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Tag: Dharma Productions

  • The curious case of Imrans mismatched socks

    The curious case of Imrans mismatched socks

    MUMBAI: We know how actors these days do anything to promote their films. Recently, while promoting his upcoming film, Gori Tere Pyaar Mein in Delhi, actor Imran Khan, who looked dapper in a dark pink sweater clubbed with beige pants and blue shoes, surprised the Delhiites with a mismatched pair of socks.

     

    And the actor was flaunting it too. Imran played the same stint earlier this month on the celebrity chat show, The Front Row With Anupama Chopra. The two stints are enough to give audience an idea that the mismatched socks have something to do with the film’s story. We just hope that it has a substantial part in the film.

     

    However, Kareena Kapoor and director Punit Malhotra were also in tow with Imran. And Kareena, who has worked with Imran earlier in Ekk Main Hu Aur Ek Tu looked elegant in a black dress.

     

    The film, Gori Tere Pyaar Mein is a romantic comedy film written and directed by Punit Malhotra and is produced by Karan Johar under the banner of Dharma Productions. The film is releasing on 22 November.

  • Reliance Entertainment and Dharma Productions sign international distribution deal

    Reliance Entertainment and Dharma Productions sign international distribution deal

    MUMBAI: Dharma productions has got into an agreement with Reliance Entertainment for distributing four movies under the Dharma name overseas. Reliance entertainment’s parent company Anil Dhirubai Ambani Group (ADAG) is equal partners with DreamWorks, allowing it to market and distribute four upcoming movies namely Gori Tere Pyaar Mein, Hassi Toh Phassi, Ungli and Humpty Sharma ki Dulhaniya.

    The first in line is Gori Tere Pyaar Mein starring Kareena Kapoor and Imran Khan. Recently Reliance Entertainment had a deal with Viacom 18 India to distribute its movie Bhaag Milka Bhaag. Movies under the group include big names such as 3 Idiots, Bodyguard, Talaash and Ghajini.

    In the last four years, Reliance entertainment has expanded to around 85 countries.

  • Sony Music carries out marketing innovation for ‘Gori Tere Pyaar Mein’

    Sony Music carries out marketing innovation for ‘Gori Tere Pyaar Mein’

    MUMBAI: Known for its marketing innovations with every release, Sony Music introduced a first of its kind concept for Dharma Productions’ Gori Tere Pyaar Mein. A special video teaser featuring Kareena Kapoor who will be introducing the brand new song Tooh will be launched on Gaana.com on 8 October where in every time a user logs on to the website, they will get to listen and view the teaser.

    Commenting on the same, Sony Music India marketing director Sanujeet Bhujabal said, “The film and its music has huge anticipation in the minds of the fans and they are waiting for the songs and the look of the film with bated breath. Keeping the same in mind, we decided to create a special unit where in we release a song and video teaser on Gaana.com prior to the release of the song. We are confident this build will be appreciated by the fans across the globe.”

    In the past Sony Music had created multimedia roadblocks for Student of the Year, Jannat 2, Shootout at Wadala, Raanjhaana, Bhaag Milkha Bhaag, across all the digital and music platforms.
    Composed by the multi-talented music director duo, Vishal-Shekhar – who has also worked on Punit Malhotra’s I Hate Luv Story – have created a truly memorable music that merges with the theme of the film.

  • Sony Music carries out marketing innovation for Gori Tere Pyaar Mein

    Sony Music carries out marketing innovation for Gori Tere Pyaar Mein

    Known for its marketing innovations with every release, Sony Music introduced a first of its kind concept for Dharma Productions’ Gori Tere Pyaar Mein. A special video teaser featuring Kareena Kapoor who will be introducing the brand new song Tooh will be launched on Gaana.com on 8 October where in every time a user logs on to the website, they will get to listen and view the teaser.

     

    Commenting on the same, Sony Music India marketing director Sanujeet Bhujabal said, “The film and its music has huge anticipation in the minds of the fans and they are waiting for the songs and the look of the film with bated breath. Keeping the same in mind, we decided to create a special unit where in we release a song and video teaser on Gaana.com prior to the release of the song. We are confident this build will be appreciated by the fans across the globe.”

     

    In the past Sony Music had created multimedia roadblocks for Student of the Year, Jannat 2, Shootout at Wadala, Raanjhaana, Bhaag Milkha Bhaag, across all the digital and music platforms.

    Composed by the multi-talented music director duo, Vishal-Shekhar – who has also worked on Punit Malhotra’s I Hate Luv Story – have created a truly memorable music that merges with the theme of the film.

  • Fox Traveller integrates brand in ‘Yeh Jawaani Hai Deewani’

    Fox Traveller integrates brand in ‘Yeh Jawaani Hai Deewani’

    MUMBAI: Travel and lifestyle channel Fox Traveller has tied up with Dharma Productions‘ next offering ‘Yeh Jawaani Hai Deewani‘ for in movie promotion. The film stars Ranbir Kapoor, Deepika Padukone, Kalki Kochelin and Aditya Roy Kapur.

    Releasing on 31 May, the movie will see Kapoor playing a charming travel buff Bunny, who is a Fox Traveller videographer. Bunny is a dreamer, a wanderer who has a hunger for travel and exploring the world. His character resonates with what Fox Traveller stands for. He revels in randomness- unplanned trips, unprepared quests and unexpected twists making his journey fun!

    As a part of this association, the Fox Traveller crew travelled with the ‘Yeh Jawaani Hai Deewani‘ team to destinations like Manali, Mumbai, Udaipur and Paris to capture the filming moments of the movie.

