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Tag: Dharampal Satyapal Group

  • Pulse Golmol imli goli brings tangy nostalgia for Just Rs 1 a pop

    Pulse Golmol imli goli brings tangy nostalgia for Just Rs 1 a pop

    MUMBAI: Dharampal Satyapal Group (DS Group), has expanded its confectionery portfolio with the launch of Pulse Golmol imli flavour goli. This soft, tangy tamarind-based goli is priced at just Rs 1 per pouch and promises to spark nostalgia among Indian consumers.

    Infused with natural tamarind, Pulse Golmol taps into the flavour profile that generations have grown up loving. The product also highlights tamarind’s Ayurvedic benefits, especially its role in aiding digestion.

    DS Group business head – confectionery Jyotiroop Barua said, “DS Group is excited to unveil its newest offering, Pulse Golmol, adding to the Pulse product line. It’s more than just a goli; it’s a delightful journey down memory lane, reawakening the carefree joy and zest. Each tangy tamarind treat is bursting with the playful Pulse flavour. Pulse is market leader in HBC category and just like our core Pulse products, we’re confident that this new offering will be a favourite among our consumers and further strengthen our position in the market.”

    To support the rollout of Pulse Golmol, the brand is launching a multi-faceted campaign across the country. The pre-launch phase includes impactful in-store displays, product sampling, and on-ground consumer activations. A wider media campaign will follow, crafted to evoke playful nostalgia and highlight the mischievous tang of tamarind.

    DS Group’s confectionery division recently crossed Rs 1,000 crore in annual turnover for FY 2023-24. It holds a dominant position in the non-chocolate confectionery segment, particularly in the hard-boiled candy (HBC) and Indian ethnic confectionery (IEC) categories.

    Sustainability also remains a key focus for DS Group. The company operates a fleet of over 800 electric vehicles for confectionery distribution, aligning with its ESG vision and commitment to ethical business practices.

    DS Group continues to innovate across its diverse brand portfolio, which includes Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. With a strong grip on evolving consumer tastes especially among Gen Z the group is modernising its ethnic offerings and embracing new-age marketing and digital strategies.

     

  • DS group and Läderach open India’s first luxury chocolate café at Jio World Plaza

    DS group and Läderach open India’s first luxury chocolate café at Jio World Plaza

    MUMBAI: FMCG company, The Dharampal Satyapal group (DS group), which is  the exclusive Indian partner of Swiss luxury chocolatier Läderach, has launched India’s first Läderach Café at Jio World Plaza. This landmark opening offers a sophisticated chocolate experience, redefining indulgence with Läderach’s signature artisanal craftsmanship.

    The café, a haven for chocolate enthusiasts, features elegant interiors and European-inspired outdoor seating. It showcases a diverse menu blending classic Swiss creations with locally inspired flavours. Special offerings include Coconut Cold Chocolate, Salted Caramel Hot Chocolate, and desserts like the Signature Chocolate Trio, Coconut Lime Cheesecake, and Berry Choco-Gato.

    Läderach India spokesperson Sanskriti Gupta said: “Läderach’s first chocolate café in India, in  Mumbai is the perfect place to debut this unique concept. The city’s enthusiasm for our brand has been remarkable.”

    Beyond sweet treats, the café offers savoury dishes such as Beetroot & Goat Cheese Salad, Poulet Parm Focaccia, and buttery croissants. Signature pairings, including Hot Chocolate with Avocado Toast, add a creative touch to the menu, which also caters to vegan preferences with options like Vegan Hot Chocolate.

    Open daily from 11 AM to 10 PM, the café provides an accessible luxury experience, with an average cost of Rs 2,000 for two. Takeaway and delivery services ensure customers can enjoy Läderach creations at their convenience.

    Renowned globally for its FrischSchoggi (fresh chocolate) and commitment to high-quality ingredients, Läderach’s debut café brings an elevated dining experience to Mumbai, blending tradition with modern culinary artistry.

  • Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Mumbai: The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, is set to usher in the joyous spirit of Christmas with the launch of a Computer-Generated Imagery (CGI) video this season for Pulse.

    In today’s digital era, CGI has become a tool for capturing online consumers’ attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognising the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

    The video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, unfolds on a bustling road with people strolling and cars in motion. A prominent billboard showcasing the brand ambassadors holding Pulse candy. In a whimsical turn of events, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck a pulse candy from the billboard before disappearing into the sky. The video concludes with a playful message that reads, “Even Santa can’t resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!!”

    Enclosed is the link of the video –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

    Commenting on the campaign launch, DSFL DS Group GM, Marketing Arvind Kumar expressed, “We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilisation of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season.”

