ITV

Tag: Dharampal Satyapal

  • Siti Cable CFO Sanjay Goyal resigns

    Siti Cable CFO Sanjay Goyal resigns

    MUMBAI: Siti Cable Network chief financial officer (CFO), Sanjay Goyal has called it a day at the company. Goyal resigned with effect from 8 June, 2015.

     

    An B.SC.ICAI,ICSI,ICWAI an LLB, he joined Siti Cable as VP – finance and accounts in 2009 and later got promoted as CFO in 2012.  

     

    When contacted by Indiantelevision.com, a senior official from Siti Cable informed, “It was a mutually decided procedure between Goyal and the company and there were no unusual circumstances that forced the resignation. Goyal probably took the decision to explore something new which the company is not aware of yet. The CFO’s position will be taken care of by someone from the group itself. However, for the time being someone from the group will take care of the position.”

     

    With over 17 years experience including entrepreneurship, Goyal served as VP – F&A/CFO at Vishal Retail Limited prior to joining Siti Cable. He started his career with Dharampal Satyapal Limited where he was the head F&A for more than nine years.

  • Catch Spices captures the life of Indian women

    Catch Spices captures the life of Indian women

    MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’.

     

    The new campaign conceputalised by Everest Brand Solutions focuses on contemporary Indian women and is designed with the objective to establish an emotional connect with them.

     

    Everest Brand Solutions NCD Rahul Jauhari said: “We took the category and the Indian lady very, very seriously. Hence, unlike the song and dance sequence films that are rampant in the category, the Catch Spices campaign acknowledges and applauds the demanding and discerning nature of the contemporary Indian housewife.”

     

    The new TVC emphasizes on the fact that very few things in life give us 100 per cent satisfaction, something that a brand like Catch guarantees as well.

     

    The campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman. She juggles between various responsibilities of life and still manages to give her best to whatever she does.

     

    Dharampal Satyapal (Foods Division) associate business head OP Khanduja said, “Through our newly adapted brand strategy we aim to reach out to the contemporary Indian women of modern India. This campaign will feature Vidya Balan, who has worked her way into stardom and in many ways defines the qualities of the 100 per cent Indian woman. This will be a major step forward in establishing Catch as a brand in the hearts and minds of consumers across India and will be an important marketing initiative for Catch. This will go a long way in stamping its superiority over the competition”.

     

    The film, in a lighter vein, shows an ambitious Vidya talking about what she had wanted in life and how much she has achieved so far. In the final analysis, she gives 100 per cent score to Catch Spices. Everest Brand Solutions COO Naveen Saraswat added: “The objective was to establish an emotional connect with the Indian woman and win her heart. This campaign puts the focus on the contemporary Indian woman.”

     

    The campaign embarks by releasing TVC followed by print ads, POS materials, outdoors, engagement plan etc.

  • Rajnigandha’s new TVC showing realisation of aspirations

    Rajnigandha’s new TVC showing realisation of aspirations

    NEW DELHI: The Dharampal Satyapal (DS) Group has launched a new campaign captioned “Stadium” for its mouth freshener brand Rajnigandha with the new punch line “Munh Mein Rajnigandha Dil Mein Hai Duniya”.

    The key message of the campaign is “Success that makes a difference evokes admiration”. The campaign is created by McCann Erickson. The campaign embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium.

    Commenting on the campaign Sr GM (Marketing) Rajeev Jain said, “Rajnigandha has always been a symbol of success, aspiration, stature and a perfect companion for the successful people for last three decades; it will now redefine the leadership aspect as well. The new punchline “Munh Mein Rajnigandha Dil Mein Hai Duniya” is a paradigm shift to a new benevolent and successful India.”

    The brand will now not only stand for success but will also mark a difference, by helping others in fulfilling their aspiration. While the earlier Rajnigandha campaign focused more on the success, the new Rajnigandha campaign has a more compassionate, humane and society-friendly approach. The campaign talks about an evolved person who is an equal contributor to the success of his fellow men. The protagonist of the commercial is shown as a successful business magnate, who not only has strong business acumen; but is also concerned for the wellbeing of society at large.

    The TVC flows with three investors presenting a blueprint to a young businessman in a field. This is followed by a well-heeled businessman with a calm and serene air around him, who steps out of a stretch Limousine. The elder brother surveys the land and sees few kids playing cricket. The younger brother then excitedly blurts his business plan to create India’s biggest mega mall consisting of theme parks, amusement grounds and 6 multiplexes on that land. A batsman is seen hitting the ball and it strikes the car. The elder brother throws back the ball to the kids and says “Yahan stadium ban-na chahiye”. One of the investors mutters under his breath “ Charity ke bare main soch rahe hain.” Elder brother responds “Kal ki soch rahe hain”. He opens a pack of Rajnigandha, pops in a spoonful and replies “kabhi toh aisa khwab dekhiye, jismain hazaro khwab shamil ho”. Followed by this sequence is a newsperson making an announcement “GR Enterprises ke international stadium ne iss sheher ke logon main garv ki bhaavna aur sports culture ko adbhutt badaava diya hai”.

