Tag: DGM India

DGM India unveils new brand identity; signals transformation

MUMBAI: Underscored by a new logo, ad network DGM India has revealed its new brand identity. The logo signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising. DGM India has been managing 90 per cent of all performance marketing campaigns in India.

Designed by a Canadian freelance designer, DGM’s new logo, is a customised font type with a colorful tree/branch connected to the ‘D’. The colourful tree conveys that the brand is vibrant and young yet mature and rooted. It also reflects that the brand is bright, creative and growing, with a strong sense of network. The Open D signifies the vision of the company to redefine the boundaries of digital advertising.

DGM India is part of SVG Media, the Indian digital media network.

DGM India has organised its business into five distinct business verticals, each of which is focusing on cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center & CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its display vertical offerings.

DGM India founder and managing director Anurag Gupta said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”

SVG Media founder and CEO Manish Vij opined, “We see exciting times ahead as we have recently concluded the consolidation of our ad-network business. DGM India’s new brand identity signals our intent to creating and delivering true innovations that will help marketers generate significantly higher ROI on their digital marketing efforts.”

July 8, 2015
SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

August 29, 2013
DGM India appoints Himanshu Nagrecha as national sales head

MUMBAI: DGM, a performance marketing network, has appointed Himanshu Nagrecha as the national sales head for all its businesses.
Nagrecha joins DGM from Mediamind where he was vice president-sales, India and MENA regions.

DGM India recently forayed into brand advertising space after the launch of dgMatix in July 2012. In 2013, DGM plans to scale up its performance and brand advertising business and foray into selected overseas markets.

DGM India MD Anurag Gupta said, “Currently, DGM‘s business is at an interesting juncture, with our performance business scaling up and dgMatix getting a great response and gaining traction in the market. Himanshu‘s association with DGM is the perfect impetus to our expansion plans. I am pleased to have Himanshu in our team and certain that his extensive experience and expertise will help take DGM‘s growth curve much higher making us one of most formidable players in the Indian digital marketing ecosystem.”

Nagrecha added, “I am delighted to be a part of one of the largest online performance networks of India. DGM is well poised for next giant leap in the digital space with dgMatix reaching almost 30 per cent of the online population. Advertisers have accepted and appreciated the value created by dgMatix in defining and delivering their goals. I am looking forward to an exciting tenure at DGM.”

Nagrecha has 11 years experience in media sales with over six years experience in the digital space. In his 11-year career, he has been associated with organisations like Mediamind, NDTV Media, Yahoo! India, Hindustan Times and Tata Infomedia.

December 10, 2012
DGM India launches ad network ‘dgMatix’

MUMBAI: DGM India has launched an ad network – dgMatix, which will utilise it proprietary technology to deliver impactful and transparent campaigns.

dgMatix‘s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise and publisher-wise performance. It is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.

DGM India MD Anurag Gupta said “dgMatix Ad Platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher‘s website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher‘s website that is interoperable with multiple platforms like Flash and HTML5. Our technology optimises the publisher‘s inventory and provides maximum eCPM and eCPC”.

dgMatix offers two kinds of solutions to advertisers- viz. impact and reach.

In case of impact solutions, dgMatix delivers the Brand Box, Brand Bar and Brand Bang on identified selected tier 1 and tier 2 websites. Brand Box is a “high impact” slider unit that can play rich media ads to static images. The slider unit delivers phenomenally high CTRs. In Brand Bar, dgMatix uses technology to serve ads in the margin/free space on the left and right side of the website content. Meanwhile, in Brand Bang, dgMatix offers the “highest impact” ad options for advertisers viz. site captures/take-overs and high impact flash/HTML5 ad units.

According to the official statement, dgMatix has a reach of over 30 million Internet users on a monthly basis. The pricing strategy includes charging advertisers on authenticated and verified deliveries, as per client‘s analytics reports. The pricing models include cost per visitor, cost per click and cost per thousand impressions. It also gives detailed during and post-campaign reporting, including IP addresses.

DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past five years on a pay-for-performance basis.

July 27, 2012