  • DS Group appoints ‘Atom Network’ as its creative partner for their dairy business

    DS Group appoints ‘Atom Network’ as its creative partner for their dairy business

    Mumbai: The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, announced ‘Atom network’ as the creative partner for the dairy business, today. DS Group is poised to enter an exciting phase in the dairy industry with its brands, Ksheer and Ovino and the mandate includes creative duties for these brands, focusing on ideas and experiences that will accelerate its position in the market. Atom was awarded the business after a competitive pitch process.

    The current product line-up under the Ksheer brand includes an array of offerings such as Cow and desi ghee, fresh milk, chaach, masala chaach, dahi, paneer, sweets, flavoured milk, dairy whitener, and sweet lassi.

    Welcoming the new agency on board, DS Group senior vice president, of corporate marketing Rajeev Jain, said, “It is an exciting time for the Dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”

    Elated at the appointment, Atom Network CEO of expressed Abhik Santara “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter-breaking work for Ksheer and Ovino and we hope to fully utilize our credentials on FMCG brands to create sustained brand equity for both the brands.”

     

  • Chingles Filz Gum teams up with Snapchat for interactive AR ‘Chewing Gum Day’ game

    Chingles Filz Gum teams up with Snapchat for interactive AR ‘Chewing Gum Day’ game

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, announced a unique collaboration with Snapchat to celebrate Chewing Gum Day for Chingles Filz, a liquid-filled chewing gum. Leveraging Snapchat’s cutting-edge Augmented Reality (AR) lens technology, Chingles Filz Chewing Gum has created an interactive and immersive experience for its users.

    The digital campaign #ChinglesChewingGumChallenge on the Snapchat platform aims to engage users by incorporating jaw-tracking technology into a gamified lens, providing an unprecedented and enjoyable chewing gum experience. To enhance user engagement, the AR gamification lens (which prominently showcases Chingles Filz Chewing Gum branding) will allow users to immerse themselves in a virtual gum-chewing practice, creating a real-life engaging experience. The lens offers a variety of thrilling challenges and games centred around the theme of chewing gum. This further provides an opportunity for users to engage in friendly competition with their friends and fellow Snapchatters, adding a competitive edge to the celebration. Users can effortlessly participate and challenge their gum-chewing Snapchat friends and followers, spreading the enjoyment and enthusiasm of Chewing Gum Day.

    DS Foods Ltd (Confectionery) general manager Arvind Kumar expressed his enthusiasm for this collaboration saying, “‘Chingles Filz’ Chewing Gum is a brand known to be full of life and laughter that brings a smile to everyone’s face. We are confident this AR-driven campaign for Chingles Filz on Chewing Day will excite consumers and liven them up taking our consumer engagement to a whole new level, pushing boundaries, redefining consumer engagement, and creating memorable experiences. We look forward to seeing how this unique initiative resonates with the Chingles audience and adds a delightful twist to Chewing Gum Day celebrations.”

    Key highlights of the Chingles Filz Chewing Gum Snapchat AR Lens for Chewing Gum Day:

    Immersive Gameplay: Users can experience the joy of chewing gum in a playful and interactive way. The lens uses jaw-tracking technology to simulate the act of chewing gum, creating a lifelike and engaging experience.

    Engaging Challenges: The lens offers exciting challenges and games related to chewing gum. Users can compete with friends and fellow Snapchatters, adding a competitive edge to the celebration.

    Customised Chingles Filz Branding: The lens prominently features Chingles Filz Chewing Gum branding, reinforcing the brand’s association with the joy of chewing.

    Shareable Moments: Users can easily share their chewing gum adventures with friends and followers on Snapchat, spreading the fun and excitement of Chewing Gum Day.

  • Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai

    Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate has unveiled a distinctive Ganesh Idol using a blend of the five flavours of its leading hard-boiled candy, Pulse. This idol is installed in the famous Lalbaugcha Raja Pandal in Mumbai. DS Group will also sample its specially curated ‘Pulse Laddu Candy’, a spherical candy with a refreshing look resembling a modak, at pandals in seven key locations of Maharashtra: Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur, and Nagpur besides undertaking other consumer engaging activities.

    DS Group roped in distinguished AI artist, Arun Nura to create a visually stunning video for its social media platforms, aiming to spark further excitement during the ongoing festive season. The AI-powered video encapsulates the spirit of the Ganesh festival. Through meticulously designed AI-generated art and captivating storytelling, the video embarks on a journey through time, explaining the origins and evolution of Ganesh Chaturthi. The voiceover for the video is by the well-known Indian actor and film director, Shreyas Talpade.

    DS Foods Ltd (Confectionery) GM Arvind Kumar expressed, “We are delighted to be a part of the vibrant and joyous celebrations of Ganesh Mahotsav. This festival embodies the spirit of togetherness, tradition, and devotion, which aligns perfectly with DS Group’s values. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating it together. We invite everyone to join us in this ‘Pulse-ful’ celebration.”

