Tag: Dharma Productions

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Tata Capital opts for ‘Shaandaar’ marketing to promote loans

    Tata Capital opts for ‘Shaandaar’ marketing to promote loans

     

    MUMBAI: Tata Capital has inked a marketing tie-up with Dharma Productions’ upcoming film Shaandaar, which  is due to release on 22 October.

     

    A contest called  ‘Har Shaadi Hai Shaandaar’ has been launched wherein individuals who are looking to avail a wedding or personal loan from Tata Capital can participate in the contest. Three lucky winners will get a chance to meet the stars of the movie namely Shahid Kapoor and Alia Bhatt. The contest ends on 17 October, 2015.

     

    An extensive marketing campaign comprising TV and digital media will be used to promote the wedding loan product and the contest. The participants have to share their ‘Shaandaar’ story in not more than 3000 characters along with applying for the loan. 

     

    Tata Capital wedding loans will provide prospective brides and grooms with the ability to finance their dream wedding. Wedding expenses are one of the key reasons for taking a personal loan. After observing this need,  Tata Capital has crafted the wedding loan product, which has the added benefits of flexible EMI repayment options, quick processing and attractive interest rates, that makes it easier to finance small or large ticket wedding expenses.

     

    Tata Capital head – brand marketing corporate communication & digital vertical Veetika Deoras said, “Getting married is a key milestone in an individual’s life  and Tata Capital offers wedding loans to help fulfil all the small or big desires that an individual may have, to make his/her wedding even more special. The movie Shaandaar is based on the theme of a destination wedding and hence the fit was perfect. Tata Capital believes that every wedding, big or not, is special, is shaandaar.”

  • Shah Rukh Khan & Alia Bhatt to star in Gauri Shinde’s next

    Shah Rukh Khan & Alia Bhatt to star in Gauri Shinde’s next

    MUMBAI: The English Vinglish director Gauri Shinde is gearing up for her next film, which will star Shah Rukh Khan and Alia Bhatt.

     

    The film will be produced jointly by Khan’s Red Chillies Entertainment, Karan Johar’s Dharma Productions along with Hope Productions.

     

    Johar took to the micro blogging site Twitter to make the announcement. 

     

    Shinde also tweeted saying, “Yes I am making my next film:)script done…well almost…going on the floors soon.looking forward to be back in action.”

     

    Bhatt’s tweet read, “Will no longer have any problem with my English Vinglish.. can’t wait to be directed by Gauri Shinde  with the man himself Shahrukh Khan!!!”

     

    This will be the first time that Khan and Bhatt will share screen space together in a movie.

     

    Shinde’s debut movie English Vinglish, which was also the comeback vehicle for actress Sri Devi, received acclaim galore. For the uninitiated, Shinde is also the wife of adman R Balki. 

  • ‘Brothers’: Messed up

    ‘Brothers’: Messed up

    MUMBAI: Brothers was expected to be next best thing to happen after Bajrangi Bhaijaan, at least for the exhibition trade. Coming as it does from Dharma Productions and director Karan Malhotra, who made his debut with the Agneepath remake in 2012.

    While Agneepath was a remake of director Mukul Anand’s Amitabh Bachchan 1990 starrer of same name, Brothers, Malhotra’s new film, has been adapted from the Hollywood film, Warrior (2011).

    It follows the story of two estranged brothers practising a no-holds-barred body combat sport, which is said to have its roots in ancient Greece and has, since then, travelled through various countries through eras in various forms and finally named as Mixed Martial Arts (MMA). 

    While, Malhotra tried and made his version of Agneepath more contemporary, here he has tried to make Brothers more Indian in that trying to add desi emotions. In the process he ends up making it dated instead. 

    Jackie Shroff is due to leave jail after serving his time and when his possessions are returned to him, the only thing he is looking for is the picture of his wife, Shefali Shah, for whose killing he served the sentence in jail. As he comes out, his son, Sidharth Malhotra, is there to receive him. As Jackie enters his home, he goes hyper, remembering his loving wife, the way she liked her furniture and the way she liked to set her comfort chair where she could read.

    You would think that Jackie loved his wife immensely and cared for the family. As it turns out in the flashbacks, Jackie was a drunkard, a wife beater, who was disloyal to her. What’s more, he also brings home the son from his other woman to Shefali. The boy grows up to be Sidharth. This multifaceted characterisation of Jackie is the first hint at the things that will follow. In an attempt to give the film Indian emotions, things have been messed up. 

