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Tag: DFIL

  • Devyani Food unveils digital video commercials for new INFINO icecream

    Devyani Food unveils digital video commercials for new INFINO icecream

    Mumbai: Devyani Food Industries Ltd (DFIL), a part of the RJ Corp group, has introduced INFINO, a premium ice cream brand, exclusively in five key markets: Mumbai, Kolkata, Delhi, Hyderabad, and Bangalore. As part of this launch, DFIL has revealed two digital video commercials (DVC), which effectively encapsulates INFINO’s identity as a premium ice cream brand, prepared to satisfy a diverse range of taste preferences.

    The DVC’s unfolds the narrative of a premium ice cream, crafted with real chocolate, enhancing the consumer’s experience to extraordinary levels. It underscores that relishing this exquisite indulgence will evoke a heightened sensation of pleasure.

    Team Liqvd Asia, renowned for its innovative approach to marketing and storytelling, has conceptualised the DVC’s, ensuring that every frame resonates with the unique selling proposition of INFINO. The creative team behind this visual spectacle includes director and director of photography – Jay Bhansali and conceptualised by team Liqvd Asia. Their collaborative efforts have resulted in two DVC’s that are not only visually compelling but also align seamlessly with the premium positioning of the INFINO brand.

    Commenting on the DVC launch, DFIL CEO Sudhir Chavan remarked, “Brand INFINO is an embodiment of elegance and exquisite taste. With the brand’s launch, our aim was to redefine the ice cream landscape, offering a sensory journey that transcends consumer expectations. With our brand films the objective was clear – we need to depict the essence of indulgence, decadence and sophistication, thereby showing the world our brand’s unique offering and superior quality. We believe this launch will not only redefine ice cream experience for consumers but also set new standards for premium offering in the Indian market. Selecting digital launch for both our “brand films” was a strategic decision rooted in the dynamic landscape of consumer engagement. In a world where digital platforms are omnipresent, we aimed for a wide impact with our target audience across platforms and markets. The films that we have released embodies our brand ethos and communicates how the brand and products are perceived.”

    Liqvd Asia head of creative services, Sunil Gangras added, “When we were thinking about manifesting the magic of INFINO in the creative expression, we wanted to disrupt the premium segment with a product that not only smacks of elitism but also is dazzlingly different in every aspect of design, and we wanted to dial up indulgence in every frame and every conversation. Our single-minded proposition was to establish INFINO as an ‘Out of this world’ brand and hence, we gave it a creative spin by creating its own universe of delight and decadence. This was achieved through a narrative that landed right on the discerning taste buds. Our creative strategy was crafted in a way that makes INFINO drool-worthy and desirable enough to drive trials for this premium ice-cream brand and make a dent in the universe.”

    The DVC’s follow the launch of INFINO in major cities, and with Liqvd Asia at the creative helm, DFIL aims to strengthen the brand’s positioning in the premium ice cream segment. The film is poised to enhance consumer awareness and reinforce INFINO’s commitment to delivering an unparalleled ice cream experience.

    Digital video sticks film – 

    Digital video sticks – 

  • Devyani Food Industries Ltd. launches premium Ice cream brand, INFINO

    Devyani Food Industries Ltd. launches premium Ice cream brand, INFINO

    Mumbai : Devyani Food Industries Ltd (DFIL), one of the leading players in the food and beverage industry and a part of the RJ Corp group, launches INFINO, a premium ice cream brand in INDIA. In a strategic move to capture the burgeoning market for premium ice creams in India, DFIL has collaborated with Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including creative, digital content, PR, digital media and offline media, ensuring a comprehensive and impactful launch.

    Witnessing the escalating demand for premium ice cream in the Indian market, DFIL identified an unexplored opportunity to diversify its offerings by introducing a Made in India premium ice cream. INFINO has been officially introduced in the market through Quick Commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in Modern Trade outlets in Bangalore. Consumers in these cities can conveniently order the product through Blinkit, Zepto, or Amazon Fresh.

    INFINO presents a tempting selection of international flavors in sticks, cups and tubs, featuring delights such as Choco Hazelnut Marvel, Celestial Chocolate, Salted Caramel Galaxy, Crispy Chocolate Espresso and Comet Pecan, among many other exquisite options.

    Commenting on the brand launch DFIL Sudhir Chavan, CEO remarked – The Indian ice cream market has witnessed a notable shift towards premium preferences among consumers, indicating a growing demand for a high-quality and exclusive ice cream market. With changing consumer lifestyles and growing appreciation for high-quality products & desire for global ice cream flavours, our brand INFINO aims to fill a gap in the market for consumers who seek luxurious and extraordinary ice cream experience. Our robust manufacturing capabilities and connected distribution network provides us an edge over our competition. INFINO embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable Flavors. Currently we’ve launched our portfolio with three formats – tubs, sticks and cups and in the future, we will be exploring more in terms of formats, flavours and SKU’s”.

    Liqvd Asia, as the agency partner, played a vital role in shaping INFINO’s brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, PR, and digital content.

    Liqvd Asia business head spokesperson Monish Sanghavi added, “Partnering with DFIL on the launch of their premium ice-cream brand, INFINO, has been an exciting journey all across. The team at LIQVD Asia was excited to take up the challenge to launch this premium ice-cream brand in an already cluttered ice-cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product. Now, we are all set to take this partnership to the next level as the agency responsible for their creative, media and digital mandate, and create work that strengthens the brand image, disrupts the market and grows the segment.”

    INFINO ensures that the highest quality product is made available to customers at a competitive price, setting it apart from other competitors in the premium ice cream segment. With a commitment to providing unparalleled taste experiences using globally sourced ingredients, INFINO is poised to redefine the segment.

    As INFINO makes its mark on the premium ice cream landscape in INDIA, DFIL eagerly anticipates expanding its presence across various geographies and markets in India and establishing a distinctive position for itself in the premium ice cream market.