    Maharashtra is an important market for DS Group as one of the leading contributors to the hard-boiled candy business. To deepen its connection with the state and its people, DS Group plans to actively engage with its audience during this festival. What makes the celebration even unique is post the festivities, the sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the construction of the Ganesh idol, will be distributed to underprivileged children through NGOs in and around Mumbai. The objective is to spread joy and happiness making it irresistible which is the core brand essence.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

  • DS Group launches first NFT on 93rd Founders’ Day with Grapes

    DS Group launches first NFT on 93rd Founders’ Day with Grapes

    Mumbai: On its 93rd Founders’ Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes.

    The group, which was founded in 1929, is celebrating its 93rd Founders’ Day to commemorate an era of setting new standards and conquering new territories.

    The DS Group launched its first NFT, honouring its founders, Lala Dharampal and Satyapal ‘Sugandhi’, for their visionary zeal and persevering ethos.

    The masterpiece, titled “A Dream in a Million Metaphors,” was created collaboratively by the Grapes and DS group teams by leveraging web 3.0 to bring to life the historical moments in its expanse via an experiential microsite that portrays the group’s non-fungible story.

    This unique mosaic pays homage to the founders with 93 images that each represent a tiny portion of their journey. The idea has been conceptualised by the Grapes .

    DS group marketing vice president Rajeev Jain said, “NFTs have become synonymous with digital collectables. On our 93rd Founders’ Day, we wanted to create a memento of our founders in honour of what they have built. A truly non-fungible tribute to their legacy, and that is how we conceptualised this idea.”

    Grapes CEO and co-founder Shradha Agarwal said, “The team at DS Group wanted to create memorabilia as a tribute to the Founders in a distinctive manner. After a lot of deliberation, we finally discovered an innovative idea that represents their values and beliefs. The mosaic is conceived using curated 93 images, each of them marking a distinct moment in the DS Group’s journey.”

  • Pulse launches marketing campaign #PulsePePulseChallenge

    Pulse launches marketing campaign #PulsePePulseChallenge

    Mumbai: PassPass Pulse, India’s favourite candy known for its sweet and spicy flavours, has launched one of the most exciting Influencer marketing campaigns, #PulsePePulseChallenge on all major social media platforms.

    The challenge is to stack three Pulse candies on top of each other in 15 seconds. It may sound easy, but this entire exercise should be done using only one hand. As the clock ticks, this seemingly relaxed challenge tests you for focus, stability and agility.

    The idea behind the challenge was to encourage candy lovers to engage in a fun activity with Pulse. The challenge was kickstarted with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij etc. The influencers loved executing this activity, so they also challenged their followers to give it a try and post on their respective social media handles.

    The #PulsePePulseChallenge has been executed in collaboration with Pollen, FoxyMoron’s influencer marketing vertical. The ongoing campaign will be running till 07 January across all major social media platforms.

    Pass Pass Pulse is a known product from the Dharampal Satyapal Group, a rapidly growing, multi-diversified conglomerate with presence in diverse industry sectors.

  • Chingles pulls up a prank, this time the ‘Tutti Frutti’ way

    Chingles pulls up a prank, this time the ‘Tutti Frutti’ way

    NEW DELHI: Dharampal Satyapal Group today announced the launch of a campaign for the new ‘Tutti-frutti’ flavour from Chingles.

     

    The 30 second long TVC conceptualised by Dentsu Marcom is in line with the existing campaign of the brand and introduces the new flavour in a typical Chingles way – pulling a prank and asking “Aaj Lee Kya?”

     

    Dentsu Marcom NCD Titus Upputuru and the director of the film said, “The idea was to announce a new flavour. However, since the new variant is a continuation of the legacy of the existing Chingles mini gums, we decided to do it the Chingles way– pull a prank. It was fun shooting the film.”

     

    DS Group marked its foray into the Rs 1600 crore gum category in 2011 with mini gums called ‘Chingles’. The new flavour ‘Tutti Frutti’ is also available in Rs 1 sachet, Rs 5 zipper and Rs 10 Fliptop packs, just like the other existing Nimbu, Saunf and Mint flavours of Pass-Pass Chingles.

     

    Dharampal Satyapal marketing senior GM Rajeev Jain said, “At DS Group, we are committed to creating new and refreshing products and variants to provide innovative tastes to our customers. Our new flavour Chingles ‘Tutti Frutti’ has been developed keeping the same in mind.”

     

    He further added, “‘Chingles’, has always been positioned as a lively brand that aims to bring friends and family together by playing fun filled pranks on each other to enliven their lives. The new TVC for ‘Chingles Tutti Frutti’ is packed with the same joy that will bring smile on the viewer’s face.”

     

    Positioned as an antidote to seriousness, the new campaign is set to foot-tapping music and pays a tribute to the golden age of retro in the 70’s which had heroines dressed up in dazzling costumes and living in lavish houses.