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Tag: Dhanashree Verma

  • Rise and Fall rises to the top on Amazon MX Player

    Rise and Fall rises to the top on Amazon MX Player

    MUMBAI: Talk about a reality check! Rise and Fall, Amazon MX Player’s latest digital blockbuster, has done everything but fall. The show has stormed into the record books as the most-watched series ever on the platform, amassing over half a billion views and holding its ground in India’s top OTT reality charts for six straight weeks.

    Produced by Banijay Asia, Rise and Fall threw 15 familiar faces including Pawan Singh, Dhanashree Verma, Kubbra Sait, and Kiku Sharda into a 42-day showdown of power, ambition, and strategy. Hosted by Ashneer Grover, the series saw audiences cast more than 11 million votes before crowning Arjun Bijlani as the ultimate winner.

    But the show’s real victory played out online, sparking over 10 billion social media views and a flood of memes, reactions, and fan edits. Hindi cinema and cricket stars from John Abraham to Ishan Kishan jumped on the bandwagon, amplifying the frenzy and turning the series into a cultural talking point.

    In a first-of-its-kind partnership, Rise and Fall aired daily on both Amazon MX Player and Sony Entertainment Television, bridging the gap between traditional TV and digital fandom. The result? Record-breaking engagement and a prime showcase for brands like Lux Cozi, Haier, and McDowell’s, which integrated into the narrative through clever placements and sponsorships.

    “The success and cultural impact of Rise and Fall have been phenomenal,” said Amazon MX Player director and head Karan Bedi. “It’s proof that entertainment and brand storytelling can converge powerfully to capture the nation’s imagination.”

    Banijay Asia founder and group CEO Deepak Dhar added, “This show redefined the scale and storytelling potential of Indian reality television. We wanted to blend ambition, strategy, and emotion in a format that feels fresh and globally resonant, and audiences have embraced it wholeheartedly.”

    Licensed through All3Media International and originally created by Studio Lambert in the UK, Rise and Fall has cemented itself as more than just another reality show, it’s a pop-culture phenomenon and a symbol of India’s evolving entertainment landscape.

  • Chinese Wok launches its exciting cricket season campaign

    Chinese Wok launches its exciting cricket season campaign

    Mumbai: Chinese Wok, a Chinese restaurant chain, has launched its exciting cricket season campaign. The campaign is a delicious combination of irresistible food deals, exclusive match-day offers, and a star-studded social media lineup. The brand tied up with the popular influencer Uorfi Javed, known for her bold fashion choices, who created a stir with a custom-made “Chinese Wok” dress that took social media by storm.  Popular celebrities and influencers like Rashi Khanna, Dinesh Karthik, Dhanashree Verma, Samay Raina, Kanika Mann, RJ Naved and many others with a combined reach of over 10 million followers joined the campaign. They captured the essence of the brand in a unique and eye-catching way.

    Cricket fans will devour special “Cricket Combos” during matches, alongside ongoing deals like the popular Wednesday “Buy 1 Get 1” and the budget-friendly Sunday menu at flat Rs 149/- These fan-favourite offers will continue throughout the season, with daily surprises announced on social media, simmering the excitement. As Chinese Wok continues to expand with 200 outlets nationwide, it remains committed to offering the best and flavourful Chinese cuisine at affordable prices.

    “We’re thrilled with the results!” said Chinese Wok founder and MD Aayush Agrawal. “By combining delicious food, exciting deals, and engaging with star power, we are creating an unforgettable experience for cricket fans and foodies. We look forward to continuing the success with the ongoing T20 World Cup and establishing Chinese Wok as the preferred destination for delicious and affordable T20 season meals.”

    The T20 World Cup promises another season of culinary delights and exciting deals. Fans can expect to see their favourite cricketers and food personalities take centre stage, making it a delicious celebration of cricket.

    Get ready to savour the flavour! Celebrate every moment with Chinese Wok.