    Jackie is an ex MMA trainer and to coincide with his release, MMA has been legalised in the country! Kiran Kumar, an ex-pro at this sport, has returned to India from the US to promote it and organise a world champions contest. The contest often proves fatal for the loser but certain rules have been formed to make it safe, which are not exactly evident in practise. 

    But, there is huge money in this contest of Kiran Kumar and Sidharth want to be a part of it. Jackie takes it upon himself to train Sidharth. It is time for Akshay to make his presence felt. Akshay is the elder and legitimate son who has made his own life and hates Jackie for killing his mother. He is a school teacher, sports tattoos all over, is married to Jacqueline Fernandez and has a six year old daughter.

    Akshay’s daughter suffers from an ailment as both her kidneys are weak since birth and she needs urgent attention. To make some side money, Akshay fights in underground MMA for which the school principal reprimands him and later sacks him. His lender refuses to renew his loan and Akshay decides to do the next best thing he knows, go for MMA for the money needed for his daughter. For him, Kiran has come just in time and the ‘TV media’ has gone gaga over him and his contest.

    The MMA contest is announced with a huge press conference and a few WWF-reject kind of champions from various countries are introduced with high decibel music in the background, which distracts instead of adding to the effect of the scene. Also on the menu are Akshay and Sidharth, the brothers. 

    Sidharth sails through with ease in his initial rounds felling some of the ‘reputed’ fighters in one or two knocks. Akshay has to struggle but, being a hero, manages to win them. It is time for the finals and the opponents are the two brothers putting Jackie in a great dilemma. Somehow, here Akshay proves to be superior to Sidharth because a hero can’t lose. He even manages to break Sidharth’s arm. That is when the director recalls some flashbacks of the brothers’ past, the growing up years and how they cared for and loved each other. And, while pretending to be still fighting, both call for a truce, swearing on their growing up love!

    The film has a poor script full of contradictions with its unnecessary and unsuccessful attempt to make it Indian. Direction is patchy with no clue where it is heading. There is no help coming from music or dialogue or romance. The kind of fights the film depends on have been part of innumerable films in Hindi cinema as a passing sequence since 1970s, and here it is the main theme. Editing is missing. 

    The film stars mostly non-performers and among them, Jackie excels, Akshay remains his usual self and Sidharth packs his acting and performance in one perpetually sinister look. Jacqueline is fairly good in an insignificant role. Rest are caricatures. 

    The theme of Brothers will find little identification with the audience and looks fated to go down unsung. The opening is poor and so are reports.

    Producers: Hiroo Yash Johar, Karan Johar, Endemol India

    Director: Karan Malhotra

    Cast: Akshay Kumar, Sidharth Malhotra, Jackie Shroff, KIran Kumar, Ashutosh Rana and Kareena Kapoor in an item number

    Gour Hari Dastaan’: The forgettable freedom file

    Gour Hari Dastaan is a story that starts in pre-independence days sometime in 1945 and traverses a period of over 60 years. It is a bio-film about a young freedom fighter, who spends most of his life to get his due. He wants his sacrifice and honour to be recognised. 

    There have been bio-films on freedom movement of leaders like MK Gandhi, Sardar Patel, Ambedkar, Savarkar and so on. These films were about their big struggles against British rule. Compared to these great names, Gour Hari’s crusade is the opposite: it is totally personal. It is not that he is doing it for pension. He just wants to be certified by the powers that be, as is done by awarding a Tamra Patra (copper plaque usually given to a freedom fighter) by the government along with lifelong pension and other benefits to freedom fighter and his family. 

    Gour Hari is a young lad (older one, the crusader, played by Vinay Pathak) yet to knock on his teens but the fire of the freedom struggle has been ignited within him. His desire is to see the Indian tricolour fly high. But this is not allowed since the British rule India and the official flag according to them is the Union Jack. India is not yet free but for some reason, Gour is trying to plant a Congress tricolour with a charkha in the centre atop some single storey structure in his town when a British officer tries to stop him but dies accidentally in the attempt. Nothing points back to Gour or his village; the story never refers to it again. The incident was just supposed to tell you how devoted Gour was to his cause of freeing his country.

