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Tag: Dhananjay Munde

  • Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Mumbai: Zee24 TAAS, Maharashtra’s leading Marathi news channel, is set to captivate audiences with its most-awaited impactful Agri-Food Dialogue through the telecast of ‘Shetkari Parishad’ conclave, held in Pune. The telecast, scheduled for Saturday, 26 August 2023, at 4 PM, promises to be a beacon of transformative dialogue and innovation in the fields of Agriculture and Food Processing.

    With an unwavering commitment to fostering progress, Zee24 TAAS brought together leaders, experts, and stakeholders to discuss the key issues facing these critical industries. The Shetkari Parishad conclave not only highlighted the latest developments, opportunities, challenges, but also comprised of in-depth discussions focusing on the path forward for the agriculture and food processing sector.

    The wide-spread viewers of Zee24 TAAS will be able to get a deeper understanding on the sector listening to the esteemed voices from various domains, including political leaders and industry experts. Among them, Maharashtra Pradesh Congress Committee president Nan Patole highlighted the need for enhanced budget provisions for agriculture, stating, “Even though India is known for agriculture, the budget provisions are sufficient enough and not planned in a strategized way.” Emphasizing on the importance of soil health, Govt. of Maharashtra minister of agriculture Dhananjay Munde also further stated, “Farmers need  to check the quality of soil that will eventually help them to determine the fertility for better harvest.”

    Speaking on the success of Shetkari Parishad, Zee 24 TAAS editor Shetkari Parishad Nilesh Khare said, “The Shetkari Parishad is an agricultural renaissance that will echo in the annals of our history. It holds the power to shape a bright and progressive future for the agriculture industry. It is, in fact, a testament to our dedication to fostering impactful conversations that drive innovation and transformation within the sector.”

    Zee Media Corporation Ltd  CEO Abhay Ojha further added, “Our commitment to empowering the agriculture and food processing sector is resolute. The Shetkari Parishad serves as a cauldron of transformation, unifying the forward-thinkers, game-changers, and pathfinders who are scripting a new narrative for this critical sector.”

    Co-presented by  by Pitambari Nursery Franchise and Akkudas Trading, Shetkari Parishad’s  Tourism Partner was the Directorate of Tourism Maharashtra State, its Banking Partner was Buldhana Urban Cooperative Credit Society Ltd, its Associate Sponsors are Kanhaiya agro, Rajashree lottery, Quick start 24 Group, J.K.Hightek ops Ropvatika, Universal Biocon Pvt ltd, Vidharbha Irrigation system Pvt ltd, Dr.Bawaskar Technology(agro) pvt ltd and DYP Group, the Zee24 TAAS Shetkari Parishad has positioned itself as a catalyst for change in the agricultural landscape. 

  • When minister Dhananjay Munde was moved by Zee Marathi’s Chala Hawa Yeu Dya

    When minister Dhananjay Munde was moved by Zee Marathi’s Chala Hawa Yeu Dya

    MUMBAI: Zee Marathi’s popular comedy show Chala Hawa Yeu Dya has achieved yet another significant milestone by receiving positive words of commendation from Maharashtra’s cabinet minister for social justice & special assistance, Dhananjay Munde. The show has gained critical acclaim for its letter-reading segment where a heartfelt letter is read out by a postman every episode. Penned by Arvind Jagtap, these letters have set a benchmark in the Marathi fraternity.

    In the recent episode of Chala Hawa Yeu Dya, a letter to sugarcane workers, their children and their future was read out by Sagar Karande, in the presence of leaders of our state, namely Pankaja Munde, Rohit Pawar and Sujay Vikhe Patil. In a surprise turn of events, writer Arvind Jagtap received a letter from minister Dhananjay Munde. In his letter, Munde acknowledged the letter penned for the sugarcane workers, and expressed feeling overwhelmed and getting goosebumps after watching the episode. Since his father too was a sugarcane worker, it struck an emotional chord and brought to mind the backbreaking legacy of hard-work that sugarcane workers usually pass on to their children.

    As a result of the letter read out on Zee Marathi, Munde committed to taking over the corporation set up by his late father. In an effort to improve the future of sugarcane workers and their children, the cabinet minister promised to implement employment guarantee schemes so that these workers get access to good jobs. He also pledged to ensure the safety of all these workers and a bright future for their children, as well as their financial and social stability.

    In a hat-tip to Zee Marathi’s reach among Marathi audiences, Munde ended his letter in the hope that a future letter read on Zee Marathi's Chala Hawa Yeu Dya may note his contribution in improving the plight of sugarcane workers.

    Zee north, west & premium channels cluster head Amit Shah said, “With its rich legacy and customer-centric approach, Zee Marathi not only entertains Maharashtra but has also subtly educated & inspired people in the region. Being a humour-based show aimed at spreading smiles and positivity in the lives of our viewers, Chala Hawa Yeu Dya also strikes a chord with the audiences by creating definitive social impact. We are deeply honoured to have received these words of acclaim from Dhananjay Munde and his letter has inspired us to keep working harder to engage and entertain viewers with quality content.”

    Zee Marathi business head Nilesh Mayekar added, “Chala Hawa Yeu Dya has been successfully entertaining viewers across Maharashtra for over six years now. Immense hard work has been put in by the teams to establish the show in the viewers’ hearts, and the letter reading segment has quickly become an audience favourite making it an integral part of the show. In one of the recent episode, the letter to sugarcane workers struck an emotional chord with Dhananjay Munde, wherein he promised to implement schemes for the upliftment of the workers. This is a significant achievement for the show, as we constantly endeavour to continue entertaining the audiences while bringing to the fore key social issues that impact them.”