Tag: DGM

Times Television Network elevates Nivedita Oak to DGM

MUMBAI: Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager – influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Oak started her career at Glitterati in 2005. Before joining TTN, she worked with ABP News as an account director.

Oak has also worked with TTN as an associate account director – branded content avenues (Times Now, ET Now) for close to two years.

She holds a B.Com degree from Mumbai University.

June 22, 2018
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard

MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.

Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.

The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”

The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.

Here is the list in full:

July 28, 2016
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard

MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.

Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.

The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”

The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.

Here is the list in full:

July 28, 2016
Zeel elevates Manoj Padmanabhan to business head – new media

MUMBAI: With the sudden exit of Zee Entertainment Enterprises Ltd (Zeel) digital operations business head Vishal Malhotra, the broadcaster has found a replacement in Manoj Padmanabhan, who was senior vice-president marketing (digital) and sales (new media) for the past year.

Manoj will now be heading all the digital operations under Zee Media including Essel group’s OTT platform Ditto TV.

Padmanabhan’s professional interests include digital marketing, marketing strategy, brand management and product marketing.

Padmanabhan started his career at Sansui India in 1997 as the senior marketing manager where he worked for eight years. He then moved on to Tata Communications as DGM – marketing and head of alliances and partner relation where he spent more than two years, before moving on to work with the Zee Network.

At Zee Network he started his stint in 2007, he worked in the capacity of vice president – marketing (digital) for more than five years.

August 12, 2013
SVG Media attains a new milestone in the Indian digital media space

MUMBAI: SVG Media has gone on to retain its leadership position with the current expanded reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG Media (including all its entities: Tyroo, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 47 per cent of the internet audience over a three monthly average.

In addition to this, SVG Media boasts of the fastest rate of growth in terms of audience reach. As per comScore, Total Unique Visitors (000) to SVG Media increased 75 per cent since May 2012 which is higher than that of any other network in India.

SVG Media not only has a significantly higher reach than that of other Indian ad-networks for May 2013 but also the highest three month average reach in the Indian Display ad ecosystem. The average daily visitors and total page views for SVG Media stand at 3.8 million and 863 million respectively.

SVG Media claims to be the only Indian media network offering the largest reach across verticals such as Automobile 80.3 per cent, Technology 63 per cent, Telecom 65 per cent, Business Finance 58 per cent and B2B 75 per cent.

comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media‘s portfolio apart from display.

SVG Media‘s audience break-up includes 60 per cent male and 40 per cent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76 per cent of SVG Media‘s audience reach comes from the age bracket of 15-34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.

comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet cafe or other public/shared computers.

July 1, 2013
India TV appoints Gulab Makhija as CFO

MUMBAI: India TV has poached three senior executives from TV Today Network and made a few other key appointments.

The Rajat Sharma-promoted company has appointed Gulab Makhija as its chief financial officer. He will be responsible for financial management and control systems in the company’s growth plan.

Prior to joining India TV, Makhija was CFO at TV Today Network where he was instrumental in cost optimisation across the network.

Meanwhile, as a part of its growth strategy, India TV has also announced other key appointments.

Rohit Lal has been appointed as VP Programming. Lal comes with experience of programming at Zee, IBN and Star networks.

Prashant Sharda, who was with Nokia, has joined as VP Digital Media to look after mobile, 3G, and streaming and India TV’s website, while working towards digital convergence for the company.

Shubhra Manasi comes from TV Today and will look after Strategic Planning and Research functions for the company as DGM.

Pradeep Khatri has joined as chief manager- marketing. He also comes from TV Today and will be responsible for marketing communication, sales support & sponsorship marketing functions.

India TV MD and CEO Ritu Dhawan said, “We are happy to induct new team leaders and expect that their proven track records will add strength to the existing strong team. We together look forward to further consolidate our leadership position in the Hindi news genre and set new benchmarks in the domain.”

Makhija added, “I look forward to a great opportunity and exciting times with India TV, a company that is all set to take the leap to the next level of success.”

April 24, 2012