    After a brief flashback into Gour’s past to establish that he was a freedom fighter, you now see Gour running from pillar to post to get himself identified and get enrolled into the list of freedom fighters. He visits government departments dealing more regularly with them than he signs his own office muster at the Handicraft Board where he is employed. For everybody from his office folk to the neighbourhood, he has become a butt of joke and teased as freedom fighter. But, he also finds a sympathisers in two tabloid journalists, Ranvir Shorey and Tanishtha Chetterjee, who take up his cause against the wishes of their editor, who thinks only stories on gay movement and Section 377 merit coverage. 

    Pathak is not willing to compromise or use any short cuts. But, ironically, when he does get his due, it is through an influential high profile lawyer, Rajit Kapoor, who has influence up to and including the Chief Minister, Vikram Gokhale, and is feared enough to threaten him with legal action. 

    Sadly, it is Pathak’s reach to the powers that brings him justice at the end of 32 years of struggle and not his crusade! The politicians, wary of the media where Pathak is making prime time, make a compromise, and agree to certify him with a Paper Patra instead of a Tamra Part on the contention that they don’t have budget for Tamra. 

    Gour Hari Dastaan is an alien story for the national audience. Like the recent Marathi film,Court, which won the National Award, this film could have served a better purpose in a regional language. 

    The film is about performances and, on that count, Pathak leads the pack. It is his story, after all. Ranvir, Tanishtha and Konkona Sen Sharma (as Pathak’s wife) match him step by step. The film has a horde of cameos by Saurabh Shukla, Gokhale, Rajit, Saurabh Shukla, Vipin Sharma, Asrani etc. 

    As for the script, while Pathak’s crusade is what most of the film is about, there is not enough footage of his fighting for freedom to make up for his 32 years of chasing authorities. What he did and why he merits his copper plaque find little justification in the film since he is one of the mob protesting and jailed for 90 days but never tried in a court of law. 

    The reason why he has to run from pillar to post is because there is no record of him being tried and jailed so he could qualify as a freedom fighter and the benefits, which ensued from it. 

    Direction is on predictable lines and suffers because too much time is taken on telling this insipid story. Musical score is good. Editing is overshadowed by the director’s vision. Dialogue is positive and, often, peppered with wit and cutting edge. 

    Gour Hari Dastaan has no domestic box office value and will make merry only on the festival circuit. 

    Producers: Sachin Khanolkar, Bindiya Khanolkar

    Director: Ananth Narayan Mahadevan

    Cast: Vinay Pathak, Konkona Sen Sharma, Ranvir Shorey

  • Sony Music releases single #MeraNaamMary teaser from ‘Brothers’

    Sony Music releases single #MeraNaamMary teaser from ‘Brothers’

    MUMBAI: Music composer duo Ajay-Atul have created magic again with #MeraNaamMary from Karan Malhotra’s forthcoming action-drama Brothers.

     

    The song is by sung by Chinmayi Sripada, choreographed by Ganesh Acharya and penned by Amitabh Bhattacharya. The full song video will go live on 9 July at 11:30am.

     

    The film is an official remake of the 2011 Hollywood film Warrior. After Agneepath, this is the second time the team of – Dharma Productions, Sony Music, Karan Malhotra, Ajay-Atul and Amitabh Bhattacharya will be working together.

     

    Produced by Dharma Productions, Lionsgate Films and Endemol India, the film is set to release on 14 August 2015.

  • Fox Star Studios inks nine film production & distribution deal with Karan Johar

    Fox Star Studios inks nine film production & distribution deal with Karan Johar

    MUMBAI: In one of the biggest deals in recent times, Fox Star Studios has inked a nine-film deal with Karan Johar’s Dharma Productions.

     

    As per the deal, which will run over the next three years, the two companies will jointly produce and distribute films, which will be helmed by directors like Johar, Ayan Mukerji and Karan Malhotra amongst others. The films are also likely to stars names like Ranbir Kapoor, Aishwarya Rai Bachchan, Shahid Kapoor and Alia Bhatt to name a few.

     

    Under the terms of this deal, while some films will be co-produced by the two companies, others will be for distribution only.

     

    Star India CEO Uday Shankar said, “The Indian film industry is an important market for us and this strategic partnership offers us an excellent opportunity to fundamentally change the content quality paradigm. This venture is the natural step in our progression to create entertaining and eclectic content for a global audience and to grow the business through game-changing innovation in content, marketing and distribution.”