  • KFC ropes in Dhanashree Verma to urge team to ‘Hit a 5’

    KFC ropes in Dhanashree Verma to urge team to ‘Hit a 5’

    Mumbai: Recently, the social media was abuzz with curiosity as popular celebrity influencer, Dhanashree Verma, shared a captivating selfie sporting a quirky white t-shirt emblazoned with the words, “Hit a 5”. Cricket aficionados were left scratching their heads, wondering what this cryptic message could signify, especially coming from the wife of ace bowler Yuzvendra Chahal.

    However, the mystery was unravelled when Dhanashree took to Instagram to reveal the inspiration behind her enigmatic attire. As it turns out, her OOTD was a clever nod to KFC’s newly launched International Burger Fest range, featuring five delectable Zingers inspired by flavours from around the globe.

    Dhanashree expressed, “If there is something I love as much as cricket, it’s burgers. Everyone is always cheering for 4’s and 6’s, but I can’t wait to try out these 5 new burgers. It was overwhelming to see the response from my fans; my IG was flooded with comments and messages from everyone trying to decode what ‘Hit a 5’ really meant. While a lot of things in life could be a Hit or Miss, the 5 new Zingers from KFC are definitely a ‘Hit’.”
     

  • ScoutOP stars in ICC Cricket World Cup 2023 official anthem

    ScoutOP stars in ICC Cricket World Cup 2023 official anthem

    Mumbai: Indian gaming sensation Tanmay Singh aka ScoutOP who is part of 8Bit Creatives, a leading gaming talent management agency has become the country’s first-ever gamer to be featured in the official anthem for the ICC Cricket World Cup 2023 after starring in the exciting video alongside notable personalities including actor Ranveer Singh, composer Pritam, commentator Jatin Sapru, choreographer Dhanashree Verma and creator Be YouNick.

    By being the sole gamer to grace the promotional video of the highly anticipated cricket tournament, ScoutOP has not only made history but has also showcased how gaming is increasingly becoming part of the mainstream landscape in India. His inclusion signifies the growing interest among brands and advertisers to collaborate with gamers as a means to connect with their highly engaging and tech-savvy fanbase.

    Sharing his thoughts on being included in the promo for the ICC Cricket World Cup 2023, Tanmay Singh aka ScoutOP expressed, “It feels like a great moment of reflection! It shows how far Indian Gaming has come, and also makes me look back to my own journey. Sharing the stage with figures like Ranveer Singh and working with organizations like ICC for the International cricket event of the year, ‘ICC Men’s World Cup 2023,’ is truly special! Thankful to 8Bit Creatives for setting the stage for me to work on projects like these.”

    Following its official recognition as a multi-sport event by the government, Esports has made its way into prestigious tournaments such as the Olympics Esports Week and Asian Games 2022, establishing itself as a mainstream sport.

    “As a cricket fan, it is a personally happy moment as well. Looking forward to working on more audacious projects each day. Thanks to all my viewers & fans for their support in my journey! In India, Esports holds a promising future with increasing recognition, substantial rewards, and surging popularity. The gaming industry has evolved giving rise to a new content ecosystem primarily driven by Esports players, gaming content creators, and live streamers,” he added.

    With more than 4.85 million subscribers on YouTube and four million subscribers on Instagram, ScoutOP is one of the most influential gamers in India. The 27-year-old is part of India’s leading gaming talent management agency 8Bit Creatives which is home to the country’s best gaming talents and has a rich portfolio of curating exemplary campaigns with high-profile brands.

    “This is a big moment for 8Bit Creatives and the Indian Gaming Community. Congratulations to Scout for becoming the first and only gamer to be featured in an ICC Men’s World Cup anthem so far. India’s growing gaming network is the place to get your brand conversations going and we at 8Bit Creatives are proud to open doors like these for gamers,” commented 8Bit Creatives founder & CEO and S8UL co-founder Animesh Agarwal.

    According to the “Windows of Opportunity” report on India’s media and entertainment industry by FICCI-EY, the number of brands investing in Esports in India grew from 72 in 2021 to 80 in 2022, and it is estimated to reach 100 in 2023.

    This milestone will propel the entry of brands to aid the growth of collaborations with gaming creators within the video-gaming industry in India.