sheela pleaded guilty to attempted murder and assault for her role in the 1984 Rajneeshee bioterror attack in Oregon.
Along with revealing facets of her that have thus far never been seen, a highlight of the documentary is a candid conversation between Ma Anand Sheela and director-producer Karan Johar, Netflix said in a statement. In this no-holds-barred chat, Karan asks questions that have been on viewers’ minds, which have been answered by her, in quintessential Ma Anand Sheela style, it added. The feature will be directed by documentary makers, Shirley Abraham and Amit Madheshiya.
“Netflix has been a pioneer in bringing documentaries to Indian audiences and at Dharmatic, as we take a step towards producing newer formats, we're so pleased it starts with this. Wild Wild Country was a fascinating story and we’re excited to be producing a peek into the life and journey of the feisty Ma Anand Sheela. Non-fiction content is a dynamic space in India and we’re thrilled to be exploring it with a partner like Netflix," says Dharmatic CEO Apoorva Mehta.
"Some believe she’s the epitome of feminism, a pop icon, and others view her as the criminal mastermind behind one of America’s biggest scandals. But does anyone know who she really is? The documentary will attempt to peel the layers of her personality to unveil the real Ma Anand Sheela and show the world an inside glimpse of a woman whose antics and statements cause a stir wherever she goes," showrunner and executive producer Shakun Batra said in a statement.
Mumbai: Netflix today announced a long-term partnership with Karan Johar's Dharmatic Entertainment to create a broad range of new fiction and non-fiction series and films exclusively for Netflix members.
As the director of eight major films and host of a successful talk show, Johar has a proven track record of telling stories that resonate with audiences all around the world. Netflix and Johar first worked together in 2018 on the much-loved film Lust Stories. He is also involved on two upcoming Netflix films – as a director on Ghost Stories and Guilty produced by Dharmatic Entertainment. Johar has an innate sense of what people care about – and a unique way of telling stories that are universal but also authentically reflect Indian society.
Bela Bajaria, VP, International Originals, Netflix, said, “I am incredibly excited about our partnership with Karan Johar – one of India’s greatest modern storytellers. Johar and Dharmatic Entertainment will have all the creative freedom and support they need to create pioneering dramas and unscripted series – as well as films – for our members all over the world.”
Karan Johar said, “With its unique creative freedom and instantaneous global reach, Netflix provides a fearless space for creators. I'm super excited about the projects we already have in development and the limitless possibilities ahead. To create universal stories from India that the world discovers is an incredible and unprecedented opportunity.”
Apoorva Mehta, CEO, Dharma Productions, said, “We’re excited about the immense storytelling possibilities ahead. With Netflix as the new storytelling home for Dharmatic Entertainment, I have the highest hopes for what we can do together. Our vision is to create differentiated stories across diverse genres and we can’t wait to craft and usher many more remarkable series and films into the world with Netflix.”
