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Tag: Dhanuka Agritech

  • Dhanuka Agritech launches film honouring India’s next-gen farmers

    Dhanuka Agritech launches film honouring India’s next-gen farmers

    Mumbai: Dhanuka Agritech releases a new mini-feature film as part of its ‘India ka Pranam, Har Kisaan ke Naam’ campaign. The film focuses on the future of farming in India through the story of a young boy who dreams of becoming a farmer, a profession essential to the nation.

    This is the second installment in the campaign, following its 2022 launch, and has already gained significant attention. Teasers and social media buzz helped build anticipation, and the release has been warmly received by audiences nationwide. The film’s central message—India’s future lies in the hands of its farmers—resonates deeply.

    Dhanuka Agritech stands behind this campaign. “We are thrilled to unveil this film,” said Dhanuka Agritech’s senior deputy general manager, Ratnesh Kumar Pathak. “This initiative is a continuation of our mission to uplift and honor the farming community. Through this film, we challenge the outdated belief that brilliant young minds cannot pursue farming—a profession that is the backbone of our country. Farming is not just a livelihood; it’s a legacy, and we want to celebrate it. This film is our way of expressing deep gratitude to every farmer for their unwavering dedication and invaluable contributions.”

    For decades, Dhanuka Agritech has supported Indian farmers, understanding their challenges and the hard work behind each harvest. The film serves as a tribute to these efforts and aims to inspire the next generation to take pride in farming. It also reinforces the company’s commitment to supporting the people who feed the nation, celebrating both current and future farmers.

  • Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

    A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

    Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

    He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

    Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

    Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

    Creative Credits:
    Client: Dhanuka Agritech Limited
    Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
    Production house: Earth And Air Films, Mumbai
    TVC Director: V Srikumar

  • Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

    A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

    Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

    He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

    Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

    Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

    Creative Credits:
    Client: Dhanuka Agritech Limited
    Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
    Production house: Earth And Air Films, Mumbai
    TVC Director: V Srikumar

  • O&M makes Big B a crusader

    O&M makes Big B a crusader

    MUMBAI: In a country where every year farmers commit suicide because of draughts, it is very important to educate and sensitise people about draught.

    With an objective to propagate water conservation, Dhanuka Agritech has launched a new television commercial featuring Amitabh Bachchan.

    The campaign has been conceptualised by Ogilvy & Mather and depicts the dependence of Indian populace on rains and the associated happiness and prosperity. The jingle “Baadal barse tapur tupur” aims to connect with the audience and showcase the joy and euphoria that rain brings with it. The TVC further portrays how an individual can bring about change by undertaking small initiatives like harvesting rain water.

    Dhanuka Agritech group chairman RG Agarwal said, “Since decades, the DNA of Dhanuka Agritech has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. The TVC is a further step in this direction urging every stakeholder to understand the importance of water conservation for a sustainable future. The ‘emotion’ is so forceful that everyone’s conscience will respond to this issue. The TVC is expected to catch on the breath of the nation.”

    The company has a flagship save water campaign with a tagline “Khet ka pani khet mein aur gaon ka pani gaon mein”.