    A cricket team is shown coming out in the stadium, with the same young guy who was batting earlier on the barren piece of land walking in with the cricket team. Recognizing him, younger brother says, “bhaiya yeh toh wahi…” Elder brother flicks the TV and we hear an excited journalist comments “GR Enterprises shares have reached an all-time high”. Elder brother says “Jab dusro ke khwab poore karoge na… toh apna kal bante dekhoge”. Elder brother stylishly pops a spoonful of Rajnigandha into his mouth & offers the same to younger brother and investors. The shot packs over with a voiceover: Mooh mein Rajnigandha. Dil mein hai duniya.

    Creative Credits:

    Creative Agency: McCann Erickson

    Creative Head: Prasoon Joshi

    Account management: Rajeev Rakshit, Bhaskar Preenja, Shourabh Verma, Ayesha Mehra

    Planning: Jitendra Dabas and Srayan Ghosh

    National Creative Director: Nakul Sharma and Tirtha Ghosh

    Director (of the film): Rajesh Saathi

    Production House: Kerosene Films

  • Pass Pass mini gum Chingles launches five comic TVCs

    NEW DELHI: Pass Pass Chingles mini chewing gums have come up with ‘Aaj Lee Kya’ which is a series of five television commercials created by Dentsu Marcom for the Dharampal Satyapal (DS) Group.

    The campaign is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light heartedness in their lives with some harmless pranks on friends, family and colleagues. The tagline also works as a reminder to use the brand almost on a daily basis. In the communication, the product can be seen as a prank enabler. The TVCs show three brothers who run riot in the mini soap operas.

    DS Group marks its foray into the Rs. 16 billion gum category with its new brand of mini gums called ‘Chingles’. Launched under its flagship brand ‘Pass Pass’, Chingles is positioned as an antidote to the seriousness that creeps into our lives as we grow up to become responsible adults.

    The campaign ‘Aaj Lee Kya’ is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light heartedness in their lives with some harmless pranks on friends, family and colleagues. The tagline also works as a reminder to use the brand almost on a daily basis. In the communication the product can be seen as a prank enabler. The communication is presented in a series of TV commercials.

    The first one introduces the ‘Lee’ family. It is about a crazy household with triplet brothers, who are always busy taking each other’s case through harmless tricks and gags. Their names – UngLee, KhujLee and GoogLee, each represent an expression commonly used to refer to taking someone’s trip.

    The five TVCs are anecdotes of the three brothers playing pranks on each other. Another character that’s a part of this crazy set-up is JuLee, the neighbourhood damsel and the object of desire for all the three brothers. Apart from pulling pranks on each other, the three brothers are constantly trying to oust one another to get JuLee’s attention and to destroy the chances of the other if any.

    The commercials are fast paced to almost give a Charlie Chaplinish feel; the retro execution, unique outfits and voices and innocently hilarious plots add to the frenzy of the films and make the campaign more memorable.

    The Lee brothers return with yet another hilarious prank of theirs. This time the brothers KhujLee and GoogLee depict the proverb ‘Idle mind is a devil’s workshop’ in their classic style. The film opens on an ordinary day in the Lee household with UngLee lazing around with a book in his hands. But how could such peace last for long when there is a set of naughty siblings. There is sibling rivalry as KhujLee and GoogLee exploit to trick UngLee into leaving his quantum of solace only to fall prey to another clever prank of his brothers.

    The films are 40 seconds, 30 seconds, 20 seconds and 15 seconds long, and are being launched next week to run for six weeks.

    The account management is handled by Sunita Prakash and Dhruv Lavania with planning by Narayan Devanathan and Rabia Sooch. The National Creative Director is Titus Upputuru, Creative Director is Abhinav Karwal, Art Director is Sumit Vashisht and

    copywriters are Titus Upputuru, Anish Nath, and Kapil Rana. The TVC has been directed by Amit Sharma for Chrome Films.

  • Everest Brand Solutions wins Catch Spices creative biz

    MUMBAI: The Dharampal Satyapal (DS) group has appointed Everest Brand Solutions to handle the Catch Spices business following a pitch held in the month of October that saw participation from agencies like McCan Erickson, Publicis Capital, Contract and Percept H.

    The agency‘s Delhi office shall handle the business. IBD India was the incumbent agency on the account.

    Catch Spices business is part of the foods division of the DS Group and is over Rs 2.50 billion business and includes Catch Kitchen Spices and Catch Sprinklers. The brand is aiming for major growth and expansion in the business and was looking for a strategic and creative partner to help meet their goals.

    Though the company did not disclose the size of the account, it said that the advertising budget is substantial.

    DS Group food division associate business head O P Khanduja said, “Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market.”

    DS Group food division JGM marketing Archana Mukharji said, “Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

    Everest Brand Solutions president Dhunji S Wadia said, “We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

    Everest Brand Solutions NCD Rahul Jauhari said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”