    The broadcaster has also launched a social media initiative on Facebook. In this contest, Bunny invites viewers and fans to share their fun/spontaneous/crazy/memorable travel stories. He will then select the best travel stories, which will be showcased on FOX Traveller.

    Fox International Channels VP marketing Debarpita Banerjee said, “Yeh Jawaani Hai Deewani celebrates the values Fox Traveller embodies: a fun journey that celebrates the mundane, where friends sit back and enjoy what life has to offer. Our association with Dharma Productions was a natural progression as we saw synergies in our content and what we epitomise- Life‘s ordinary moments that are memorable. Ranbir Kapoor plays Bunny who is a FOX Traveller videographer bitten by the travel bug who rejoices every moment of his life”.

    Kapoor said, “My character Bunny is someone every traveller desires to be. He is carefree, has a passion for adventure and wants to capture every moment of his journey. The association with Fox Traveller has been great- their team travelled with us and we bonded as travel enthusiasts.”

  • Karan Johar plans Salman Khan film helmed by Rohit Shetty

    Karan Johar plans Salman Khan film helmed by Rohit Shetty

    MUMBAI: What a team it would be if plans of Karan Johar to make a film with Salman Khan and Rohit Shetty fructifies.

    It is being said that Karan will soon produce a film under his banner Dharma Productions. The film that would star Salman in the lead would be directed by Rohit.

    For Rohit, working with Dharma Productions means something big. “People are saying it’s going to be one of the biggest collaborations ever. But for me it’s a film that I want to work hard for. I want to make a good and highly successful commercial film for the production house not to prove anything or to anyone but to pay tribute to a man who is not with us – Yash Johar.”
    If the project materialises, Karan’s desire to work with Salman Khan in a full-fledged feature film will be fulfilled.

  • Dharma Productions’ ‘Gori Tere Pyaar Mein’ goes on floor

    Dharma Productions’ ‘Gori Tere Pyaar Mein’ goes on floor

    MUMBAI: Kareena Kapoor and Imran Khan starrer ‘Gori Tere Pyaar Mein‘ will go on floors today. The film is produced by Dharma Productions and directed by Puneet Malhotra.

    The official Twitter handle of the movie broke the above news with the tweet, "The shoot of Gori Tere Pyaar Mein kick starts today. Are you guys as excited as we are?"

    Dharma Productions and Puneet Malhotra had a successful outing with ‘I Hate Luv Storys‘ and are back with ‘Gori Tere Pyaar Mein‘ this time. The movie once again brings together Kareena Kapoor and Imran Khan who were last seen together on screen in ‘Ek Main Aur Ekk Tu‘, also from Dharma Productions. The movie also marks the second venture between Imran Khan and the director Puneet Malhotra.

     

  • Karan Johar titles next film as Hasee Toh Phasee

    Karan Johar titles next film as Hasee Toh Phasee

    MUMBAI: Film-maker Karan Johar has announced that his next production venture will be titled Hasee Toh Phasee.

    Dharma Productions will co-produce the film with Phantom Production while Vinil Matthew will direct Hasee Toh Phasee.

    The film stars Siddharth Malhotra and Parineeti Chopra as the lead pair.

    This will be Malhotra‘s second film with Dharma Productions after his debut movie Student OfThe Year.

    Chopra, on the other hand made an impressive debut with Ladies VS Ricky Bahl and was later seen in Yash Raj Films‘ Ishaqzaade.

  • Dharma Productions launches Facebook application

    Dharma Productions launches Facebook application

    MUMBAI: Keeping in mind the popularity of its filmy characters, Dharma Productions has come up with a unique Facebook application to celebrate this festive season.

    The application allows their fans to wish their friends and family in Dharma style. The user gets an option to choose from the ten most iconic Dharma characters and type out a wish for their friend or loved one.

    This application that got live on the eve of Christmas has till yet got a spectacular response as Dharma fans are making the most of it in this celebratory season.

    Over the years, Dharma Productions has been giving some of the most loved and unforgettable characters. Be it the tomboyish Anjali of Kuch Kuch Hota Hai, the stylish Poo from Kabhi Khushi Kabhie Gham or the selfless Aman of Kal Ho Naa Ho, the characters have left behind an everlasting impression in the minds of the audience at large.

    Dharma Productions holds a strong digital presence and gives its fans a lot to look forward to every festive season.

  • Dharma Productions celebrates 11 years of Kabhi Khushi Kabhie Gham

    Dharma Productions celebrates 11 years of Kabhi Khushi Kabhie Gham

    MUMBAI: Even after 11 years of its release, Dharma Production‘s Kabhi Khushi Kabhie Gham continues to gather accolades from all around the world.

    The film is telecast almost every weekend on television and is also the highest TRP grosser. Released on 14 December 2001, the film enthralled the audiences worldwide with flawless performances and a very strong message – ‘It all about loving your parents.‘

    The film stars Starring Amitabh Bachchan, Jaya Bachchan, Shah Rukh Khan, Kajol, Hrithik Roshan and Kareena Kapoor in leading roles. Karan Johar managed to get the dream star cast together on the silver screen. Hence, it was no surprise to see the family drama receiving fifteen nominations at the Filmfare Awards. Written and directed by Johar himself, Kabhi Khushi Kabhie Gham was also screened at the International Film Festival of Marrakech recently as a tribute to completing 100 glorious years of Indian cinema.

    Feeling nostalgic about celebrating 11 years of the release; Johar tweeted, ‘11 years to #K3G……can‘t believe it‘s been that long….memories and moments on set are indelible…..‘

    Kabhi Khushi Kabhie Gham has thus proved to be one of the biggest family entertainers of Indian cinema.