     

    Johar added, “Movies for me have always been a blend of artistic and commercial resources. Dharma Productions has always endeavored to attain the highest form of celluloid excellence and entertain simultaneously. I am glad we have found a partner in Star India and Fox Star Studios for a visionary nine films alliance. This partnership will not only be the coming together of two forces who understand the need of the cinematic hour but also work as a unit to increase the footfall strength at the movies and empower other verticals. It’s a new age of cinema and this association is a glorious reflection of the times.”

     

    Fox Star Studios CEO Vijay Singh said, “This strategic alliance is path-breaking as it envisages the stakeholders pooling in their collective strengths and thereby chalking a new path for Bollywood, specifically in the way in which films are marketed and distributed. Consolidation through strategic alliances is the way forward in the film industry.”

     

    Dharma Productions CEO Apoorva Mehta added, “It is by far the biggest collaboration that the Indian film Industry has ever seen. With this strategic deal, Dharma has entered into a new phase of movie business, which will provide a disruptive growth model for all the parties involved. This landmark decision will bring on board the most visionary and astute leaders together who will drive the overall strategy for making, promoting and distributing movies. I am happy to say that Dharma is excited and geared up for these new opportunities in the coming years and it definitely looks like the beginning of a game-changing era for the industry.”

  • Videogram to deliver what YouTube can’t; targets entertainment, sports & fashion

    Videogram to deliver what YouTube can’t; targets entertainment, sports & fashion

    MUMBAI: Why buffer the entire video on YouTube when you are interested in seeing only a particular part? Because there is no other option available? Now, there is a brand that has gone deep into the mind of video streaming consumers to understand their problems and has come out with an innovation called Videogram.

     

    Videogram enables users to see a particular part of the video without buffering the entire piece. Such a product is definitely welcome in a country like ours where we are still grappling with bandwidth issues.

     

    Co-founded by two Indians – Sandeep Casi and Rahul Golecha, Videogram is a global entrepreneurial venture offering innovative video solutions. Founded in 2012, the venture is a flagship product of Silicon Valley based Cinemacraft, headquartered in Tokyo.

     

    “While the entire world was happy with the streaming services and techniques available, we were brainstorming to find a solution because we repeatedly saw people wasting their time and data seeing the entire video while they were interested in watching a particular part. That’s where Videogram came into picture,” says Golecha.

     

    “We wanted to add transparency, give people more options and empower them by giving facility of summary based video streaming where a particular part can be promoted and emphasized on,” he further informs.

     

    When asked how companies can benefit through this streaming service, Golecha says, “Apart from social media, Videogram can be a bright tool for brands also. Take the case of BMW, wherein the TVC covers every aspect like engine, elegance, interior, exterior finishing and all. However, if one has to see only the engine, he can directly go there and doesn’t need to go through the entire video. So Videogram gives these added options, which if used properly can make a big difference. The entire concept behind Videogram is to provide multiple avenues in one video and disrupt the linear methodology.”

     

    Having recently worked with the Indian Premier League (IPL) franchise Rajasthan Royals, the company is buoyant with the response it has got from brands and consumers alike. Indian media and entertainment houses like Yash Raj Films, Dharma Productions, Born Free Entertainment, Tips Industries, Pocket Films and Star Plus amongst others have also taken to using Videogram.

     

    Globally, the company has worked with Fox Pictures, Sony Pictures, Capitol Records, Disney, HBO, Jennifer Lopez, L’Oreal, Warner, CBS, ABC, ESPN Turner Broadcasting and others.

     

    “So far, we have managed to rope in a lot of brands and all of them have been satisfied with the innovation we provided. The responses from both brands and consumers were immensely positive,” asserts Golecha on the responses garnered so far.

     

     

    Speaking about Videogram’s primary target and the company’s prospect in the Indian market, Golecha says, “Our major target and focus is on the entertainment, sports and fashion industries. India is a vast market and I see good scope here. However, one of the problems we have faced in India is that people are reluctant to experiment, or try something new. The conservative nature is the biggest obstacle for us, which we are trying our level best to overcome.”

     

    “Going forward we want to emerge as brand’s best friend when it comes to video distribution, and that can happen because the facilities and options that Videogram can offer no one else can,” he concludes.